• 유통과학연구
• /
• 제13권5호
• /
• pp.61-70
• /
• 2015

Purpose - This study investigates whether the effectiveness of self trait-advertisement versus communion-focused advertisement on product evaluations depends on a type of pride felt as ambient emotion. It also explores whether the mediating roles of cognitive and affective response to the effect of the advertisement type on product evaluation are moderated by types of pride such as hubristic pride or authentic pride. Research Design, Data, and Methodology - This research uses a restaurant service as the experimental object and employs a 2 (pride type: hubristic pride vs. authentic pride) × 2 (advertisement type: self trait-focused advertisement versus communion-focused advertisement) between-subjects design, with cognitive response and affective response as within-subject. Each experimental group consisted of 40 undergraduate students assigned to participate in the experiment. One questionnaire from the authentic pride and self-trait focused advertisement group and two questionnaires from the hubristic pride and communion-focused advertisement group were removed due to answer errors, resulting in a participant number of 157. The author conducts a 2 (pride type: hubristic pride vs. authentic pride) × 2 (advertisement type: self trait-focused advertisement versus communion-focused advertisement) ANOVA on advertised product evaluations, and to better understand the interaction effects, also conducts separate analysis of the hubristic and the authentic pride groups. Additionally, the study conducts mediated moderation analysis to check the mediation role difference of the cognitive response and the affective response to each advertisement on the interaction effects on product evaluations between the hubristic and the authentic pride groups. Results - The findings indicate that participants in the hubristic pride group more positively evaluate the product in self-trait focused advertisement, whereas participants in the authentic pride group more positively evaluate the product in communion-focused advertisements. In addition, the mediating role of cognitive response on the positive interaction effect of advertisement type and pride type on product evaluation is partially moderated by the pride type. However, the mediating role of affective response on the positive interaction effect of advertisement type and pride type on the product evaluation is not moderated by the pride type. Conclusions - The results of this study contribute to advertisement theory development by exploring interaction effects of ambient pride type and advertisement type on product evaluation, as well as to the theory of consumer behavior by exploring how pride type moderates the mediating roles of cognitive response on the positive interaction effect of advertisement type and pride type on product evaluation. From the perspective of the current research, advertisers should research what kinds of events consumers have experienced to increase the effectiveness of their advertisements, and use self-trait advertisements when consumers are grouped under ambient hubristic pride, and use communion-focused advertisements when consumers are grouped under ambient authentic pride. However, future research is necessary to discover the reasons why the mediating role of affective response to advertisements in the interaction effects of pride type and advertisement type on product evaluation is not moderated by pride type.

• 디지털융복합연구
• /
• 제17권7호
• /
• pp.377-386
• /
• 2019

본 연구는 장애수용으로 사회적 유능감을 예측함에 있어 자존감의 매개효과 및 사회참여와 차별경험의 조절효과를 살펴봄으로써 심리-사회적 적응을 촉진하기 위한 보다 효과적인 전략을 규명하는 데에 그 목적이 있다. 연구의 대상은 만19세부터 65세 사이의 지체장애인 1943명(남 1338명, 여 605명)과 뇌병변 장애인 233명(남 160명, 여 73명)이다. 자료 분석을 위하여 SPSS와 process macro 프로그램을 활용하였으며 장애의 정도와 발생 시기를 통제한 조건부 과정분석(model 18)을 실시하였다. 그 결과는 다음과 같다. 첫째, 자존감은 장애수용과 사회적 유능감 간의 관계를 부분 매개하는 것으로 나타났다. 둘째, 자존감과 사회적 유능감 간의 관계는 사회참여에 의해 조절되는 것으로 나타났으나 차별경험에 의해서는 조절되지 않는 것으로 나타났으며 사회참여와 사회적 유능감 간의 관계는 차별경험에 의해 조절되는 것으로 나타났다. 그리고 사회참여에 의해 조절된 자존감의 매개효과는 차별경험에 의해 조절되지 않는 것으로 나타났다. 이상의 결과를 바탕으로 임상적 시사점과 향후 연구를 위한 제언을 논의하였다.

• 한국생활과학회지
• /
• 제23권4호
• /
• pp.633-652
• /
• 2014

The purpose of this study was to investigate the effect of personality traits of the middle aged on quality of life while mediated by self-concepts such as self-efficacy and self-derogation, as well as while moderated by subjective socio-economic variables such as economic status, social activities and employment. To verify the conceptual causality model and moderating effects of contextual variables, we analysed 353 cases out of purposively collected 400 cases from a medium sized city. As results, first, conscientiousness of personality traits positively affected quality of life of the middle aged while mediated by self-concepts. Second, neuroticism of personality traits negatively affected quality of life while mediated by self-concepts. Third, agreeableness of personality traits did not eventually affect quality of life, although affected negatively on self-efficacy and positively on self-derogation. Fourth, socio-economic variables such as economic status, social activities and employment moderated various paths in the model, which indicated dynamics of internal variables were affected by contextual variables.

• Human Ecology Research
• /
• 제60권3호
• /
• pp.345-358
• /
• 2022

This study examined the moderated mediating impact of entrapment and emotional support from peers in the relationship between academic stress and suicidal ideation among middle-school students. The participants consisted of 214 middle-school students in the first to third grades from four middle schools located in Seoul, Gyeong-gi, Chun-cheon, and Jeonnam. The data were analyzed using descriptive statistics, Pearson's correlation coefficients, and the Process Macro Model versions 4, 1, and 14. The results of this study were as follows. First, academic stress did not directly influence suicidal ideation; however, entrapment mediated the relationship between academic stress and suicidal ideation. Second, emotional support from peers moderated the mediating effect of entrapment in the aforementioned relationship. This means that if students perceived emotional support from peers, then academic stress had a smaller impact on suicidal ideation through entrapment. These findings highlight the importance of decreasing levels of academic stress and entrapment to prevent suicidal ideation among middle-school students. They also suggest that enhancing students' emotional support networks with their peers could be an effective way of reducing suicidal ideation when students feel high levels of entrapment and academic stress.

• 한국의류학회지
• /
• 제46권3호
• /
• pp.513-529
• /
• 2022

Based on the stimulus-organism-response model, this study investigated the effects of three types of green performance appeals (i.e., before-, after-, and before/after-appeals) on consumer word of mouth (WOM) mediated by anticipatory hope. As the degree of consumer susceptibility to advertising varies by individual, individual perceived consumer effectiveness (PCE) was examined as a moderated mediating variable. A total of 191 responses were analyzed using SPSS 27.0 for analysis of variance and PROCESS procedure. Results showed the mediating role of anticipatory hope between advertising appeals and WOM: participants reported greater anticipatory hope when they viewed the advertisement with after- and before/after-appeals. This mediation was moderated by participants' PCE. The effect of green performance appeals on WOM was mediated by participants' anticipatory hope when their PCE was low; however, when participants' PCE was high, the mediation was not significant. The findings show that advertising appeals highlighting the effectiveness of green performance can attract consumers who do not believe that product consumption affects a sustainable environment and spread WOM. This research provides insights to fashion brands by suggesting effective green advertising strategies that can increase consumers' voluntary information-sharing behavior.

• 한국직업건강간호학회지
• /
• 제14권2호
• /
• pp.108-117
• /
• 2005

Purpose: This paper was attempted to focused on the analysis of job stress and job satisfaction according to the moderating effects of social support. Method: Data collected from 302 staff nurses in 2 general hospitals, with self-reporting questionnaires(Wolfgang's HPSI, modified Hagihara's social support, and MSQ). Descriptive statistics, Cronbach's alpha, Pearson correlation, ANOVA, and moderated regression analysis were used. Result: The subjects exhibited significantly highest level of 'the work and patients' conditions'. The perceived job stress was negatively correlated with supervisor and co-workers' support, and job satisfactions. Also supervisor and coworkers' support were positively correlated with job satisfactions. The main factor that affected the job satisfactions was 'work and patient conditions' and it was explained 35.5% out of the total variance of the job satisfactions with 'the work load and disturbing factor', 'supervisor support' and 'co-workers' support'. Supervisor support moderated the relationships between 'the patient care responsibilities and career development factor' and satisfaction. Conclusion: For developing the stress management program for hospital nurses, 'the work and patients' conditions', and the strategies of strengthening 'supervisor and co-workers' support' should be considered. In addition to, it may be considered to examine the effects of social support on the other criterion variables.

• 대한간호학회지
• /
• 제36권2호
• /
• pp.361-372
• /
• 2006

Purpose: This paper was conducted to examine the effects of transformational leadership behaviors, within the substitutes for leadership model(Kerr & Jermier, 1978). Method: Data was collected from 181 staff nurses in 3 general hospitals, with self-reporting questionnaires(MLQ developed by Bass, rd-SLS developed by Podsakoff, et at., and MSQ developed by Weiss, et al.). Descriptive statistics, factor analysis, Cronbach's alpha and moderated regression analysis were used. Result: 1) The transformational leader behaviors and substitutes for leadership each had correlations with job satisfaction. 2) The total amount of variance accounted for by the substitutes for leadership was substantially greater than by the transformational leadership behaviors. 3) Few of the substitutes variables moderated the relationships between the transformational leader behaviors and job satisfaction in a manner consistent with that specified by Howell, Dorfman, and Kerr(1986). Conclusion: The finding of this study suggest that leaders need to have a better understanding of those contextual variables that influence job satisfaction. Thus future research should focus attention on the moderating effects of substitutes, as well as the things that leaders can do to influence them. In addition, it may be good to examine the effects of substitutes on other criterion variables.

• 아동학회지
• /
• 제33권5호
• /
• pp.37-52
• /
• 2012

The purpose of this study was to investigate the moderating effect of parent's neglectful behavior on children's irrational beliefs and their style of expressing anger. The subjects consisted of 354 5th and 6th grade elementary school children. The instruments used were the Multidimensional Neglectful Behavior Scale (Straus et al., 1995), the Irrational Belief Scales (Lee, 2004), and the Anger Expression Scale (Spielberger, Krasner, & Solomon, 1988). Data were analyzed by means of both descriptive statistics and hierarchical regression analysis using the SPSS 18.0. The result of this study indicated that there were significant correlations between parent's neglectful behavior and the irrational beliefs and style of anger expression exhibited by the children concerned. Hierarchical regression analysis indicated that, the effects of children's irrational beliefs on their anger was moderated by parent's neglectful behavior. The effects of children's irrational beliefs on their anger control was also moderated by parent's neglectful behavior. In conclusion, parent's neglectful behavior has a moderating effect upon a child's irrational beliefs as it relates to the style of anger expression as exhibited by their children.

• 대한가정학회지
• /
• 제49권4호
• /
• pp.37-50
• /
• 2011

The purpose of this study is to examine the relationships between children's roles, parental attachment, teacher's concerns and school adjustment among Children's Alcoholics(COAs). Participants were 2,803 middle and high school students in Seoul. The regression analysis results showed that hero role was positively associated with school bonding and academic performance but increased the level of anxiety/depression. Meanwhile, scapegoat and lost children's roles were negatively associated with school bonding and also increased the level of anxiety/depression. Mascot role were positively associated with school bonding and academic performance but had no relation with anxiety/depression. Regarding moderating effects, maternal attachment moderated the relationship between scapegoat role and school bonding while teacher's concerns moderated the relationship between hero role and anxiety/depression, and the relationship between scapegoat role and anxiety/depression. These findings suggested that practitioners need to consider the contributions of children's roles on school adjustment and moderating effects of maternal attachment or teacher's concerns when intervention programs are developed to improve school adjustment among COAs.

• 산경연구논집
• /
• 제10권7호
• /
• pp.29-37
• /
• 2019

Purpose - The purpose of this paper is to find out a range of cues that trigger employees to willingly make efforts for corporate development in small and medium enterprises. This was determined by assessing the effects of employees' value inclination on their job satisfaction and organizational citizenship behavior as well as how they perceived their organizational support. Research design, data, and methodology - A total of 126 valid questionnaire sheets collected from SME employees were analyzed with SPSS 24.0 and AMOS 24.0 involving simple regression analysis, multiple regression analysis, hierarchical moderated regression analysis and 3-step mediated regression analysis. Results - The analyses highlighted employees' personal value inclination had positive effects on their job satisfaction, which in turn enhanced their organizational citizenship behavior. Meanwhile, individualist and collectivist inclination exerted greater effects on job satisfaction and organizational citizenship behavior, respectively. The study also revealed that perceived organizational support moderated the relationship between job satisfaction and organizational citizenship behavior. Conclusion - Hence, CEOs in SMEs should avert any dichotomous analysis of their employees' value inclination, respect their personal value inclinations and also apply factors that could raise their job satisfaction. Likewise, it was shown that SME employees need to make personal efforts for organizational development.