• Asian Journal of Business Environment
• /
• v.4 no.3
• /
• pp.5-12
• /
• 2014

Purpose - This study is aimed at examining Indian consumers' online shopping motivations, information search, and shopping intentions. The study intends to reveal the relationship between online shopping motivations, information search, and shopping intentions. Research design, data, and methodology - The study employs factor analysis to verify correct loading of items on corresponding factors, and to confirm the applicability of constructs in the Indian context. The model was verified using stepwise regression analysis. Results -The findings show that hedonic and utilitarian motivations significantly affect online information search and shopping intentions. The information search is a significant predictor of online purchase intention. Conclusions - Hedonic and utilitarian motivations are the salient factors affecting online information search and purchase intentions. Marketers are required to design websites that foster an enjoyable online experience. This will attract customers who will browse the website for a longer duration. More time devoted to information search will ensure brand building and loyalty.

• Journal of The Korean Association For Science Education
• /
• v.19 no.2
• /
• pp.305-314
• /
• 1999

The effects of three teaching models were compared in this research. One of those is concept change model, another is concept change model based on students learning motivations, the other is traditional teaching method based on science textbooks. The subjects of this research were the 8th grade students of Korean middle school. They were divided into three groups, and tested learning motivations. All of the three groups improved their learning motivations and concept understanding by the classes. Especially, the group of concept change model based on students learning motivations represented most effective improvement of learning motivations. The concept change teaching model and concept change teaching model based on students learning motivations are more effective in concept understanding than traditional teaching method based on textbooks. The students who have high learning motivations improved their concept understanding by the classes of concept change model based on students learning motivations. The students who have low learning motivations improved their learning motivations by the classes of concept change model based on students learning motivations also.

• Korean journal of communication and information
• /
• v.61
• /
• pp.52-73
• /
• 2013

The purpose of this study is to investigate the effect of motivations for using smatphones and tablet PCs on using applications. For this purpose, this study took a survey targeted for smartphone and tablet PC users. The results suggested that the motivations were consisted of four dimensions ; informations, communication, specific functions and relaxation. In terms of motivations, smartphone users preferred to use specific functions and tablet PC users preferred to use them for relaxation. The motivations for using applications were depended on types of applications. Smartphone users preferred communication applications to information or entertainment ones but tablet PC users preferred entertainment and information applications to communication ones. The results also suggested that motivations for using smartphone and tablet PC had strong impact on using applications in part. The motivations for using smartphone and tablet PC worked as a strong factor for using applications. Especially, the motivations of using smartphone had a strong positive relationship with using applications.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.15 no.10
• /
• pp.6176-6186
• /
• 2014

This study was designed to clarify the learning motivations, academic self-efficacy, and problem-solving processes in the educational evaluative method in the fundamental nursing practice using moving pictures. The learning motivations and academic self-efficacy showed statistical differences based on the students' motivations of selecting, their satisfaction with the major and nursing practice, helpfulness of moving pictures, and the suitability of practical tests using a checklist. Problem-solving processes revealed statistical differences based on the students' motivations of selecting the nursing department, their satisfaction with the major and fundamental nursing their satisfaction with the major and nursing practice, the helpfulness of moving pictures, and the suitability of practical tests using a checklist. The learning motivations showed significant positive interrelations with the academic self-efficacy and problem-solving processes. In conclusion, the educational evaluative method in the fundamental nursing practice using moving pictures was related to the nursing students' learning motivations, academic self-efficacy, and problem-solving processes.

• Korean Journal of Child Studies
• /
• v.29 no.4
• /
• pp.181-197
• /
• 2008

A mobile phone usage survey was administered to a nationwide sample of 3,617 adolescents. Major motivations of mobile phone usage were mobility/real-time connection, show off, information acquisition, entertainment, dialogue, schedule management, and advice. Maintenance of social relationship with the peer group was most important in mobile phone use. Motivations influenced mobile phone dependency : show off had the strongest influence on anxiety/paranoia followed by dialogue, entertainment, mobility/real-time connection. Without their phones, fashion-oriented adolescents showed mobile phone dependency and anxiety. Stronger dialogue and entertainment motivations were associated with weaker real time connection motivation and stronger paranoia symptoms. Mobile phone dependent adolescents had lower grades, showed lack of attention, had little dialogue with their parents and showed withdrawal from the peer group.

• Korean Journal of Child Studies
• /
• v.24 no.2
• /
• pp.93-108
• /
• 2003

This study aimed at understanding motivations and effects of online game playing of adolescents related to quality of life. The field survey was administered to 836 $4^{th}-12^{th}$ grade students in their classrooms. Findings showed that the 5 critical motivations for playing online games were : attraction to the game characters, entertainment, avoidance, loneliness, and killing-time. Motivations differed by sex and grade in school. Quality of life was related to the motivations for online game playing and to the feelings of satisfaction obtained after playing online games. Implications of these findings were discussed from the perspective of policy for the information welfare of adolescents.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.7 no.2
• /
• pp.1-10
• /
• 1983

The purpose of this study is to investigate the relationship between the social values and the clothing motivations for a group of female college students in Seoul, Korea. Through this study, the followings were found : 1. A significant relationship was found between the social values and the five dothing motivations : Decoration, Modesty, Protection, Belongingness, Self-Esteem. 2. A significant relationship was found between the clothing motivations and the environmental factors concerning school : college type (coeducational college or women's college), major. grade. 3. A significant relationship was found between the clothing motivations and the environmental factors concerning family : father's income, father's educational level, order among sisters.

• International journal of advanced smart convergence
• /
• v.10 no.4
• /
• pp.1-13
• /
• 2021

In today's media environment, TV programmers and advertisers must strive ever harder to attract the attention of audiences. Yet what may be even more crucial is engaging audiences in conversations on social media and nourishing stronger relationships. To provide insights into how to improve audience experiences through social media television coviewing (STVC) behaviors, this study investigates audience motivations for using social networking sites (SNSs) while watching sports program (i.e., social media television coviewing-STVC) and examines relationships between identified motivations and key audience engagement outcomes. The results reveal four motivations for STVC behaviors: sports-related interaction seeking, information seeking, convenience seeking, and socializing. Further, results reveal that sports-related interaction seeking, information seeking, and socializing motivations are significant predictors of satisfaction, investment, and commitment to the program. Audience engagement outcomes are not predicted, however, by convenience seeking or by variables pertaining to SNS-use regarding STVC behaviors.

• The Journal of Fisheries Business Administration
• /
• v.53 no.3
• /
• pp.27-41
• /
• 2022

The purpose of this study was to conduct a comparative study between Korea and the United States to examine anglers' motivations, consumptive orientation, and the relationship between these two concepts. The following two research questions were explored: (1) whether there are significant differences in anglers' motivations and consumptive orientation between Korea and the United States; and (2) what differences exist in the effects of anglers' motivations on consumptive orientation between these two countries. The main research results are as follows. First, Korean anglers showed a higher level of consumptive orientation than American anglers. Second, a positive relationship between activity-general motivation and consumptive orientation was reported for Korean anglers while the relationship was opposite for American anglers. Study results imply that national angler surveys as well as public education and outreach programs are necessary to help anglers engage in sustainable fishing behaviors for effective fishery resources management.

• Journal of Families and Better Life
• /
• v.25 no.6
• /
• pp.1-13
• /
• 2007

The purpose of this study is to examine the college students' and married adults' perceptions of the current low fertility and their motivations of parenthood. It also verifies the gender differences in the numbers of planned children between male and female college students. The sample population included 100 unmarried undergraduate students and 100 married adults. The measurements included in the questionnaire were based on recommendations from the literature review. The major findings of this study are as follows: Women reported higher levels of traditional-normal and altruistic-emotional motivations of parenthood than men did. College students reported higher levels of motivations of parenthood to strengthen biological family ties than married adults did, while adults reported higher levels of martial bond-strengthening, traditional-normal, and gene-preservative motivations of parenthood than students did. College students attributed the current low fertility to the tight labor market and high costs of childbirth and rearing while married adults attributed to gender-discriminating traditional family norms, increasing infertility, and poor conditions of pregnancy and childbirth. Female and adult respondents took the social problems caused by the current low fertility more seriously than their counterparts did.