• 무역학회지
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• 제46권2호
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• pp.301-321
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• 2021

This study analyzes the various roles of social value in the consumption value model in China's mobile e-commerce environment. This is because customers in the Confucian culture area are highly influenced by others in their consumption behavior. However, there has been no consideration of these opinions in the consumption value model. In particular, it was analyzed whether social value has a moderated mediation effects in the path of economic value on customer loyalty. As a result of analyzing 228 pieces of data collected in China, it was found that the economic value is increasing customer loyalty through the entrance of shopping malls, and this indirect effect is affected by social value, and there was a moderated mediation effect. This study is theoretically meaningful in that it is newly elucidating the role of social value in the consumption value model.

• 한국보육지원학회지
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• 제20권2호
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• pp.145-167
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• 2024

Objective: This study aimed to investigate the moderated-moderated mediating effects of children's media content selection and parental restrictive media mediation on the relationship between children's screen media time and executive function difficulties. Methods: A total of 693 parents of children aged 5~6 years participated in this study and were asked to answer all survey questions. The data were analyzed by descriptive statistics and correlation analysis using SPSS 27.0. Model 11 of PROCESS macro 4.3 was used to examine the moderated-moderated mediation model. Children's gender, age, childcare enrollment status, and household income were included in the analyses as covariates. Results: The moderated-moderated mediating effects of children's media content selection and parental restrictive media mediation were found to be significant. Specifically, bedtime mediated the relationship between screen media time and executive function difficulties only when parents did not appropriately implement restrictive mediation and children freely selected media content. Conclusion/Implications: It is recommended that parents understand the importance of implementing restrictive media mediation and selecting appropriate media contents for their child to prevent executive function difficulties in early childhood. Also, child education or day-care centers should offer education program about appropriate media use to reach more parents.

• 한국콘텐츠학회논문지
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• 제17권5호
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• pp.449-460
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• 2017

본 연구는 카지노 딜러의 감정노동과 우울과의 관계에서 적대감의 매개효과와 감정표현불능증의 조절효과가 나타나는 조절된 매개효과가 유의한지 확인하고자 하였다. 본 연구에서는 서울 소재 외국인 전용 카지노 딜러 160명(남 56명, 여 94명)을 대상으로 감정노동, 감정표현불능증, 적대감, 우울에 관한 설문을 실시하였다. 본 연구는 조절된 매개효과를 검증하기 위해 SPSS 22.0의 SPSS Macro를 사용하였다. 분석결과로 첫째, 카지노 딜러의 감정노동의 강도가 높아질수록 우울이 높아지는 모습이 나타났으며, 적대감은 감정노동과 우울을 부분매개하는 것으로 나타났다. 둘째, 조절효과 검증 결과, 감정노동과 감정표현불능증, 적대감과 감정표현불능증이 상호작용하여 우울에 영향을 미치는 것으로 나타났다. 셋째, 조절된 매개효과를 검증한 결과, 감정노동이 적대감을 통하여 우울에 영향을 미치는 과정을 감정표현불능증이 조절하는 조절된 매개효과가 유의미하였다. 논의에서 본 연구의 의의로 카지노 딜러들의 감정노동을 지원하는 방안에 대한 제언을 기술하였다.

• 품질경영학회지
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• 제48권3호
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• pp.361-379
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• 2020

Purpose: The purpose of this study was to investigate the relationship between employee authenticity and customer loyalty. This study also examined whether rapport positively mediated the above relationship. In addition this study address the moderating role of customer emotional intelligence in the relationship between employee authenticity and rapport. By developing moderated a mediation model, we addressed indirect conditional effect of customer emotional intelligence on the relationship between employee authenticity and customer loyalty via rapport. Methods: The survey data was collected by customers who used various services in Korea. The main hypotheses were tested using a cross-sectional design, with questionnaires administered to 292 customers. Results: The result of empirical analysis has shown that employee authenticity was significantly positively related to customer loyalty. We have also found that rapport positively mediated the relationship between employee authenticity and customer loyalty. While there was a significant moderating effect of customer emotional intelligence on the relationship between employee authenticity and rapport, the moderated mediating role of customer emotional intelligence was found. Conclusion: The results provide useful theoretical and practical implications to the organizations and managers who want to improve customer loyalty. Future research directions with the limitation of the study were discussed.

• 한국심리학회지 : 문화 및 사회문제
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• 제26권4호
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• pp.409-433
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• 2020

본 연구에서는 직무요구-자원 모형과 자원보존이론을 바탕으로 해군 병사들의 직무소진과 조직시민행동의 관계에서 직무열의와 스마트폰을 통한 사회적 자본의 조절된 매개효과 모형을 검증하였다. 먼저, 직무소진과 조직시민행동의 관계에서 직무열의의 매개효과를 검증하였으며, 직무소진이 직무열의에 영향을 미치는 과정에서 스마트폰을 통한 사회적 자본의 조절효과를 살펴보았다. 최종적으로, 조절효과와 매개효과 모형을 통합하여 직무소진이 직무열의를 통해 조직시민행동에 영향을 미치는 경로에서 스마트폰을 통한 사회적 자본의 조건 값에 따른 간접 효과(조절된 매개효과)를 검증하였다. 본 연구의 모형을 검증하기 위해 해군에서 복무하는 병사 336명을 대상으로 직무소진, 직무열의, 조직시민행동, 스마트폰을 통한 사회적 자본을 측정하는 설문을 실시했으며, 이 중 불성실하게 응답하거나 일부 문항에 응답하지 않은 12명을 제외하고 총 324명의 데이터를 분석에 사용했다. 주요 연구 결과는 다음과 같다. 우선 직무소진과 조직시민 행동의 관계에서 직무열의의 완전 매개효과가 나타났다. 다음으로 직무소진이 직무열의를 매개로 조직시민행동에 이어지는 경로에서 스마트폰을 통한 사회적 자본의 조절된 매개 효과가 검증되었다, 특히 스마트폰을 통한 사회적 자본의 인식 수준 조건값이 높아질수록, 직무소진이 직무열의에 미치는 부적 영향력을 완충했으며, 결과적으로 조직시민행동에 미치는 간접효과의 영향력을 완화한다는 것을 확인할 수 있었다. 이러한 연구 결과를 바탕으로 본 연구의 의의, 시사점과 한계점 및 후속 연구를 위한 제언을 논의하였다.

• Educational Technology International
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• 제24권2호
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• pp.237-262
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• 2023

This study focuses on the instructor's role in student-centered learning and aims to test the effects and moderating role of instructor feedback on perceived loafing in team project-based learning. A conditional effect model including team efficacy, perceived loafing, instructor feedback, and team performance was proposed. Data were collected from students who registered for team project-based learning courses at a university in South Korea. A total of 420 cases were subjected to moderated mediation analysis. The results demonstrated that instructor feedback was negatively related to perceived loafing and moderated the relationship between team efficacy and perceived loafing. Furthermore, instructor feedback moderated the relationship between perceived loafing and team performance. In particular, even when perceived loafing was high, students who received frequent instructor feedback were found to significantly reduce the damage to team performance. Based on these findings, the importance of instructors' facilitation in team project-based learning is discussed.

• 한국의류학회지
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• 제46권3호
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• pp.513-529
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• 2022

Based on the stimulus-organism-response model, this study investigated the effects of three types of green performance appeals (i.e., before-, after-, and before/after-appeals) on consumer word of mouth (WOM) mediated by anticipatory hope. As the degree of consumer susceptibility to advertising varies by individual, individual perceived consumer effectiveness (PCE) was examined as a moderated mediating variable. A total of 191 responses were analyzed using SPSS 27.0 for analysis of variance and PROCESS procedure. Results showed the mediating role of anticipatory hope between advertising appeals and WOM: participants reported greater anticipatory hope when they viewed the advertisement with after- and before/after-appeals. This mediation was moderated by participants' PCE. The effect of green performance appeals on WOM was mediated by participants' anticipatory hope when their PCE was low; however, when participants' PCE was high, the mediation was not significant. The findings show that advertising appeals highlighting the effectiveness of green performance can attract consumers who do not believe that product consumption affects a sustainable environment and spread WOM. This research provides insights to fashion brands by suggesting effective green advertising strategies that can increase consumers' voluntary information-sharing behavior.

• 디지털융복합연구
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• 제15권3호
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• pp.107-117
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• 2017

본 연구는 조건과정모델링에 기초하여 공익광고캠페인의 정서성과 이슈에 대한 수용적 태도의 관계에서 시각적 주의와 지각된 자아관련성의 매개효과와 매개변인에 대한 EEG 각성의 조절효과를 알아보고자 했다. 이를 위해 SPSS 22.0의 Multiple Mediation 절차와 SPSS Macro(14번)를 이용하여 조절된 매개효과를 분석하였다. 본 연구결과는 첫째, 공익캠페인의 정서성은 지각된 자아관련성을 매개로 이슈에 대한 수용적 태도에 유의미한 영향을 보였다. 둘째, EEG 각성은 시각적 주의 및 지각된 자아관련성과 유의미한 상호작용효과를 나타냈다. 셋째, 정서성과 수용적 태도의 관계에서 지각된 자아관련성의 매개효과는 EEG 각성에 의해 조절되는 효과를 보였다. 본 연구결과는 공익캠페인의 부정소구보다는 긍정소구에서만 유효하였다. 이러한 결과를 바탕으로 공익광고캠페인의 정서소구를 활용하기 위해서는 공익캠페인에 대한 소비자의 지각된 자아관련성과 주의를 전략적으로 결합할 수 있음을 확인하였다.

• 산업진흥연구
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• 제8권3호
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• pp.211-219
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• 2023

본 연구의 목적은 대학생의 사회적 지지와 삶의 만족도 간의 관계에서 희망의 매개효과를 외동자녀 지위가 조절 매개하는지를 규명하고자 하였다. 본 연구의 대상은 중국 광둥성의 한 대학에서 의도적으로 표집한 302명의 대학생이다. 자료는 SPSS PC+ Win ver. 25.0과 SPSS PROCESS macro ver. 4.2를 활용하여 분석하였으며, 적용된 통계 기법은 빈도분석, 신뢰도분석, 상관관계분석, 조절된 매개효과 분석이다. 연구 결과 첫째, 사회적지지, 희망, 삶의 만족도 간에 정적인 유의미한 상관관계가 있었다. 둘째, 조절된 매개효과 분석 결과 외동자녀가 그렇지 않은 자녀에 비해 사회적 지지가 희망을 경유하여 삶의 만족도에 미치는 간접효과가 높았다. 이를 바탕으로 삶의 만족도 향상을 위한 제언을 하였다.

• 한국가족관계학회지
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• 제21권1호
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• pp.29-49
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• 2016

Objectives: The purpose of this study was aimed to examine the effect of self-esteem on life satisfaction and happiness among adolescents, and to verify moderated mediation of peer relations mediated by altruism and self-regulation. Method: The study referred to the 2015 Annual Report of the Korean Children and Youth Panel Survey. More precisely, report on the fourth year research process of the study cohort comprising 2,091 subjects was used to verify the research model. Overall data were analyzed by using SPSS 18.0 program and specifically, moderated mediation were verified by using SPSS Macro, as suggested by Preacher, etc. (2008). Results: As a result, firstly, the peer relations mediated the relationship between life satisfaction and self-esteem among adolescents. Secondly, altruism and self-regulation had moderated mediation effects between self-esteem and peer relations among adolescents. Conclusion: These results suggest that self-esteem affects on life satisfaction and happiness by mediation of peer relations among adolescents and altruism and self-regulation agent is applied positive adjustment to further promote the peer relations and increase life satisfaction among adolescents. Through these study results, the implications for counseling and suggestions for future research were discussed.