• Title/Summary/Keyword: Mobile technology

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Study on the Effect of the Usability and Usefulness of Mobile Application Programs on Buying Intention

  • Oh, Young-Sam
    • Journal of Distribution Science
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    • v.11 no.11
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    • pp.41-47
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    • 2013
  • Purpose -This paper aims to understand how easy and convenient it is for consumers to use mobile services. A mobile service combines hardware and software with information technology. To specifically meet the needs of users of mobile applications, the context of usability was identified in consumer mobile services. Research Design, Data, and Methodology - For usability measurement and evaluation, appliances and software were the main target: this applied to an expanding range, such as a Personal Digital Assistant (PDA), mobile phones, and wired and wireless integrated services. This study extended the Technology Acceptance Model (TAM) by examining the roles of two characteristics of mobile applications'usage: usability and usefulness. Results - The study tested the research model using a structural equation modeling (SEM) technique. Results showed no significant differences between the two models. Usability comprised learnability, efficiency, memorability, errors, and satisfaction: the motivation for using a mobile application was understood as being the usefulness and easy-of-use of the mobile application. This empirical study validated the proposed research model and hypotheses, and found that the hypotheses could be supported. Finally, the phenomena derived from the causal relationships in usability were identified, and their implications considered.

Handover Performance Evaluation for Proxy Mobile IPv6 (Proxy Mobile IPv6의 핸드오버 성능 평가)

  • Hyeon, Seung-Il;Han, Youn-Hee;Kong, Ki-Sik;Shin, Myung-Ki;Jeong, Sang-Jin
    • Proceedings of the Korean Information Science Society Conference
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    • 2007.10d
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    • pp.317-322
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    • 2007
  • IPv6 이동성 관리를 위한 기존의 호스트 기반 프로토콜인 Mobile IPv6는 오랜 기간 동안 많은 연구에 의해 표준화되어진 안정적인 기술이지만 실제 상용망에서는 잘 사용이 안되고 있다. 그 이유는 단말의 수정 요구, 과도한 유/무선 자원 사용, 느린 핸드오버 지연시간 등이 있다. 이와 같은 Mobile IPv6의 단점을 극복하기 위하여 개발된 네트워크 기반 이동성 관리 프로토콜인 Proxy Mobile IPv6가 최근에 주목받고 있다. Proxy Mobile IPv6는 단말에서의 이동성 지원을 위한 수정이 필요하지 않으며, 유/무선 자원도 효율적으로 사용하며, 핸드오버 지연시간도 단축된다는 장점을 지니고 있다. 본 논문에서는 Proxy Mobile IPv6와 기존 호스트 기반 프로토콜인 Mobile IPv6, Hierarchical Mobile IPv6를 체계적으로 분석하고 핸드오버 지연시간을 비교 분석한다. 비교 분석 결과로서 Proxy Mobile IPv6는 기존 기법들보다 약 $84{\sim}93%$ 정도의 핸드오버 지연시간 단축이 있음을 알 수 있다.

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Factors Affecting the Purchase Intention of Mobile Advertising : Focusing on the Comparison between Korea and Russia (모바일 광고특성이 구매의도에 미치는 영향: 한국과 러시아를 중심으로)

  • Kim, Seung-Gweon;Yoon, Jong-Soo
    • Journal of the Korea Society of Computer and Information
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    • v.19 no.11
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    • pp.183-192
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    • 2014
  • With the rapid mobile phones and global diffusion of mobile marketing it is very important to understand cross-national consumer attitude and behavioral intentions toward mobile marketing as a promotional channel. Some areas of mobile advertising still need more investigation. Especially, the topic about consumer attitude toward mobile advertising has been received a considerable amount of attention. Based on the Technology Acceptance Model (TAM), this study investigates the relationship between characteristic of mobile advertising and purchase intention toward mobile advertising, and analyzes moderating effect of country type. The result of this study could help researchers and practitioners to understand which factors should be managed to increase the effectiveness of mobile advertising.

The Influence of Individual's Health Beliefs on the Intention to Use Mobile Healthcare Apps: Focusing on the Moderating Role of mHealth Literacy (개인의 건강신념이 모바일 헬스케어 앱 이용의도에 미치는 영향: m헬스 리터러시의 조절효과를 중심으로)

  • Jin-Seob Wang;Jaemin Song;Sung-Byung Yang;Sang-Hyeak Yoon
    • Journal of Information Technology Services
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    • v.22 no.1
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    • pp.95-114
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    • 2023
  • Smart healthcare, combining ICT (Information and Communications Technologies) and medical technologies, has been rapidly emerging. Accordingly, its market has also increased as interest in disease prevention, management, and diagnosis grows due to the COVID-19 pandemic. In particular, using mobile devices to support medical activities, mobile healthcare has been attracting attention as a leading service in the smart healthcare market. However, the intention to use mobile healthcare apps may vary depending on individual beliefs and attitudes. Many studies on the intention to use mobile healthcare apps have used the TAM (Technology Acceptance Model), but there is a lack of studies that have been verified from the perspective of users' health beliefs. This study aims to identify the factors that affect the intention to use mobile healthcare apps based on the HBM (Health Belief Model). Furthermore, it investigates how this influencing mechanism fluctuates based on the user's mHealth literacy, the ability to find and understand health information through mobile. This study contributes to the empirical examination of the intention to use mobile healthcare apps through the HBM. It also offers insights for app providers and public health officials to increase the use of mobile healthcare apps.

A Study on the Analysis of Security Requirements through Literature Review of Threat Factors of 5G Mobile Communication

  • DongGyun Chu;Jinho Yoo
    • Journal of Information Processing Systems
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    • v.20 no.1
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    • pp.38-52
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    • 2024
  • The 5G is the 5th generation mobile network that provides enhanced mobile broadband, ultra-reliable & low latency communications, and massive machine-type communications. New services can be provided through multi-access edge computing, network function virtualization, and network slicing, which are key technologies in 5G mobile communication. However, these new technologies provide new attack paths and threats. In this paper, we analyzed the overall threats of 5G mobile communication through a literature review. First, defines 5G mobile communication, analyzes its features and technology architecture, and summarizes possible security issues. Addition, it presents security threats from the perspective of user devices, radio access network, multi-access edge computing, and core networks that constitute 5G mobile communication. After that, security requirements for threat factors were derived through literature analysis. The purpose of this study is to conduct a fundamental analysis to examine and assess the overall threat factors associated with 5G mobile communication. Through this, it will be possible to protect the information and assets of individuals and organizations that use 5G mobile communication technology, respond to various threat situations, and increase the overall level of 5G security.

Object-based Multimedia Contents Storage for Mobile Devices

  • Nam, Young-Jin;Choi, Min-Seok;Nam, In-Gil
    • Proceedings of the Korea Society of Information Technology Applications Conference
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    • 2005.11a
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    • pp.31-34
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    • 2005
  • Mobile devices, such as PDAs, portable multimedia players, are more likely to encompass large storage devices with prevalance of high-quality multimedia contents. This paper proposes an object-based multimedia contents storage architecture that employs the object-based storage device model and the iSCSI protocol. It also provides a multimedia content player that operates directly with the proposed storage architecture. We implement both the proposed storage architecture and the multimedia content player upon the Linux environment. Performance evaluation by playing MP3 multimedia contents reveals that the proposed storage architecture reduces the total power consumption by 9%, compared with an existing networked storage. This enhancement is mainly contributed to the fact that a large portion of the file system is moved into the object-based multimedia contents storage from the mobile device.

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Compact Planar Antenna for Mobile Handset Applications

  • Sung, Woo Hee;Shin, Dong Gi;Lee, Young Soon
    • Journal of Advanced Information Technology and Convergence
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    • v.9 no.2
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    • pp.99-105
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    • 2019
  • In this paper, we describe the procedure of simulation design and measured results of a compact planar antenna for handset applications. The broad bandwidth covering the interested frequency band for mobile handset is achieved by introduction of an open ended L-shaped slot which is newly proposed and corresponds to the monopole slot. In order to minimize the impact on circuit part placement, the proposed antenna is placed on the ground plane edge of PCB with size of 60×65 mm2. The measurement result for 10dB impedance bandwidths is 640 MHz (1.7~2.34 GHz), covering the required bandwidths for DCS (Digital Cellular System)-1800 (1710 ~ 1880 MHz) / IMT (International Mobile Telecommunication)-2000 (1885 ~ 2200 MHz) bands. In particular, we would like to emphasize the proposed antenna has an omnidirectional radiation pattern suitable for commercial wireless communication.

Directional Research on 5G Networks and Game Streaming Services

  • Lee Jong Ho
    • International Journal of Advanced Culture Technology
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    • v.12 no.2
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    • pp.30-35
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    • 2024
  • With the recent commercialization of the 5th generation mobile communication technology (5G), interest is focused on full-fledged wireless communication service products in related industries that apply the technology. In this paper, "the problems of the cloud-based video game streaming service market, which has been stagnant for a long time due to the existing 4G-based transmission delay, processing delay, and price issues, and the problems of 5G mobile communication, which began commercialization in 2019." We contains information about what type of positive changes a cloud-based video game streaming service incorporating technology will bring.

How to Forecast Behavioral Effects on Mobile Advertising in the Smart Environment using the Technology Acceptance Model and Web Advertising Effect Model

  • Kim, Yong Beom;Joo, Hyung Chul;Lee, Bong Gyou
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.10 no.10
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    • pp.4997-5013
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    • 2016
  • This paper proposes and then verifies a model that can be used to forecast the effects of behavior on mobile advertising based on the Technology Acceptance Model (TAM) and Web Advertising Effect. The objective of this research is to probe the relationship between the cause and effect of the entertainment, informativeness, usefulness, capacity to accommodate smart-environment technologies, Hedonic Adaptation Model (HAM), etc. that mobile advertisements provide, as well as the attitudes toward advertisements in general. In order to accomplish this goal, the research was verified using Structural Equation Modeling (SEM), and the results are as follows. First, the informativeness of mobile advertising has a positive effect on the recognized ease of use. Second, the entertainment and informativeness of mobile advertising has positive effects on the recognized usefulness. Third, the recognized ease of use has a positive effect on the recognized usefulness. Fourth, the informativeness of mobile advertising causes a positive effect on smart-environment technologies. Fifth, the entertainment and informativeness of mobile advertising cause positive effects on the HAM. Sixth, smart-environment technologies cause positive effects on the HAM. Seventh, the recognized usefulness causes a positive effect on the value of mobile advertising and the intention of use. Eighth, the HAM has a positive effect on the value of mobile advertising and the general attitudes toward it. Ninth, the value of mobile advertising has a positive effect on the attitudes toward advertising. Tenth, the attitudes toward mobile advertising have a positive effect on the intention of use.

Factors Affecting User Acceptance of Ubiquitous Computing based on Mobile Services (모바일 서비스에 기반한 유비쿼터스 컴퓨팅의 사용자 수용에 영향을 미치는 요인)

  • No, Mi-Jin;Kim, Byung-Gon;Park, Soon-Chang
    • Journal of Information Technology Applications and Management
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    • v.18 no.1
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    • pp.55-74
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    • 2011
  • The growth in the use of ubiquitous computing based on mobile services as an enabler to conduct business more effectively has been phenomenal. Technology acceptance model (TAM) has been applied in different contexts to examine a wide range of information technologies (IT). As more and more companies are finding ways to utilize ubiquitous computing based on mobile services, an important issue is to understand what factors will impact the decisions of consumers in adopting the services. Based on TAM with three additional groups of external factors, i.e., service-related factors (ubiquitous access, context awareness) and technology-related factors (perceived security risk, network connectivity) that are theoretically justified as having influence on both perceived usefulness and perceived ease of use which are additionally considered, a research model for the investigated technology acceptance was developed and empirically examined, using responses from more than intended users of ubiquitous computing based on mobile services. The specific purposes of this study are as follows. Firstly, this study is to identify service beliefs considering unique characteristics for ubiquitous services such as perceived ubiquitous access and perceived context awareness. Secondly, this study is to investigate network characteristics beliefs such as perceived security and perceived connectivity. Thirdly, this paper investigates the relationship among variables such as ubiquitous characteristics, network characteristics, behavioral beliefs, and intention to use ubiquitous web services. This study uses a structural equation model to test the research model. The major results of this study are as follows. Firstly, ubiquitous access has a influence on perceived usefulness and perceived ease of use. Context awareness has an influence on perceived usefulness. Secondly, User familiarity has an influence on perceived usefulness and perceived ease of use, and intention to use. User innovativeness has an influence on perceived ease of use. Thirdly, perceived security risk has an influence on perceived usefulness and perceived ease of use. Network connectivity has an influence on perceived usefulness and perceived ease of use. Fourth, there exist differential effects among factors in structural model among information, transaction, and entertainment services.