• KSCI Review
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• v.14 no.1
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• pp.273-285
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• 2006

This study compares choice of contents genre between mobile VOD service users and landline internet VOD service users. Overall, males showed a higher rate of VOD usage than females and a variety of contents were used for entertainment, programs and mood alteration. In addition, a higher frequency of VOD usage showed a higher rate of VOD usage and also resulted in higher level of satisfaction. Also, the quality of landline internet VOD service showed to be higher than mobile VOD service. This suggests that programs for mobile VOD needs to be developed as well as a more open and simple rate system. In addition, subjects of this study showed to use VOD services mainly for entertainment purposes, suggesting that a variety of programs need to be developed in order to higher the level of satisfaction of its users.

• Convergence Security Journal
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• v.14 no.2
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• pp.3-9
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• 2014

As the subscribers of the digital cable and IPTV broadcasting are increasing, the VOD service has established a solid foothold as a profit model of the broadcasting industries. And what's more, the VOD service is emerging as a key application of the N-screen technologies. In the circumstance, broadcasting companies are trying to provide mobile services to improve the satisfaction of their VOD services usage. The paper introduces a VOD mobile app (of a domestic digital cable broadcasting), which includes the functions of promoting the VOD programs printed on a VOD guide book, directly transmitting the information (e.g., book-marking, remote-control signals) generated by the VOD mobile app to a set-top box, and watching the video contents stored in the mobile device on TV.

• Journal of Korea Multimedia Society
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• v.10 no.5
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• pp.612-622
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• 2007

As compared with wired network environment, mobile VOD service in wireless network environment is difficult to guarantee the quality of VOD service due to the limitation of the system resources. Moreover, the wireless network has small bandwidth resources and short access range so that has limitations for providing the service to a large number of mobile clients. The limited battery capacity of a mobile device becomes an obstacle to mobile clients for enjoying VOD service for a long time. Therefore, these drawbacks should be considered in developing mobile VOD applications. This paper proposes a new technique for improving QoS of mobile VOD service by jointly use of broadcasting technique, which can provide VOD service to a large number of mobile clients simultaneously, and bursty communication technique, which can reduce the power consumption of a mobile device. With having these two techniques, streaming data are divided into segments, each of which is grouped into a particular packet and then transmitted at a time in the busty communication manner. In the performance evaluation, the power consumption on WNIC of a mobile device can be reduced by over 80%, and the initial service delay can be reduced in proportion to the number of channels compared with the existing staggered broadcasting technique.

• Journal of Digital Contents Society
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• v.15 no.3
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• pp.339-346
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• 2014

VOD Service, which has established a solid foothold as a profit model of digital broadcasting companies, is emerging as a key application of the N-screen technologies and services. In the circumstance, broadcasting companies are trying to promoting their VOD services by providing mobile services for improving the VOD service usability. The paper introduces a VOD mobile app (of a domestic digital cable broadcasting), which includes the functions of promoting the VOD programs and events printed on a VOD guide book, directly transmitting the information (e.g., book-marking and remote-control signals) to a set-top box, and watching the video contents stored in the mobile device on TV.

• Journal of Korea Multimedia Society
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• v.11 no.5
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• pp.685-691
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• 2008

Recently with the rapid evolution of the mobile computing and communication technologies, mobile VOD service becomes increasingly important for wireless mobile users. The VOD service is being widely used in various areas of application, such as education, entertainment and business, because it provides users convenience in easily having access to video information at any time in any places. However, in reality, the mobile system has many difficulties in providing the smooth VOD service owing to frequent transfers and cutoffs of clients. The importance of a technique to transmit broadcasting is being stressed as a method for providing stabler mobile VOD service to a large number of clients. This paper is aimed at showing how to reduce demands for server bandwidth and delay of earlier service through performance analysis by suggesting an effective VOD broadcasting transmission technique through channel division in the mobile atmosphere. Many researches have been made about regular broadcasting techniques in particular. This study divides the methods used for assigning channels which have been decided by the size of segments into a group of regular channels and assistant channels using wireless gap-fillers to provide effective VOD services to a large number of clients at the mobile environment using small bandwidth resources. The regular channels transfer regular streams, while assistant channels repeatedly transfer the first segment to reduce early service delay time to receive regular streams. In this way, the study suggests a technique to reduce server bandwidth demand and early service delay time. Through the proposed technique, the server bandwidth demand could be reduced by more than 30 percent and the study continuously shows reduced early service delay time through conducting performance analysis.

• Knowledge Management Research
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• v.16 no.3
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• pp.1-21
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• 2015

The mobile market has introduced unprecedented shopping opportunities to customers and is expected to grow rapidly over time. However, little is known about how customers make purchase decisions in the mobile market. The purpose of this study is to investigate the drivers of mobile VOD purchases and to deliver valuable insights to mobile business operators. We focus on the purchase of VOD contents that have to be purchased and consumed using mobile devices and examine how individual-level purchase decisions are determined by three factors: perceived usefulness, usage behavior, and privacy concern. We obtained the panel data from a leading market research company that contains the mobile logs and survey results. Our main results suggest the followings. First, the perceived usefulness affects customers' mobile VOD contents purchases positively whereas the usage behavior exerts no influence on mobile contents purchases. Moreover, the privacy concern lowers the positive effect of perceived usefulness on mobile content purchases; however, it enhances the effect of the usage behavior on mobile contents purchases. These empirical findings indicate that mobile business operators should pay more attention to potential differences in perception and behavior using mobile devices and keep in mind that the privacy concern plays an additional key role in driving mobile contents purchases.

• Convergence Security Journal
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• v.7 no.2
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• pp.135-143
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• 2007

This study proposes a DRM system for VOD streaming services in a mobile environment. The proposed system consists of DRM client manager (Consumer), in which core components for client services are independently constructed to be used in a mobile environment, and DRM server, which provides DRM services. Consumer independently exists in the client to maximize efficiency and processing capacity in such a mobile environment, and consists of license service, content service, access service, and tracking service. DRM server consists of streaming server for VOD streaming, distributor, license server, and provider. The proposed system has an architecture suitable for a mobile environment that is difficult to process in the existing DRM system and can solves the super-distribution using license manager in client manager.

• Journal of Information Processing Systems
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• v.14 no.5
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• pp.1272-1285
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• 2018

The paper presents a novel embedded multifunctional media sever (EMMS) for mobile devices to receive various media programs. Being different from other contemporary system research, the paper mainly studies how to design a reception solution for terrestrial digital television (DTV) on mobile devices and how to enable mobile devices can receive DTV program, enjoy video-on-demand (VOD), achieve video surveillance and relay Internet video program via local Wi-Fi simultaneously. In the system design, we integrate broadcasting-terrestrial DTV tuner, streaming media re-transmission system, VOD disk, video camera and access interface to the Internet into EMMS, which can either receive terrestrial DTV radio signals and demodulate out digital transport stream (TS), or can read streaming media bit-stream from VOD disk, surveillance camera or access interface to the Internet. The experimental results show the proposed system is stable and quality-efficient. Comparing with the other systems, the proposed system has the least packet loss rate and response time.

• The Journal of the Korea Contents Association
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• v.21 no.7
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• pp.119-126
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• 2021

Recently OTT video service has grown rapidly and has a negative impact on the growth of pay-TV subscribers. Consequently the substitution of OTT services for pay-TV services will begin. This study explores OTT usage patterns, dividing into three sectors (OTT service use, OTT usage volume, and paid-OTT service use), by considering users' demographice factors, smart device ownership, pay-TV subscription, and bundle service use, by employing the Mediapanel dataset. The results showed that age, income, smartTV usage, market size, cable/satellite subscribers, TV VOD expenses, movie VOD expenses, and mobile bundle use are associated with OTT service use. The results also showed that age, household sizes, tablePC usgage, cable/satellite subscribers, TV VOD expenses, other VOD expenses, and unlimited data plans are associated with OTT usage volume. Lastly the results showed that age, gender, income, tabletPC usage, cable subscribers, other VOD expenses, mobile bundle usage, and unlimited data plans are associated with paid-OTT service use.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.6 no.3
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• pp.919-940
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• 2012

Video on Demand (VOD) is a multimedia service which allows a remote user to select and then view video at his convenience at any time he wants, which makes the VOD become an important technology for many applications. Numerous periodic VOD broadcasting protocols have been proposed to support a large number of receivers. Broadcasting is an efficient transmission scheme to provide on-demand service for very popular movies. This paper proposes a new broadcasting scheme called Popularity Cushion Staggered Broadcasting (PCSB). The proposed scheme improves the Periodic Broadcasting (PB) protocols in the latest mobile VOD system, which is called MobiVoD system. It also, reduces the maximum waiting time of the mobile node, by partitioning the $1^{st}$ segment of the whole video and storing it in the Local Media Forwarder (LMF) exactly in the Pool of RAM (PoR), and then transmitting them when the mobile nodes miss the $1^{st}$ broadcasted segment. The results show that the PCSB is more efficient and better than the all types of broadcasting and caching techniques in the MobiVoD system. Furthermore, these results exhibits that system performance is stable under high dynamics of the system and the viewer's waiting time are less than the previous system.