• The Journal of the Korea Contents Association
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• v.22 no.4
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• pp.324-336
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• 2022

The purpose of this study was to investigate the moderating effect of interpersonal contact anxiety due to COVID-19 on the relationship between eating-out motivations of Korean and Chinese consumers, dining out, and delivery-takeout. As a result of examining the moderating effect of Korean consumers' interpersonal contact anxiety, it was found that interpersonal contact anxiety had a moderating effect to weaken the positive influence of rational motivation on dining out. As a result of examining the moderating effect of Chinese consumers' interpersonal contact anxiety, it was found that interpersonal contact anxiety had a moderating effect to weaken the positive influence of rational motivation on dining out. But the positive influence of emotional motivation on dining out was increased. Also, it was found that interpersonal contact anxiety had a moderating effect that strengthened the positive influence of rational motivation on delivery, and it also had the effect of weakening the positive effect of emotional motivation on delivery. It was found that interpersonal contact anxiety had a moderating effect to strengthen the positive influence of emotional motivation on takeout.

• Journal of Korean Academy of Nursing
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• v.30 no.6
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• pp.1503-1520
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• 2000

The purpose of the present study is 1) to explain major effect models (main, moderating, and mediating) of social support and statistical methods for testing the effect models and 2) to analyze and evaluate the consistency in the use of the effect models and its statistical methods in Korean nursing studies. A total of 57 studies were selected from Journal of Korean Academy of Nursing, Journal of Korean Academic Society of Adult Nursing, Journal of Korean Women's Health Nursing Academic Society, Journal of Fundamentals of Nursing, Journal of Korean Community Nursing, Journal of Korean Psychiatric and Mental Health Nursing Academic Society, and Journal of Korean Pediatric Nursing Academic Society published in the year of 1990-1999. In results, most studies on social support performed in Korea Nursing Society were about a main effect model. There are few studies on moderating or mediating model of social support. Thus, it was difficult to find research findings how, why, under what conditions social support impacted on health outcomes. Most studies on the moderating or mediating effect model of social support used statistical methods for testing main effect model rather than for testing moderating or mediating effect model. That is, there are inconsistency between effect models of social support and its statistical methods in Korean nursing researches. Therefore, it is recommended to perform studies on moderating or mediating effect model and use appropriate statistical methods.

• Proceedings of the Safety Management and Science Conference
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• 2008.04a
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• pp.221-230
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• 2008

This paper reviewed the relationship between job characteristics and job stress responses(physiological response, psychological response, behavioral response), and the moderating effect of social support. Based on the responses from 187 employees in small & medium manufacturing industry, hierarchical regressional analysis showed that job characteristics factors have partly negative relationships with job stress response. But, job variety has positive relationship. Social support has partly moderating effect on the relationship between job characteristics and job stress.

• Journal of Families and Better Life
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• v.28 no.5
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• pp.225-234
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• 2010

The purpose of this study is to examine moderating effect of social relationship on the relationship between academic stress and psychological health among of adolescents. This data used in this study used data was derived from the wave 2-4(2004-2006) of Korean Youth Panel Study (KYPS). The results show that social relationship(parent-child relationship and peer relationship) had a moderating effect on academic stress and psychological health of adolescents. In short, it was verified that in the case of good social relationship, academic stress could actually buffer the effect of psychological health. However, it terms of parent-child relationship, it was not confirmed to have a moderating effect on academic stress and psychological health in the 11th grade. The results from above suggest that schools and related facilities adolescent should consider the program to reinforce social relationship and the timing of the intervention.

• Culinary science and hospitality research
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• v.20 no.5
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• pp.93-100
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• 2014

This study performed to identify the relationships among experiential value, brand image, satisfaction and customer loyalty in context of full-service restaurant, and to find the moderating effect of gender on the formulated model. SPSS 18.0 and AMOS 18.0 were employed to conduct frequency analysis, reliability analysis, exploratory and confirmatory factor analysis, and multigroup analysis to examine moderating effect. Results confirmed the validity and reliability and found significant relationships among the constructs. First, two factors of experiential value (e.g., aesthetic and economic value) have positive influence on brand image, satisfaction, and brand image was significant predictor of customer satisfaction. Second, satisfaction was significant antecedent of attitudinal loyalty and the attitudinal loyalty has influence on behavioral loyalty. In addition, current study identified moderating effect of gender between playfulness and brand image even though there was on significant relationship between both constructs. These results will be meaningful for developing marketing strategies and successful business especially for full-service restaurants.

• Journal of the Korea Society of Computer and Information
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• v.23 no.9
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• pp.157-162
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• 2018

The purpose of this study is to investigate the relationship between resilience, burnout, and self-efficacy of Public Social Workers and to draw implications for effective management of Public Social Workers. In order to accomplish this study purpose, the resilience of Public Social Workers as an independent variable, burnout as a dependent variable of occupational identity, and self-efficacy as a moderating variable were selected. The causal relationship between resilience and burnout and the moderating effect of self-efficacy were analyzed. As a result of the analysis, the resilience of Public Social Workers showed a significant effect on burnout, and the effect of resilience on burnout varied according to self-efficacy, so there was a moderating effect of self-efficacy. Based on the results of this analysis, the theoretical implications and policy implications of this study are suggested.

• Educational Technology International
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• v.24 no.1
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• pp.29-51
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• 2023

This study examined the moderating effect of course satisfaction with class on the relationship between the mode of course delivery and learning presence and performance in university settings. Results showed that there was a moderating effect of the course satisfaction on the relationship between course delivery mode and learning presence. Specifically, higher satisfaction with instructor's teaching activities was associated with improved learning presence in face-to-face, blended, and online learning, in that order. However, there was no significant moderating effect on academic performance. These findings suggest that universities should consider not only the mode of course delivery and highlight the importance of systematic course design by instructors.

• Korean Journal of Artificial Intelligence
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• v.7 no.1
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• pp.5-12
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• 2019

The study is to identify the factors influencing Chinese consumers' intentions to purchase organic food based on Theory of Planned Behavior (TPB) model. This research concentrates on the moderating effect of gender during the process. An offline investigation was used for the research purpose. Data for the study was gathered from February to March 2018. The total of 260 valid responses was used for this analysis. An online questionnaire was distributed through Email to Chinese consumers living in major cities of China and abroad to collect the data. Multi group analysis and model comparison were conducted to examine the moderating effect of gender. Our results support previous researches suggesting that gender moderates the relationship between attitude and behavioral intention. However, surprisingly, no significant moderating effect of gender on the relationship between subjective norms and behavioral intention was found. This paper revisited TPB antecedents and the moderating effect of gender focusing on Chinese organic food markets. The findings provide essential managerial implications to the marketers in this industry. Further research could examine whether TPB model can be applied to other potential purchasing groups.

• Journal of Information Technology Applications and Management
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• v.22 no.4
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• pp.105-126
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• 2015

In this study, we investigated the impact of the information richness and reachness on the mobile purchasing and the moderating effect of individual characteristics. We examined the information richness and reachness through SNS information and Push notification of smartphone, respectively. As the moderating variables, we adopted customer's value orientation and innovativeness. In the main-effect model with no moderating variable, both of information richness and reachness showed significant effects on the perceived value of products and purchasing channel. Especially, the impact of information richness was more significant on product awareness, while the impact of information reachness was more significant on channel awareness. In the interaction-effect model with moderating variables, customer's value orientation showed significant moderating effect on the impact of perceived product value. However, customer's innovativeness did not show the significant moderating effect on the impact of perceived channel value. It implies that the impact of information reachness applies to the majority of customers, regardless of her [his] innovativeness. Therefore the organizations might be able to use Push notification to activate the customer's mobile purchasing.

• Journal of Distribution Science
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• v.14 no.9
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• pp.121-132
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• 2016

Purpose - This study has the following objectives. First, it seeks to build an integrated model that can analyze the path through which headquarters, subsidiary competence, and knowledge transfer performance influence subsidiary performance. Second, it analyzes the influence of the specificity of technology as a moderating effect factor on knowledge transfer process. Third, it will conduct an empirical analysis on distributive manufacturing MNEs and suggests an implication for companies that actually need technological localization. The difference of this study are as follows. First, unlike the existing studies, this study can expand a theoretical discussion as it uses subsidiary performance as the dependent variable. Second, it sets the specificity of technology as a moderating effect factor, not an antecedent, and can draw a theoretical implication. Research design, data, and methodology - This study built a path analysis model to identify the influence of the disseminative capacity and absorptive capacity of distributive manufacturing MNEs on subsidiary performance. Based on the previous studies, it set 19 items as 5 latent variables, and established 6 hypotheses by including the moderating effect of the specificity of technology between them. The final 203 companies were selected as analysis samples through a survey questionnaire. For empirical analysis, the study used PLS (Partial Least Square) that is based on structural equation model. Results - The empirical analysis result demonstrated that both headquarters' disseminative capability and subsidiaries absorptive capacity had a positive influence on knowledge transfer performance. Knowledge transfer performance also had a positive influence on subsidiary performance. In the analysis of moderating effect, the specificity of technology acted as a significant moderating variable only between knowledge transfer performance and subsidiary performance; it did not show a statistically significant moderating effect among disseminative capability, absorptive capacity, and knowledge transfer performance. Conclusions - The empirical analysis results of this study demonstrate the importance of disseminative capability and absorptive capacity in knowledge transfer to subsidiaries from the distributive manufacturing MNEs in Korea. The analysis on the moderating effect indicates that the specificity of technology in Korean companies influences on the process of making achievement by using the transferred knowledge.