• Journal of Global Scholars of Marketing Science
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• v.19 no.1
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• pp.37-46
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• 2009

The Census Bureau of the Department of Commerce announced in May 2008 that U.S. retail e-commerce sales for 2006 reached $ 107 billion, up from $ 87 billion in 2005 - an increase of 22 percent. From 2001 to 2006, retail e-sales increased at an average annual growth rate of 25.4 percent. The explosive growth of E-Commerce has caused profound changes in marketing channel relationships and structures in many industries. Despite the great potential implications for both academicians and practitioners, there still exists a great deal of uncertainty about the impact of the Internet channel introduction on distribution channel management. The purpose of this study is to investigate how the ownership of the new Internet channel affects the existing channel members and consumers. To explore the above research questions, this study conducts well-controlled mathematical experiments to isolate the impact of the Internet channel by comparing before and after the Internet channel entry. The model consists of a monopolist manufacturer selling its product through a channel system including one independent physical store before the entry of an Internet store. The addition of the Internet store to this channel system results in a mixed channel comprised of two different types of channels. The new Internet store can be launched by the independent physical store such as Bestbuy. In this case, the physical retailer coordinates the two types of stores to maximize the joint profits from the two stores. The Internet store also can be introduced by an independent Internet retailer such as Amazon. In this case, a retail level competition occurs between the two types of stores. Although the manufacturer sells only one product, consumers view each product-outlet pair as a unique offering. Thus, the introduction of the Internet channel provides two product offerings for consumers. The channel structures analyzed in this study are illustrated in Fig.1. It is assumed that the manufacturer plays as a Stackelberg leader maximizing its own profits with the foresight of the independent retailer's optimal responses as typically assumed in previous analytical channel studies. As a Stackelberg follower, the independent physical retailer or independent Internet retailer maximizes its own profits, conditional on the manufacturer's wholesale price. The price competition between two the independent retailers is assumed to be a Bertrand Nash game. For simplicity, the marginal cost is set at zero, as typically assumed in this type of study. In order to explore the research questions above, this study develops a game theoretic model that possesses the following three key characteristics. First, the model explicitly captures the fact that an Internet channel and a physical store exist in two independent dimensions (one in physical space and the other in cyber space). This enables this model to demonstrate that the effect of adding an Internet store is different from that of adding another physical store. Second, the model reflects the fact that consumers are heterogeneous in their preferences for using a physical store and for using an Internet channel. Third, the model captures the vertical strategic interactions between an upstream manufacturer and a downstream retailer, making it possible to analyze the channel structure issues discussed in this paper. Although numerous previous models capture this vertical dimension of marketing channels, none simultaneously incorporates the three characteristics reflected in this model. The analysis results are summarized in Table 1. When the new Internet channel is introduced by the existing physical retailer and the retailer coordinates both types of stores to maximize the joint profits from the both stores, retail prices increase due to a combination of the coordination of the retail prices and the wider market coverage. The quantity sold does not significantly increase despite the wider market coverage, because the excessively high retail prices alleviate the market coverage effect to a degree. Interestingly, the coordinated total retail profits are lower than the combined retail profits of two competing independent retailers. This implies that when a physical retailer opens an Internet channel, the retailers could be better off managing the two channels separately rather than coordinating them, unless they have the foresight of the manufacturer's pricing behavior. It is also found that the introduction of an Internet channel affects the power balance of the channel. The retail competition is strong when an independent Internet store joins a channel with an independent physical retailer. This implies that each retailer in this structure has weak channel power. Due to intense retail competition, the manufacturer uses its channel power to increase its wholesale price to extract more profits from the total channel profit. However, the retailers cannot increase retail prices accordingly because of the intense retail level competition, leading to lower channel power. In this case, consumer welfare increases due to the wider market coverage and lower retail prices caused by the retail competition. The model employed for this study is not designed to capture all the characteristics of the Internet channel. The theoretical model in this study can also be applied for any stores that are not geographically constrained such as TV home shopping or catalog sales via mail. The reasons the model in this study is names as "Internet" are as follows: first, the most representative example of the stores that are not geographically constrained is the Internet. Second, catalog sales usually determine the target markets using the pre-specified mailing lists. In this aspect, the model used in this study is closer to the Internet than catalog sales. However, it would be a desirable future research direction to mathematically and theoretically distinguish the core differences among the stores that are not geographically constrained. The model is simplified by a set of assumptions to obtain mathematical traceability. First, this study assumes the price is the only strategic tool for competition. In the real world, however, various marketing variables can be used for competition. Therefore, a more realistic model can be designed if a model incorporates other various marketing variables such as service levels or operation costs. Second, this study assumes the market with one monopoly manufacturer. Therefore, the results from this study should be carefully interpreted considering this limitation. Future research could extend this limitation by introducing manufacturer level competition. Finally, some of the results are drawn from the assumption that the monopoly manufacturer is the Stackelberg leader. Although this is a standard assumption among game theoretic studies of this kind, we could gain deeper understanding and generalize our findings beyond this assumption if the model is analyzed by different game rules.

• Clean Technology
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• v.12 no.3
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• pp.165-170
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• 2006

When ammonia ($NH_3$) and hydrogen sulfide ($H_2S$) in binary mixture gases were supplied to a biofilter packed with biomedia made of polyurethane, PVA, and worm cast. No odor gases were detected on the outlet of the biofilter when $NH_3$ and $H_2S$ were separately supplied to the biofilter at space velocity(SV) of $50h^{-1}$ until inlet $NH_3$ concentration was increased up to 300 ppmv and inlet $H_2S$ to 428 ppmv. While, inlet $NH_3$ concentration maintained at 50 ppmv, inlet $H_2S$ concentration increased from 1 to 489 ppmv, and the removal efficiency of each gas was investigated. After that, $NH_3$ concentration increased step by step such as 80, 100, 200, 300, 400 and 500 ppmv. $H_2S$ concentration increased gradually when $NH_3$ concentration was set up at each condition. Under each condition, removal efficiency of $NH_3$ and $H_2S$ gas was investigated by analysing the gases sampled from the inlet and outlet of the biofilter. When binary gases were supplied to the biofilter and inlet $NH_3$ concentration was increased from 50 to 300 ppmv, elimination capacity of $NH_3$ increase linearly as inlet loading increased to $11.14g\;N{\cdot}m^{-3}{\cdot}h^{-1}$. However, as inlet $NH_3$ concentration increased over 300 ppmv, both removal efficiency and elimination capacity decreased while inlet loading increased. $H_2S$ removal efficiency was not affected seriously by the simultaneous supply of $NH_3$ when maximum inlet loading of $H_2S$ was under $40.27S{\cdot}m^{-3}{\cdot}h^{-1}$ and maximum inlet loading of $NH_3$ was under $15.25N{\cdot}m^{-3}{\cdot}h^{-1}$.

• Sijohaknonchong
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• v.30
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• pp.319-332
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• 2009

The research on the poem work of Hwang Jin I may have been discussed relatively profoundly compared to the number of works left by her. On the prolongation of such result that has been made thus far, the author tried to investigate aspect of confrontation of figuration and situation of farewell revealed in the poem work of Hwang Jin I through this dissertation. The 6 poems of Hwang Jin I are works which are directly or indirectly related to the situation of farewell. Thus, the author began to discuss dissertation, thinking that the difference in aspect of confrontation in the farewell situation of Hwang Jin I projected in the work can be confirmed by analyzing the poem work of Hwang Jin I. First, with respect to the figuration of farewell in the poem of Hwang Jin I, it cannot be said that she left many poems. However, it could be confirmed that the universal human emotion felt in the situation of farewell was effective converted to figuration by personality of the author through the delicate symbol and simile felt in each work and diverse poetic devices. Then, the aspect of confrontation of farewell situation revealed in the poem of Hwang Jin I was investigated in 3 large divided aspects. First, it is the nature-compliant aspect of confrontation that does not artificially reject or disobey but accepts the moment of farewell by relying on the providence of nature with respect to the situation of farewell. Four works pertain to this category, namely, <니 언지 무언(無言)하여$\sim$>, <어뎌 니 일이여$\sim$>, <산(山)은 넷 산(山)이로디$\sim$> and <청산(靑山)은 내 뜻이요$\sim$>. Next, it may be challenge to the nature, that is, to cut time and space at own intention against the providence of nature. The work, <동지인(冬至人)달 기나긴 밤을$\sim$> pertains to this category. Finally, it is mixed aspect of confrontation in which the above-mentioned compliant aspect of confrontation is mixed with challenging aspect of confrontation. The work, <청산리(靑山裡) 벽계수(碧溪水)ㅣ야$\sim$> may pertain to this category. As explained above, the aspect of confrontation revealed differently in the situation of farewell may be due to the peculiarity of her status as official kisaeng. Furthermore, her magnanimous and affectionate character may be also quite influential on this matter. The matters to be supplemented to make the above discussion successful need to be studied in the subsequent research.

• Journal of the Korean Institute of Traditional Landscape Architecture
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• v.38 no.4
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• pp.1-11
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• 2020

Noksan is a green area in the form of a hill located inside Gyeongbokgung Palace, unrecognized as a cultural heritage space. This study analyzed the literature and the actual site to derive its landscape meaning by examining the background for the formation of Noksan and how it changed. As a result, the identity of Noksan was related to the geomagnetic vein, pine forest, and deers, and the following are its landscape meaning. First, several ancient maps, including the 「Map of Gyeongbokgung Palace」 depicted the mountain range continuing from Baegaksan(Bugaksan) Mountain to areas inside Gyeongbokgung Palace, and Noksan is a forest located on the geomantic vein, which continues to Gangnyeongjeon Hall and Munsojeon Hall. On Bukgwoldo(Map of Gyeongbokgung Palace), Noksan is depicted with Yugujeong Pavilion, Namyeogo Storage, office for the manager of Noksan, the brook on north and south, and the wall. It can be understood as a prototypical landscape composed of minimal facilities and the forest. Second, the northern palace walls of Gyeongbokgung Palace were constructed in King Sejong's reign. The area behind Yeonjo(king's resting place) up to Sinmumun Gate(north gate of the palace) was regarded as the rear garden when Gyeongbokgung Palace was constructed. However, a new rear garden was built outside the Sinmumun Gate when the palace was rebuilt. Only Noksan maintained the geomantic vein under the circumstance. However, the geographical features changed enormously during the Japanese colonial era when they constructed a huge official residence in the rear garden outside the Sinmumun Gate and the residence of the governor-general and road in the site of the Blue House. Moreover, Noksan was severed from the foothill of Baegaksan Mountain when 'Cheongwadae-ro(road)' was constructed between the Blue House and Noksan in 1967. Third, the significant characteristics and conditions of the forest, which became the origin of Noksan, were identified based on the fact that the geomatic state of the northeastern side of Gyeongbokgung Palace, the naecheongnyong area in geomantic terms(the innermost 'dragon vein' among the veins that stretched out from the central mountain toward the left side), and they planted pine trees to reinforce the 'ground vein' and the fact that it was expressed as the 'Pine Field' before the Japanese Invasion of Korea in 1592. The pine forest, mixed with oaks, cherries, elms, and chestnuts, identified through the excavation investigation, can be understood as the original vegetation landscape. Noksan's topography changed; a brook disappeared due to mounding, and foreign species such as acacia and ornamental juniper were planted. Currently, pine trees' ratio decreased while the forest is composed of oaks, mixed deciduous trees, some ailanthus, and willow. Fourth, the fact the name, 'Noksan,' came from the deer, which symbolized spirit, longevity, eternal life, and royal authority, was confirmed through an article of The Korea Daily News titled 'One of the seven deers in Nokwon(deer garden) in Gyeongbokgung Palace starved to death.'

• Journal of Korean Society of Steel Construction
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• v.16 no.3 s.70
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• pp.305-314
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• 2004

Many residential buildings and mixed-use (i.e., residential and commercial) buildings that are currently under construction in the country mainly consist of building clusters rather than single structures. Recent trends show single buildings that actually consist of two houses. The lower part of the building consists of a single dwelling space. However, the upper part of the building is split into two dwellings, considering the aspects of commercialism and appearance, such as ventilation and lighting. These tall and complex buildings not only have low mass and damping. They also depend on wind loads for their structural stability and serviceability, due to the interaction between the building groups and the wind. In architectural design, however, the interaction effects among neighboring houses within a building group have yet to be identified. In addition, it is difficult to predict these interaction effects. In this regard, this thesis aims to model patterns of architecture, which consist of two houses that are existing or under construction. Current structures are investigated by comparing their wind-reduced response interaction effects, based on the measured distance between two buildings, and the acceleration response through the wind tunnel test. The results of this study are expected to provide basic data for wind-induced response interaction effects of building groups. Furthermore, the outcomes are also intended to be used as data for more rational and economical structure design.

• Journal of the Korean earth science society
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• v.29 no.2
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• pp.163-174
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• 2008

In this study, we compared textbook knowledge organization with students' mental models to contribute to a more well-designed instruction scheme. The selected science content was the cause of moon phases. We investigated 9 textbooks and 25 third-year middle school students. Patterns and features in participants' mental models were identified through cross inter-rater data analysis by 9 researchers, including in service teachers and experts in science education. According to the results, observing and modeling are the main activities engaged in when dealing with moon phases. The activities consisted of such concepts as: lunar revolution, the sun's parallel rays, the illuminated half of moon, and the relative positions of the sun, moon, and earth. Each concept involved inquiry skills such as: creating and manipulating models, utilizing the relationship between time and space, and communicating. However, the most important skills which are required for authentic scientific inquiry, namely controlling variables and formulating hypotheses, were missing. We categorized students' mental models into three types: scientific models, mixed models, and alternative models. The knowledge structure of each of the models was also discussed in this paper. Consequently, it was found that, typically, students were not given enough opportunities to strengthen the connection among ideas.

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.10 no.1
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• pp.112-123
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• 2011

This study focused on developing strategies of cyber-compact city, combining compact city with information and communications technologies(ICTs), in order to enhance sustainable transportation. The cyber-compact city development is defined as a development that is able to reduce travel by ICTs and encourage people to use transit or non-motorized vehicles such as bicycles for ICT-induced travel (especially, discretionary travel) by compact and mixed land use. It can be achieved with combining cyber and compact strategies with respect to network, node, and area. For example, ICT network may use transit network facility, a transfer station may be a hub of ICTs, and transit influenced zone may work with ICT service area. We proposed three cohesive strategies for the cyber-compact city based on literature review and case studies on cyber and compact cities. The first strategy is a cohesion between public transportation and telecommunication network by centering on the two for national and urban spatial linkage structure. That is, cities or urban centers and its peripheral areas can be connected by rail network, and extra space of railway network can be used for constructing telecommunication network infrastructure. The second strategy is a cohesion between public transportation node and telecommunication node by building up regional and urban telecommunication centers near to or at main railway stations. For this strategy, telework centers and communication service centers should be established mainly at transfer stations. The third strategy is a cohesion between public transportation impact zone and telecommunication impact zone as transit oriented development.

• Journal of Sensor Science and Technology
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• v.9 no.3
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• pp.224-232
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• 2000

Aluminum metal process in surface micromachining enables to fabricate Al electrodes or Al structures, which improve electrical characteristics by reducing contact- and line-resistance or makes the whole process to be simple by using oxide as sacrificial layer. However, it is not possible to use conventional sacrificial layer etching process, because HF solution attacks aluminum as well as sacrificial oxide. The mixed solution of BHF and glycerine as an alternative shows the adequate properties to meet with this end. The exact etching properties, however, are sensitively depends on the geometry of the released structure, because the most etching process of sacrificial layer proceeds to the lateral direction in narrow space. Also, the surface roughness of aluminum affects to the etching characteristics. This paper reports experimental results on the effect of microstructure and surface roughness of aluminum to the etching properties. Considering these effects, we propose the optimized etching condition, which can be used practically for the fabrication of aluminum electrodes and microstructures by using standard surface micromachining process without modification or additional process.

• Korean Journal of Soil Science and Fertilizer
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• v.41 no.6
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• pp.379-386
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• 2008

Calcined clay granules (pellet) have been used as a soil conditioner. The space among the pellets can secure drainage of water in soil and, simultaneously, can keep water for plants in the inner pore of that. However, the usage of the pellet has been restrained because fabrication of that requires a high energy and cost for heating over the temperate of $1000^{\circ}C$. Recently, SCS(Self-propagating Combustion and Sintering) method was developed and this method use the combustion energy of the preliminary mixed combustible. The SCS method is suitable to fabrication of small porous aggregate and requires a very low cost. This research applied the SCS method to coal refuses for fabrication of soil conditioner pellets. The coal refuses were pulverized under the size of $100{\mu}m$ and the pulverized powders were pelletized to the size of 4~6mm. The pellets were heated at the temperature of $1200^{\circ}C$ in the SCS furnace that was specially prepared for this research. Characteristics of the pellets were investigated and were compared with that of ordinary calcined clay pellet of kaolin; porosity, pore size distribution, bulk density, pH and etc.. Characteristics of the moisture retention in the pellets were measured by the centrifugal method: ASTM D425-88. The pellets of the coal refuses showed the higher values of the field capacity and the plant-available water than that of kaolin pellet. These results suggest the very low cost process that can utilize the coal refuses and can fabricate the lightweight porous soil conditioner of the very high plant-available water.

• Land and Housing Review
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• v.5 no.1
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• pp.25-34
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• 2014

This study starts from the fact that we need residential complex for the purpose of public interests, rather than for profits, and find a new perspective on the concept of public-oriented residential complex in the cities that had slow growth. In this study, we 1) propose a new concept of the residential complex that can vitalize regional communities and maintain the interest of the public : 'functional-mix', 'social-mix', 'spatial-mix', 2) produce a model simulation based on the development principles including development direction, types of development, and design guidelines, ; six development principles(goal, concept, development type, spatial structure, space element, spatial hierarchy), diversity of housing types, facilities that can vitalize and contribute the regional communities 3) propose practical methods that can realize and promote the proposed concept and model simulation. ; need to amend the housing construction Law.