• Asia-Pacific Journal of Business
• /
• v.15 no.1
• /
• pp.45-69
• /
• 2024

Purpose - To examine the influence of mobile visual search as a strategic technology service on consumer perceived economic value and customer commitments, which in turn affect consumer's usage intention of mobile visual search. This study also explores the moderating effect of different levels of consumer online shopping orientation. Design/methodology/approach - One-by-one open-ended in-depth interview was first undertaken to 15 Korean consumers to figure the features of mobile visual search. Then a conceptual model was built to verify the hypotheses that indicate the impact of mobile visual search on consumer perceived economic value and customer commitment, which further influence consumer's usage intention. Findings - The results show Convenience, Information quality, Personalization, Text-free search interface design and Visual communication of mobile visual search positively influence consumer perceived economic value and customer commitment and in turn positively affect consumer's usage intention. Moreover, the different levels of consumer online shopping orientation also found to have different effects on consumers' perception and behavior of using mobile visual search in online fashion shopping. Research implications or Originality - The present study verified that mobile visual search is a service tool that consumers want to use in the online fashion shopping journey since it provides economic benefits.

• International Journal of Internet, Broadcasting and Communication
• /
• v.16 no.1
• /
• pp.226-232
• /
• 2024

This study attempted to demonstrate the role of perceived value and trust in the relationship between mobile banking service quality and use satisfaction. A survey was conducted on customers of Mongolian banks, and an analysis was conducted based on the collected data With the development of the fintech industry, the Internet-based mobile banking market is striving to provide convenient services to consumers. The result led to the introduction of an online-oriented Internet bank that can operate 24 hours a day regardless of time and space. The characteristic of operating only with the Internet has a positive aspect of providing services quickly and conveniently, but at the same time, including concerns about security and personal information leakage. This can make you hesitate to use the service. Therefore, we attempted to find out how the quality of mobile banking service affects the perceived value and satisfaction of using trust. A survey was conducted to verify the contents of the research model and hypothesis. This is to secure data to be used for empirical analysis of research hypotheses. The survey was conducted with 124 consumers in Ulaanbaatar, the capital of Mongolia. Based on the analysis results, we understood the satisfaction of consumers using mobile banking and suggested ways for consumers to improve their actual satisfaction using mobile banking. Specifically, service quality sensitivity, security, convenience, and design had a positive effect on perceived value or trust, ultimately leading to consumer satisfaction.

• The KIPS Transactions:PartD
• /
• v.18D no.4
• /
• pp.245-260
• /
• 2011

Mobile Devices, which are developed with the fast growing of the Internet, have flexible internet accessibility and can access the network anywere so that they can execute software applications. However, it is very challenging to deploy highly complex applications on mobile devices since they have limited resources. To overcome the limitation, researches on applying a concept of services to mobile applications have been proposed. Android is one of the popular mobile platforms and is designed to effectively execute mobile applications on the mobile devices having limited resources. Since service-based Android applications, which adopt a concept of services and Android platform, invoke remote services and are built with Android-specific components, they are much different from traditional software applications. Consequently, it is not straightforward to apply object-oriented (OO) analysis and design methods to developing service-based Android applications, although they have been frequently applied to developing traditional applications. In this paper, we present a process to develop service-based Android mobile applications, which extends a traditional OO development process. First, we raise design issues to be considered in developing service-based Android applications. Then, to solve the issues, we present detailed guidelines for essential phases of OO-based development process that are customized to service-based Android applications. Finally, to show applicability of the process, we perform a case study. The proposed design process is effectively utilized as a set of guidelines to develop service-based Android applications more systematically and effectively.

• Journal of the Korea Society of Computer and Information
• /
• v.10 no.4 s.36
• /
• pp.355-364
• /
• 2005

An example of such a new device is a mobile phone. The demand for wireless data communication is growing rapidly. However, agencies have not yet completed the standardization of the markup language. Due to the evolution of the Mobile Device, the agencies in this field have provided different data formats with each Mobile Device Platform. Traditionally, contents are hand-tailored to suit the target devices. A key problem is that the characteristics and capabilities of mobile devices are too diverse to service the most suitable mobile contents. Owing to this problem, the need for a reusable document description language increases. In this paper, we defined Template file that is common data to service mobile devices. We proposed method that could be effective wireless web service though design and the implementation of the Call Manager & the XSL Generator. In the methodology, when requesting wireless internet service, the mobile device finds out Markup language and hardware specification of the mobile device through the Call Manager component supports. The XSL Generator component creates XSL file dynamically that is the most suitable to device. Finally, contents is serviced to each device by XSLT.

• Journal of Distribution Science
• /
• v.12 no.9
• /
• pp.65-72
• /
• 2014

Purpose - This study aims to provide a brief understanding of usability and its extended models with TAM as well as identifying additional determinants that had been suggested in previous studies on mobile services. Research design, data, and methodology - Empirical data were collected by conducting a field survey of potential mobile application service users. The call for participation was also made in mobile related application issues, which were widely discussed. Result - The ease of use and usefulness had a significantly positive influence on attitude and intention. It also was revealed that added value services can offer practical value to customers. Thus, positive attitudes toward the adoption of services by customers are present when they perceive higher usefulness and ease of use of mobile application services. Conclusion - It was indicated that customers who are more inclined to try new products or who have a higher demand for new things tend to think about those functionalities and added value mobile application services from the perspective of usefulness and ease of use and operation.

• The KIPS Transactions:PartD
• /
• v.16D no.3
• /
• pp.441-450
• /
• 2009

This paper describes the design and implementation of Personal Mobile Broadcasting Service which bases on embedded Linux and it supports personal broadcasting in wireless network environments. Recently, with the advent of various wireless networks and the increased use of high performance mobile devices, the demand for personal mobile broadcasting is being increased. The personal mobile broadcasting service makes it possible that mobile users create contents using their own mobile devices while they are moving or they are in any place. And then, it sends the created contents to server in real-time where their blogs are. Users connected to the content creator's blog can play the contents in real-time. With the implemented personal mobile broadcasting service, mobile users can share multimedia contents in real-time through wireless networks. And, it also helps users to construct their own broadcasting stations where they can broadcast the scene of the accident or public performance in real-time.

• East Asian Journal of Business Economics (EAJBE)
• /
• v.7 no.2
• /
• pp.31-41
• /
• 2019

Purpose - This paper examines the major antecedents of customer loyalty for mobile operators in a developing country in Africa especially in Nigeria. This study tests 5 hypotheses about the relationships among service quality, customer satisfaction, trust, and customer loyalty. Research design and methodology - In order to collect the sample data, online survey was conducted via email and social media network. The samples were collected from 415 random respondents. The statistical analyses were done for both assessing the reliability and the validity and testing 5 hypotheses of this study. SPSS version 21 was used for empirical analysis. Results - Service quality has a significant effect on customer satisfaction and service quality has a significant effect on trust also. Customer satisfaction has a significant effect on trust and customer satisfaction has a significant effect on customer loyalty also. Trust has a significant effect on customer loyalty. All of 5 hypotheses were supported. Conclusions - The results of the study show that it is important for marketing managers to manage service quality, customer satisfaction, and trust for improving customer loyalty in mobile service industry. This study also provides some implications for mobile service managers about the importance of customer retention and customer loyalty.

• Proceedings of the Korean Institute of Navigation and Port Research Conference
• /
• 2019.11a
• /
• pp.259-260
• /
• 2019

Through Korean Smart-Navigation Project we are tasking with a VDES test network construction and service solution development. In this task, we design a structure that interoperates the VDES network with the service host/client simulator which is communication framework for efficient and reliable and seamless service. The proposed structure includes interface design between VDES test equipments which is VDES shore station, mobile station, gate way, service host and client. And detailed design includes message definition, interface design, operation scenario, equipment design and implementation for VDES test network. After implementing these test equipments with proposed design, we will firstly proceed the test equipment integration and interface test indoors for VDES test network. After fully verifing the VDES test network through indoor tests, we will construct the VDES shore station and mobile station and conduct the sea area tests by 2020.

• The Journal of the Korea Contents Association
• /
• v.12 no.6
• /
• pp.92-99
• /
• 2012

According to the scale of mobile applications has been expanded, the high coupled application combined mobile and web service are growing. The growth of mobile application's size means that predicting design for variability should be involved. If mobile application's change is occurred, application should be reinstalled totally. However this reinstallation can raise side-effects in case of high-coupling application. Therefore, this paper proposes a technique of customization for changing web service protocol as the mobile applications are connected with web service in android platform. Proposed protocol customization technique is consist of selection and plug-in technique.

• Proceedings of the IEEK Conference
• /
• 2000.11c
• /
• pp.133-136
• /
• 2000

In this paper, a new service architecture for IP Telephony, based on the ITU-T standard H.323［1］, is proposed. This architecture uses mobile Agents and existing architectural concepts taken from Intelligent Network［IN］. This IP service architecture enables telecom services deployed through mobile service agents on a per user basis, which results in several advantages when compared to centralized service architecture. The paper demonstrates that the flexible and extensible architecture can accommodate a wide variety of future services.