• Title/Summary/Keyword: Moderate Effect

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The Effects of Subjective Norms on the Start-Up Intention: The Mediation Effect of Self-Efficacy and the Moderate Effect of Security Competence (대학생들의 주관적 규범이 창업의도에 미치는 영향: 자기효능감의 매개효과와 안정지향성의 조절효과)

  • Kwon, In Su;Kim, Ki Heung;Seo, Moon Kyo
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.14 no.4
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    • pp.91-100
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    • 2019
  • Many university students try to start up a lot because of career uncertainty, and this study reflected this environmental situation. The subject of the study is the degree to which subjective norms of university students affect the start-up intention. In addition, we looked at the mediated effects of self-efficiency and the moderated effects of security competence. To verify the hypothesis of the study, 201 university students in Seoul were asked about the relevant variables. And based on prior theory, hypotheses and questionnaires were made. In addition, the validity, reliability and correlation analysis of each variable were conducted. Multiple regression analysis was used for hypothesis analysis. As a result, subjective norms have a positive effect on the start-up intention. Next, self-efficiency was found to be mediating the relationship between subjective norms and start-up intentions. Finally, when subjective norms affect the start-up intention, security competence showed negative moderate effect. The implications of this study are as follows: First, a positive perception of start-up by those around them is needed when it comes to raising the intention of starting a business. This positive perception also affects the confidence and sense of challenge in start-up and affects their start-up intention. However, if career anchor prefer stable employment for the organization, it can be seen that they negatively affect the start-up intention.

What makes Consumers to Prolong their Consumption on Perishable Food beyond Its Expiration Date?

  • Suh, Hyunsuk;Ju, Hyoungjun
    • Asia Marketing Journal
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    • v.15 no.2
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    • pp.133-173
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    • 2013
  • Consumers empty perfectly safe to intake perishable foods everyday if they are older than what prints on expiration date. The variation in expiration dating is freshness labeling represented in various terms such as sell by, package, best before, and so on. Regardless of the terms used and meanings are attached, consumers tend to conceive of freshness labeling on food as end of its shelf-life. Consequently, the food waste becomes a big issue for businesses in food sector. In an effort to demonstrate flexibility on this, KFDA(Korea Food & Drug Administration) introduced "best before" date in domestic market place to reduce food waste, based on the food safety test conducted by KCA(Korea Consumer Agency 2009). The results indicated freshness labeling on food should not be considered as the end of its life. Current study examined the underlying mechanisms(i.e. risk perception, self-construals, and indecisiveness) that influence consumers' intention on prolonged consumption of food beyond its stamped date when the KCA test results are shown to them. In addition, the moderating effect of regulatory focus is tested in the causal relationships between underlying mechanisms and different groups of prolonged consumption intention. Study participants are divided into three groups of prolonged consumption intention: no-change, moderate-change, and wide-change. The group with moderate-change in intention being as our point of reference, logistic regression analyses are conducted on 276 sample population. The results indicated that consumers with high source credibility risk are likely to show wide-change in intention on prolonged consumption while physical risk did not show significance. The consumers with independent self-construal are likely to show no-change in intention on prolonged consumption while interdependent self-construal did not show significance. Indecisiveness showed association a group with wide-change in intention on prolonged consumption. The moderating effect of regulatory focus showed valid results in most situations; the promotion-focused consumers showed wide-change in intention, while prevention-focused consumers showed no-change in intention. Furthermore, the moderating effect of promotion-focus showed a dominant position over the causal effect of indecisiveness in which decisive consumers(i.e. no-change in intention); if they are promotion-focused they tend show for the wide-change in intention instead. It is important to note that for those promotion-focused consumers(or situations), promotion-related arguments are more effective, while for those prevention-focused consumers(or situations) prevention- related arguments are more effective means of persuasion.

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The effect of image search, social influence characteristics and anthropomorphism on purchase intention in mobile shopping

  • KIM, Won-Gu;PARK, Hyeonsuk
    • The Journal of Industrial Distribution & Business
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    • v.11 no.6
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    • pp.41-53
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    • 2020
  • Purpose: The purpose of this study is to review the previous studies on the characteristics of the image search service provided by using artificial intelligence, the social impact characteristics, and the moderating effect of perceived anthropomorphism, and conduct empirical analysis to identify the constituent factors affecting purchase intention. To clarify. Through this, I tried to present theoretical and practical implications. Research design, data, and methodology: Research design was that characteristics of image search service (ubiquity and information quality) and social impact characteristics (subjective norms, electronic word of mouth marketing) are affected by mediation of satisfaction and flow, therefore, control of perceived anthropomorphism have an effect on purchase intention to increase. For analysis, research conducted literature review, and developed questionnaires, so that EM firm which is a specialized research institute has collected data. This was conducted on 410 people between the 20s and 50s who have mobile shopping experiences. SPSS Statistics 23 and AMOS 23 had been used to perform necessary analysis such as exploratory factor analysis, reliability analysis, feasibility analysis, and structural equation modeling based on this data. Results: first, ubiquity, information quality and subjective norms were found to have a positive effect on purchase intention through satisfaction and flow parameters. Second, satisfaction and flow were found to have a mediating effect between ubiquity, information quality, and subjective norms and purchase intentions. However, there was no mediating effect between eWOM information and purchase intention. Third, perceived anthropomorphism was found to have a moderating effect between information quality and satisfaction, and it was found that there was no moderating effect on the relationship between information quality and flow. Conclusions: The information quality of image search services using artificial intelligence has a positive effect on satisfaction, and it has been found that there is a positive moderate effect of perceived anthropomorphism in this relationship, which may be an academic contribution to the distribution science utilizing artificial intelligence. Therefore, it is possible to propose a distribution strategy that improves purchase intention by utilizing image search service and anthropomorphism in practical business and providing a more enjoyable immersive experience to customers.

Effect of aquatic exercise on gait in persons with chronic stroke: a meta-analysis study in Korea

  • Lee, Dong-Jin;Cho, Sung-Hyoun
    • Physical Therapy Rehabilitation Science
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    • v.8 no.2
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    • pp.112-123
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    • 2019
  • Objective: Based on the results of previous studies, it is necessary to analyze gait and discuss and present the effects of aquatic exercise for chronic stroke. The purpose of this study was to present objective data on the effect of aquatic exercise on the gait of persons with stroke by performing a meta-analysis. Design: A systematic review and meta-analysis. Methods: We performed a meta-analysis of 23 studies that investigated the effects of aquatic exercise performed between 2006 and 2017. The studies were searched on the basis of the participants, intervention, comparison, outcomes standard. The quality of the research method was assessed using a tool that can assess the risks posed by each study design. A meta-analysis software program was used to calculate the mean effect size, effect size by intervention, and effect size by outcome. We also performed a meta-regression analysis and an analysis of publication bias. Results: The mean effect size of the patients' gait was 0.65 (p<0.05). The largest effect size by outcome was observed at the 6-m walk test, followed by the 6-minutes walk test, 10-m walk test, and the walking equipment test (p<0.05). The meta-regression analysis showed that the effect size increased with increased duration, number, and length of sessions. Conclusions: Aquatic exercise appears to show a moderate effect on the gait of chronic stroke survivors. Meta-analyses on the effects of aquatic exercise in other patient populations are needed. This study suggests standard criteria establishments for the effect of aquatic exercise on the walking ability of persons with chronic stroke.

Impact of Switchover Barrier, Switchover Intention and Willingness to Revisit on Customer's Characteristics - Comparison between Travel Agency and Airlines - (고객특성이 전환장벽, 전환의도와 재방문의사에 미치는 영향 - 여행사.항공사간 비교분석을 중심으로 -)

  • Chung, Ung-Young;Moon, Hye-Young
    • The Journal of the Korea Contents Association
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    • v.8 no.9
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    • pp.259-273
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    • 2008
  • This study aims to identify of customer features control the effect on revisit intention and switching intention. The statistical techniques used for this empirical analysis are frequency analysis, technology analysis, reliability analysis, factor analysis, confirmatory factor analysis along with path analysis and moderate regression analysis, which are based on structural model From the effect that customer features control the effect on switching barrier by switching intention, travel agencies has a control effect on 'financial switching costs' and 'relational switching costs', and airlines show they have control effect on 'relational switching costs.' In diversity pursuit factors, 'financial switching costs' and 'attractiveness of alternatives' have a meaningful control effect for travel agencies customers, while 'procedural switching costs' for airlines customers. In the analysis result of the effect that customer features control the effect on revisit intention by switching intention, 'percept' and 'diversity pursuit' have a meaningful control effect in travel agencies customers and airlines one, respectively.

Experimental Study on the Hygrothermal Ageing Effect to the Strength of CFRP Materials for Marine Leisure Boat (열수노화 조건에서 레저선박용 탄소섬유강화플라스틱의 강도변화에 관한 실험적 연구)

  • Jeong, Han Koo;Noh, Jackyou
    • Journal of the Society of Naval Architects of Korea
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    • v.55 no.3
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    • pp.205-214
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    • 2018
  • This paper deals with the experimental study on the hygrothermal ageing effect to the strength of Carbon Fiber Reinforced Plastics (CFRP) materials for marine leisure boat manufactured by vacuum assisted resin infusion method. The experiments performed consist of tensile, flexural and shear tests according to American Society for Testing and Materials (ASTM) and Korean Industrial Standards (KS) test methods. Test coupons are varied from uni-directional(UD, $0^{\circ}$, $90^{\circ}$), Bi-Directional (BD), and Double-Bias (DB) carbon fiber fabrics in conjunction with epoxy resin. The results of tensile test show that tensile strength reduces significantly while not the same degree of reduction is observed for elasticity modulus with respect to the existence of hygrothermal ageing effect. This implies that the tensile strain induced from external load holds steady values but ultimate strength values change widely under hygrothermal ageing effect. In case of the flexural test, $0^{\circ}$ UD shows more strength reduction than $90^{\circ}$ UD while BD has reduced values in both flexural strength and elasticity modulus under hygrothermal ageing effect. It is learned that the bending strain induced from external load and ultimate strength values are reduced with respect to hygrothermal ageing effect. Shear test performed only on DB materials, and the results show marginal reduction in ultimate strength and moderate reduction in elasticity modulus. This means that the shear strain varies more than ultimate shear strength with respect to hygrothermal ageing effect. The experiment conducted in this paper clearly demonstrates the differences in material properties of the CFRP for the consideration of hygrothermal ageing effect. Findings obtained from this experimental study can serve as a fundamental input data for the realistic structural responses of marine leisure boat built in CFRP materials.

Effect of spiral reinforcement on flexural-shear-torsional seismic behavior of reinforced concrete circular bridge columns

  • Belarbi, Abdeldjelil;Prakash, Suriya;You, Young-Min
    • Structural Engineering and Mechanics
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    • v.33 no.2
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    • pp.137-158
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    • 2009
  • This paper investigates the behavior of reinforced concrete (RC) circular columns under combined loading including torsion. The main variables considered in this study are the ratio of torsional moment to bending moment (T/M) and the level of detailing for moderate and high seismicity (low and high transverse reinforcement/spiral ratio). This paper presents the results of tests on seven columns subjected to cyclic bending and shear, cyclic torsion, and various levels of combined cyclic bending, shear, and torsion. Columns under combined loading were tested at T/M ratios of 0.2 and 0.4. These columns were reinforced with two spiral reinforcement ratios of 0.73% and 1.32%. Similarly, the columns subjected to pure torsion were tested with two spiral reinforcement ratios of 0.73% and 1.32%. This study examined the significance of proper detailing, and spiral reinforcement ratio and its effect on the torsional resistance under combined loading. The test results demonstrate that both the flexural and torsional capacities are decreased due to the effect of combined loading. Furthermore, they show a significant change in the failure mode and deformation characteristics depending on the spiral reinforcement ratio. The increase in spiral reinforcement ratio also led to significant improvement in strength and ductility.

Electrochemical oxidation-reduction and determination of urea at enzyme free PPY-GO electrode

  • Mudila, Harish;Prasher, Parteek;Rana, Sweta;Khati, Beena;Zaidi, M.G.H.
    • Carbon letters
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    • v.26
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    • pp.88-94
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    • 2018
  • This manuscript explains the effective determination of urea by redox cyclic voltammetric analysis, for which a modified polypyrrole-graphene oxide (PPY-GO, GO 20% w/w of PPY) nanocomposite electrode was developed. Cyclic voltammetry measurements revealed an effective electron transfer in 0.1 M KOH electrolytic solution in the potential window range of 0 to 0.6 V. This PPY-GO modified electrode exhibited a moderate electrocatalytic effect towards urea oxidation, thereby allowing its determination in an electrolytic solution. The linear dependence of the current vs. urea concentration was reached using square-wave voltammetry in the concentration range of urea between 0.5 to $3.0{\mu}M$ with a relatively low limit of detection of $0.27{\mu}M$. The scanning electron microscopy was used to characterize the morphologies and properties of the nanocomposite layer, along with Fourier transform infrared spectroscopy. The results indicated that the nanocomposite film modified electrode exhibited a synergistic effect, including high conductivity, a fast electron-transfer rate, and an inherent catalytic ability.

Effects of Job Satisfaction Interventions in Reinforcing Intrinsic Motivation for Hospital Nurses: A Meta-Analysis

  • Ko, Jain;Bae, Hye Jin;Kim, Hyun Yong;Kang, Kyung-Ah
    • Korean Journal of Occupational Health Nursing
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    • v.29 no.3
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    • pp.208-218
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    • 2020
  • Purpose: Nurses' job satisfaction corresponds with personal intrinsic value, and is the strongest predicting turnover and job retention intention. This study identified the effectiveness of job satisfaction interventions related to reinforcing intrinsic motivation (JSI-RIM) for hospital nurses. Methods: This study used four core non-Korean databases (Cochrane Library, CHINHL, EMBASE, PubMed), and five Korean databases to search for RCT and NRCT articles published in English and Korean from inception to June 2019. Meta-analysis was performed using the RevMan 5.3.5 program. Results: Thirteen studies featuring 645 hospital nurses were selected for final analysis. A significant large effect was noted on self-efficacy. The effect size on perceived stress and job satisfaction were moderate; however, the effect on resilience outcomes was not significant. Conclusion: This study generated scientific evidence that would facilitate efficient job adaptation for nurses. Additionally, intrinsic factors, including job identity and meaning of work, need to be included in JSI-RIM.

The Moderating Effect of the Physical Environmental-level Between Infant Teachers' Positive Play Beliefs and Teacher-infant Interaction (영아교사의 긍정적 놀이신념이 영아와의 상호작용에 미치는 영향에서 물리적 환경수준의 중재효과)

  • Lee, Mijin;Lee, Wanjung
    • Korean Journal of Childcare and Education
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    • v.15 no.6
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    • pp.41-57
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    • 2019
  • Objective: The purpose of this study was to investigate the moderate effect of the physical environmental-level between infant teachers' positive play beliefs and teacher-infant interaction. Methods: The subjects of this study were 483 teachers in charge of one-year-old and two-year-old infants in child care centers located in metropolitan areas. The data were collected by asking the teachers to respond to a questionnaire and the data collected were analyzed through correlation and hierarchical multi- regression analysis. Results: First, the positive play beliefs of the infant teacher, the physical environment level, and the teacher-infant interaction showed significant proportional correlations. Second, the physical environment level moderated the influence of the teacher's positive play beliefs on teacher-infant interaction. In particular, results showed that functional interior space configuration, outdoor playground composition and facilities among the sub-variables of the physical environment level had a moderating effect. Conclusion/Implications: The results of this study show that teachers with positive play beliefs have positive teacher-infant interaction when there is sufficient space available for infants and teachers. This indicates that the human and physical environments of child care centers can promote teacher-child interaction.