• The Journal of the Korea Contents Association
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• v.14 no.4
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• pp.325-335
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• 2014

This study provides an overview of instruments for mobile contents start-up companies promotion that are currently available in Seoul. It includes a brief description of several different types of start-up companies and development processes for each of those companies so that it can analyze and figure out critical success factors for sustainable growth. In addition, the case studies of five mobile contents related companies are used to obtain more detailed insights into the development processes. The study focuses on mobile contents startups promotion used as a public policy for encouraging more productive and knowledge-intensive ventures, with the aim of upgrading management activities and creating more startups-friendly business environment. Consequently, the key target groups of the measures discussed in the study include mobile contents start-ups and start-ups that exploit new business opportunities in Seoul.