• 한국게임학회 논문지
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• 제22권1호
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• pp.109-118
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• 2022

본 연구는 이용과 충족 이론을 적용하여 e스포츠 직접관람자의 관람동기, 관람만족, 행동의도의 주요 변수 간 관계를 실증 분석하였다. 탐색적 요인분석 결과 기존의 주요 관람만족 동기 중 8개의 스포츠동기, 3개의 팬동기와 한 개의 관람촉진 동기가 e스포츠의 직접관람동기로 확인되었다. 그리고 직접관람자의 관람동기 중 오락, 팀애착, 경기기술, 선수매력, 심미성 동기요인은 관람만족에 유의미한 영향을 미치고, 행동의도에는 사회교류와 오락요인이 영향을 미친다는 것을 확인하였다.

• 한국콘텐츠학회논문지
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• 제9권11호
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• pp.348-362
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• 2009

본 연구는 비영리단체에 기부를 하는 소비자들의 자선충동의 동기가 심리적 성과에 미치는 영향을 탐색적으로 살펴보았다. 이를 위해 본 연구는 자기결정성 이론에 근거한 비영리단체에 대한 자선충동 동기가 소비자-비영리단체 간의 동일시를 매개변수로 하여 기부충성도에 영향을 미치는 요인임을 제시하였다. 본 연구의 결과 비영리단체의 자선적 충동 동기의 경우 개인의 자율성과 해당 비영리기관과의 관련 및 유능성이 중요한 요인으로 나타났다. 특히 관련 및 유능성의 경우 비영리 단체와의 동일시에 중요한 영향을 주는 것으로 나타났다. 본 연구는 기부자들이 비영리단체에 대한 심리적 측면에서의 자선충동 동기에 관한 연구가 전무한 실정에서 자선모금기관이 재원을 확보할 수 있는 효과적인 마케팅 전략을 구축하는데 기초자료를 제공하며 소비자들의 자선충동 동기에 대해 탐색하는 최초의 연구로서 중요한 의의를 가진다.

• 한국정보시스템학회지:정보시스템연구
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• 제27권2호
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• pp.115-134
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• 2018

Purpose In recent years, mobile payment service users have been rapidly increasing. Previous researchers focused on the mobile usage situation such as the elements of mobile payment service, usage pattern, and user behaviors, and the research that is approached from the viewpoint of the user is still insufficient. The aim of this study is to suggest a acceptance-resistance motivation model of choosing a mobile payment service based on the Herzbergs Two-Factor Theory by investigating users' motivation and hygiene factors. Design/methodology/approach For the purpose, literature reviews on factors of choosing a mobile payment service were conducted and classified motivation and hygiene factors. Two hypotheses were set as follows: Hypothesis I is that motivation factors have a positive impact on the choice of mobile payment service, and Hypothesis II is that hygiene factors have a negative impact on the choice of mobile payment service. To test two hypotheses, this study conducted an online questionnaire survey and a multivariate discriminant analysis. Findings The result found that mobile payment service is more likely to be replaced with mobile by improving convenience, simplicity, and ease of use that affect the acceptance motivation of mobile payment service. This result supported the Hypothesis I but not Hypothesis II and contributed to provide implications for future mobile payment service development and marketing utilization.

• 산업경영시스템학회지
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• 제17권29호
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• pp.63-78
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• 1994

Today, the problem of interrational competition has been strongly appeared and as the deflation is deep occasionally, it is sure that granting autonomous motivation of businessman or importance of self development is proposed especially. Then, which subject is included in granting autonomous motivation as that\ulcorner We must study about that subject first. First, we should study about essence of granting autonomous motivation. Granting autonomous motivation is the course of accompli¬shment of ideal human individually. Secondly, we will divide that into goal, desire and positive attitude subjectly and will study about those respectively. Contents of this theory are as below. 1. Proposal of problem 2. Basic structure of granting autonomous motivation and ability 2-1 Consideration of granting autonomous motivation 2-2 Basic structure of ability 3. The method of granting autonomous motivation 3-1 Simulation of granting autonomous motivation 3-2 Establishment of subject on granting autonomous motivation 4. Granting autonomous motivation by utilization of opportunity 4-1 Utilization of opportunity 4-2 Self-development by reading 4-3 Self development by writing 4-4 Self-development by discussion 4-5 Self development by control of health 4-6 Self-development by making the time 5. Conclusion This theory will be developed by classification as above. Reflecting many times and experiencing a skill for himself, he should teach his men the skill. There are some men not to be able to talk with, but a businessman should make his surroundings cheerful with granting autonomous motivation. If he understands the men of his surroundings with his positive attitude, all tasks of him will be achieved. Formation of question consciousness that he can study always, is needed on which is the important task in himself.

• 정보화정책
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• 제20권3호
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• pp.63-85
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• 2013

온라인 환경에서 개인정보가 유출되는 사건이 빈번히 일어남에 따라 온라인 사용자들의 프라이버시 문제가 중요해지고 있다. 개인정보가 유출되는 사건을 직접 혹은 간접적으로 경험한 온라인 사용자는 자신의 프라이버시에 대해 위협을 느끼게 되고, 이로 인해 프라이버시 보호에 대한 기존의 인식이나 행동에 변화를 가져오게 된다. 본 연구에서는 온라인 환경에서 프라이버시를 보호하기 위한 행동의도에 영향을 미치는 요인을 보호동기이론을 기반으로 규명하고자 하였다. 보호동기이론은 위협소구에 의한 보호행동의 변화과정을 설명하기 위한 대표적인 이론으로, 위협과 효능감이라는 개인의 인지적 평가에 의해 보호동기가 형성되고 이를 통하여 프라이버시 행동의 변화가 일어난다는 것이다. 이때 인지적 매개과정에서 보호동기요인을 개인의 프라이버시 태도 및 신념을 나타내는 프라이버시 신뢰와 프라이버시 위험으로 설정하여 구조방정식을 활용함으로써 실증분석을 수행하였다. 실증분석의 결과에 따르면, 보호동기요인과 선행요인인 위협 및 효능감과의 관계에서는 효능감과 프라이버시 위험 간의 경로를 제외하고 모든 경로가 통계적으로 유의한 것으로 분석되었다. 한편, 보호동기요인과 결과요인인 프라이버시 행동의도의 관계에서는 프라이버시 위험과 프라이버시 행동의도 간의 경로는 통계적으로 유의하나 프라이버시 신뢰와 프라이버시 행동의도 간의 경로는 통계적으로 유의하지 않은 것으로 분석되었다.

• 한국정보기술응용학회:학술대회논문집
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• 한국정보기술응용학회 2005년도 6th 2005 International Conference on Computers, Communications and System
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• pp.369-373
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• 2005

Virtual Communities are many and varied have been around for a number of years now. Cyworld has all the makings of a successful website, with its unique and profitable business model. Our purpose in studying Cyworld is two fold ; we want to know the motivations people have for using the service and why they are willing to pay to use it. This study is based on motivation theory and flow theory to enhance our understanding of Cyworld user's behavior.

• 유통과학연구
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• 제12권9호
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• pp.83-93
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• 2014

Purpose - This study attempted to identify any influencing relationships, between the antecedent variables and the members' innovative work behavior, which were expected to influence organizational performance based on the extended theory of planned behavior (ETPB). Research design, data, and methodology - The survey was conducted on SMEs in Seoul and its metropolitan area. A total of 158 copies of effective questionnaires were used and were analyzed through correlation analysis, regression analysis, and multiple regression. Results - Self-efficacy, value, intrinsic motivation, and self-enhancing bias have been found to have a positive relationship with innovative work behavior. In addition, transformational leadership was found to moderate the existence of a statistically significant negative influence between value, intrinsic motivation, and innovative work behavior. Conclusions - The results suggest that leaders will be successful in winning members' trust through conducting their behaviors in accordance with the applicable ethical and moral standards and through their fair, transparent, and legitimate management practices with an attitude of 'taking the initiative and setting an example', and this will help solve such problems.

• Asia pacific journal of information systems
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• 제23권2호
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• pp.87-109
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• 2013

While many surveys show very positive attitudes on the part of consumers towards eco-friendly products, the market share actually reflecting green IT purchases remains low in most countries. The motivations behind green IT purchase behavior are still obscure. Several studies have addressed the question of green IT diffusion from economic and normative viewpoints in an attempt to interpret IT adoption behavior. This study comes at the question from a different angle, namely negative frame, examining threat and coping behaviors using the Ordered Protection Motivation (OPM) model and threat appraisal theory. The results show that attitudes toward fairness and positive change, which are precedents of threat appraisal, play an important role in determining threat appraisal. Perceived threats in the green IT arena include habit change and ecological change. Appraisal for coping with these threats directly affects initial adoption behaviors regarding available green IT, and then indirectly encourages the purchase of new green IT products.

• 디지털융복합연구
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• 제11권2호
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• pp.183-191
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• 2013

본 연구의 목적은 새로운 매체로 확산 중에 있는 팟캐스트 이용자들의 이용행동을 연구하기 위한 것이다. 본 연구는 팟캐스트의 이용동기를 살펴보는 한편 계획행동이론의 독립변인들인 팟캐스트 이용에 대한 사회적 규범, 이용태도, 자기효능감이 팟캐스트 이용행동에 미치는 영향은 무엇인지를 살펴보고자 한다. 연구결과 팟캐스트의 이용동기는 생활정보추구, 오락추구, 전문정보추구, 현실도피 등으로 나타났다. 특히 이용동기 가운데 생활정보추구와 현실도피 요인이 팟캐스트 이용빈도에 유의미한 영향을 주는 것으로 조사되었다. 계획행동이론은 팟캐스트 이용행동을 유의미하게 설명하는 모델인 것으로 나타났으며, 그 중 자기효능감이 중요한 변인인 것으로 분석되었다.

• 한국정보시스템학회지:정보시스템연구
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• 제25권3호
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• pp.197-215
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• 2016

Purpose This study aims to investigate the factors that influence decision making in relation to providing personal information on the internet with respect to the integration of the privacy calculus theory and protection motivation theory based on the dual-calculus model proposed by Li(2012). Design/methodology/approach The privacy calculus theory and protection motivation theory have been applied to explain privacy behavior to a certain degree but few studies have been conducted to explain privacy behavior based on the integration of these two theories. Although Li(2012) proposed the dual-calculus model, he only proposed its framework and did not carry out an empirical study. Therefore, this study proposes a research model that integrates these two theories and examines the relationship between the two theories through an empirical study. Findings According to the results of empirical analysis, it was found that all relations have statistically significant explanatory power except the relation between coping appraisal and privacy risk in the risk calculus process. Thus, the results verify that external threat played a decisive role in increasing the risk level of a consumer's privacy. It can be discussed the ways to enhance the privacy behavior of consumer on the internet through these findings.