• Asia Marketing Journal
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• 제15권1호
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• pp.83-105
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• 2013

During recent decades, the number of mixed attribute products (henceforth mixed products), which have both utilitarian and hedonic benefits, has increased dramatically. Despite these products' growing popularity, academic research has paid little attention to them, and there remains a gap between theory and the real world. Hence, our study was undertaken to understand consumers' perceptions about and behaviors toward mixed products, as well as factors affecting the evaluation and choice of these products. We divided mixed attribute products into two categories: mixed utilitarian products (utilitarian products adding hedonic attributes) and mixed hedonic products (hedonic products adding utilitarian attributes). We then showed how adding different attributes affects consumers' perception, willingness to pay (WTP), and the choice of mixed attribute products compared to pure utilitarian or pure hedonic products. We conducted an experiment using a within-subject design. A total of 160 office workers and college students participated in the study. The pure utilitarian product used in the study was orange juice, and the mixed utilitarian product was carbonated orange juice. The pure hedonic product was chocolate, and the mixed hedonic product was polyphenol enriched chocolate. Results showed that consumers perceived a mixed utilitarian product to be less utilitarian, less pleasurable and more guilty than a pure utilitarian product. On the other hand, a mixed hedonic product was perceived to be more utilitarian, less pleasurable and less guilty than a pure hedonic product. Also, WTP for a mixed hedonic product was higher than WTP for a pure hedonic product, but WTP was lower for a mixed utilitarian product than for a pure utilitarian product. Furthermore, mixed hedonic products were likely to be evaluated more favorably when they were presented together with pure hedonic products, more so than when they were presented alone. Finally, when compared to low self-control participants, high self-control participants chose mixed hedonic products more frequently. The present study contributes to the existing literature on utilitarian and hedonic consumption by adding to the sparse literature on the consumption of products that have both utilitarian and hedonic purposes. Also, our research findings provide several useful implications for practitioners in related fields. First, the current study provides marketers with a useful guide for understanding consumers' perceptions of these types of products, and helps to predict how adding different attributes influences these products. Second, this study has examined the conditions that may moderate the evaluation and choice of hedonic base products and this finding will serve as a good reference for marketers of mixed hedonic products in marketing communication strategy, in-store marketing and targeting. Specifically, comparative advertising with a pure hedonic product will be beneficial for a mixed hedonic product. Also, displaying mixed hedonic products near pure hedonic products may enhance the effectiveness of in-store marketing of mixed hedonic products.

• 한국경영과학회지
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• 제21권3호
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• pp.11-46
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• 1996

The objectives of this research paper are to identify the types of the firm's new product development strategy and their characteristics about business strategy, to examine the effect of each type on new product outcomes, and to explore the contingency variable influencing the relationship between these types and new product outcomes. The result of the research are summarized as follows : First, in terms of both the resource allocation for product innovativeness and technology acquisition method, this study suggests 9 types of the firm's new product development strategies- Type 1 (pursuing low innovative products/relying on external technology), Type 2 (pursuing low innovative products oriented/relying on internal technology), Type 3 (pursuing low innovative products/relying on mixed technology), Type 4 (pursuing high innovative products/relying on internal technology), Type 6(pursuing high innovative products /relying on mixed technology), Type 7 (balancing low and high innovative products/relying on external technology), Type 8 (balancing low and high innovative products/relying on internal technology), Type 9 (balancing low and high innovative products/relying on mixed technology). Second, these 9 types are deeply associated with the firm's business strategic variables such as product differentiation and market differentiation, and exhibit different level of both technical and commercial performance of new products. Finally, the effects of these types on new product outcomes are different according to industrial environment and firms' characteristics with respect to size and technological capability.

• 한국신뢰성학회:학술대회논문집
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• 한국신뢰성학회 2000년도 추계학술대회
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• pp.373-373
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• 2000

Bum-in procedures are developed far limited failure populations in which defective products fail soon after they are put in operation and non-defective ones never fail during the technological life of the products. The situation where products are produced from a production process with variable fraction defective is considered. Bum-in schemes guaranteeing pre-specified outgoing quality of products are derived using the mixed binomial prior distribution for the number of defectives in a batch.

• 한국지반환경공학회 논문집
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• 제15권11호
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• pp.61-66
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• 2014

회사장 혼합석탄재에 대한 다양한 활용법이 개발되어 그 사용량이 외면적으로는 상당히 증대되고 있다. 그러나 예를 들어 연약지반용 배수재 등으로 활용하는 경우는 사용량이 증가할수록 회사장 석탄재에는 상대적으로 작은 입자의 함유율이 증가하는 현상이 발생함으로써 회사장 석탄재의 지반 공학적 특성은 열악해져서 재활용률은 더 이상 증대되지 못하는 한계에 이르게 된다. 본 연구에서는 회사장 석탄재 중 활용성이 낮은 세립분이 상당량 포함된 석탄재에 바인더를 사용하여 압축강도가 정해진 기준 이상 발현되게 하여 강도용 제품 등으로까지 활용할 수 있도록 하기 위하여 1) 주재료인 혼합석탄재의 다양한 입도분포에 따른 압축강도 변화, 2) 소요 압축강도의 바인더의 종류 및 혼합량 그리고 회사장 석탄재의 최적 세립분 함유 범위 등을 제시하고 있다. 바인더는 압축강도 발현 면에서 생석회보다는 시멘트가 월등히 우수하고, 강도용 제품은 물론 배수용 제품 등으로 회사장 혼합석탄재 전체 물량을 효율적으로 활용하기 위해서 선별하는 체로는 #40체가 적정하다. 또한 순수 모래와 #40체를 통과한 회사장 혼합석탄재의 혼합비율이 2 : 8 이상으로 순수 모래가 함유되게 사용함으로써 부족한 압축강도를 현저하게 증대시킬 수 있다.

• Journal of Microbiology and Biotechnology
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• 제8권2호
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• pp.182-184
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• 1998

PCR was used for quantitative counting of Bifidobacterium spp. in a sample mixed with Lactobacillus acidophilus using two primer sets; one set for universal priming and the other set for Bifidobacterium specific priming. DNA products from two independent PCRs with DNA extracted from the mixed sample were found to be easily distinguishable from each other by agarose gel electrophoresis. The concentrations of PCR products correlated with the total number of bacteria and with the number of Bifidobacterium spp. present in the sample.

• 펄프종이기술
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• 제44권6호
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• pp.1-8
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• 2012

This study was carried out to explore optimum use of the products generated from the National Forest Management Operation (NFMO) as raw materials for kraft pulp. First of all, different wood species from NFMO were randomly mixed, and then they were used to make kraft pulp under the specified condition. All kraft pulps made from the mixed species displayed equal physical properties to those from foreign wood chips used in Moorim P&P Co. Ltd. For optical properties, most of the unbleached pulps had high brightness but the pulp made from wood species containing chestnut tree showed the lowest brightness due to its high kappa number. Finally, the products from NFMO had little negative effects on the properties of kraft pulps. This means that they could be used as complementary raw materials for kraft pulps with foreign wood chips.

• 한국환경보건학회지
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• 제24권3호
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• pp.70-76
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• 1998

Activation bacteria, identified from commercial microbial products, were applied to leachate treatment. Total seven strains of bacteria Enterobacteriaceae spp. (5), Bacillus sp. (1), Aeromonas sp. (1) were seeded in the leachate and cultured in the shaking incubator at 25$^{\circ}$C and 250 rpm. While cultured, they were sampled in given time intervals and the removal rates of SS, COD, BOD, T-N.and T-P were measured an indicators of leachate treatment. Through the screening test, four of 7 strains of bacteria were considered to be effective and they were named as "effective group". The capability of leachate treatment was observed on three different groups of bacteria single, effctive, and total mixed. The result showed that the removal rates of COD and SS for the total mixed group were 64 and 71% respectively. BOD removal rate was reached nearly 99% by seeding of effective griup and removal rates of T-P and T-N were 83 and 82% respectively. However seeding of single strain was less effective than that of any mixed group in leachate treatment.

• 한국경영과학회:학술대회논문집
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• 한국경영과학회/대한산업공학회 2005년도 춘계공동학술대회 발표논문
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• pp.215-224
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• 2005

It is a fundamental requirement for the medium-sized manufacturing company with multiple-types of products and mixed process flows to have a real time feedback system for systematic production scheduling and process control to maximize the productivity and delivery achievement. However it is very inferior in actual condition to make infrastructure for a systematic production scheduling and process control in middle-sized manufacturing company, Proposed in this paper is an MES implementation approach for the successful construction of MES infrastructure, implementation and operation in medium-sized manufacturing companies with multiple-types of products and mixed process flows.

• Journal of the Korean Wood Science and Technology
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• 제50권3호
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• pp.167-178
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• 2022

To investigate the influence of manufacturing environment on bonding performance of mixed cross laminated wood (CLT) using polyurethane (PUR) adhesive, a boiling water soak delamination test according to the temperature and relative humidity was conducted. The 5-ply mixed CLT consisted of Japanese Larch for external and middle layer and yellow poplar for internal layer. The PUR adhesives with different opening times of 10 and 30 minutes were used. The mixed CLT was manufactured according to pressing times of PUR and manufacturing environments of summer and winter. In case of summer environment, the delamination rate of the mixed CLT with pressing time of 4 hours using a PUR adhesive with open time of 10 minutes met the requirements of KS F 2081. In case of winter environment, the delamination rate of the mixed CLT didn't meet the requirements of KS standard. However, it was possible to confirm the effect of improving the adhesive performance by adjusting the pressing time according to the open time of the adhesive under the manufacturing conditions. The delamination rate of CLT with open time 30 minutes PUR, manufactured by indirect moisture supply methods was 11.2% better than direct moisture supply methods. As a result of delamination test in the same condition of relative humidity and adhesive, it was found that the temperature of manufacturing environment influences the adhesive performance.

• 한국구조물진단유지관리공학회 논문집
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• 제10권3호
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• pp.133-142
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• 2006

본 연구에서는 레미콘 제품에 Mix Design Nomogram을 적용하여 배합변수에 따른 파괴에너지 예측뿐만 아니라 파괴에너지에 따른 배합변수 예측을 가능하도록 하는데 그 목적이 있다. Mix Design Nomogram 작성을 위한 실험은 레미콘 생산회사의 실제 시방배합표를 사용하였으며, RILEM 50-FMC 위원회에서 제안한 3점 휨 실험을 실시하였다. 그 결과, 레미콘 제품에 파괴에너지가 예측 가능한 Mix Design Nomogram의 적용 가능성을 확인하였으며, 이를 이용한 프로그램 개발로 레미콘 배합설계 자동화를 위한 가능성을 확인하였다.