• The Journal of Korean Institute of Communications and Information Sciences
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• v.40 no.1
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• pp.115-123
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• 2015

As LTE service and smartphone are emerging as the mainstream of mobile communications market, the value and importance of mobile data service has been further increased. MNO(mobile network operator)s already recognized the data service as essential market needs, and have appealed to consumers based on various satisfaction elements of data service such as faster transmission speed, expended data volume provided as default, and introduction of unlimited plan. So, in the smartphone market where has been mature, investigating what service attributes affect users' selection of data service is very meaningful from the perspectives of both the industry and the academic. Under this background, this study explores determinants influencing consumer's choice for mobile data service and analyzes relative importance of the attributes among different type of users. The findings of this study makes us extend our understanding of consumer characteristics and their service needs in data service centric era, and it provides some implications for establishing telecommunications policies and business strategies.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.32 no.4B
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• pp.234-245
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• 2007

There are lots of controversies over the introduction of MVNO(Mobile Virtual Network Operator) policy to Korean mobile telecommunications market. MVNO is a kind of service-based competition in mobile market. This paper attempts to analyze the ripple effect of MVNO regulation and also desirable ways of implementing the policy. Based on Laffont, Rey and Tirole(1998), Armstrong (1998) model, theoretical MVNO model is defined and derived implications of price, quantity in the market. According to the model, the fact that MNOs have one-way access profit leads the static efficiency by lowering its market price. In regarding the most desirable way to enhance social welfare is revealed as 'two MNOs conduct MVNO' other than 'One MNO does' or 'Structurally divided network'.

• Journal of Information Technology Applications and Management
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• v.19 no.2
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• pp.217-231
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• 2012

In the past, companies should make enormous facility investment and acquire a right to do business in order to join communication markets, but now they can do business without important facilities, such as communication networks. Such a movement to ease regulations about companies which want to newly join the communication industry is expected not only to change a competition frame of the mobile communication market but also to greatly affect the entire communication industry. Through this study aiming to look into a way to calculate a reasonable wholesale price related to the government's introduction of the Mobile Virtual Network Operator (MVNO) system, I came up with a following result. I applied the operating profit percentage and the ratio of operating gain to cost to the cost plus model and retail minus model, respectively, to calculate the wholesale price and found that when I calculated with the cost plus model applying the operating profit percentage, I could get the highest wholesale price. On the other hand, I got the lowest wholesale price with the retail minus model by applying the operating profit percentage. Division of expenses and calculation of profit percentage are important factors in calculating the wholesale price and such results are expected to help accurate calculation of the MVNO wholesale price.

• Proceedings of the Korea Technology Innovation Society Conference
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• 2002.11a
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• pp.45-57
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• 2002

Since a new entrant in the telecommunications market requires time in order to construct its own network, a requirement on the incumbent operator to implement carrier selection and pre-selection can enable a new entrant to immediately attract customers and earn revenue. Carrier selection can normally be accomplished in two ways, on a call-by-call basis or through carrel pre-selection. Call-by-call selection allows customers to choose a new entrant rather than the incumbent carrier using a specific code designated to the new carrier each time a call is made. Carrier Pre-Selection, on the other hand, allows customers directly connect to the network of one provider to have access automatically to another company's services when they pick up the phone to make certain types of calls. The carrier pre-selection option is generally considered to be a second regulatory step following the implementation of the call-by-call carrier selection option. Carrier pre-selection with the ability to override on a call-by-call basis for long distance, international, local, and fixed-to-mobile calls has now been implemented in many EU countries. This paper attempts to identify the issues in introducing CPS and to draw policy implications from other countries' experiences.

• Journal of Broadcast Engineering
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• v.19 no.1
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• pp.14-23
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• 2014

This paper proposed controlling methods for SDN(Software Defined Network) based multiple radio access technology as the solutions of following two issues which were mainly occurred by explosive increasing of video traffic. The first one is a requirement for traffic off-loading caused by 3rd-party video service providers from the mobile network operator's viewpoint. The other one is a provision of high-speed video contents transmission services with low price. Furthermore, the performance evaluation was also conducted on the real test-bed which is composed of OpenStack cloud and SDN technology such as OpenFlow and Open vSwitch. A virtual machine running on the OpenStack provide a video service and the terminal which is able to use multiple radio access technology supports two 2.4GHz WLANs(Wireless Local Area Network) and three 5GHz WLANs, concurrently. Finally, we can get 820Mbps of the maximum transmission speed by using that five WLAN links for the single service at the same time.

• Journal of the Institute of Electronics Engineers of Korea TC
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• v.42 no.1
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• pp.49-60
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• 2005

The Back Bone of gearing portion between Core Network System which is used in wire and wireless system is No.7 Protocol. ISUP( ISDN User Part), INAP handling in Intelligent Network and MAP gearing method for linking each Network Element System in mobile network have use of No.7 signaling. Therefore, it is require for system to detect the problem - operating problem occurs in Core Network which use No.7 signaling or the existing problem that is not recognized - in shortest time. This paper study out analyzing and measuring system for No.7 protocol and analyzing out system whether out of order or not. It can abstract No.7 Signaling Message and analyze system performance and report it. This system is connected in system No.7 HW Module which is in charge of No.7 Signaling. It is not offer Emulator function and Simulation function for any scenario but offer monitoring No.7 signaling. This system perform the function about No.7 MTP, ISUP, INAP and MAP and is offered several wire and wireless network Operator. It can detect and correct SW system, HW system and operating system problem. From now on, this system may offer the function about A-interface which is gearing between BSC and MSC, so it will perform to analyze generally and prompt effective operating for Core Network system.

• Spatial Information Research
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• v.20 no.3
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• pp.95-106
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• 2012

Recently, with increase and development of the wireless access network area, u-GIS Service is supported in various fields. Especially, spatio-temporal data is used in the mobile environment for the u-GIS service. However, there is no standard for the spatio-temporal data used in different spaces, spatio-temporal data processing technology is necessary to makes interoperability among mobile u-GIS services. Furthermore, it is also necessary to develop the system of gathering, storing, and managing the spatio-temporal data in consideration of small capacity and low performance of mobile devices. Therefore, in this paper, we designed and implemented a spatio-temporal query processing system based on GML to manage spatio-temporal data efficiently in the mobile environment. The spatio-temporal query processing system based on GML can offer a structured storage method which maps a GML schema to a storage table and a binary XML storage method which uses the Fast Infoset technique, so as to support interoperability that is an important feature of GML and increase storage efficiency. we can also provide spatio-temporal operators for rapid query processing of spatio-temporal data of GML documents. In addition, we proved that this system can be utilized for the u-GIS service to implement a virtual scenario.

• Journal of Intelligence and Information Systems
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• v.23 no.4
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• pp.1-31
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• 2017

Modern businesses are adopting new technologies to serve their markets better as well as to improve efficiency and productivity. The advertising industry has continuously experienced disruptions from the traditional channels (radio, television and print media) to new complex ones including internet, social media and mobile-based advertising. This case study focuses on proposing intelligent advertising business model in Seoul's metro network. Seoul has one of the world's busiest metro network and transports a huge number of travelers on a daily basis. The high number of travelers coupled with a well-planned metro network creates a platform where marketers can initiate engagement and interact with both customers and potential customers. In the current advertising model, advertising is on illuminated and framed posters in the stations and in-car, non-illuminated posters, and digital screens that show scheduled arrivals and departures of metros. Some stations have digital screens that show adverts but they do not have location capability. Most of the current advertising media have one key limitation: space. For posters whether illuminated or not, one space can host only one advert at a time. Empirical literatures show that there is room for improving this advertising model and eliminate the space limitation by replacing the poster adverts with digital advertising platform. This new model will not only be digital, but will also provide intelligent advertising platform that is driven by data. The digital platform will incorporate location sensing, e-commerce, and mobile platform to create new value to all stakeholders. Travel cards used in the metro will be registered and the card scanners will have a capability to capture traveler's data when travelers tap their cards. This data once analyzed will make it possible to identify different customer groups. Advertisers and marketers will then be able to target specific customer groups, customize adverts based on the targeted consumer group, and offer a wide variety of advertising formats. Format includes video, cinemagraphs, moving pictures, and animation. Different advert formats create different emotions in the customer's mind and the goal should be to use format or combination of formats that arouse the expected emotion and lead to an engagement. Combination of different formats will be more effective and this can only work in a digital platform. Adverts will be location based, ensuring that adverts will show more frequently when the metro is near the premises of an advertiser. The advertising platform will automatically detect the next station and screens inside the metro will prioritize adverts in the station where the metro will be stopping. In the mobile platform, customers who opt to receive notifications will receive them when they approach the business premises of advertiser. The mobile platform will have indoor navigation for the underground shopping malls that will allow customers to search for facilities within the mall, products they may want to buy as well as deals going on in the underground mall. To create an end-to-end solution, the mobile solution will have a capability to allow customers purchase products through their phones, get coupons for deals, and review products and shops where they have bought a product. The indoor navigation will host intelligent mobile-based advertisement and a recommendation system. The indoor navigation will have adverts such that when a customer is searching for information, the recommendation system shows adverts that are near the place traveler is searching or in the direction that the traveler is moving. These adverts will be linked to the e-commerce platform such that if a customer clicks on an advert, it leads them to the product description page. The whole system will have multi-language as well as text-to-speech capability such that both locals and tourists have no language barrier. The implications of implementing this model are varied including support for small and medium businesses operating in the underground malls, improved customer experience, new job opportunities, additional revenue to business model operator, and flexibility in advertising. The new value created will benefit all the stakeholders.

• Journal of the Korean Society of Systems Engineering
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• v.11 no.2
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• pp.41-49
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• 2015

Industrial safety is one of the crucial agenda for Government as well as Manufacturing Industry. To cope with the needs, a great deal of policies and technical implementation have been proposed and implemented. With a great increasing attention on the Industry 4.0 and Smart Factory, industrial safety has received as a crucial agenda by the manufacturing industry in particular. Up until now, almost all of them have been made from the environmental aspects, rather than operator or workers. In this paper, we present our research results how to increase the workers' safety via smart factory technology, such as IoT and CPS. Our approach has been to see the problem from SE perspectives, to draw the real issues from the various stakeholders, and define how to solve the problem based on the emerging technologies. The developed systems can give conceptual framework for the 'smart' industrial safety system by providing solution architecture for how to monitor the location of workers, and moving equipments, and generate solutions how to avoid safety problems between them if detected.

• Journal of Digital Convergence
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• v.12 no.4
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• pp.75-84
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• 2014

MVNO(Mobile Virtual Network Operator) promotes service competition in mobile telecommunication market and provides various service and opportunities for consumers. This study attempts to identify MVNO Service users' motivational and dissatisfying factors in relation to their willingness for continued use of the service 새 activate MVNO service. Use motivation factors are found as customer service, user interface, easiness, economical efficiency, and dissatisfying factors are handset quality, customer service, social influence. Economic efficiency factor had an affirmative influence on the sustained use motivation of the service users. Among dissatisfying factors, users had a negative influence when they recognize that their neighboring people does not use MVNO service. Policy authorities concerned must excavate a new plan to improve distribution structure of handset and reduce wholesaling cost of the MVNO service. It is necessary for MVNO service provider to develop a new business model so that users can recognize MVNO service not as inferior service but as rational and attractive service.