• Journal of Digital Convergence
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• v.11 no.2
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• pp.183-191
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• 2013

The purpose of this current study is to explore use of pod casting. First, the study investigated types of motivation for using pod casting. Secondly, based on theory of planned behavior, we analyzed how social norm, attitude, and self-efficacy regarding using of pod casting influence people's using behavior of pod casting. We found the four different types of motivation for using pod casting: Everyday life information, entertainment, flee from reality, and professional information. Regarding theory of planned behavior, the theory was significant model to explain use of pod casting, and self-efficacy was the most significant variable to predict use of pod casting.