• Journal of Digital Convergence
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• v.19 no.10
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• pp.119-132
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• 2021

This study focused on examining the impact of the social context that causes gender differences in entrepreneurship, not the phenomenon itself. Specifically, this study verified the moderating effect of the social context on the relationship between gender and entrepreneurship using data from 20 countries in the Global Entrepreneurship Trend Report (GETR). In order to test hypotheses involving social context implications, Hofstede's cultural dimension factors such as power distance, individualism, masculinity, and uncertainty avoidance variables, and institutional factors such as gender equality and social security are used as specific variables reflecting the social context. Empirical analysis through GLM found that gender did not independently influence entrepreneurship, and gender had a significant effect by interacting with power distance, individualism, uncertainty avoidance, gender equality, and social security variables, respectively. Such empirical results show that the gender difference in entrepreneurship is not due to the unique characteristics inherent in each gender but on the level of the country's social context to which the individual belongs.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.20 no.9
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• pp.66-81
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• 2019

The purpose of this study is to analyze the moderating effect of care service satisfaction, housework sharing, gender equality consciousness, and gender role attitude on the relationship between work family balance and the psychological well-being of working mothers. This study was conducted from March 20, 2013 to March 26, 2019, with a total of 163 questionnaires for working moms having elementary school children. The results demonstrating the positive effect of care service satisfaction provide policy implications for extending the care service system. Notably, it was confirmed that psychological well-being increased in cases of work-family conflict as housework sharing, egalitarian sex role attitude, and gender equality consciousness increased. Therefore, subsequent study will be necessary to discuss further about sharing the spouse 's housework and raising the gender equality consciousness.

• The Journal of Information Systems
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• v.22 no.1
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• pp.29-64
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• 2013

This study empirically investigates the effect of self presentation on SNS to interpersonal relation and quality of life. Especially, we performed exploratory analysis that how SNS affect to quality of life and wether the change of interpersonal relation is mediating effect to quality of life and intention to use. And we also suggest that the capability of communication would be a moderator. In the results, firstly, the using SNS has significantly positive effect on the change of interpersonal relation. And it as mediation variable can positive impact on the relationship between the using SNS, quality of life, and Intention to use. In the moderating analysis, SNS users who responded higher communication capability have significantly more higher effect on the change of interpersonal relation and quality of life. Secondly, the change of interpersonal relation after use of SNS as a mediation variable serves to enhance the relationship between the use of SNS and the quality of life in the positive direction.

• The Journal of Information Systems
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• v.33 no.2
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• pp.169-189
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• 2024

Purpose The purpose of this study is to identify the influence relationship between BJ interactivity, explicitness of paid advertisements, flow, and product attitude in YouTube muk-bang, and to determine whether there are gender differences in the relationship between them. Design/methodology/approach In this study, an online survey was conducted targeting college students who watch YouTube muk-bang content using a questionnaire form provided by Google. 115 questionnaires were collected from April 1 to 15, 2024, and after excluding 15 insincere responses, a total of 100 questionnaires were used in the final analysis. Findings The results of the empirical analysis are as follows. First, the explicitness of including paid advertising was confirmed to have a significant impact on both flow and product attitude. Second, while BJ interactivity had a significant effect on flow, it was confirmed that it had no significant effect on product attitude. Third, flow was confirmed to have a significant impact on product attitude, and as a result of confirming the moderating effect due to differences between genders in the relationship between the variables set in this study, it was confirmed that there was no moderating effect.

• Journal of the Korean Society of Clothing and Textiles
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• v.45 no.1
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• pp.56-72
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• 2021

This study examines the effect of influencer characteristics (attractiveness, reliability, expertise, and intimacy) and consumer need satisfaction (autonomy, relatedness, and competence) on attachment to influencer, content flow, and purchase intention. The moderating effect of gender was also investigated. Survey data collected from 515 male and female Instagram users were submitted for analysis. The research findings are as follows. First, the reliability and intimacy of influencers had a positive effect on attachment to influencers whereas attractiveness and intimacy had positive effects on content flow. Second, the relatedness and competence that consumers felt during the use of influencer content had a positive effect on attachment to influencers whereas the autonomy had a positive effect on content flow. Third, the attachment to influencers increased the intention to purchase products introduced by influencers via content flow. Fourth, there were some gender differences in the relationships of attachment to influencer, content flow, and purchase intention. Implications were suggested based on the results.

• Human Ecology Research
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• v.62 no.1
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• pp.181-196
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• 2024

This study examined the influence of perceptions of food risk and food labeling on the purchase of labeled food items and the intention to pay higher prices for safe food. Data were obtained from the Korea Rural Economic Institute's Consumer Behavior Survey for Food 2020. The analysis focused on the responses of 6,355 consumers, all of whom were mainly responsible for food purchases. The analysis investigated the moderating effect of food risk perception on the relationship between food labeling perception and the purchase of labeled food. Regarding the purchase of labeled food, statistically significant effects were noted for gender, educational level, perception of food labeling, and perception of food risk; however, the interaction effect of perceptions of food labeling and food risk was not statistically significant. With regard to the intention to pay higher prices for safe food, except for age, statistically significant effects were observed for gender, educational level, food expenditure, perception of food labeling, and perception of food risk; moreover, the interaction effect of perceptions of food labeling and food risk was significant. The results indicate that consumers reporting low food labeling perception and low purchase of labeled food were most vulnerable regarding food safety; therefore, it is necessary to provide such consumers with food label provision methods and specified education programs.

• Journal of Family Resource Management and Policy Review
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• v.24 no.3
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• pp.35-54
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• 2020

This study examined whether family-friendly policies at work moderate the association between fathers' gender role attitudes and their affectionate parenting behaviors. The data was derived from the Panel Study of Korean Children. The samples included 1,164 fathers who participated in the seventh and eighth panel studies. To analyze the data, Pearson's correlations, multi-regression, and simple slope analysis were conducted using SPSS 25.0 and PROCESS Macro. The key findings of the study were as follows: Among family-friendly policies, the paternity leave and a flexible work system moderated the association between gender role attitudes and affectionate parenting behavior. Such family-friendly policies strengthened fathers' affectionate parenting, and gender role attitudes tended to be egalitarian in this case. The results of the present study showed that fathers' affectionate parenting behavior reflected their egalitarian gender role attitudes and particularly emphasized the importance of the role of family-friendly policies in providing fathers with autonomous time use.

• Journal of Convergence for Information Technology
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• v.8 no.2
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• pp.113-120
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• 2018

The purpose of this study is to examine if entrepreneurship that can influence entrepreneurial intention affects job-getting possibility. Particularly, this author has questingly investigated if the entrepreneurship of undergraduates who are supposed to get a job influences job-getting possibility and if sex has regulating effects on job-getting possibility. According to the results, first, undergraduates' entrepreneurship influences job-getting possibility. Second, according to sex, there is difference found in the effects of entrepreneurship on job-seeking skills and job-getting possibility. In other words, sex has significant regulating effects on job-seeking skills and job-getting possibility. Third, according to the results of comparing the mean values of two groups, upper and lower groups of entrepreneurship, regarding their job-getting possibility(work ethic, occupational exploration, & job-seeking skills) in accordance with moderating variables, female undergraduates gained significantly higher mean values than male undergraduates. Based on the results, this author suggests implications and presents proposals for follow-up research.

• Journal of Distribution Science
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• v.13 no.3
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• pp.93-100
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• 2015

Purpose - Since the early 1990s, it has been observed that the number and substance of studies on female leadership have been increasing. One of the reasons for this development may be concerned with the increasing number of female labor market participants as well as the greater opportunities for them to take higher positions in various organizations. In addition to this, the transition from mechanistic organizational structures that emphasize authority, control, and efficiency toward organic ones that focus on environmental adaptability, equality, and trust has also encouraged research on female leadership. The research tendency is based on the assumption that male and female leaders tend to exhibit different leadership styles according to their gender differences. Recent research has cast doubt on this assumption, by showing that the sociological gender roles of men and women are independent such that some female leaders show authoritative and control-oriented leadership, which were once considered to be male leadership styles. Research design, data, and methodology - This research attempts to carry out an empirical study on the gender-related leadership styles of female leaders and to examine their effect on group performance in the K business organization. This study also focuses on leader attributes such as trust, and it aims to discover whether these attributes should be regarded as independent or as moderating variables between leadership styles and performance. For these purposes, this study generated four hypotheses based on a review of the literature and it tested them using a survey. Female workers in the sales departments of the K Company, all of whom are women, were asked to provide answers to the presented questionnaires. This study hypothesizes that the type of gender roles played by women leaders will affect the job satisfaction and organizational commitment among the members of the sales group, and that the level of trust that is garnered by women leaders will also affect the types of gender roles that they play as well as employee job satisfaction and organizational commitment. Results - The results of this study show that both androgynous and masculine leadership styles are superior to the feminine leadership style in terms of employee job satisfaction and organizational commitment. However, contrary to our expectations, this study fails to show the superiority of the androgynous leadership style over the masculine leadership style. Moreover, there are no significant differences between these two leadership styles with regard to group performance. Conclusions - This study shows that it is important that different attributes of leaders, such as how trusted they are, be treated as moderating variables between leadership and performance rather than as independent variables. Finally, as this is the first attempt to view the role of the gender in a new perspective, the managerial implications of this study for leadership research, as well as its limitations, are presented. Suggestions for future related research are also proposed.

• Proceedings of the Korea Technology Innovation Society Conference
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• 2017.05a
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• pp.651-685
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• 2017

This study examines how experience diversity of chief technology officer (CTO) drives radical innovation of the firm, and the moderation effect of group attributes of top management team. Using data of 148 firms in U.S. manufacturing industries, this study finds that a CTO's diverse functional experience increases a firm radicalness, and diverse industrial experience also increases the radicalness. This study also examined the moderating effect of top management team (TMT) characteristics such as TMT size, TMT tenure, and gender composition in TMT. The positive relationship of CTO knowledge diversity and firm radicalness is weakened as TMT size or TMT tenure increased while the relationship is strengthened as gender diversity in TMT increased. These results of the analysis of firm-level radicalness provide implications for both academics and practitioners.