• Journal of the Korean Operations Research and Management Science Society
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• v.34 no.4
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• pp.185-204
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• 2009

The USIM(universal subscriber identity module)-unlock introducing in July 1, 2008 might be led to a significant change that mobile service provider's dominance is considerably dispersed to the handset manufacturer and distributor. Under USIM-unlock environment, mobile service provider, handset manufacturer, and distributor have to make their decisions on their handset distribution channel strategies: the closed distribution channel strategy or the open distribution channel strategy. The change of distribution channel strategy between members in distribution channel can be understood as a matter of strategy choice, and we have developed a theoretical model and analyzed how to make a decision for the member's optimal distribution strategy based on 3-person game model between members of mobile phone distribution channel, under both of '1 subscriber-1 handset' and '1 subscriber-multiple handset' assumptions. Under '1 subscriber-1 handset' assumption, the closed strategy controlled by mobile service provider is all players' optimal solution because the maximum size of the mobile phone market is limited by subscribers. But, as total expected profit by the handset and distribution subsides is a deficit, mobile service provider have to choose the open strategy and consider the conversion to MNO(mobile network operator). Under '1 subscriber-multiple handset' assumption, mobile service provider is trying to find the way how to lock-in its service and mobile phone and how to maximize ARPU(average revenue per unit), while handset manufacturer and distributor have to look for the way how to maximize the mobile phone market using their own marketing efforts, because it is expected that total mobile handset demand for the open market is bigger than demand for the closed market under '1 subscriber-multiple handset' assumption.

• Proceedings of the IEEK Conference
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• 2008.06a
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• pp.1051-1052
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• 2008

As the mobile phone has multi functions and high performance, multimedia processors have an important roles in handsets. Recently high resolution camera (above 5M pixels), HD Camcording and beautiful UI which Using OpenVG or OpenGL are adopted in mobile phone. So we are introduced the function multimedia processor and guide to mobile phone engineers to meet multimedia features.

• The Journal of Korean Institute of Electromagnetic Engineering and Science
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• v.17 no.3 s.106
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• pp.280-286
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• 2006

Determination method of optimum feeding point for the PIFA type internal antenna for the mobile phone handset was studied. Fundamental theory is that radiated gain is basically depended upon the electric field strength between PIFA conductor and ground plane. Feeding point, slit configuration, material and structure of carrier are main factors fur the PIFA performances. It is shown that maximum electric field strengths of other feeding points decrease in -2dB to -10 dB than optimum point. Ansoft HFSS EM simulator was applied to determine the best feeding point for 2 models of Samsung Electronics mobile phone handset.

• Journal of Digital Convergence
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• v.8 no.1
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• pp.109-120
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• 2010

Mobile phone-related industries have been mainly concentrated on attracting the new customers and increasing the market share such as for the aggressive marketing activities, but it is the time to find an effective strategy to preserve existing customers since the mobile phone market had already reached the saturation. In this study, the properties of mobile phone that influence on the choice of handset and telecom company were analyzed. General properties of respondents were explored and the mobile phone properties were grouped by common factors. And analyzed the effect of factors on customer satisfaction with structural equation model. 10.4% of respondents are used their handset more than two years and 48.7% wanted to purchase other manufacturer's handset if they repurchase mobile phone. These results might come form the fact that the life cycle of mobile phone become shorter by the heating competition in mobile phone market and, to some degree, the influence of smart phone which recently become globally popular. Four factors, 'Hardware Quality', 'Practicality', 'Convergence Functions' and 'Level of Awareness', are induced from the mobile phone properties. In Structural Equation Model analysis, 'Hardware Quality' and 'Practicality' have significant and positive effects on Customer Satisfaction. But, 'Awareness' such as brand and trend appeared quite less influence on the customer satisfaction.

• The Journal of Korean Institute of Electromagnetic Engineering and Science
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• v.18 no.10
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• pp.1189-1195
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• 2007

We design and fabricate, in this parer, a triple band folded monopole antenna for the folder type mobile phone handset that can be served GSM/DCS/USPCS mobile phone system. Antenna structure is modified meander shape which is obtained both extension of antenna physical length for GSM band and same directional multi-currents flowing on the antenna conductor surface for DCS/USPCS band. This antenna has as good performances as high radiation resistance and gain increment, and would be applied to mobile phone handset that is not able to be performed by internal antenna. By measurement, fabricated antenna by the press process shows under VSWR 3:1 at closed folder state and 2:1 at opened folder state over whole GSM/DCS/USPCS band, and has maximum gain as -0.02 dBi for GSM, +0.2 dBi for DCS, +0.78 dBi for USPCS band with almost omnidirectional H-plane radiation pattern.

• The Journal of Korean Institute of Electromagnetic Engineering and Science
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• v.16 no.5 s.96
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• pp.534-540
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• 2005

This paper analyzes the correlations between the impedance matching of the antenna and the radiation characteristics of the mobile handset body. Using two kinds of mobile handset which has retractable and fixed antenna the impedance and radiation pattern is measured under totally 16 conditions. By measured results, it has been identified that the radiation energy into human head can be reduced by attaining the better impedance matching when the radiation pattern out of the mobile handset is like the ideal monopole antenna.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.11 no.4
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• pp.165-169
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• 2011

In recent years mobile phone handset terminal has tended to have additional various functions and slim and light weight, and its internal space is getting smaller and narrower. According to complex parts, small and narrow inner space is caused not sufficient bandwidth and lower impedance. Moreover, additional polarization loss by the surrounding parts produces is lower effectiveness and increases difficulties for getting the antenna gain. For IFA is low profile structure based on the ILA(Inverted L Antenna) which is transformed from the monopole antenna. While this antenna has lots of advantages in internal antenna of mobile phone, it has some disadvantage of reduced bandwidth and gains compared with monopole antenna. In this paper, propose vlade hybrid antenna use for the coupling structure.

• The Journal of Korean Institute of Electromagnetic Engineering and Science
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• v.17 no.8 s.111
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• pp.713-718
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• 2006

We designed and fabricated, in this paper, a quintuple band folded monopole antenna for the mobile phone handset that can be provided multiple mobile services. Antenna design was based on the compensation of series antenna capacitance with the expansion of physical antenna length by the proper folding structure. It's shown that this antenna satisfies quintuple service band as CDMA/GSM/DCS/USPCS/WCDMA, and is more cost competitive than conventional metal plate pressing method by applying on flexible PCB technology. Measured maximum gain on quintuple band were $-2.51{\sim}+1.82 dBi$, and radiation patterns were also shown nearly omnidirectional on all bands.

• Proceedings of the Korea Society of Design Studies Conference
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• 2003.05a
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• pp.14-15
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• 2003

• Journal of the Korean Society for Precision Engineering
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• v.27 no.11
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• pp.63-71
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• 2010

FormFactors is one of the most critical design factors in early development of mobile phone, and proper selection of FormFactors is necessary for smoothness of product development and customer satisfaction. Especially, emergence of mobile convergence added so various functions besides its original call function that importance of selecting FormFactors has increased because multiform FormFactors are needed. However there is problem such as frequent change of decision making in existing process because established process picks out FormFactors sensibly and arbitrarily through idea pull and so forth. We proposed FormFactors selection process by Axiomatic Design, set approach method and block approach method for reasonable and systematical FormFactors selection. First of all, we set the purpose of mobile phone development, and it is examined by Axiomatic Design. FormFactors design matrix is deduced through this process, the numbers of axes and rails are proposed using set approach method, and then patterns of FormFactors are embodied by block approach method. Particularly process application was tried through case study of mobile phone development, and we ensured that new FormFactors can be presented to a designer by systematical verification if change of customer requirements occurs through our process.