• Title/Summary/Keyword: Moderating effect

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Measuring the Moderating Effect of Gender on Organic Food Purchase Intentions in China based on Theory of Planned Behavior

  • LI, Yu;LI, Hao
    • Korea Journal of Artificial Intelligence
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    • v.7 no.1
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    • pp.5-12
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    • 2019
  • The study is to identify the factors influencing Chinese consumers' intentions to purchase organic food based on Theory of Planned Behavior (TPB) model. This research concentrates on the moderating effect of gender during the process. An offline investigation was used for the research purpose. Data for the study was gathered from February to March 2018. The total of 260 valid responses was used for this analysis. An online questionnaire was distributed through Email to Chinese consumers living in major cities of China and abroad to collect the data. Multi group analysis and model comparison were conducted to examine the moderating effect of gender. Our results support previous researches suggesting that gender moderates the relationship between attitude and behavioral intention. However, surprisingly, no significant moderating effect of gender on the relationship between subjective norms and behavioral intention was found. This paper revisited TPB antecedents and the moderating effect of gender focusing on Chinese organic food markets. The findings provide essential managerial implications to the marketers in this industry. Further research could examine whether TPB model can be applied to other potential purchasing groups.

The relationship between job characteristics and job stress, and the moderating effect of social support on the relationship (직무특성과 직무스트레스의 관계 및 사회적 지원의 조절효과)

  • Ahn, Kwan-Young
    • Journal of the Korea Safety Management & Science
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    • v.10 no.2
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    • pp.25-31
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    • 2008
  • The purpose of this paper is to review the relationship between job characteristics and job stress responses(physiological response, psychological response, behavioral response), and the moderating effect of social support. Based on the responses from 187 employees in small & medium manufacturing industry, hierarchical regressional analysis showed that job characteristics factors have partly negative relationships with job stress response. However, job variety has positive relationship. Social support has partly moderating effect on the relationship between job characteristics and job stress.

The relationship between job characteristics and job stress, and the moderating effect of social support (직무특성이 직무스트레스에 미치는 효과 및 사회적 지원의 조절효과)

  • Ahn, Kwan-Young
    • Proceedings of the Safety Management and Science Conference
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    • pp.221-230
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    • 2008
  • This paper reviewed the relationship between job characteristics and job stress responses(physiological response, psychological response, behavioral response), and the moderating effect of social support. Based on the responses from 187 employees in small & medium manufacturing industry, hierarchical regressional analysis showed that job characteristics factors have partly negative relationships with job stress response. But, job variety has positive relationship. Social support has partly moderating effect on the relationship between job characteristics and job stress.

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Moderating Effect of Individualism/Collectivism on the Association between Service Quality, Corporate Reputation, Perceived Value and Consumer Behavioural Intention

  • Maiyaki, Ahmed Audu
    • Journal of Distribution Science
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    • v.11 no.7
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    • pp.39-45
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    • 2013
  • Purpose - The paper aims at testing the moderating effect of individualism dimension of culture on consumer behavioural intention about bank services in Nigeria. Research design, data, and methodology - A survey was conducted with a sample of five hundred and fifty five bank customers drawn from various retails banks. Using Statistical Package for Social Sciences and Analysis of Moment Structure, combinations of descriptive and inferential statistics were performed. Invariance test and multiple-group analysis were conducted in order to assess the moderating effect. The invariance test was necessary to confirm the equivalence of constructs so that any difference detected thereafter could be related to moderating effect. Results - The results show that individualism has a significant moderating effect on the relationship between technical quality, perceived value and corporate image on the one hand, and behavioural intention on the other. However, individualism does not moderate the association between functional quality and behavioral intention. Conclusions - It is recommended that the bank policy makers should take necessary step to enhance the customer perception of technical quality, perceived value and corporate image with respect the retail bank services.

Moderating effect of social relationship on academic stress and psychological health (청소년의 학업스트레스와 정신건강의 관계에서 사회적 관계의 조절효과)

  • Kim, Youn-Hee;Yoo, Mi-Sook
    • Journal of Families and Better Life
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    • v.28 no.5
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    • pp.225-234
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    • 2010
  • The purpose of this study is to examine moderating effect of social relationship on the relationship between academic stress and psychological health among of adolescents. This data used in this study used data was derived from the wave 2-4(2004-2006) of Korean Youth Panel Study (KYPS). The results show that social relationship(parent-child relationship and peer relationship) had a moderating effect on academic stress and psychological health of adolescents. In short, it was verified that in the case of good social relationship, academic stress could actually buffer the effect of psychological health. However, it terms of parent-child relationship, it was not confirmed to have a moderating effect on academic stress and psychological health in the 11th grade. The results from above suggest that schools and related facilities adolescent should consider the program to reinforce social relationship and the timing of the intervention.

The Impact of Experience Value on Brand Image, Satisfaction, and Customer Loyalty in Context of Full-Service Restaurants: Moderating Effect of Gender

  • Lee, Sang-Mook
    • Culinary science and hospitality research
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    • v.20 no.5
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    • pp.93-100
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    • 2014
  • This study performed to identify the relationships among experiential value, brand image, satisfaction and customer loyalty in context of full-service restaurant, and to find the moderating effect of gender on the formulated model. SPSS 18.0 and AMOS 18.0 were employed to conduct frequency analysis, reliability analysis, exploratory and confirmatory factor analysis, and multigroup analysis to examine moderating effect. Results confirmed the validity and reliability and found significant relationships among the constructs. First, two factors of experiential value (e.g., aesthetic and economic value) have positive influence on brand image, satisfaction, and brand image was significant predictor of customer satisfaction. Second, satisfaction was significant antecedent of attitudinal loyalty and the attitudinal loyalty has influence on behavioral loyalty. In addition, current study identified moderating effect of gender between playfulness and brand image even though there was on significant relationship between both constructs. These results will be meaningful for developing marketing strategies and successful business especially for full-service restaurants.

The Effects of Experiential Value of on Customer Loyalty in Dessert Café of College Students: Focused on Moderating Effect of the Eating Out Consumption Patterns (대학생의 디저트카페에 대한 경험가치가 고객충성도에 미치는 영향: 외식소비성향의 조절효과를 중심으로)

  • Yoon, Hee-Souk
    • Culinary science and hospitality research
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    • v.24 no.1
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    • pp.82-95
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    • 2018
  • The purpose of this study is to investigate the relationship between experiential value, customer loyalty and eating out tendency of dessert $caf{\acute{e}}$ in college students. This survey was conducted for college students who have used dessert $caf{\acute{e}}$ mainly in college areas where dessert cafes are concentrated in Seoul. The survey was conducted on August 17, 2017 to 28 August. A total of 250 copies of the questionnaires were distributed and 208 copies of valid data were used for the analysis. The results of the analysis are as follows. First, emotional experience value and service experience value were found to affect customer loyalty, and cognitive experience value did not affect customer loyalty. Second, the economic and health seeking type showed a positive(+) moderating effect between emotional experience value and customer loyalty, and negative(-) moderating effect between cognitive experiential value and customer loyalty. Next, atmosphere seeking type showed a moderating effect between service experience value and customer loyalty, and the eating out seeking type showed a moderating effect between emotional experience value and customer loyalty. Finally, convenience seeking type showed positive(+) moderating effect between cognitive experiential value and customer loyalty, and negative(-) moderating effect between service experience value and customer loyalty. Based on the results of this study, the dessert cafe operator can grasp the experience value of college students in order to secure college students who are using dessert cafe as loyal customers. In particular, the relationship between experience value and customer loyalty, it is expected to provide useful data for constructing a specific positioning strategy according to each segment market.

Effect of Perceived Value on Customer Satisfaction in Reward Programs of Tele-Communication Firms -Focusing on the Moderating Effect of Sex Role- (이동통신사의 보상프로그램에 대한 지각된 가치가 고객만족에 미치는 영향 -성별의 조절효과를 중심으로-)

  • Kang, Yong-Soo
    • The Journal of the Korea Contents Association
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    • v.11 no.8
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    • pp.321-330
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    • 2011
  • This study focuses on the moderating effect of sex role on the relationship between perceived values on the reward program of tele-communication firms and customer satisfaction. To test moderating effect, Difference test for distinct parameters in Amos 18.0 program was used. Results show that both kind of perceived values(utilitarian value and hedonic value) have a significant effect on customer satisfaction. And the moderating effect of sex variable was verified. For male, hedonic value has influenced on the customer satisfaction more than utilitarian value. And for female, reversely, utilitarian value has influenced on the customer satisfaction more than female value.

Influence of emotional labor on job burnout in dental hygienists: the moderating effect of employee support (치과위생사의 감정노동수행형태가 직무소진에 미치는 영향: 동료지지의 조절효과)

  • Kim, Ji Young
    • Journal of Korean society of Dental Hygiene
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    • v.16 no.5
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    • pp.751-758
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    • 2016
  • Objectives: The purpose of the study is to investigate the influence of emotional labor on job burnout in dental hygienists based on the moderating effect of employee support. Methods: A self-reported questionnaire by Likert 5 point scale was completed by 219 dental hygienists in Ulsan and Gyeongbuk from March 15 to April 9, 2016. The study instruments consisted of emotional labor, job burnout og Maslach Burnout Inventory, and employee support. Data were analyzed by descriptive analysis, Pearson's correlation, multiple regression analysis, and hierarchical regression analysis using SPSS 18.0 program. Results: Surface acting had a positive influence on achievement and negative influence on impersonal chemistry. Inner acting had a positive influence on emotional burnout and achievement. Employee support had a moderating effect on emotional labor and job burnout. Conclusions: The strategy of emotional labor management for dental hygienists is very important for job burnout solution.

A Study on Impact of Smartphone Addiction on the Mental Health -Focused on Moderating Effect of Parent-Child Relationship-

  • Kim, Na-Ye
    • Journal of the Korea Society of Computer and Information
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    • v.22 no.5
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    • pp.89-95
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    • 2017
  • This study examines the effect of smartphone to adolescent's mental health and defines moderating effect of parent-child relationship. For this purpose, 278 subjects were surveyed from 1 middle schools in Gwangju and Jeonnam area. The result of this study are as follows. First, when verifying the impact of smartphone addiction on their mental health, The smartphone addiction was found as the key variable that has a negative impact on mental health. The results indicated that adolescents with higher levels of smartphone addiction more likely to have lower levels of mental health. Second, impact of parent-child relationship on their mental health was analyzed. The analytic results suggest that parent-child relationship has a impact on their mental health. In other words, higher parent-child relationship means higher mental health. Third, the moderating effect of parent-child relationship was analyzed. The parent-child relationship check the moderating effect of do smartphone addiction on their mental health. The implications for social work practice were also discussed.