• Journal of Distribution Science
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• v.13 no.11
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• pp.79-92
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• 2015

Purpose - The aim of this study is to develop an empirical model of the effects of traditional market service quality factors on customer value, relationship quality, and behavior. The specific objectives of the study are as follows: 1) to classify study objects into cultural tourism markets and non-cultural tourism markets as well as to verify the differences in service quality among the two markets and, 2) to present practical service marketing methods that fit with the characteristics of the traditional markets by amending the five quality evaluation items of SERVQUAL (a multiple-item scale for measuring service quality)to suit the characteristics of the traditional markets and establish the relationship among customer value, relationship quality, and behavior intention. Research design, data, and methodology - The study methods of empirical investigation are as follows. First, this study selected for a study object the Suwon Paldalmun Gate Market to represent the cultural tourism market, and general traditional markets to represent the non-cultural tourism market. This study also conducted personal interviews in order to increase the response rate and collected a total of 418 responses between March 18, 2014 and April 05, 2014. The total of 418 responses used for this study excluded 14 responses that had either misleading information or missing values. Results - This study verified the perceived differences of service quality based on traditional market specialization through an independent sample t-test. It appeared that the perceived service quality of the cultural tourism market was generally higher than that of the non-cultural tourism market. This study executed a path analysis in order to examine the effects of service quality factors on customer value, relationship quality, and behavior intention. This study also comprehensively analyzed the specialized market and non-specialized market separately. Although there were some differences among the results, the overall results were uniform. It appeared that convenience, reliability, and empathy, among the service quality factors, exerted meaningful effects on customer value. On the other hand, convenience, reliability, responsiveness, and empathy, excluding the tangibles, exerted meaningful effects on the relationship quality. In addition, it appeared that all service quality factors exerted meaningful effects on the customer value, relationship quality, and behavior intention. Therefore, the study verified that all of the hypotheses formulated in the study were generally adopted. Conclusions - The implication of this study may be classified into academic and practical implication as follows. With respect to the academic implication, it seems that this study is among the early studies to verify the differences between the cultural tourism market and the non-cultural tourism market. The practical implication of this study is that the perceived service quality, such as convenience, reliability, responsiveness, and tangibles, excluding empathy, was higher in the cultural tourism market than in the non-cultural tourism market. This means that customer satisfaction is enhanced by governmental aid such as hardware, software, and information and communications technology.

• Journal of Distribution Science
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• v.9 no.4
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• pp.15-27
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• 2011

Although a huge number of academic researchers have paid considerable attention to exploring both the degree to which store image influences retailer brand customers and how to develop store personality, they have overlooked the contemporary retail context in which retailers have developed many different types of retailer brands, that is, price-oriented or quality-oriented retailer brands. Rather than focusing on the latter, much literature has looked at the former. Accordingly, even though there are many articles related to store image, a few authors have shown their interest in identifying the extent to which store personality affects customers purchasing retailer brands at lower prices. As a result, their efforts have been to illustrate the relationship between store image and consumer behaviours buying retailer brands. In that multiple retailers over the world such as E-Mart, Lotte-Mart, Tesco Korea and Tesco UK have actively introduced not only the quality-focused retailer brands that quality is better than, or equal to national brands, and prices are slightly higher than, or equal to them, but also price-focused retailer brands, academicians should make an effort to investigate how store image affects customers purchasing a quality-oriented retailer brand, comparing with previous research results. That is why the authors illustrate the extent to which store personality components influence retailer brand customers, including particularly quality-oriented retailer brand customers through an empirical research. By adopting a questionnaire method as a research technique to illuminate the relationship between store image components and retailer brand customers, research validity increases and further, data gathered through a field survey are analysed through a few statistic analysis methods, in order to minimise statistical deviations. Compared with the prior research concentrated on price-focused retailer brands, the authors have significantly shed light on customer behaviours purchasing retailer brand products with higher quality. When it comes to store personality components, the research suggests the following five items: merchandise attributes, services, physical facilities, promotions, and institutional image, considering the subcomponents mentioned by the previous research. Proposing the conceptual research model which those elements are differently hypothesised, according to retailer brand types: PR (Price-oriented Retailer brand) and QR (Quality-oriented Retailer brand), the research is proceeded. Through empirical research, the authors found that amongst the five items, only promotion influenced retailer brand customers in the Korean retailing marketplace, unlike other countries explored by many researchers, such as UK. Although much literature emphasises that those elements are closely related to retailer brand buying proneness, it is completely not fit to the Korean market. Also, research findings provide new insights into the degree of store image effects on retailer brand customers for academiciansand practitioners. Whether the retailer brand development program that a retailer has carried simultaneously both price-focused and quality-focused retailer brand types is practically profitable should be explored in the future.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.18 no.3
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• pp.345-355
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• 2017

The purpose of this study was to examine the validity and reliability of the Communication Skills Attitude Scale, which is used to examine communication learning attitudes for domestic nursing students. Study subjects were 401 nursing students at two nursing college who completed the CSAS scale consisting of 26 items from June 1 to 15. Data were analyzed using exploratory factor analysis, confirmatory factor analysis, internal consistency with IBM Statistics SPSS 21.0, and the IBM Statistics AMOS 21.0 program. To verify the construction factor of the scale, exploratory factor analysis with varimax rotation was performed, resulting in four factors but confirmed positive and negative attitudes two factors with 19 items considering the construct of theory and interpretability. The internal structure of the scale was schematized using confirmatory factor analysis, and goodness of fit of the final research model was very appropriate as shown by ${\chi}^2=446.475$ (df=148, p<0.001), TLI=.90, CFI=.91, RMSEA=.07, SRMR=.05. The final scale consisted of 19 items and two factors based on the confirmatory factor analysis. Cronbach's ${\alpha}$ for final scale was .90, showing internal consistency. The CSAS is expected to be useful to monitor the effectiveness of multiple teaching strategies about communication for domestic nursing students.

• Journal of Korean Society on Water Environment
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• v.26 no.3
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• pp.420-431
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• 2010

Simple material budget models were developed to predict the dry season water quality for a river-type reservoir in Paldang, Republic of Korea. Of specific interest were the total phosphorus (TP), chlorophyll ${\alpha}$ (Chl. ${\alpha}$), 5-day biochemical oxygen demand (BOD), and chemical oxygen demand (COD). The models fit quite well with field data collected for 20 years and have enabled the identification of the origins of organic materials in the reservoir. The critical hydraulic load that determines the usability of phosphorus for algal production appeared to be about $1.5m\;d^{-1}$. When a hydraulic load was smaller than the critical value, the concentrations of $Chl.{\alpha}$, COD, and BOD in the reservoir water became sensitive to internal algal reactions such as growth, degradation, and settling. In spite of the recent intensive efforts for organic pollutant removal from major point sources by central and local governments, the water quality in the reservoir had not been improved. Instead, the concentration of COD increased. The model analysis indicated that this finding could be attributed to the continuing increase of the algal production in the reservoir and the allochthonous load from non-point sources. In particular, the concentrations of COD and BOD of algal origin during 2000~2007, each of which is comprised of approximately one half of the total, were approximately 2.5 times higher than those observed during 1988~1994 and approximately 1.3 times higher than those between 1995~1999. The results of this study suggested that it is necessary to reduce the algal bloom so as to improve the water quality of the reservoir.

• Korean Journal of Soil Science and Fertilizer
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• v.40 no.4
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• pp.262-268
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• 2007

To characterize morphological classification of the basins, four major basin characteristics of the unit basins, including sinuosity, ratio of forest, ratio of flat area, and tributary existence were selected for cluster analysis. The analysis was carried out using soil map, topographic map, water course map, and basin map of the fifty unit basins in the Yeongsangang Basin. The unit basins could be categorized to five basin groups. The fitness by the Mantel test showed good fit of which r was 0.830. These grouping based on comprehensive soil and topographic characteristics provides best management practices, water quality management according to pollutants, increased water related model application and reasonable availability of water management. For agricultural management of water resources and conservation of water quality from agricultural non-point pollutants, therefore, comprehensive systematic classification of soil characteristics on unit basin might be an useful tool.

• Journal of dental hygiene science
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• v.14 no.2
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• pp.198-206
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• 2014

The purpose of this study was to develop and validate tool for measuring the communication skills of dental hygienist. The survey was modified and revised to fit into Korean culture. Also the reliability and validity was tested in order to ensure the survey was properly evaluating communication skills of dental hygienists. A survey was conducted with outpatients in dental clinics located in Seoul, Gyeonggi, and Daejeon area. The 483 answers out of the total collected answers were used for the final analysis of the study, using PASW Statistics 18.0 and IBM SPSS AMOS 7.0 to measure the validity and reliability. The factor analysis showed that the communication skill of the dental hygienists was composed of three elements, namely 'being caring and respectful' communications, 'sharing information' communications and 'tending to comfort' communications to reduce pain and anxiety. The validity of the model examined by a confirmatory factor analysis satisfied most of the relevant requirements. All of the factors had the conceptual reliability and variant extracted index above the minimum requirements, ensuring reliability and concentrated validity. Also, the value of the square of the correlations between all latent factors which was larger than the square of the correlation between all of the factors, thus proving the discriment validity. Cronbach's ${\alpha}$ was 0.8, which shows high reliability level. In conclusion, it was proven that dental hygienist's communication skill measurement tool has high validity and reliability. Further, this study can be used to improve dental hygienists' communication skills. Therefore, this will improve oral health of clients and manage them.

• Journal of Families and Better Life
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• v.30 no.2
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• pp.101-120
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• 2012

This research was conducted in order to find out the effects of boys' self-control, their parents' behaviors and marital conflict on boys' aggression. Subtypes of aggression in the present research consist of dimensions of the functions and forms (proactive-overt, proactive-relational, reactive-overt, reactive-relational). The participants of this study were 237 boys in the fifth and sixth grades in elementary schools located in Seoul and Gyeonggi province. The questionnaires were derived and modified from Lee Hong (2009) for boys' aggression, from Ju So Young and Lee Yang Hee (2008) for boys' self-control, from Jun Joo Ram (2008) and Heo Seung Yeon (2009) for maternal behaviors and from Kang Na Jung (2008) for marital conflict. In order to grasp the general characteristics of the participants, frequency and descriptive statistics were used. Also, Pearson's correlation was applied to the relationships amomg boys' self-control, marital behaviors and marital conflict on boys' aggression. Lastly, the variables that can predict boys' aggression were analyzed through multiple regression analysis by SPSS 19.0. The major results of this study were as follows. This research showed that this model fit well for boys. To summarize the important results, what is interesting in the present study is the effect of the mother's role in rearing their sons. It was found that mothers' criticism, negative behaviors, and excessive interference can cause boys' high level of aggressiveness. Also, having parents who fight frequently was strongly associated with boys' relational aggression. An interesting finding is that the mother's support influenced boys' reactive-overt aggression. Lastly, boys' self-control was highly associated with boys' proactive-relational aggression. This research may contribute to understanding boys' aggression' subtypes. To that end, the current results suggest that the dimensions of the functions and forms may be a useful tool in an effort to inform developmental theory and intervention. Also, this research may provide guidance for the resolution of problems caused by boys' aggression. Lastly, it was found that self- control training and parental education programs might prove beneficial for helping aggressive boys to overcome their aggressive impulses.

• Journal of the Korean Society of Food Science and Nutrition
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• v.41 no.5
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• pp.695-699
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• 2012

The objective of this study was to set the optimal extraction condition of flavonoids from onion peels as a by-product generated from the onion industry without suitable processing. Four independent variables, affecting extraction conditions, which are solvent concentration ($X_1$), extraction temperature ($X_2$), pH of the solvent ($X_3$), and solvent ratio to onion peel ($X_4$) were optimized using response surface methodology (RSM). A model equation obtained from RSM is 0.772 of R-square and 0.278 of lack of fit (p>0.05) for the optimal extraction conditions. From the ridge analysis, the conditions flavoring the highest extraction were solvent concentration (v/v) of 70%, extraction temperature of $40^{\circ}C$, extraction solvent pH of 5.3, and a solvent ratio to onion peel ratio of 1:63 (w/v). The flavonoid content obtained under optimal conditions showed 302.63 mg/g, which is 1.12 times higher than the prediction value.

• Journal of the Korean Data and Information Science Society
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• v.20 no.5
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• pp.845-855
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• 2009

The purpose of this study was to examine the category function, the item structure, and the model-data fit of the Copenhagen neck functional disability scale (CNFDS) with neck pain subjects using Rasch rating scale analysis. The data was obtained from the assessments of 71 college students with neck pain. The 'concentration' item showed misfit and fourteen items were founds to be fits for self-reporting of disability due to neck pain. The most difficult item of the remaining 14 items was 'help' and the easiest item was 'social contact'. The subjects and items reliability of separation reliability were 0.85 and 0.97. The CNFDS for self-reporting of disability due to mild neck pain has been proved valid and reliable. This study is suggested that individuals with mild neck pain may be used the modified CNFDS that were not included 'concentration' item and were adjusted the 2 response levels.

• Journal of The Korean Association For Science Education
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• v.38 no.2
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• pp.113-122
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• 2018

The purpose of this study is to investigate the effects of the educational context variables on students' science achievement and interest in TIMSS 2015. TIMSS 2015 science data and questionnaire results were used to fit the Hierarchical Linear Model (HLM) in this study. According to the results, books at home, parents' level of education, and students' views on science lessons have significant influence on science achievement of above-high level 4th-grade students, and books at home on below-intermediate level 4th-grade students. Books at home, students' views on science lessons, and school composition by student economic background have significant influence on science achievement of above-high level 8th-grade students, and books at home and students' views on science lessons on science achievement of below-Intermediate level 8th-grade students. In all grade levels, books at home, and students' views on science lessons have significant influence on science achievement and interest. Discussed in the conclusion are ways to improve science teaching and learning including offering systematic reading programs for all students, reinforcement of student-participation in science classes, connecting science hands-on activities with science concepts for below-Intermediate level elementary students, and so on.