• 웰빙융합연구
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• 제3권2호
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• pp.1-11
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• 2020

Purpose: We explore to find out and analyze the direct influence of Millennial Orientation on Goals Mediated by work engagement and satisfaction. And, interaction cannot be a direct relationship between research variables. Method: The implementation uses the survey method. This research was conducted at PT. East Kalimantan fertilizer operated in Bontang, East Kalimantan. The population in this study were all employees of PT. East Kalimantan fertilizers operated in Bontang, as many as N = 500 people. The sampling technique used is proportional stratified random sampling. Findings: Millennial orientation influences engagement, job satisfaction and intention to leave, direct engagement has a significant effect on job satisfaction and intention to leave, and job satisfaction is directly related to intention to leave. Originality: Alignment between millennial goals in encouraging job satisfaction and employee engagement, so that it can have an impact on the intention to leave employees, especially at PT. Pupuk. Kaltim. Also, direct millennials as decreasing intention to leave.

• International Journal of Costume and Fashion
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• 제18권2호
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• pp.65-83
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• 2018

The purpose of this study was to explore the dynamics of the newly emerging designer fashion market and examine how startup designers reacted to the tension between creativity and business, and how they grew within such dynamics. In-depth interviews were conducted with 22 DFE entrepreneurs and 7 fashion industry experts. The grounded theory was used to analyze data and yield results. Korean new generation of DFEs, attracted by the growing online market opportunities are directly distributing through online channels, targeting the millennial consumers who are pursuing new values at new distribution channels. They show new growth pattern, start with a few key items in the middle and lower price segments, then upscale their design, quality, and price. This study further investigated designers' enterprise orientation shift, which was explored by Mills. Some creativity-oriented designers encountered difficulties in the orientation shift, while designers who demonstrated business characteristics from the startup stage restored the balance by trying to improve both creativity and business. This study discovered a new way for the designer to enter the growth stage. This growth approach is one of the success strategies applicable to designers launching a brand on online platforms in the global market.