• The Journal of Asian Finance, Economics and Business
• /
• v.9 no.2
• /
• pp.371-382
• /
• 2022

In this paper, we investigates the benefits of using social media on intentions and implementation entrepreneurial. This study took place in a well-known vocational college in Bandung, Indonesia, from July 2020 to January 2021. The research method used was the explanatory survey. Research data obtained from 317 respondent. Factor analysis and multiple regression were used to analyze the data. According to this study, social media has three dimensions: ease of use, controllability, usability, and profit. Entrepreneurial intention is made up of two components: entrepreneurial motive and entrepreneurial effort. Furthermore, there are four components to entrepreneurship implementation: investment courage, technology tools, social media skills, and environmental support. Other findings of each dimension of social media proved to affect entrepreneurial intention positively. The four aspects of entrepreneurial execution were likewise positively influenced by the dimension of entrepreneurial intention. This research reveals that students make the most use of the technologies available on social media for business and interactively communicate with their customers. Therefore, social media plays a role in accelerating the growth of entrepreneurship among students. However, more research is needed to see if there is a continuous pattern in the findings of this study so that the findings can be generalized.

• The Journal of the Korea Contents Association
• /
• v.12 no.4
• /
• pp.235-244
• /
• 2012

This study aims to examine how the elderly's internet use affects changes in life, loneliness, self-esteem factors, and life quality. According to the research result, it was found that the elderly's loneliness has a series of relationships with internet use. In other words, the basic model of the initial research suggests as in previous research a hypothesis that internet use relieves the elderly's loneliness; however, according to the final analysis result, the elderly's loneliness is rather a motive that makes them use internet. Also, it was analyzed that as the old's self-esteem gets higher, they show higher satisfaction with their life quality, and internet use affects the improvement of their self-esteem greatly. According to the result of estimating the final model, it was found that the factors of life changes resulted from internet use and influence on the improvement of their self-esteem were far stronger than other variables. Therefore, to improve the old's life quality, it is needed to increase the old's self-esteem, and for improving self-esteem, it will bring a great effect to use the media of internet.

• Asia-Pacific Journal of Business
• /
• v.9 no.4
• /
• pp.181-199
• /
• 2018

The purpose of this study is to verify the extended technology readiness and acceptance model according to the characteristics of technology for the continuous use motive of SNS users. In particular, we conducted a comparative study on the differences in technology readiness and acceptance model between countries through the empirical analysis of the users of SNS in Korea and China with different technological and cultural environments. The results of this study are as follows; First, Positive technology readiness index has a positive effect on performance expectancy, effort expectancy, social influence, and facilitating conditions, which are variables of UTAUT. Positive technology readiness also has a positive effect on Enjoyment, which is added in this study. Second, negative technology readiness index has negative effect on performance expectancy and social influence, which are variables of UTAUT. In addition, negative technology readiness index has not a significant effect on enjoyment, which was added in this study. Finally, the relationship between technology readiness index, motivation for technology acceptance, and continuously intention to use has a partially different influence on the Korean and Chinese users. Based on the results of this study, this study suggested academic implications and practical implications.

• Journal of Technologic Dentistry
• /
• v.33 no.4
• /
• pp.479-493
• /
• 2011

Purpose: The career education of the college student needs a new awareness. This research provides fundamental data from analyzing necessities of student's career education according to plans of a career education. Methods: Make use of SAS 8.0 of windows and descriptive statistics analysis on investigate Dental Technology 570 students in Daegu. And also it analyzes difference of ispectable t-test and ANOVA. Results: According to a gender, a job experience, where they are come from, there is a meaningful difference of an information and an entrance motive for choosing a major (<.05). The time of choosing the major are different meaningfully (<.001). An awareness about the method of a career achievement is a meaningful difference between men and women(<.05). As getting old, the method of a career achievement is higher and there are meaningful differences according to a grade, job experience and a entrance screening(<.01). In accordance with a gender, a grade, entrance screening, there are meaningful differences of a degree for obtaining the career information activities(<.01). In accordance with an age, when they choose a major, there is a difference(<.001). In accordance with a gender and a age, there are meaningful differences of a career plan(<.001). The age difference is slight. In accordance with a gender and a age, there are meaningful differences how to effort for the career(<.001), and also according to an entrance screening, an entrance motive(<.05). These mean that the first priority for choosing the career and going into the world is a school record. There are meaningful differences of people that the student choose for consulting the career(<.01). According to the job experience there are meaningful differences(<.001). Conclusion: By investigating and analysing the student's career plan, we need to seek how students choose their career reasonably and desirably. And also we need to teach a career education systematically.

• The Research Journal of the Costume Culture
• /
• v.25 no.6
• /
• pp.741-756
• /
• 2017

The natural resources of Jeju are recognized as the new regional image of that clean island. Reflecting these trends, this study is initiated to develop a textile design with the motive of persimmon, a natural resource of Jeju, and to apply it to infant's and children's clothes. Its purpose is to highlight the image of persimmon, a traditional dye, as a regional signature for Jeju. Product development procedure included, understanding the use of persimmon for fashion products, analyzing Infants' and Children's designer collections over the last three seasons (focused on 2014S/S, 2015S/S, and 2016S/S), and surveying the Children's Clothes market for persimmon dyeing in Jeju. The conclusion was that, the natural resources of Jeju are highly valuable, and should be applied to textile design and apparel products for children. Utilizing Jeju persimmon was actively studied, but, the market for the Jeju persimmon natural - dyeing products is extremely limited. Moreover, the apparel products for infants and children represent old-fashioned styles, despite their higher prices. Therefore, using the formative characteristics of persimmon for each theme was suggested for development of patterns for textile design. Pattern designs were expressed using textured textile screen-printing, embroidery and $appliqu{\acute{e}}$ for infants' and children's clothes. In this study, a total of 10 items were prepared as apparel products for infants and children. All items were designed considering mix-and-match, potential, with each other or with regular mass-market products. These results are expected to contribute to highlighting the unique image of Jeju and to help promote fashion culture products.

• Journal of Fashion Business
• /
• v.17 no.4
• /
• pp.149-163
• /
• 2013

This study investigated the effects of smart phone usage motives and fashion brand app factors upon the intention to accept fashion brand applications. Data were collected from 250 female college students living in Seoul and Gyeonggi-do. 220 reliable data were analyzed by frequency, factor analysis, Cronbach's alpha, ANOVA,, Duncan test, paired t-test, chi-square analysis, regression. The results were as follows: Firstly, the 'information acquisition' and the'use of time' were considered to be the most important motive factors driving consumer's smart phone usage. Secondly, the motives underpinning smart phone user's intention to accept a fashion brand application were 'social relationships', 'entertainment', and 'information acquisition'. Thirdly, the frequently used factors during the usage of fashion brand application could be classified in order of frequency as follows: 'product information provision', 'store information provision', 'coordinated information provision', 'fashion information provision', 'entertainment provision', 'hobbies and life information provision', virtual wearing provision', 'SNS provision', and, 'events and coupons provision'. Fourthly, a factor analysis of these nine factors were classified into 'basic information type', and 'additional information type'. The influences of basic information type and the additional information type upon the intention to accept the fashion brand application showed the following significant result: The basic information type had a greater influence upon the intention to accept the fashion brand app.

• Journal of the Economic Geographical Society of Korea
• /
• v.7 no.1
• /
• pp.65-81
• /
• 2004

Foreign direct investment (FDI) by firms has various motives in terms of the strategy for firms' long-term growth. This research uses the case study of Hyundai Motor Manufacturing Alabama to analyze the motives of the Korean auto industry's FDI in the U.S. and the locational factors that determined the selection of the site. This paper starts from the question of why Hyundai made the decision to invest in the U.S., which is not favorable in terms of production cost, especially considering that its exports to the U.S. have been on the increase. The results indicate that the strongest motive for the decision to invest in the U.S. was to ameliorate the trade friction between Korea and the U.S. Given that Hyundai depends on the U.S. market to a large extent for its exports, the foremost motive was to use local production in order to reduce the serious trade imbalance in the automobile sector between Korea and the U.S. in order that trade friction with the U.S. may be avoided and causes for trade disputes may be reduced. Other motives such as improving the access to local consumers were of secondary importance. After the selection of the country in which to invest, however, various factors were considered in the decision regarding the location of the plant, and incentives by local governments ultimately played a key role in this decision. The results imply that the Korean manufacturing industry's investment in the U.S. cannot be explained by traditional FDI theories and instead was greatly driven by a strategic defensive motive. In addition, the results confirm that the design of an appropriate incentive structure by host governments is important for attracting FDI.

• The Journal of the Korea Contents Association
• /
• v.19 no.2
• /
• pp.438-449
• /
• 2019

This study explored the perception of internet media credibility and influencing factors among college students who are routine users of internet-based media. Media literacy competences are of primary interest among others in that users' media literacy such as information evaluation, critical understanding of media, and information sharing are assumed to be related to media credibility. The results of analysis revealed critical understanding ability to be statistically significant and consistently influencing factor. Users with more critical view on media ownership, represented reality, commercial intention of media seemed less likely to trust internet media. Whereas media use motive for information was found to be a strong predicting factor, motive for pleasure showed no relationship with credibility. Based on the findings, suggestions for new research and limitations of the study were discussed.

• Journal of Nutrition and Health
• /
• v.35 no.1
• /
• pp.115-123
• /
• 2002

This study was carried out to investigate the utilization status of internet dietary information by gender(boys: 363, girls: 366) in adolescent(middle & high school students). The results were summarized as follows. The internet using frequency of 6-7times per week had 45.0% of subjects and the using time of internet per a time was shown mainly'<2hours(68.5%)'. The main place for internet use was home(79.0%) and favorite search engine was 'Yahoo'(45.7%) and 'Daum'(19.3%). As main purpose using internet were mentioned 'social intercourse'(45.0%) and data search'(24.8%). The organization that offer to reliable internet information was educational institution'(49.4%). The problems in using information site were 'poor information'(26.4%), 'slow connection speed'(22.6%), and 'don't arouse interest'(18.8%). The search experience about dietary information had only 27.9% of subjects and search purpose was 'for homework'(33.3%) and 'for health'(32.0). The satisfaction degree of dietary information was not high. The connection motive to dietary information was mainly 'by site navigation casualty'(55.7%). Only 7.7% of subjects had experience of nutrition counseling using internet, and the motive of nutrition counseling was also 'by site navigation causally'(55.8%). The purpose of counseling was 'for diet'(41.5%) and 'for health problem'(30.2%), and the satisfaction degree of counseling result was very low. As the ask of improvement for counseling site were pointed out 'poor in answer content'(44.8%) and 'lazy answer'(31.0%). The subjects wanted to get the dietary information about 'growth in status'(41.4%), 'diet related skin beauty'(14.6%), the update period less 1 month, and the way of 'free board'(32.3%), 'game'(21.1%) and 'animation'(19.3%) as offer tool. The results of this study showed that although the internet using percent and frequency of subjects was high, they used dietary information very seldom and they are dissatisfied with internet nutritional information. Therefore, the information donor should consider which dietary information was needed and what is the optimal tool for adolescent.

• Journal of Korean Library and Information Science Society
• /
• v.50 no.1
• /
• pp.177-198
• /
• 2019

The purpose of this study is to understand student's reading motivation by laying out self-selected reading program and running it at school libraries. The self-selected reading program based on self-determination theory ensures the autonomy of book selection. The self-selected reading program in this study provided a number of scope and recommended book lists in order to ensure the autonomy of book selection and developed integrated reading and writing. After finishing this program, the author measured 6 domains of reading motivation with participated students who completed this course. As a result, it turned out that autonomous motive domains excessively surpassed heteronomous motive domains. Such autonomy of book selection, one of the key features from self-selected reading programs, is expected to help making the best use of school library collections by recommended book lists and stimulating stable and sustainable reading habits driven by self-motivation.