• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.7
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• pp.1164-1179
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• 2009

This study presented the characteristics of a mobile fashion shopping mall as perceived by those in charge of fashion brands, clarified the effect of the characteristics on the intention 'Of introduction, and indicated the differences in the intention of introduction according to the characteristics of brands. This study surveyed individuals in charge of fashion & clothing brands. It utilized SPSS 12.0 program for data analysis and performed frequency analysis, validity analysis, reliability analysis, multi regression analysis, ANOVA, and hierarchical adjustment regression analysis. A summary of the results of this study are as follows: First, the results of the factor analysis are shown to clarify the characteristics of mobile fashion shopping mall; four factors such as facility/usefulness, instant accessibility, personalization, and playfulness were also represented. Second, it showed that facility/usefulness, instant accessibility and personalization generate a positive influence on the intention of introduction. Of the factors, facility/usefulness displayed the highest influence. Third, regarding the effect of the characteristics of a mobile fashion shopping mall on the intention of introduction according to the characteristics of brands (in the case of women's wear) the intention of introduction is strong as instant accessibility and facility/usefulness is highly recognized. Lastly, there is a difference in the intention of introduction according to the characteristics of brands. According to items, casual wear shows the highest intention of introduction as followed by women's wear and sportswear. According to age, brands targeting a 24-29 year old group show a higher intention. Companies with average sales of 50 billion won to 750 billion won (or more) for three years showed a high intention. In addition, the possibility of introduction as a new distribution line was investigated.

• Journal of the Korea Society of Computer and Information
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• v.26 no.1
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• pp.259-264
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• 2021

SNS has recently reached the level of providing financial services to customers through a mobile payment system that goes beyond the existing payment system using Fintech, which is a fusion of financial industry and information technology. These mobile payment systems are increasing in scale as time goes by, and their functions are reaching the same level as general financial services. This study is an empirical study to examine what is the most important factor in Internet banking by targeting users who use WeChat Pay among Chinese Internet bank users with the highest Fintech Adoption rate. SNS has recently reached the level of providing financial services to customers through a mobile payment system that goes beyond the existing payment system using Fintech, which is a fusion of financial industry and information technology. As a results, 2 factors positive influence on Acceptance intention and Customer satisfaction. These mobile payment systems are increasing in scale as time goes by, and their functions are reaching the same level as general financial services.

• Journal of Internet of Things and Convergence
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• v.7 no.3
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• pp.1-8
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• 2021

With the rapid increase in the use of IoT and mobile devices, cyber criminals targeting IoT devices are also on the rise. Among IoT devices, when using a wireless access point (AP), problems such as packets being exposed to the outside due to their own security vulnerabilities or easily infected with malicious codes such as bots, causing DDoS attack traffic, are being discovered. Therefore, in this study, in order to actively respond to cyber attacks targeting IoT devices that are rapidly increasing in recent years, we proposed a method to collect traces of intrusion incidents artifacts from IoT devices, and to improve the validity of intrusion analysis data. Specifically, we presented a method to acquire and analyze digital forensics artifacts in the compromised system after identifying the causes of vulnerabilities by reproducing the behavior of the sample IoT malware. Accordingly, it is expected that it will be possible to establish a system that can efficiently detect intrusion incidents on targeting large-scale IoT devices.

• Journal of KIISE:Computing Practices and Letters
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• v.15 no.9
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• pp.626-636
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• 2009

In Mobile IP-enabled wireless LAN (WLAN), packet flows are corrupted due to the handoff of a mobile node (MN) at the link and network layers, which results in burst packet losses and can cause temporary buffer underflow in a streaming client at the MN. This transient behavior hurts time-sensitive streaming media applications severely. Among many suggestions to address this handoff problem, few studies are concerned with empirical issues regarding the practical validation of handoff options on the time-sensitive streaming media applications. In this paper, targeting seamless streaming over Mobile IP-enabled WLAN, we introduce a seamless media streaming framework that estimates accurate pre-buffering level to compensate the handoff latency. In addition, we propose a link-layer (L2) assisted seamless media streaming system as a preliminary version of this framework. The proposed system is designed to reduce the handoff latency and to overcome the playback disruption from an implementation viewpoint. A packet buffering and forwarding mechanism with L2 trigger is implemented to reduce the handoff latency and to eliminate burst packet losses generated during the handoff. A pre-buffering adjustment is also performed to compensate the handoff latency. The experimental results show that the proposed approach eliminates packet losses during the handoff and thus verify the feasibility of seamless media streaming over Mobile IP-enabled WLAN.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.20 no.12
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• pp.2379-2386
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• 2016

This study conducted an analysis using IPA metrics targeting college students to get strategic implications for marketing in the recently fast-growing mobile shopping market. The IPA analysis result about the selection of mobile shopping malls is as follows. First, out of the 21 features, 'reliability of the offered products(6.09)' had the highest level of importance and 'convenience of payment(5.29)' had the highest level of performance. Second, in the area of 'Doing great, Keep it up' 11 features were included such as 'convenience of payment' and 'reliability of the offered products'. Third, the feature that needed to be corrected in the area of 'Focus here' was 'shortening the waiting time for exchange, refund or warranty service'. Fourth, low priority areas in terms of importance and performance, there were 3 features including 'push/notification helps purchases'. Fifth, to the area of 'overdone' 4 features belonged such as 'variety in the type of products'.

• Journal of the Korea Computer Graphics Society
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• v.18 no.4
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• pp.17-23
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• 2012

The convergence of IT technology and fashion is a marked trend in recent years induding sportswear, m-dress (mobile phone dress), and wearable computing. Despite continued research and record high development in the field, however, there still are unsettled issues like power supply, fit, washability and mobility when it comes to commercializing technological fashion product. In this context, this thesis is to propose feasible technology effectively applied to a portable bag. The first case is a bag designed to maximize sensitivity for a family who enjoys leisure activities often. The second one is a limited editionHaute Couture style bag targeting single women in their 20s and 30s. These two case studies are an attempt to demonstrate the possibility of applying wearable technology to a product design.

• Journal of Broadcast Engineering
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• v.20 no.6
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• pp.928-937
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• 2015

A portable head up display (HUD) using the optical combiner lens with a 0.47inch LCD panel for a portable multi-windows virtual display is proposed. The proposed system consists of several micro panels, optical devices, and RGB 3in1 light-emitting diodes (LED) for making the full color display, and video and audio format for the high definition multimedia interface (HDMI) for the connecting between HUD and mobile phone. The multi-windows HUD is designed as an alternative to conventional built-in type HUD targeting the mass volume aftermarket at an affordable price.

• International Journal of Computer Science & Network Security
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• v.23 no.5
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• pp.121-127
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• 2023

A 500 km/h linear motor high speed terrestrial transportation service is planned to launch 2027 in Japan. In order to support 5G service in the train, the Sub-carrier spacing frequency of 30 kHz is planned to be used instead of common 15 kHz sub-carrier spacing to mitigate Doppler effect in such high-speed transportation. In addition, to increase the cell size of 5G mobile system, plural Base Station antenna will transmit the identical Down Link (DL) signal to form the expanded cell size along the train rail. In this situation, forward and backward antenna signals will be Doppler shifted by reverse direction respectively and the receiver in the train might suffer to estimate accurate Channel Transfer Function (CTF) for its demodulation. In this paper, Delay and Doppler Profiler (DDP) based Channel Estimator is proposed and it is successfully implemented in signal processing simulation system. Then the simulated performances are compared with the conventional Time domain linear interpolated estimator. According to the simulation results, QPSK modulation can be used even under severe channel condition such as 500 km/h, 2 path reverse Doppler Shift condition, although QPSK modulation can be used less than 200 km/h with conventional Channel estimator.

• International journal of advanced smart convergence
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• v.13 no.1
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• pp.140-151
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• 2024

This study explores an innovative advertising technique on Bilibili, where product links are embedded as bullet comments visible only to mobile app users. The research involved 140 participants, divided equally between followers and non-followers of a popular influencer, 'Gourmet WanggangR.' These groups were further split, with half viewing a video containing the product link on the app and the other half via PC. The study revealed that influencer attachment significantly increased viewer immersion (transportation) and positively influenced attitudes towards the content, which in turn elevated purchase intentions. Importantly, the influencer's followers showed a stronger attachment and more favorable attitudes towards the content, alongside a heightened likelihood to purchase the advertised product. The presence of the product link further accentuated these effects among the influencer's followers. Conversely, in the absence of the link, the correlation between influencer attachment and content attitude was less pronounced. These findings highlight the effectiveness of embedding product links in video content as a marketing strategy, particularly when targeting an influencer's followers through mobile platforms.

• Journal of Digital Convergence
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• v.15 no.7
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• pp.169-180
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• 2017

China's mobile communication market has been growing quantitatively and qualitatively since 2000. Currently, it has secured 1.27 billion mobile subscribers and many of the Korean companies try to enter the Chinese market and cooperation with companies in China is being held. Thus understanding of the Chinese markets is the key to better prepare for future international competition. This study is to identify factors affecting switching intentions and behaviors for Chinese mobile subscribers to other mobile service providers by the PPM and it is to derive correlations between strategies of mobile service providers and users' switching intention by the groups classified by ARPU. We conducted a survey targeting 270 Chinese mobile users and analyze it by using Smart PLS 2.0. In conclusion, push effects have positive influence on intention to switching and relational switching cost among mooring effect have significantly negative influence on intention to switching In particular, intention to switching depending on the groups classified by a level of their ARPU have been shown as significantly different. This study will extend theoretical range of PPM theory in explaining users' switching behaviors and contribute to establish strategies to enter the chinese market.