• Proceedings of the Korean Institute of Interior Design Conference
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• 2006.05a
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• pp.65-66
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• 2006

The motor show is the most popular show in domestic exhibitions. It provides many interesting events and exhibition programs from small parts of the car to luxury sedans. It should be spatially designed for not only display programs but also various other programs such as concerts or events. And it needs to approach strategic and complex plans for unique stand design because of a great number of visitors' safety and accomodation, and competition with other companies. S motor is the company of middle standing, producing the most luxurious sedans and SUVs. I had to find a display and space composition way to harmonize with luxurious sedans and outdoor vehicles in a booth. The booth had to be distinctive and unique inspite of relatively small and handicaped area compared with other companies' booths. So I designed two major plans; ceiling structure covered whole booth space and office space for staff. These plans could get completely majesty and unique design for booth, events and other programs. And the structure of booth was minimalized for visitors' safety and accomodation in great event time.