• Science of Emotion and Sensibility
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• v.11 no.1
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• pp.57-68
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• 2008

With the shift of consumer’s spending behaviors further into emotionally-driven purchases, the role of brand is becoming even more important, which in turn, expands design’s role in the brand image strategy. The contact point between the consumers and the brand is the primary channel for building strong brand image through experience. Therefore, it is critical to comprehensively plan and manage the consumer contact point for any brand. Given the changing market conditions, the objective of this study is to define and structure an integrated design development and management system for building successful brand image. In order to do so, the research analyzed the characters of brand image, the conditions for consumer experience and the roles of emotion. The analysis into the correlation between images and emotion process model yields three natures of an image. The image 1) is based on empirical decisions, 2) expresses and conveys emotional aspects and 3) builds mental values through a sense of sympathy. Through case studies of successful designs that meet all three characteristics, the roles of a brand icon in building strong brand image and the needs for integrated design approach for implementation are defined. The methods for integrated design include 1) providing a focal point through brand image positioning, 2) utilizing visual themes based on brand image plot, 3) building a Total Identity Program to holistically manage brand images and 4) developing brand icons for brand image reinforcement.

• Spatial Information Research
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• v.1 no.1
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• pp.39-53
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• 1993

A geographical information systems(GIS) was a useful aid in the assessment of urban nonpoint source pollution and the development of a pollution control strategy. The GIS was used for data integration and display, and to provide data for a nonpoint source model. An empirical nonpoint source loading model driven by land use was used to estimate pollutant loadings of priority pollutant. Pollutant loadings were estimated at fine spatial resolution and aggregated to storm sewer drainage basins(sewershedsl. Eleven sewersheds were generated from digital versions of sewer maps. The pollutant loadings of individual land use polygons, derived as the unit of analysis from street blocks, were aggregated to get total pollutant loading within each sewershed. Based on the model output, a critical sewershed was located. Pollutant loadings at major sewer junctions within the critical sewershed were estimated to develop a mi t igat ion strategy. Two approaches based on the installat ion of wet ponds were investigated -- a regional approach using one large wet pond at the major sewer outfall and a multi-site approach using a number of smaller sites for each major sewer junction. Cost analysis showed that the regional approach would be more cost effective, though it would provide less pollution control.

• Journal of the Computational Structural Engineering Institute of Korea
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• v.37 no.2
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• pp.77-84
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• 2024

In the fourth industrial-revolution era, the construction industry is transitioning from traditional methods to digital processes. This shift has been challenging owing to the industry's employment of diverse processes and extensive human resources, leading to a gradual adoption of digital technologies through trial and error. One critical area of focus is the safety management at construction sites, which is undergoing significant research and efforts towards digitization and automation. Despite these initiatives, recent statistics indicate a persistent occurrence of accidents and fatalities in construction sites. To address this issue, this study utilizes large-scale language-model artificial intelligence to analyze big data from a construction safety-management information network. The findings are integrated into on-site models, which incorporate real-time updates from detailed design models and are enriched with location information and spatial characteristics, for enhanced safety management. This research aims to develop a big-data-driven safety-management platform to bolster facility and worker safety by digitizing construction-site safety data. This platform can help prevent construction accidents and provide effective education for safety practices.

• Journal of Advanced Marine Engineering and Technology
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• v.38 no.1
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• pp.48-55
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• 2014

These Xenon flashlamp power supply for Ultra Violet has converter with high voltage conversion ratio. General model is composed of transformer with high voltage conversion ratio and voltage doubler rectifier circuit. Purpose of power supply leads dielectric breakdown of Xenon flashlamp and passes current rapidly. When passing current, it has to limit current to avoid over-heat, damage of electrode and acceleration of gas oxidation which are cause of performance degradation of lamps. Generally, inductors and resistors, which are called as "Ballast," are used to limit currents. Generally, Transformer has high turn ratio to make high voltages. But we can get high voltages using the transformer with low turn ratio which is driven with self resonance. Also, an advantage of self resonance is to make a circuit simply through impedance of transformer in resonance frequency which filters output voltage. As using an unique impedance of transformer, the circuit does not need other impedance elements like the ballast. So the power supply assures high efficiency of the arc discharge.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.16 no.11
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• pp.7575-7581
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• 2015

Corticotropin-releasing factor(CRF), one of the stress driven neuropeptides, was widely proposed to influence hair loss and re-growth. For the development of receptor antagonists, the screening system based on intracellular calcium signal process was developed and optimized. The aequorin parental cells were transfected with CRF1 receptor and alpha 16 promiscuous G protein cDNA to establish HEK293a16/hCRF1, a stable cell line for the human CRF1 receptor. In HEK293a16/hCRF1 cells, the range of sauvagine dose response was 12-fold higher($EC_{50}:15.21{\pm}1.83nM$) than in the transiently expressed cells, hence essential conditions for the antagonist screening experiments such as the robust signals and high solvent tolerance were secured. The standard antagonists for the CRF1 receptor, antalarmin and CP154526, resulted $IC_{50}$ values of $414.1{\pm}5.5$ and $290.7{\pm}1.9nM$, respectively. Similar results were presented with frozen HEK293a16/hCRF1 cells. Finally, our HEK293a16/hCRF1 cells with the aequorin based cellular functional assay can be a model system for the development of functional cosmetics and modulators that can have a clinical efficacy on hair re-growth.

• KSCE Journal of Civil and Environmental Engineering Research
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• v.28 no.4D
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• pp.469-476
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• 2008

Recently, TOD gains popularity as a traffic solution measure of high density urban regeneration projects. The purpose of this study is to investigate traffic impacts of high density TOD projects, and to identify the issues to be resolved. For a case study, it chooses Gangnamgucheong station in Gangnam area served by two subway lines, and designates 400m radius from the station as a site for high-density development. The MOEs chosen for this study is traffic volume, time, distance, speed, and mode share. The SECOM model is adopted for traffic simulation. The analysis results show that high-density TOD is an effective tool for traffic improvement even with only one station area being implemented. It is found that the traffic volume increases near the station in nature where high-density development occurs, but it declines overall in the rest of Gangam area. The total travel time and distance of passenger vehicles decline, meaning that the traffic condition becomes better than before. With regulation on parking supply, the improvement becomes more vivid. In terms of the changes of traffic speed, both alternatives show 4.1% increase in speed, but the difference between alternatives is not quite noticeable because of the induced vehicle demand driven to the streets with improved traffic condition. The mode share changes occur for the benefit of subway ridership, because the study station is equipped with two subway line services. When mixed with parking supply restriction, the impact becomes clearer.

• The KIPS Transactions:PartD
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• v.17D no.2
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• pp.157-166
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• 2010

More recently, RFID (Radio Frequency Identification) systems have begun to find greater use in various industrial fields. The use of RFID system in these application domains has been promoted by efforts to develop the RFID tags which are low in cost, small in size, and high in performance. The RFID applications enable the real-time capture and update of RFID tag information, while simultaneously allowing business process change through real-time alerting and alarms. These be developed to monitor person or objects with RFID tags in a place and to provide visibility and traceability of the seamless flows of RFID tags. In this time, the RFID readers should be placed in diverse locations, the RFID flows between these readers can be tested based on various scenarios. However, due to the high cost of RFID readers, it may be difficult to prepare the similar environment equipped with RFID read/write devices. In this paper, we propose a simulator to allow RFID application testing without installing physical devices. It can model the RFID deployment environment, place various RFID readers and sensors on this model, and move the RFID tags through the business processes. This simulator can improve the software development productivity by accurately testing RFID middleware and applications. In addition, when data security cannot be ensured by any fault, it can decide where the problem is occurred between RFID hardware and middleware.

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.14 no.1
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• pp.77-84
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• 2015

In 2011, greenhouse gas emissions of transport sector were 85.04 million $tonCO_2eq$ and road emissions accounted for 95% of total emissions in the transport sector. There are few innovative technologies to reduce greenhouse gas emissions aside from eco-driving education and public relation program. Therefore, this paper focused on analyzing optimal acceleration by certain road grades and suggested fuel-efficient driving method for various uphill sections. Scenarios were established by driving modes. Speed profiles were generated by scenarios and speed variations. Each speed profile applied to Comprehensive Modal Emission Model and then each fuel consumption was estimated. Driving mode and speed variation that minimized fuel consumption were driven according to grade percent and uphill distance. When driving in the eco-friendly mode of the driving and speed variation, reduction rate of fuel consumption was evaluated by comparison between eco-driving and cruise control mode. When a vehicle drove under eco-driving mode at 100kph, 90kph and 80kph on uphill road, fuel consumptions were reduced by 33.9%, 30.8% and 5.3%, respectively.

• Proceedings of the Korea Water Resources Association Conference
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• 2015.05a
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• pp.227-227
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• 2015

The Wairarapa Valley occupies a predominantly rural area in the lower North Island of New Zealand. It supports a mix of intensive farming (dairy), dry stock farming (sheep and beef cattle) and horticulture (including wine grapes). The valley floor is traversed by the Ruamahanga River, the largest river in the Wellington region with a total catchment area of 3,430 km2. Environmental, cultural and recreational values associated with this Ruamahanga River are very high. The alluvial gravel and sand aquifers of the Wairarapa Valley, support productive groundwater aquifers at depths of up to 100 metres below ground while the Ruamahanga River and its tributaries present a further source of water for users. Water is allocated to users via resource consents by Greater Wellington Regional Council (GWRC). With intensifying land use, demand from the surface and groundwater resources of the Wairarapa Valley has increased substantially in recent times and careful management is needed to ensure values are maintained. This paper describes the approach being taken to manage water resources in the Wairarapa Valley and redefine appropriate limits of sustainable water use. There are three key parts: Quantifying the groundwater resource. A FEFLOW numerical groundwater flow model was developed by GWRC. This modelling phase provided a much improved understanding of aquifer recharge and abstraction processes. It also began to reveal the extent of hydraulic connection between aquifer and river systems and the importance of moving towards an integrated (conjunctive) approach to allocating water. Development of a conjunctive management framework. The FEFLOW model was used to quantify the stream flow depletion impacts of a range of groundwater abstraction scenarios. From this, three abstraction categories (A, B and C) that describe diminishing degrees of hydraulic connection between ground and surface water resources were mapped in 3 dimensions across the Valley. Interim allocation limits have been defined for each of 17 discrete management units within the valley based on both local scale aquifer recharge and stream flow depletion criteria but also cumulative impacts at the valley-wide scale. These allocation limits are to be further refined into agreed final limits through a community-led decision making process. Community involvement in the limit setting process. Historically in New Zealand, limits for sustainable resource use have been established primarily on the basis of 'hard science' and the decision making process has been driven by regional councils. Community involvement in limit setting processes has been through consultation rather than active participation. Recent legislation in the form of a National Policy Statement on Freshwater Management (2011) is reforming this approach. In particular, collaborative consensus-based decision making with active engagement from stakeholders is now expected. With this in mind, a committee of Wairarapa local people with a wide range of backgrounds was established in 2014. The role of this committee is to make final recommendations about resource use limits (including allocation of water) that reflect the aspirations of the communities they represent. To assist the committee in taking a holistic view it is intended that the existing numerical groundwater flow models will be coupled with with surface flow, contaminant transport, biological and economic models. This will provide the basis for assessing the likely outcomes of a range of future land use and resource limit scenarios.

• The Journal of the Korea Contents Association
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• v.21 no.10
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• pp.90-102
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• 2021

Technology evaluation is to assess the ability of technology commercialization entities to generate profits by using the subject technology, and domestic technology evaluation agencies have established and implemented their own evaluation systems. In particular, the recently developed technology evaluation model in the fields of marine and fishery does not sufficiently reflect the poor environment for technology development compared to other industries, so it does not pass the level of T4 rating, which is considered appropriate for investment. This is recognized as a challenge that occurs when the common evaluation indicators and evaluation scales used in other industries, and when the scoring system for T1 to T10 grading is similarly or identically utilized. Therefore, through this study, we intend to secure the appropriateness and reliability of the results of the comprehensive rating calculation by developing technology evaluation models and indicators that well explain the nine marine and fisheries industry classification systems. Based on KED and technology evaluation case data, AHP-based index weighting and Monte Carlo simulation-based rating system are applied and the results of case studies are verified. Through the proposed model, we aim to enhance the usability of R&D and commercialization support programs based on fast, convenient and objective evaluation results by applying to upcoming technology evaluation cases.