• 한국정보디스플레이학회:학술대회논문집
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• 2007.08b
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• pp.1093-1095
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• 2007

This paper reviews the state of the art of critical processes and proposes novel structures of an integrated device comprising LCD and OLED backlight that increases the compactness and decreases the assembly time of hand-held mobile display units like the hand-sets of mobile phones

• Asia Marketing Journal
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• v.14 no.3
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• pp.119-135
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• 2012

The purpose of this research is to investigate the effects of the product display type on the consumers' purchase intention, attitude toward store, and revisit intention in the various mobile shopping situations. To test the hypothesis, between-subjects experiment with 3 mobile shopping situations (outdoor place, public transportation, commercial facilities) by 3 product display types (search, category, product) was conducted, and analyzed with ANCOVA (analysis of covariance). The result of the experiment shows there are no main effects of the mobile shopping situations and the product display types, but the interaction effects of the product display type and the mobile shopping situation on the purchase intention and the revisit intention are statistically significant. However the attitude toward the store is not affected by the treatments. Experiment results suggest that the positive consumer responses in terms of the purchase and revisit intention can be achieved when the product display is matched with the situation in the mobile shopping setting. Controlling consumers' evaluation on the product information and their experience of online shopping, we can take these effect as the results of match-up between the product display type and the situational factors surrounding mobile shopping. The result provides strong support for the location-based service in mobile shopping. Most of the mobile device can utilize the consumers' location which can be easily interpreted as the situational factors. With regard of the level of the external stimulation, the shopping service providers can offer the main interface with the right match with the consumers' situations. When the external stimulation level is high, they should provide the category display or product display in the target promotion in their mobile shopping apps. However if the target is on the way with the low external stimulation level, they should provide the search format as the main interface in their apps. More interestingly, this kind of manipulation does not affect the consumers' attitude toward the store according to our research result. Future research direction is discussed.

• Journal of Information Display
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• v.12 no.2
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• pp.85-87
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• 2011

The contrast ratio is one of the most important performance parameters for display devices. The general method of measuring the contrast ratio is to determine the ratio of the full-screen white pattern to the full-screen black pattern, according to the Video Electronics Standards Association standard. Real TV images seldom have these images, however, and the conventional method does not reflect the true performance of the display in actual use. In this paper, a new contrast ratio measurement method that uses image patterns is proposed, to demonstrate that active matrix organic light-emitting diode TVs have a higher contrast than LED (LCD) TVs.

• 한국정보디스플레이학회:학술대회논문집
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• 2004.08a
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• pp.831-833
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• 2004

A novel transflective-type LC mode with good display performance has been developed In order to drive both transmissive and reflective modes simultaneously without any modulation of gamma in a single-gap structure, we have introduced a new design concept in the reflective region, where the capacitance is separated into liquid crystal($C_{LC}$} and organic layer($C_{OL}$), playing a key role as a voltage divider in our cap-divided VA-mode. With this cap-divided method having both merits of simplifying process and good legibility, we have achieved good optical characteristics such as high contrast ratio and wide viewing angle in a single-gap homeotropic panel design.

• 한국정보디스플레이학회:학술대회논문집
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• 2009.10a
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• pp.250-253
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• 2009

Effective methods for monitoring the quality of polycrystalline silicon (poly-Si) films are discussed. Raman spectroscopy is typically used to determine crystallinity of poly-Si, but this method has limitations for data gathering on large substrates for mass production of poly-Si TFT backplanes. Spectroscopic ellipsometry is proposed as an alternative for fast and simple estimation of poly-Si quality on large substrates. By using both ellipsometry and Raman spectroscopy, it is possible to determine whether the quality and uniformity of the poly-Si films meet the criteria required for mass production of TFT backplanes for AMOLED panels.

• 한국정보디스플레이학회:학술대회논문집
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• 2009.10a
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• pp.35-37
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• 2009

In this work, we introduce new next generation activematrix backplane technologies for large-size AMOLED displays. Among the general requirements for successful market launch of AMOLED TVs, backplane issues are discussed. It will be shown that the amorphous oxide TFT is most suitable due to large scalability and superior cost effectiveness. Development status and current challenges of amorphous oxide TFTs are discussed.

• Proceedings of the KIEE Conference
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• 2004.11c
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• pp.193-195
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• 2004

This paper presents a novel data transmit method using display units of mobile devices. Mobile devices such as personal-digital-assistants (PDAs) and cellular phones have a display unit. The typical display unit is a liquid-crystal-display (LCD) with an back-light. Since the proposed data transmit method uses the LCD or back-light as a data transmitter, it is a kind of sightable light communication. Tn order to transmit the data, the display unit drived by an application program on the platform of mobile devices. In this paper, detailed data transmit scheme, specific data protocol are presented and discussed. Finally, with the experimental results, usefulness of the proposed data transmit method is verified.

• 한국정보디스플레이학회:학술대회논문집
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• 2007.08a
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• pp.822-824
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• 2007

This paper investigated a gate driver circuit with amorphous silicon for mobile TFT-LCD. In the conventional circuit, the fluctuation of the off-state voltage causes the fluctuation of gate line voltages in the panel and then image quality becomes worse. Newly designed gate driver circuit with dynamic switching inverter and carry out signal reduce the fluctuation of the off-state voltage because dynamic switching inverter is holding the off-state voltage and the delay of carry signal is reduced. The simulation results show that the proposed a-Si:H gate driver has low noise and high stability compared with the conventional one.

• 한국정보디스플레이학회:학술대회논문집
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• 2009.10a
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• pp.402-403
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• 2009

A variety of power reduction technologies is introduced and the benefits of the technologies are discussed. PenTile$^{(R)}$ DBLC (Dynamic Brightness LED Control) combined with SABC (Sensor-Based Adaptive Brightness Control) enables to achieve the average LED power consumption to one third. The panel power reduction of 25% can be achieved with low power driving technology, ALS (Active Level Shifter). MIP (Memory In Pixel) is expected to be useful in transflective display because the whole display area can be utilized in reflective mode with power consumption of 1mW.

• 한국정보디스플레이학회:학술대회논문집
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• 2009.10a
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• pp.1136-1139
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• 2009

Recently, various Ni doping systems and thermal annealing systems have been developed for fabrication of polycrystalline silicon film using SGS (super grain silicon) for medium and largesize AMOLED panels. In this study, we compare the potential of Ni doping systems including ALD (atomic layer deposition), AMD (atmospheric metal deposition), in-line sputter, and crystallization annealing systems including batch type furnace, inline furnace, and RTA (rapid thermal annealing) developed for the SGS method. Additional requirements for those systems to be used for mass production of large AMOLED TVs are suggested based on evaluation results for both poly-Si films and TFT backplanes.