• Title/Summary/Keyword: Mobile Promotion

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An Application of Crowdsourcing to Expand Residents' Participation in Smart Urban Regeneration New Deal Policy (스마트 도시재생 뉴딜 정책의 주민참여 수단으로서 크라우드소싱 시범 적용 연구)

  • Kim, Yong-Gook;Cho, Sang-Kyu
    • Journal of the Architectural Institute of Korea Planning & Design
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    • v.35 no.8
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    • pp.47-56
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    • 2019
  • The purpose of this study is to explore the possibility of using crowdsourcing as a means to expand the participation of citizens in the process of smart urban regeneration New Deal policy. Using mobile devices, they built a crowdsourcing prototype system that enables residents to provide location-based ideas and opinions about the urban regeneration New Deal policy and share and manage the collected data. The system was applied to the actual urban regeneration New Deal project site to draw implications. The main research results are as follows. First, crowdsourcing is a means of strengthening expertise by utilizing collective intelligence dispersed among local residents. Through the online platform developed in this study, various ideas and opinions of the community can be collected. Second, the procedural legitimacy and transparency of the rehabilitation project can be secured by expanding the participation opportunities of the residents. Third, the efficiency of project promotion can be improved through participation of residents using online platform.

Charging of Sensor Network using Multiple Mobile Robots (다중 이동 로봇을 이용한 센서 네트워크의 충전)

  • Moon, Chanwoo
    • The Journal of the Convergence on Culture Technology
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    • v.7 no.2
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    • pp.345-350
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    • 2021
  • The maintenance of sensor networks, installed in a wide area has been an issue for a long time. In order to solve this problem, studies to supply energy to a sensor network using a robot has been carried out by several researchers. In this study, for a sensor network consisting of power nodes supplied with energy by multiple robots and sensor nodes around them, we propose a method of allocating a work area using a modified k-means algorithm so that the robots move the minimum distance. Through the simulation study using the energy transfer rate of the robot as a variable, it is shown that nodes of each allocated area can maintain survival, and the validity of the proposed modified k-means algorithm is verified.

Smart Tourism Information System and IoT Data Collection Devices for Location-based Tourism and Tourist Safety Services

  • Ko, Tae-Seung;Kim, Byeong-Joo;Jwa, Jeong-Woo
    • International Journal of Advanced Culture Technology
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    • v.10 no.1
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    • pp.310-316
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    • 2022
  • The smart tourism service provides services such as travel planning and tour guides to tourists using key technologies of the 4th industrial revolution, such as the Internet of Things, communication infrastructure, big data, artificial intelligence, AR/VR, and drones. We are developing smart tourism services such as recommended travel products, my travel itinerary, tourism information, and chatbots for tourists through the smart tourism app. In this paper, we develop a smart tourism service system that provides real-time location-based tourism information and weather information to tourists. The smart tourism service system consists of a smart tourism app, a smart tourism information system, and an IoT data collection device. The smart tourism information system receives weather information from the IoT data collection device installed in the tourist destination. The location-based smart tourism service is provided as a smart tourism app in the smart tourism information system according to the Beacon's UUID in the IoT data collection device. The smart tourism information system stores the Beacon's UUIDs received from tourists and provides a safe hiking service for tourists.

The Effects of Mobile Accommodation App Quality Perception on Continual Use Intention through Expectation Confirmation and Satisfaction

  • Arum Park;Sin-Bok Lee
    • International Journal of Advanced Culture Technology
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    • v.11 no.2
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    • pp.345-357
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    • 2023
  • This research investigates the relationship between the information quality, service quality, and system quality of lodging apps and the users' expectations, level of satisfaction, and intent to continue using them. For this objective, 418 respondents participated in a survey. To evaluate the hypotheses, the collected data were examined using SPSS 22.0 and AMOS 22.0 statistical software. This study constructed a model using information quality, service quality, system quality, expectancy, satisfaction, and intention to continue using the pre- and post-use relationship of users of accommodation applications. The results of testing the hypotheses indicated that system quality had no significant effect on expectancy, system quality and service quality had no significant effect on satisfaction, and all other hypotheses had significant effects. The conclusion of this research is that the app's system quality, including access speed, access barriers, and privacy, does not satisfy pre- and post-use expectations. In addition, the system quality and service quality of the application have little effect on the app's satisfaction. The information quality of the application has a considerable impact on expectation confirmation and satisfaction, expectation confirmation has an impact on satisfaction, and expectation confirmation and satisfaction have an impact on intention to continue using.

A study on the accident prevention by a survey of people related to construction machinery (건설기계 관계자 실태조사를 통한 사고 예방에 관한 연구)

  • Banseok Lee;Youngsu Lee;Taekeun Oh
    • The Journal of the Convergence on Culture Technology
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    • v.9 no.4
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    • pp.557-562
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    • 2023
  • Although various policies have been conducted on safety work of construction equipment such as lifts, tower cranes, and mobile cranes, institutional and managerial problems, and improvement measures, accidents are still not decreasing. This study tried to identify differences in the viewpoints of supervisors, safety managers, and construction machinery operators and to obtain survey data on the awareness and necessity of related safety education. In conclusion, accidents would be reduced when workers received effective training on accurate work methods, safety rules, and recognition and removal of risk factors.

Effect of SNS Sports Community participants' Perception of Sports Value on Perception of Fun and Sports Activities

  • Wei Zhong;Sunmun Park
    • International Journal of Advanced Culture Technology
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    • v.12 no.2
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    • pp.416-426
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    • 2024
  • This study shows that, in a situation where the influence of the mobile Internet is increasing in all areas of modern society, SNS users' participation in sports has a significant impact on the development of the sports market and the public's exercise methods and sports awareness. Therefore, the purpose of this study is to determine the impact of awareness of sports values through SNS on participation in sports activities. In order to achieve this research purpose, the population of the study was adults who had experience participating in SNS sports communities. The sampling method used was convenience sampling, and a total of 300 people, 150 men and 150 women, were selected as research subjects through sharing the questionnaire link online and via email. The survey tool used was a questionnaire, and it was modified and supplemented for this study based on a questionnaire that had secured reliability and validity in previous studies. The statistical analysis used for data analysis was frequency analysis, exploratory factor analysis, reliability analysis, and multiple regression analysis using SPSS Windows 20.0 Version. The conclusions obtained in this study through data analysis according to these methods and procedures are as follows. First, SNS sports community participants' perception of sports value was found to partially affect their perception of fun. Second, SNS sports community participants' perception of sports value was found to partially affect sports activities. Third, SNS sports community participants' perception of the fun of sports partially influenced sports activities.

Appeared In a Domestic YouTube Video A Study on Makeup Characteristics According to Emotional Emages

  • Na-Hyun, An
    • International Journal of Advanced Culture Technology
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    • v.12 no.1
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    • pp.1-10
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    • 2024
  • While technologies such as the 4th revolution and artificial intelligence (AI), which create new value through the convergence of intelligent information technology, are becoming hot topics, the beauty industry is rapidly developing and combining information and communication technology to produce beauty items based on smartphones among mobile technologies. As the area of expands, YouTube is forming a network through various means of information. In particular, beauty-related YouTube videos are a field of great interest and popularity among the public. By classifying the makeup characteristics according to the emotional images shown in domestic YouTube videos by emotional image and identifying the characteristics of makeup, the needs for watching YouTube makeup videos are identified. We aim to build trust in the delivery of information about makeup. The emotional images were divided into four types: 'modern', 'natural', 'gorgeous', and cute. Among the domestic makeup YouTubers, Pony, Isabe and Shinnim, Lamuque were selected. By organizing more diverse makeup-related content systematically and creatively, we expect to have a positive influence on k-makeup not only domestically but also overseas. We aim to provide basic data for follow-up research on makeup YouTuber videos in the field of cosmetology and contribute to marketing plans for the development of the beauty content industry and establishment of promotional strategies.

The Impact of Metaverse Presence on Immersion and Intention to Continuous Use (메타버스 이용자의 프레즌스 경험이 몰입과 지속이용의도에 미치는 영향)

  • Mideum Choi
    • The Journal of the Convergence on Culture Technology
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    • v.10 no.4
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    • pp.581-588
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    • 2024
  • Metaverse technology, heralded as the fourth major innovation in computing following personal computers, the internet, and mobile devices, has realized a three-dimensional virtual world where communication with others as well as social, cultural, and economic activities of the real world can take place. While platforms like Zepeto, launched in 2018, and Animal Crossing: New Horizons, released in 2020, initially became popular among younger generations, concerns about declining investment and usage rates of the metaverse have become apparent since 2023. This study examines the impact of metaverse users' sense of presence on their immersion and intention to continue using these platforms.

The Analysis of the Characteristic Types of Fashion Brand Application - Concentrating on Korean Application cases - (패션 브랜드 어플리케이션의 특징적 유형 분석 - 한국 계정 어플리케이션 사례를 중심으로 -)

  • Park, Min-A;Ko, Hyun-Zin
    • Journal of the Korean Society of Costume
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    • v.64 no.1
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    • pp.136-151
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    • 2014
  • This study systematically analyzed types of fashion brand application focusing on accounts created in Korea. While referring to 'Chanel' which has developed a fashion brand app for the first time in August of 2008, not only for App store by Apple Inc. of the greatest market share but also for Android market, the one and only competitor of App store, the study examined cases of fashion brand app in Korea and foreign countries which have been in service till August of 2013 since the year of 2008. To achieve the research goal, the study conducted a literature research and a case review, categorizing the app by their distinctive functions which were Basic Information, SNS, AR, LBS, Entertainment, Mobile Shopping and Live Streaming. As for the first function, Basic Information, it was considered to provide information on a brand such as prices, sizes and colors of products which should be the most fundamental function of a fashion brand. The function would include look book, catalogues, photographs and others of products, helping users of the app with their understanding on images and concepts of the brand. Second, SNS function was considered useful for its mobility and communication and with the help of theirs, the users share fashion information with each other. Third, AR function as in a filed of virtual reality would edit virtual objects to look real in an actual environment. This would eventually offer the users a chance to try for clothes virtually. The fourth function, LBS, would work with GPS to find a store closest from a present location. This would be a help when the users try to find stores holding promotion events or trails while hiking in mountains. The fifth Entertainment function would include all sorts of games and chances for the users to listen to music and keep fashion diaries. The sixth function, Mobile Shopping, would help the users purchase items online via the app as they would not visit a store in person. The seventh function, Live Streaming, would give the users chances to actually see fashion collections in real time, held all over the world in every season. Because of this function, not only fashion experts but also regular people have become able to enjoy the fashion shows. The distinctive characteristics of the fashion brand application discussed in the study will be a useful reference when any relevant fields try to design other new fashion brand application.

A Case Report on the Prevention of Food Poisoning by Applying Augmented Reality (AR) Game (Sik-Jung-Dok-Jop GO) (증강현실 게임(식중독잡GO)을 적용한 식중독예방 교육·홍보 사례 연구)

  • Ko, Sooil;Kim, Hyeon-Jeong;Hwang, InYeong;Lee, Sun-kyu;Jung, Hwi-kwan;Im, Seon-mee;Kim, Min-hee;Lim, Ju-eun;Ahn, Kwangsoo;Kim, Jangyul
    • Journal of Food Hygiene and Safety
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    • v.32 no.4
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    • pp.262-266
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    • 2017
  • To enable effective notification and promotion of the food poisoning prevention, Ministry of Food and Drug Safety (MFDS) developed a mobile augmented reality (AR) game called 'Sik-Jung-Dok-Jop GO', and demonstrated the game at 11 events including Food Safety Day. At the events, we have conducted a field survey of people who have played the game, and evaluated the awareness change of the food poisoning before and after the game. The level of the respondents' awareness about the 3 methods of the food poisoning prevention has been increased by 53 percent after playing the game, the level of awareness about individual food poisoning micro-organism has been improved by 2.1 times. According to the survey, 95% at the respondents answered that the game helped them understand the food poisoning more, and 90% of the respondents said that they enjoyed the game. In conclusion, we believe that 'Sik-Jung-Dok-Jop GO' will be able to create various educative effects on prevention of food poisoning including causative foods, main symptoms, and other related knowledge when the game is widely applied to students in kindergartens, elementary, middle, and high schools.