• 제목/요약/키워드: Metro Manila

검색결과 17건 처리시간 0.033초

COLOGNE BRAND PREFERENCES OF TEENAGERS IN THE PHILIPPINES: MANAGERIAL IMPLICATIONS

  • Ramirez, Roderick V.;Madamba, Jeanette Angeline B.;Tan, Reynaldo L.
    • 아태비즈니스연구
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    • 제6권2호
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    • pp.19-33
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    • 2015
  • Studies focusing on the constantly changing buying behavior and product preferences of a booming teen market are rare and this is particularly true in the Philippines. To address this gap in the literature, this study focused on the supermarket brands of cologne preferred by teens in the Philippines such as Lewis & Pearl (L&P), Johnson's Baby Cologne, Juicy, Bench, Ellips, Fiona, Bambini and Baby Flo which are manufactured by various competing companies. Essentially, this study presented and described the profile and buying behavior of cologne users and non-cologne users and determined whether preferential differences existed between these brands. The respondents consisted of 473 teens all over the Philippines stratified in terms of general location via the three major groups of islands in the Philippines: Luzon, Visayas and Mindanao. Respondents came from selected schools in Quezon City in Metro Manila, Sariaya in Quezon Province, Cebu City, and Digos City to represent the Greater Metro Manila Area, Luzon, Visayas and Mindanao, respectively. Findings showed that almost all of the respondents used cologne at varying degrees. In general, teens use several scents and brands of cologne and continually shift from one scent/brand to another scent/brand. This made it difficult for any company to capture loyal consumers. The most popular brands used by teenagers were Bench (61.7%), Lewis and Pearl (59%), Juicy (42%), Afficionado (32%), Fiona (19.3%), Penshoppe (18%), Bambini (12.6%), Ellips (11.3%) and Zen Zest (7.5%). Fragrance or scent is the top priority of teenagers in choosing a cologne brand, followed by brand name, affordability, bottle design and endorser. The spray bottle type of colognes is preferred even if cologne spray bottles are priced higher than the splash cologne bottle type. Managerial implications of these findings for market players, marketing scholars and prospective investors are presented.

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Virulence and Antimicrobial Resistance Gene Profiling of Salmonella Isolated from Swine Meat Samples in Abattoirs and Wet Markets of Metro Manila, Philippines

  • Rance Derrick N. Pavon;Windell L. Rivera
    • 한국미생물·생명공학회지
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    • 제51권4호
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    • pp.390-402
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    • 2023
  • Salmonella are Gram-negative pathogenic bacteria commonly found in food animals such as poultry and swine and potentially constitute risks and threats to food safety and public health through transmissible virulence and antimicrobial resistance (AMR) genes. Although there are previous studies in the Philippines regarding genotypic and phenotypic AMR in Salmonella, there are very few on virulence and their associations. Hence, this study collected 700 Salmonella isolates from swine samples in abattoirs and wet markets among four districts in Metro Manila and characterized their genotypic virulence and β-lactam AMR profiles. Gene frequency patterns and statistical associations between virulence and bla genes and comparisons based on location types (abattoirs and wet markets) and districts were also determined. High prevalence (>50%) of virulence genes was detected encompassing Salmonella pathogenicity islands (SPIs) 1-5 suggesting their pathogenic potential, but none possessed plasmid-borne virulence genes spvR and spvC. For bla, blaTEM was detected with high prevalence (>45%) and revealed significant associations to four SPI genes, namely, avrA, hilA, mgtC, and spi4R, which suggest high resistance potential particularly to β-lactam antibiotics and relationships with pathogenicity that remain mechanistically unestablished until now. Lastly, comparisons of location types and districts showed variations in gene prevalence suggesting effects from environmental factors throughout the swine production chain. This study provides vital data on the genotypic virulence and AMR of Salmonella from swine in abattoirs and wet markets that suggest their pathogenicity and resistance potential for policymakers to implement enforced surveillance and regulations for the improvement of the Philippine swine industry.

Determining the Body Measurements of the Filipino Plus-Size Woman: An Anthropometric Approach (Part I)

  • Elumba Patricia S.
    • The International Journal of Costume Culture
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    • 제8권1호
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    • pp.43-50
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    • 2005
  • This research analyzed the anthropometric data for Filipino plus-size women. The study aims to identify key dimensions used for the sizing system that can improve on fit and style concerns/issues for the plus-sizes. This study also develop a reference of body measurements for Filipino plus-size women from the data collected. The data was collected from subjects residing or working in the University of the Philippines and within Metro Manila. The full figure body shapes have been derived from the raw anthropometric data. The pear and the barrel shapes were derived figure types based on the anthropometric data collected. These body types show that weight distribution is on the lower torso for the pear and the upper torso for the barrel.

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Analysis of a new Spikelet Identity gene Mutant 'fzp-9(t)' in Rice

  • Yi, Gi-Hwan;Choi, Jun-Ho;Jeong, Eung-Gi;Chon, Nam-Soo;Ku, Yeon-Chung;Kim, Doh-Hoon;Eun, Moo-Young;Jeon, Jong-Seong;Nam, Min-Hee;Jena, K.K.
    • 한국식물생명공학회:학술대회논문집
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    • 한국식물생명공학회 2005년도 춘계학술대회 및 국제심포지움 초록집
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    • pp.73-73
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    • 2005
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Health and Environmental Problems in Philippines

  • Somera, Lina C.
    • 한국환경보건학회:학술대회논문집
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    • 한국환경보건학회 2003년도 Challenges and Achievements in Environmental Health
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    • pp.66-75
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    • 2003
  • This paper reviewed available information/data compiled by various agencies, institutions, and experts, including the academe. The review concentrated on five of the most pressing problems such as air pollution, water pollution, land pollution related to the problem of solid wastes, toxic and hazardous chemical wastes and deforestation. Most of the data presented focused on Metro Manila. Past air monitoring data showed significant exceedances of national air quality guideline values especially for particulates and lead. Many of the country's rivers and lakes have deteriorated, some were declared biologically dead. The acute solid waste problem and the proliferation of toxic and hazardous chemicals have led to the enactment of legislation. Uncontrolled deforestation has taken its toll on the environment and people. Various actions were undertaken by the national administration with the cooperation of other sectors to address environmental problems. However, constraints to the enforcement of environmental laws and programs must be minimized to attain the desired level of environmental protection and management.

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Comparative Spatial Analysis Between Inner-City Socialized Housing and Private Housing Developments in Metro Manila, the Philippines

  • Flores, Diane Angeline;Jang, Seongman;Lee, Seungil
    • 토지주택연구
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    • 제12권2호
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    • pp.13-32
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    • 2021
  • 필리핀 마닐라의 급속한 도시화는 유래 없는 인구성장을 가져왔고, 이는 국가 전체에 이중적 주택문제 즉 공영주택의 공실과 부족 현상을 동시에 초래하였다. 이 연구의 목적은 GIS 기반의 2개 통계모형을 개발하여 접근성, 사회·경제요인, 환경재난의 취약성 등 사이의 관계성을 기준으로 일반주택과 비교하여 공영주택의 공간분포 특성을 파악하는데 있다. 이 연구에서는 공간분석을 위해 다중회귀모형과 GIS를 연계시켜 공영주택과 일반주택의 공간분포에 영향을 미치는 주요 변수를 각각 확인하였다. 2개 회귀모형의 분석결과를 비교하였더니, 공영주택은 부적절한 토지이용에 교통과 도시지원시설에의 접근성이 열악한 곳에 분포하여 입지하고 있음을 확인하였다. 나아가 2개의 모형 모두 환경재난 취약성을 매우 중요하게 설명하였다. 이는 현재 주택정책이 국가의 주택 위기상황, 특히 소외된 저소득층 가구의 주택문제를 해소하지 못하는 이유를 밝히고 있다. 그러므로 이들 모형의 적용결과는 도시계획가와 지자체 의사결정자로 하여금 주택부문의 발전을 목적으로 수행 중인 현재의 정책 개입을 혁신적으로 개선해야 함을 시사점으로 제공한다.

Application of adaptive mesh refinement technique on digital surface model-based urban flood simulation

  • Dasallas, Lea;An, Hyunuk
    • 한국수자원학회:학술대회논문집
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    • 한국수자원학회 2020년도 학술발표회
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    • pp.122-122
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    • 2020
  • Urban flood simulation plays a vital role in national flood early warning, prevention and mitigation. In recent studies on 2-dimensional flood modeling, the integrated run-off inundation model is gaining grounds due to its ability to perform in greater computational efficiency. The adaptive quadtree shallow water numerical technique used in this model implements the adaptive mesh refinement (AMR) in this simulation, a procedure in which the grid resolution is refined automatically following the flood flow. The method discounts the necessity to create a whole domain mesh over a complex catchment area, which is one of the most time-consuming steps in flood simulation. This research applies the dynamic grid refinement method in simulating the recent extreme flood events in Metro Manila, Philippines. The rainfall events utilized were during Typhoon Ketsana 2009, and Southwest monsoon surges in 2012 and 2013. In order to much more visualize the urban flooding that incorporates the flow within buildings and high-elevation areas, Digital Surface Model (DSM) resolution of 5m was used in representing the ground elevation. Results were calibrated through the flood point validation data and compared to the present flood hazard maps used for policy making by the national government agency. The accuracy and efficiency of the method provides a strong front in making it commendable to use for early warning and flood inundation analysis for future similar flood events.

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