• 제목/요약/키워드: Mobile Penetration

검색결과 72건 처리시간 0.025초

셀룰러 이동전화 보급의 영향 요인에 관한 연구 (Penetration of celluar mobile telephone services)

  • 김진기
    • 한국경영과학회:학술대회논문집
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    • 대한산업공학회/한국경영과학회 1996년도 춘계공동학술대회논문집; 공군사관학교, 청주; 26-27 Apr. 1996
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    • pp.333-336
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    • 1996
  • This paper is an exploratory study aimed at finding factors that influence the penetration of cellular mobile telecommunications which have seen rapid development since 1980s. The paper tries to find economy and policy variables to influence the penetration by means of the multiple regression analysis. This paper shows a model that explain the penetration ratio of cellular service. The model is based on data from 39 upper middle income and 39 high income countries. The result shows that GDP per capita and the service period of the cellular mobile telecommunication have influenced on the penetration ratio positively, and the tariff of the service negatively. But, it is the open area to study the impact of the telecommunications policy changes on penetration, and to set a model which could explain the nation-specific characteristics.

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모바일게임의 고객 충성도 영향요인에 관한 실증 연구 (Empirical Study on Factors Influencing Customer Loyalty in Mobile Games)

  • 이석인
    • 한국콘텐츠학회논문지
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    • 제6권10호
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    • pp.99-106
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    • 2006
  • 본 연구에서는 모바일콘텐츠 중 성장 가능성이 가장 큰 것으로 전망되는 모바일게임에 있어서 플로우와 고객 충성도 간의 인과관계를 구조적으로 살펴보고, 플로우에 영향을 주는 요인들에는 어떤 것들이 있는지를 조사하였다. 연구 결과 플로우는 디자인, 도전감, 숙련도 및 보상에 의해 유의한 영향을 받는 것으로 나타났으며, 플로우 또한 고객 충성도에 유의한 영향력이 있는 것으로 확인되었다. 이러한 통계적 검증결과를 통해 모바일게임 개발과 관련된 몇 가지 실무적 시사점들을 도출하였다.

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이동통신기술과의 연관성을 고려한 차세대 이동통신서비스의 수요예측에 관한 연구 (A Study on a Forecasting the Demand for the Future Mobile Communication Service by Integrating the Mobile Communication Technology)

  • 주영진;김선재
    • 한국경영과학회지
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    • 제29권1호
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    • pp.87-99
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    • 2004
  • In this paper, we have developed a technology-service relationship model which describes the diffusion process of a group of services and relevant technologies, and have applied the developed model to the prediction of the number of subscribers to the next generation mobile service. The technology-service relationship model developed in this paper incorporates the developing process of relevant technologies, a supply-side factor, into the diffusion process of specific services, while many diffusion models and multi-generation diffusion models in previous researches are mainly reflect the demand-side factors. So, the proposed model could effectively applied to the telecommunication services where the developing of the relevant technologies are very essential to the service Penetration. In our application, the Proposed model provides a competitive substitution between the next generation mobile service and the traditional mobile service.

유.무선 통합과 대체에 따른 규제 정립방향

  • 최병철
    • 한국기술혁신학회:학술대회논문집
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    • 한국기술혁신학회 2001년도 춘계학술대회:발표자료
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    • pp.41-58
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    • 2001
  • The growth of fixed telephony has been steady but unexceptional. The number of mobile telephone subscribers, however, has increased dramatically throughout the decade. The increasing prevalence of mobile communications, in conjunction with the relatively high penetration of fixed telephony, will cause the market for converged services to become significant in coming decade. The current fixed and mobile regulatory regimes are very different. Regulation of the fixed market tends to focus on monitoring the activities of incumbent operator and ensuring that other operators can compete on a fair basis. Mobile markets have historically been more competitive, and the asymmetric nature of regulation of these markets has not been as prevalent as for fixed communications. The purpose of this paper is to identify the fixed-mobile convergence and to suggest the future regulatory principles for fixed-mobile convergence.

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기기전환이 온라인 구매에 미치는 영향: 전환 시점과 인터넷 인프라의 조절 효과를 중심으로 (The Effects of Device Switching on Online Purchase: Focusing on the Moderation Effect of Switching Time and Internet Infrastructure)

  • 이중원;유재현
    • 지능정보연구
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    • 제29권1호
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    • pp.289-305
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    • 2023
  • 모바일 기기 사용의 급격한 증가는 소비자의 온라인 쇼핑 행동을 변화시키고 있다. 하지만, 소비자가 작은 화면에서 큰 화면으로 전환하는 시기에 따라 전환률에 미치는 영향에 어떠한 차이가 있는지는 충분히 연구되지 않았다. 또한, 개별 국가의 인프라 특성에 따라 기기전환이 구매성과에 미치는 영향에 어떠한 차이가 있는지도 충분히 연구되지 않았다. 이러한 배경에서 본 연구는 De Haan et al.(2018)의 연구를 글로벌 맥락으로 확장하여 모바일 기기에서 PC기기로 전환하는 시기와 국가의 모바일 인터넷 보급률이 기기전환이 구매성과에 미치는 긍정적 효과를 조절하는지 분석하고자 한다. 실증분석을 위해 구글 머천다이즈 스토어 데이터를 수집하여, 130개 국가의 101,466개 데이터를 다수준 모형으로 분석하였다. 분석결과, 소비자의 기기 전환(i.e., 모바일에서 PC)은 소비자 여정의 중기에 발생했을 때, 긍정적인 영향을 미쳤다. 하지만, 소비자 여정의 후기에 기기전환이 발생한 경우에는 오히려 구매성과에 부정적인 영향을 미치는 것으로 분석되었다. 또한, 모바일 인터넷 보급률이 높을수록 소비자의 기기전환이 구매성과에 미치는 긍정적 효과가 약화 되는 것으로 분석되었다.

이동통신기술과의 연관성을 고려한 차세대 이동통신서비스의 수요예측에 관한 연구 (A study on a forecasting the demand for the future mobile communication service by integrating the mobile communication technology)

  • 주영진;김선재
    • 한국경영과학회:학술대회논문집
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    • 한국경영과학회 2003년도 추계학술대회 및 정기총회
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    • pp.74-78
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    • 2003
  • In this paper, we have developed a technology-service relationship model which describes the diffusion process of a group of services and relevant technologies, and have applied the developed model to the prediction of the number of subscribers to the next generation mobile service. The technology-service relationship model developed in this paper incorporates the developing process of relevant technologies, a supply-side factor, into the diffusion process of specific services, while many diffusion models and multi-generation diffusion models in previous researches are mainly reflect the demand-side factors. So, the proposed model could effectively applied to the telecommunication services where the developing of the relevant technologies are very essential to the service penetration. In our application, the proposed model provides a competitive substitution between the next generation mobile service and the traditional mobile service.

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박물관 모바일 포탈서비스 제공을 위한 플랫폼 구축 연구 (Platform study for museum mobile portal service)

  • 두일철;신현욱
    • 디지털산업정보학회논문지
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    • 제10권1호
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    • pp.147-155
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    • 2014
  • The rapid increase in the penetration rate and diverse utility of smart devices opens an opportunity for a development in creating a user-oriented ubiquitous system. And it allows audiences to deploy the exhibition-helping contents regardless of the restriction of place and time with using the smart devices of audience themselves. Also it needs to build a mobile web-based portal system for the related services. To do this, Firstly, it needs the corresponding strategies on a smartphone-based environment such as technical competence, systematic preparation of exhibition with compatible mobile contents, and a compatible channel for interactivity. Secondly, it needs the differentiation of exhibition guide with the existing system: an adoption of augmented reality, panoramic technology and simulation effect aiming for an improvement in a sense of immersion and reality for audience, and building up additional contents with a diversity of formats of image, sound, and video for customer satisfaction.

Research on Use Motivations of Mobile Payment Adopters: A Case Study on Chinese Oversea Students in South Korea

  • Liu, Zi-Yang;Li, Hao;Chen, Yi
    • 한국컴퓨터정보학회논문지
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    • 제23권8호
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    • pp.59-66
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    • 2018
  • In this paper we purposes to analyze the motivation of mobile payment adopters. In this study, with unified theory of acceptance and use of technology (UTAUT) model as the basis of research, we set up a structural equation model based on gender, age, experience and voluntary, collected data in the form of a questionnaire survey and analyzed drivers that affected mobile payers. In this study, The necessity of this paper is that the group of Korean students belongs to a special group with nearly 70,000 people. The penetration rate of mobile payment in China is 77%, ranking first in the world, but after the young people came to Korea. There are many obstacles and inconveniences when using mobile payment. We have proposed special subjects for special populations. the survey data were analyzed using SPSS22.0 and AMOS22.0 statistical software and the proposed model was modified. The results show that consumers' mobile payment is mainly motivated by social influence and performance expectancy. These results are of theoretical value and offer a new direction and implications to mobile payment developers. Besides, they also provide useful information and guidance for enterprises to aim at the market of Chinese oversea students in South Korea.

모바일게임 플레이 의도의 영향요인 연구 (A Model of User Adoption of Mobile Games)

  • 한광현;김태웅
    • Asia pacific journal of information systems
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    • 제16권2호
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    • pp.123-141
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    • 2006
  • Mobile games have emerged as the most innovative entertainment technology, adding new revenue streams, taking advantage of the potential of wireless applications and service offerings. Mobile games, as well as PC games, Video games and online games, offer a unique value for users in providing an exciting digital experience in virtual worlds. The overall trend for mobile games is towards bigger, more colorful, more involving and exciting contents, which might build upon the developing capabilities of mobile phones and networks, in order to bring new styles, concepts and experiences of game play to the users. In this paper, we investigate the factors influencing the usage and acceptance of the mobile games, based on the extended version of the Technology Acceptance Model (TAM). Based on data collected from online survey, we show that perceived usefulness, ease of use are the major determinants for mobile game users to play games. Four factors, including ease of use, self-expressiveness, visibility, and innovativeness are empirically shown to determine the level of perceived usefulness; additionally, innovativeness and facilitating conditions are shown to directly affect ease of use. Based upon the statistical results, some useful guidelines for game development and market penetration strategies are also provided.

모바일 커머스 시험 평가 방법 (Evaluation Method of Mobile Commerce)

  • 양해술;강상원
    • 디지털융복합연구
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    • 제13권2호
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    • pp.141-151
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    • 2015
  • 스마트폰 보급률이 높아지면서 모바일 결재 서비스가 더욱 확대되고 있다. 따라서 모바일 커머스 시장도 급격히 증가하고 있다. 그리고 모바일 커머스 서비스가 확대됨에 따라 고품질과 높은 신뢰성의 요구가 증가하고 있는 추세이다. 모바일 결재서비스 확대 배경으로는 시간, 공간적인 면에서 소비자에게 편리함을 제공하는 동시에 정보기술의 발전으로 제공 비용의 감소가 크게 작용하고 있다. 본 논문에서는 모바일 커머스 소프트웨어 기반 기술을 조사하고 모바일 커머스 소프트웨어의 품질시험 평가를 위해 특성을 분석하여 국제표준 규격인 ISO/IEC 12119와 ISO/IEC 9126을 기반으로 모바일 커머스 소프트웨어 품질 평가모델과 체계를 제안하였다.