• Journal of the Economic Geographical Society of Korea
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• v.16 no.2
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• pp.182-197
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• 2013

This paper deals with the relationship between cultural factor and economic factor in the spread of Hallyu(Korean Wave). To do so, the paper defines the traditional Hallyu items, drama and K-Pop, as 'cultural Hallyu' and other Popular industrial products such as electronics and mobile products as 'business Hallyu'. Based on this definition, the paper analyzes the relationship between the two Hallyu's in Thailand. The analysis has been conducted as follows. First, the paper describes the history of 'cultural Hallyu' and 'business Hallyu' in Thailand by reviewing their introduction and current situations in Thailand market. Secondly, using various aggregate data, the paper analyzes the causality of the two Hallyu's, focusing on the period of their Popularity and growth in Thailand. In addition to the macro-level analysis, the paper researched individual opinions of Thai people about the influence of Hallyu on the success of Korean companies, as well as about the influence of the Korean business companies on the success of Hallyu. This analysis has been conducted using the results of focus group discussion(FGD) of 17 Bangkok people. In both macro and individual level analyses, we found that the 'cultrual Hallyu' has influenced on the success of the 'business Hallyu' rather than vice versa. For further research, it is necessary to analyze the reciprocal influences and synergy effects between the 'cultural Hallyu' and 'business Hallyu'.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2001.10a
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• pp.346-349
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• 2001

As intensifying competition alters the dynamics of the wireless industry and carriers begin to tap out traditional subscribers-business users and early adopters-wireless operators have come under pressure to begin expanding their target subscriber base. While alternative market segments such as youths, senior citizens, and lower-income or credit-challenged customers often offer less compelling fundamentals (i.e., lower average revenue per user and higher churn rates), carriers, in their race to increase market share, can no longer overlook these potential market segments. In particular, the youth market is a very appealing market segment for carriers to focus on for several reasons. Carriers in many parts of the world have already begun recognizing the compelling advantages of concentrating on youths and teens. This paper will examine the dynamics of the youth/teen population and what attributes make this group an appealing market for wireless carriers. In addition, it will take a look at new emerging technologies that may help carriers attract the youth market especially mobile data, entertainment applications, and wireless messaging. This paper also studies the sensation that carriers in Europe and Japan are achieving with the youth population and suggests how carriers in Korea can emulate that success.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2006.11a
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• pp.21-35
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• 2006

This paper examines critical successful elements related to the management of new product development process. For this, we have selected a VK-X100, slim bar type cellular phone, produced by VK mobile co., which was thought as a successful product development case and then analysed the case from a concept driven strategic product development's point of view. We have performed in-depth interviews with project managers, engineers and designers to get information on the product development process and analysed huge amount of data obtained from web-sites, global market indicators, and related firms' materials to find a changing trend of market conditions. The findings suggest that the successful new Product development and management is shaped by a number of different factors, such as the business environments, firm's technological level, firm's deep market insight capabilities, nature of the product development activities, and so on. Finally, we suggested the limitation of our research and further research subjects that would be required to support our findings.

• Journal of Construction Engineering and Project Management
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• v.2 no.4
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• pp.11-19
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• 2012

Construction supply chain management (CSCM) has become one of the critical factors that determine the success of a construction project as it becomes increasingly complicated and mega-sized. Particularly for high-rise or mega-sized building construction, just-in-time supply chain management is required due to lack of storage space and effective logistics for construction components and materials at a construction site. Despite the fact that research and development of radio frequency identification (RFID) and wireless sensor network (WSN) technology have been performed, construction project managers still need to carry mobile devices and check material and component flow at each stage of the supply chain process. This research proposes that the equipment used in the construction supply chain process, such as movers, trailers, gates, and hoists, can become main actors in the supply chain process using RFID and WSN technologies. And the proposed equipment and process focused on a solution to the redundancy identification problem, which has been observed in operations that use RFID/WSN-based processes for construction logistics. This paper also presents issues identified through verification and validation of the research results and proposes further studies.

• ETRI Journal
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• v.37 no.6
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• pp.1108-1119
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• 2015

Multicast communication of mobile ad hoc networks is vulnerable to internal attacks due to its routing structure and high scalability of its participants. Though existing intrusion detection systems (IDSs) act smartly to defend against attack strategies, adversaries also accordingly update their attacking plans intelligently so as to intervene in successful defending schemes. In our work, we present a novel indirect internal stealthy attack on a tree-based multicast routing protocol. Such an indirect stealthy attack intelligently makes neighbor nodes drop their routing-layer unicast control packets instead of processing or forwarding them. The adversary targets the collision avoidance mechanism of the Medium Access Control (MAC) protocol to indirectly affect the routing layer process. Simulation results show the success of this attacking strategy over the existing "stealthy attack in wireless ad hoc networks: detection and countermeasure (SADEC)" detection system. We design a cross-layer automata-based stealthy attack on multicast routing protocols (SAMRP) attacker detection system to identify and isolate the proposed attacker. NS-2 simulation and analytical results show the efficient performance, against an indirect internal stealthy attack, of SAMRP over the existing SADEC and BLM attacker detection systems.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.31 no.11A
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• pp.1068-1075
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• 2006

An adaptive ranging technique for Orthogonal Frequency Division Multiple Access(OFDMA) uplink transmission is proposed for timing synchronization of multiple mobile stations located different distances from a base station. By combining the Timing Phase Compensated Frequency Domain Cross-correlation(TPCFDC) and Frequency Domain Differential Cross-correlation(FDDC), the proposed scheme reduces the number of correlators used in ordinary TPCFDC. Repeated initial ranging attempt with the FDDC in the proposed scheme greatly reduces the hardware implementation complexity. Simulation results for ranging success probability and average ranging attempts count show that the proposed algorithm performs similarly with the ordinary TPCFDC even with the 10 times reduced complexity.

• The Journal of Korean Medical History
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• v.28 no.1
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• pp.111-119
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• 2015

Objectives : The Dongui Bogam in My Hand', which is an output of computerizing Donguibogam (Principles and Practice of Eastern Medicine), is an interim outcome of the research project led by the Korea Institute of Oriental Medicine. This study examined the process in which Donguibogam, a record in Chinese and a classic of Oriental medicine, expanded into a modern content. Methods : This study will classify the modernization of Donguibogam into three 'contents' that form Donguibogam, 'container' that will hold the contents, and 'community' that is the consumer of Donguibogam. Towards the end, this study will sketch out the status of computerizing Chinese records in Korea, and point out the reality faced by computerization of ancient documents on Oriental medicine as well as the direction for the future. Results : 'The Dongui Bogam in My Hand' has been downloaded more than 10,000 times for 4 months since it releases in August 2014, and is used for at least 6,000 times on average every month. This achievement can be due to the two following reasons. First, the application contains high-quality contents such as the original text of Donguibogam as well as Korean and English translations. Second, it satisfied the needs of Donguibogam users with (1) the Browse function that well displays the table of contents, (2) the Search function that separates the title from the main text, and (3) the Personalization function designed to link and share relevant knowledge. Conclusions : Computerization of Chinese records was triggered by the request of the academia, but it was accelerated after being selected as a public laboring project to overcome the IMF crisis. However, computerization of ancient documents is not a simple task but a field of study to modernize classical knowledge. The success or failure of computerization of Chinese records is determined by whether high-quality modern 'contents' are secured, whether the 'container' design adequately implements the search, browse and link functions, and how well it fulfills the needs of the consumer 'community'.

• 한국정보디스플레이학회:학술대회논문집
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• 2008.10a
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• pp.4-4
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• 2008

The progress in flat panel displays over the last two decades has been astonishing. In just 20 years, the LCD-TV grew up from a 2-inch curiosity, to an industry that will sell about 120 million flat panel TV's this year, with viewing area up to 4000 times larger. That success is based on continuous innovation, especially in manufacturing processes. For the next decade to bring another doubling of the business, progress will need to continue in four major areas: Human factors, ecological impact, visual quality, and of course continued drive towards affordability. This talk will detail the technology advances that can allow this industry to meet those challenges. Human factors. Today, we adapt our lifestyle to our technology. People organize their offices, and their homes, around displays. We pass around mobile phones to share images, rather than experiencing them as a group. Billions of newspapers continue to be sold daily. Advances in flexible displays can lead to large portable displays. "New era projection" includes the handheld Pico Projectors that are already on the market, and will ultimately appear integrated in mobile phones the same way cameras do today. "Eco" impact. Today TV's are one of the top energy consumers in a U.S. home, and the fastest growing. Watching a large flat panel TV can cost twice as much as running a large refrigerator. With today's concern about energy consumption, regulations are starting to emerge worldwide to limit TV electrical use. Fortunately, good solutions exist in using light management films to eliminate bulbs, saving power without increasing cost. Going forward, LED backlights will drive another step downward. OLED displays might be the ultimate solution. Visual quality. The color of an LCD-TV is still often considered inferior to a far less expensive CRT. And almost all displays suffer from representing a three-dimensional world on a two dimensional surface. The technology to improve color is available today, and will likely move from premium sets into the mainstream as costs come down. 3D is now arriving in movie theaters worldwide, and that will drive up the demand for similar realistic images in home theaters. And the technology is emerging today for 3D representation to move beyond specialized applications into everyday use, on screens large and small. Affordability. The world takes cost-down miracles for granted in consumer electronics. Each of these other advances will be balanced with a drive for affordability, especially as the market grows in emerging countries. The other three challenges must be met without increasing cost. Putting this all together, the next few years will emphasize "eco friendly" designs, and enhanced images such as 3D. By 2013 we will start to see serious penetration by emissive technologies (OLED, high efficiency plasma, or other), with the "ultimate display" likely not in the market for a decade. Lots of opportunities for innovation remain ahead of us.

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.10 no.6
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• pp.98-107
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• 2011

In this paper, we propose the location determination system of an agent mobile device using the information provided by the WLAN(Wireless LAN) infrastructure. This system is configured as a typical ESS(Extended Service Set)-type WLAN structure with real-time location positioning engine and thru AP(Access Point) controller. The positioning engine collects the information of agent devices using SNMP(Small Network Management Protocol) thru AP controller and utilize those information as Cell ID. for LBS(Location Based Service). In the result of a real office environment implementation, the average success rate of inter-AP roaming is measured to 62.5% and the duration time of the device information update within the AP is average of 11 second of time, which means this system is adaptable to the location based service of above average accuracy but somewhat less urgency.

• The KIPS Transactions:PartD
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• v.17D no.6
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• pp.471-480
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• 2010

The purpose of this study is to explore determinants which affect the significant increase in the user acceptance of smart phone. This study also analyzes the effect of each variable on the actual acceptance by empirical methods. In this study, first, the system quality and the service quality are defined as independent variables based on developed IS success model of DeLone & McLean(2003). Second, we proposed the research model by providing trust and perceptual immersion as intermediate variables, and user satisfaction and actual use as dependent variables by the proceeding research for accepting information technology and new service. Third, the statistical analysis is conducted by surveying to 200 smart phone users for verifying a validity of research models and hypotheses. As a result, almost hypotheses are accepted in confidence interval except for the hypothesis between security and trust variable.