• Information Systems Review
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• v.9 no.1
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• pp.23-44
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• 2007

The focus of this research is to investigate which factors are important for the adoption of mobile service and the moderating effects of service types such as hedonic and utilitarian service between those factors and the adoption of mobile service. The empirical results based on the data gathered from 169 users of mobile games and finance service showed that perceived usefulness, perceived ease of use and trust had significant impacts on the adoption of mobile service whereas social influence did not. Also the moderating effect of service type was found that perceived usefulness and trust have more impacts on adoption of mobile service in mobile finance rather than mobile game. Base on these empirical results, this study suggests the managerial implications for mobile service marketing.

• Journal of Korean Society for Quality Management
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• v.47 no.2
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• pp.255-269
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• 2019

Purpose: We examine the impact of Customization of TV Home Shopping Mobile Applications on Service Quality and Customer Loyalty. Methods: We collect data by using survey and proposed relationships between latent variables using Structural Equations Modeling. Results: We find that Customization of TV Home Shopping Mobile Applications positively affect Service Quality and Customer Loyalty. In addition, service quality work as a mediate variable between Customization with Customer Loyalty. Conclusion: Our findings explain the significant relationships between each variables and hence it is necessary to consider Customization and Service Quality in order to achieve desired goal of enhancing business performance through mobile applications.

• The Journal of Korean Academic Society of Nursing Education
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• v.11 no.1
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• pp.16-29
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• 2005

Purpose: The purpose of this study is to find a linkage between mobile bathing services and service learning, and a method to activate mobile bathing services. Method: As a descriptive research, it selected evaluation factors from the aspects of structure, process, and result and analyzed 25-month activities. The data analysis was done with descriptive statistics, t-test, ANOVA, and contents analysis. Result: The mobile bathing services were performed for 67 days during the evaluation period and it was 88.2% of the number of expected activity days. The volunteers participated in the activities were 293 and they provided the service for 124 people. The expense per service provision was 97,771 won. Both recipients and volunteers were highly satisfied with this service. Also, the broadcasting on the activities and awards enhanced volunteers' pride. Conclusion: The mobile bathing services linked with the service program as a part of major course. In particular, the service strengthens problem-solving abilities of nursing students, so it is necessary to develop the mobile bathing services into the service program in pursuit of learning by action.

• The KIPS Transactions:PartC
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• v.15C no.5
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• pp.391-398
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• 2008

To provide IPTV service over mobile networks, the mechanism that reduce packet loss and interrupt of multimedia service during the handover should be supported. Especially, buffering based mechanism is preferable for supporting IPTV services in the way of preserving streaming service using stored data and recovering non-received data after handover. But previous research doesn't consider the buffer allocation for applying various environments which can change handover time or end to end delay of relay node. This paper propose DBAHAJ mechanism that optimize buffer size of mobile nodes and relay node for supporting seamless IPTV service over mobile environments. Mobile node determines buffer size by checking handover time and maximum difference of sequence to keep playing video data. And multicast agent recovers packet loss during the handover by sending buffered data. By these two procedure, node supports seamless IPTV service on mobile networks. We confirm performance of this mechanism on NS-2 simulator.

• Journal of Information Technology Applications and Management
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• v.16 no.1
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• pp.149-168
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• 2009

This paper aims to empirically examine how personal characteristics and social influence affect user acceptance of mobile web browsing service. To examine the intention to use mobile web browsing service, we applied the Technology Acceptance Model (TAM) which has been widely used to explain and predict the IT acceptance to this study. This research also includes personal characteristics such as computer self-efficacy, mobile self-efficacy, and personal innovativeness in IT and social influences such as subjective norms, image, and visibility as the external variables of the TAM. The results indicate that computer self-efficacy do not directly influence ease of use, but indirectly through mobile self-efficacy. And the results indicate that mobile self-efficacy and personal innovativeness in IT have direct effects on ease of use. Empirical results also show that subjective norms and image affect usefulness. Additional theoretical and practical implications of these findings are also discussed in the paper.

• Journal of Korean Society for Quality Management
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• v.35 no.2
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• pp.63-83
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• 2007

As the mobile internet service market is rapidly growing, measuring and managing the service quality become a more critical issue to the service providers. Thus the purpose of this study is to compare SERVQUAL, SERVPERF, and non-difference score measures and to determine which one is superior to measure the service quality of the mobile internet service. This study also aims to analyze the structural relationship between the service quality, customer satisfaction and behavioral intentions (repurchase intention and word-of-mouth). For the purpose, survey data were gathered from the respondents who have used the mobile internet services and an empirical test was conducted. As the first research result, it was revealed that the non-difference score measure showed a much better model than other service measuring models (SERVQUAL, SERVPERF). And the second result was that two service quality factors (tangibles and empathy) among the mobile internet service quality factors significantly influenced the customer satisfaction and also the customer satisfaction had a significant effect on the repurchase and word-of-mouth.

• Journal of the Korea Safety Management & Science
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• v.11 no.2
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• pp.187-195
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• 2009

Various kinds of service measurement including the development of the measurement of service quality have been developed. Especially the mobile telecommunication service being represented by the mobile communication company would be the mostly developed area. Its service development can be understood along with the development of the telecommunication companies as well as cellular companies. It is a differentiated phenomenon in the current research, such as the organic influence between the service quality and product. Of course there are such products placed on sale and enjoyed the common service, but at present there is another case that the product is on the market exclusively with the mobile company in here. This article is to estimate service efficiency for Mobile Communication and Cellular company. In this paper, We tried to measure the service quality and overall satisfaction by using Data Envelopment Analysis(DEA), degree of combination and top2box which is a little bit different methodology from traditional ones. This paper uses CCR model in DEA to measure service efficiency in the Mobile Communication.

• Proceedings of the Korean Society of Precision Engineering Conference
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• 1997.10a
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• pp.193-196
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• 1997

A mobile computing environment has many difference in character from conventional communication over wired network. These include very presents distributed design system based the mobile agent for mobile computing environment. To integrate design resource, we presented ISA(Integration Service Agent, which allows a designer to build integrated application using distributed resources, and to collaborative by exchanging service. Also we propose ICM(XML based Intelligent Connection Manger) using mobile agent. And suggested new intelligent data and process transfer architecture using ICM to implement an agent based design system in mobile environment.

• Proceedings of the Korea Database Society Conference
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• 2010.06a
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• pp.249-264
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• 2010

Mobile banking is a subset of electronic banking which underlies not only the determinants of the banking business but also the special conditions of mobile commerce. Nowadays wireless networks are being evolved and diversified. In this situation The wireless e-commerce is in the limelight on new profits of Carriers. Because of this situation, the importance of mobile billing service is being emphasized. This paper searches the definition and service types of mobile banking, and suggests status and prospects of domestic mobile banking. We suggest the basic direction, the stage of development and functions of services by analyzing the cases of Nonghyup's. Finally we derive the critical factors from those and suggest the effect of introduction and the direction of development. From the customer perspective, mobile banking has many strengths. For example, it allows that all customers access banking service at anytime, anywhere more easily than telephone banking or pc banking. And it reduces the time and the effort for using the service. It enables the company to make a business against global customers. On the other hand, from the company perspective, it has a lot of potential that affect market share and reduce the costs of human and material resources which used to operate and support branches. However, it needs many efforts to reach at the stage of completion. And We will have to solve the problems that develop many contents, expend the range of services and raise the service convenience.

• Journal of Korea Society of Industrial Information Systems
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• v.18 no.6
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• pp.83-94
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• 2013

As smart devices have proliferated and mobile networks have accelerated, various wired IT(Information Technology) services are transplanted in wireless environments. Cloud computing service, enabling individual users or firm users to download data from a server and upload data after manipulating data, is also available in mobile devices. Unlike cloud service in wired network environments, mobile cloud service provides differentiated aspects in mobility, security issues caused by persistent connection to networks. In this paper we aim to analyze the factors affecting the user attitude and their structural relationships towards mobile cloud service use. We extend TAM(Technology Acceptance Model) to consider the characteristics of mobile environments. Research findings, analyzed by SEM(Structural Equation Model), are explained and practical implications are presented with concluding remarks.