• 제목/요약/키워드: Methodology and promotion method

검색결과 115건 처리시간 0.024초

중소규모 SW개발 프로젝트를 위한 시각화 기반의 Tool-Chain 품질관리 방법 제안 (A Method for Tool-Chain-driven Quality Control based on Visualization for Small and Medium Scale Software Development Projects)

  • 김정보;정진영;김정인
    • 한국멀티미디어학회논문지
    • /
    • 제18권4호
    • /
    • pp.546-556
    • /
    • 2015
  • Since the concept of software engineering was first used in 1968 by NATO Science Committee, a lot of research work and improvements have been made on software development methodology and software quality control, but they still fall short of ensuring successful development of small and medium scale software systems. Under these circumstances, Center for Software Engineering (CSE) at National IT Industry Promotion Agency(NIPA) has been conducting studies on quality control methodologies of software visualization well-suited for small and medium scale software systems, and also working on the systemization and quantification of software quality control. In this paper, we attempt to scope on the software development management of domestic and foreign small and medium-sized enterprises that are lying in the blind spot, compared to large enterprises with well-organized software development systems. In particular, based on software visualization that CSE is pursuing for small and medium-sized developers, we propose a practical quality control methodology well-suited for small and medium scale projects, and a low-cost quality control management tool by combining open-source quality control tools. Our proposal is expected to induce developers' mind change in SI-specialized small and medium-sized software enterprises, increase their profits and improve customer satisfaction through project quality control.

A Study on the Type of Audience Preference for the Image of Beggar Chivalrous Man: Focused on Chinese Martial Arts MMORPG Online Games

  • XiaoZhu Yang;JongYoon Lee;ShanShan LIU;Jang Sun Hong
    • International Journal of Advanced Culture Technology
    • /
    • 제11권3호
    • /
    • pp.65-77
    • /
    • 2023
  • Chinese martial arts culture is a kind of Chinese kung fu culture, a cultural category that uses martial arts kung fu for chivalry and justice. Chinese martial arts MMORPG online game is the embodiment of Chinese martial arts culture in online games, which is a unique Chinese online game. The image of beggar chivalry is a special chivalrous image in Chinese martial arts culture, and in the top 3 martial arts MMORPG online games, all of them have the image of beggar chivalry, which shows that this image has a wide player base. The Q methodology is an approach that endeavors to discover complex issues in human subjectivity, unlike existing empirical studies. In order to determine the type of beggar chivalry image preference of the game players, 32 beggar chivalry images were selected in the study and three types of beggar chivalry images were found through the Q method: Type 1 is the type of gorgeous and noble beggar chivalry; Type 2 is a competent type and is good at fighting the beggar's chivalry; and Type 3 is comparable relatively refined type. The result of this study is that the image of beggar chivalry preferred by game players is the opposite of the traditional Chinese image of beggar chivalry. The traditional image of beggar is the image of wearing plain and begging in the street, but the image of beggar chivalry that is liked in online games is luxurious, noble, exquisite and about the image of good at fighting. This research result has some value and significance in the development and design of beggar chivalrous image in future martial arts MMORPG online games.

생성형 인공지능 시대 지방정부의 역할에 대한 연구: 경기도, 서울시, 뉴욕시 사례연구를 바탕으로 (A Study on the Role of Local Governments in the Era of Generative Artificial Intelligence: Based on Case Studies in Gyeonggi-do Province, Seoul City, and New York City)

  • 이수재;김종배
    • 문화기술의 융합
    • /
    • 제10권3호
    • /
    • pp.809-818
    • /
    • 2024
  • 본 논문은 공공영역에서의 인공지능 기술 적용 사례분석을 통해 지방정부가 사전에 고려해야 할 실천방안을 제안한다. 공공영역에 인공지능 기술을 적용한 사례분석을 위해 국내에는 경기도와 서울시, 그리고 국외에는 미국의 뉴욕시를 대상으로 분석하였다. 본 논문에서 인공지능 기술 적용에 따른 실천방안 분석을 위해 AI Localism 분석 도구를 사용한다. AI Localism 분석도구는 인공지능 기술을 공공영역에 적용 및 확산함에 있어 사전에 지방정부가 인공지능 기술의 적용 원칙 및 권리, 공공조달, 참여, 법률과 정책, 책임과 감독, 투명성, 그리고 문해력의 7개 영역에 대해 정책적으로 분석하는 도구이다. 본 논문에서는 각각의 영역에서 지방정부가 시행하고 있는 인공지능 기술 적용사례를 분석하고, 사례분석을 바탕으로 지방정부가 생성형 인공지능 시대를 주도하기 위해 보완하거나 마련해야 할사항들을 법·제도와 정책, 공공조달, 상호협력, 시민참여 분야로 나누어서 실천방안을 제안한다. 제안한 공공영역에 실천방안들을 통해 생성형 인공지능 시대에서 지방정부가 대국민 공공영역에 적용함으로써 신뢰하고 선도할 수 있는 지방공공 행정서비스 제공이 가능할 것이다

데이터마이닝을 이용한 심혈관질환 판별 모델 방법론 연구 (A study of methodology for identification models of cardiovascular diseases based on data mining)

  • 이범주
    • 문화기술의 융합
    • /
    • 제8권4호
    • /
    • pp.339-345
    • /
    • 2022
  • 심혈관 질환은 전 세계적으로 주요 사망원인들 중 하나이다. 본 연구는 보다 우수한 심혈관질환 판별 모델을 생성하기 위한 방법에 대한 연구로써, 3가지 변수 선택법과 7가지 머신러닝 알고리즘을 바탕으로 사회인구학적 변수들을 이용하여 고혈압과 이상지질혈증 판별모델들을 생성하고, 생성된 모델들의 성능을 비교 평가한다. 본 연구의 결과에서는 두 가지 질병 모두에서, 전체변수 및 correlation-based feature subset selection 메소드 기반 모델들에서는 naive Bayes 모델이 다른 머신러닝을 이용한 모델들보다 다소 우수한 판별 성능이 있는 것으로 나타났고, wrapper 메소드 기반 변수 선택법에서는 logistic regression 모델이 다른 모든 모델보다 성능이 다소 우수한 것으로 나타났다. 본 연구의 결과는 원격의료 및 대중보건 분야에서 향후 한국인의 심혈관질환 판별 및 예측 모델 생성을 위한 참고자료로 활용될 수 있을 것으로 기대된다.

Entry into the Southeast Asian Energy Market from the Sales Promotion Viewpoint

  • Kwon, Ki-Tae;Lee, Woo-Sik;Kwon, Lee-Seung;Seong, Seung-Hwan;Kim, Young-Do;Kwon, Woo-Taeg
    • 유통과학연구
    • /
    • 제15권10호
    • /
    • pp.29-39
    • /
    • 2017
  • Purpose - The purpose of this study is to promote sales of the renewable energy industry and to advance into the Southeast Asian market. Research design, data, and methodology - This study is to develop a highly efficient food waste treatment system for Southeast Asian renewable energy industry. The radiation treatment method was applied for this purpose. Results - To investigate effects of ionization on removal of non-degradable organic matter, the results from gamma irradiation and co-digestion process was compared to those from a co-digestion process. Based on the BMP test results, food wastes were oxidized by hydroxyl radicals, and the specific methane yield was 366 mL CH4/g VS. Methane composition was 82%. A WAS/food wastes co-digestion was developed for the treated of non-degradable organic matter in food wastes. The average efficiency of non-degradable organic matter were 92.2% using the food waste co-digestion. Conclusions - Performance of gamma irradiation and co-digestion process was superior to that of a co-digestion process (10-20%). This implies that food wastes can be high efficient co-digested by the gamma irradiation. It is believed that it will be possible to enter the Southeast Asian energy industry as a strategic technology in the overseas energy recovery industry.

의류 소매점의 판매촉진에 대한 소비자 태도와 구매의도 (Consumer Attitudes toward the Sales Promotions of Retail Apparel Stores With Respect to Purchase Intention)

  • 경문수;황춘섭
    • 유통과학연구
    • /
    • 제13권3호
    • /
    • pp.51-60
    • /
    • 2015
  • Purpose - Among potential marketing strategies, the most efficient method to encourage purchase intention is through sales promotions. Sales promotions also serve to enhance customer satisfaction, which is closely related to the incidence of repurchases. Therefore, the success of retail stores greatly depends on the effectiveness of their promotional activities. The present study aimed to obtain the necessary information for apparel stores to establish more effective promotional activities. To this end, the study's specific research questions were to examine 1) consumer satisfaction with the recent sales promotions of retail apparel stores, 2) the levels of consumer preferences for different types of sales promotions (cash discounts, promotional gifts, prize drawings, discount coupons, stamp cards, or mileage cards), and 3) the differences in purchase intention according to preference levels for different types of sales promotions. Research design, data, and methodology - The research employed a descriptive survey method using a self-administered questionnaire. The sample consisted of 700 men (n=234) and women (n=466) ranging in age from their 20s to their 50s and residing in the Seoul area. Data were analyzed through methods including factor analysis as well as Cronbach's α coefficients, the t-test, ANOVA, and the Duncan test. Results - Differences among consumer preferences were identified for each type of sales promotion according to the purchase amount and the customer's age. In relation to purchase amounts below 500,000 won, participants in their 50s have lower preferences for price discounts than those in their 20s or 30s, whereas participants in their 40s or 50s have lower preferences for stamp cards and mileage cards than those in their 20s. When the purchase amount is greater than 500,000 won, housewives have higher preferences for promotional gifts than respondents with other occupations. However, no gender differences were found with regard to preference levels for the different types of sales promotions. Respondents generally exhibited mediocre satisfaction with the sales promotion events of retail apparel stores. They also expressed negative opinions about sales promotions when such promotions lead to high prices, as well as dissatisfaction with the poor quality of promotional gifts. It was also found that, regardless of the purchase amount, the groups with higher preferences for discount coupons and mileage cards displayed higher purchase intentions. Only when the purchase amount is greater than 200,000 won did the group with higher preferences for lottery system promotional gifts express higher purchase intentions. On the other hand, for all purchase amount sizes, there were no differences in purchase intentions according to preferences for cash discounts, promotional gifts, or stamp cards. Conclusions - The results revealed that greater effort must be devoted to enhancing consumers' satisfaction levels with the promotional activities performed by apparel retail stores. The results also showed that it is necessary to differentiate among sales promotion strategies according to preference levels for different types of sales promotions, purchase amounts, and target consumer ages.

Evaluation of Chemical Analysis Method and Determination of Polycyclic Aromatic Hydrocarbons Content from Seafood and Dairy Products

  • Lee, So-Young;Lee, Jee-Yeon;Shin, Han-Seung
    • Toxicological Research
    • /
    • 제31권3호
    • /
    • pp.265-271
    • /
    • 2015
  • This study was carried out to investigate contents of 8 polycyclic aromatic hydrocarbons (PAHs) from frequently consumed seafood and dairy products and to evaluate their chemical analysis methods. Samples were collected from markets of 9 cities in Korea chosen as the population reference and evaluated. The methodology involved saponification, extraction with n-hexane, clean-up on Sep-Pak silica cartridges and gas chromatograph-mass spectrometry analysis. Validation proceeded on 2 matrices. Recoveries for 8 PAHs ranged from 86.87 to 103.57%. The limit of detection (LOD) 8 PAHs was $0.04{\sim}0.20{\mu}g/kg$, and limit of quantification (LOQ) of 8 PAHs was $0.12{\sim}0.60{\mu}g/kg$. The mean concentration of benzo[a]pyrene (BaP) was $0.34{\mu}g/kg$ from seafood and $0.34{\mu}g/kg$ from dairy products. The total PAHs concentration was $1.06{\mu}g/kg$ in seafood and $1.52{\mu}g/kg$ in dairy products.

Target Market Determination for Information Distribution and Student Recruitment Using an Extended RFM Model with Spatial Analysis

  • ERNAWATI, ERNAWATI;BAHARIN, Safiza Suhana Kamal;KASMIN, Fauziah
    • 유통과학연구
    • /
    • 제20권6호
    • /
    • pp.1-10
    • /
    • 2022
  • Purpose: This research proposes a new modified Recency-Frequency-Monetary (RFM) model by extending the model with spatial analysis for supporting decision-makers in discovering the promotional target market. Research design, data and methodology: This quantitative research utilizes data-mining techniques and the RFM model to cluster a university's provider schools. The RFM model was modified by adapting its variables to the university's marketing context and adding a district's potential (D) variable based on heatmap analysis using Geographic Information System (GIS) and K-means clustering. The K-prototype algorithm and the Elbow method were applied to find provider school clusters using the proposed RFM-D model. After profiling the clusters, the target segment was assigned. The model was validated using empirical data from an Indonesian university, and its performance was compared to the Customer Lifetime Value (CLV)-based RFM utilizing accuracy, precision, recall, and F1-score metrics. Results: This research identified five clusters. The target segment was chosen from the highest-value and high-value clusters that comprised 17.80% of provider schools but can contribute 75.77% of students. Conclusions: The proposed model recommended more targeted schools in higher-potential districts and predicted the target segment with 0.99 accuracies, outperforming the CLV-based model. The empirical findings help university management determine the promotion location and allocate resources for promotional information distribution and student recruitment.

지역진흥을 위한 대구약령시 재활성화 디자인 기초연구 (The Fundamental Research of Revitalization Design for Yangyeongsi in Daegu for the Local Promotion)

  • 윤영태
    • 디자인학연구
    • /
    • 제19권5호
    • /
    • pp.171-180
    • /
    • 2006
  • 본 연구는 대구지역의 전통 있는 거리인 약령시의 독특한 장소를 보존하고 그 역사성과 정체성을 살려 고유한 특성을 재활성화 함으로 활력 있고 매력 있는 공간으로 개발하여 도심 관광 명소화 하는 방안을 모색하여 지역진흥에 이바지 하기위하여 현황 조사를 통한 문제점을 도출하고, 이를 바탕으로 향후 개발방법과 방향을 제안하기 위한 기초연구를 하는 것에 본 연구의 목적을 둔다. 대구 약령시 재활성화를 위하여 지역디자인혁신센터의 환경디자인 개발업무 프로세스에 따라 지자체에 등록된 문화재 158개를 현장조사를 통해 지역진흥에 이바지하고 관광자원화 할 수 있는 전통 있는 거리 및 유적지 19개를 추출하고 이를 지역진흥을 위해 어떤 것이 지역특성으로 개발되어야 하는가를 설문조사 후 빈도분석을 통해 약령시를 선정했다. 연구방법으로, 첫째, 사례 대상지역인 약령시의 심층 분석을 통해 개선 과제 및 잠재력 파악 둘째, 약령시 활성화 전략과 도시 진흥 전략의 상호 연관성 검토 셋째, 분석된 결과를 토대로 문제점 및 개선점을 도출하여 종합하였다. 개발방향 도출을 위해 강점과 약점, 그리고 기회요소와 위협요소를 종합적으로 고려하는 스와트(SWOT)분석 개념을 도입하여 약령시가 지역의 특성으로 나타날 수 있는 방향이 무엇인지를 알아보고, 현황분석을 통해 문제점을 도출하여 이를 바탕으로 향후 개발 방법과 방향을 약령시 재활성화 연구를 통해 제시 하고자 한다.

  • PDF

노인의 건강상태 및 보건교육 요구도에 관한 연구 - 제주시 거주 노인을 중심으로 - (A Study on the Health Status and Need of Health Education of the Elderly - Focused on Some Elders Living in Jeju-)

  • 손영주;최은영;송영아
    • 지역사회간호학회지
    • /
    • 제19권2호
    • /
    • pp.143-156
    • /
    • 2008
  • Purpose: It is important to identify problems in elders' health through health examination as a part of health service for elders and to execute health education so that elders have appropriate abilities to manage and protect themselves. This study was attempted to assess the need of health education in the elderly and to analyze factors affecting the need of health education. Method: The participants in this study were 354 elderly people living independently in the Jeju Special Self-Governing Province of Korea, and a questionnaire survey was conducted through personal interviews from June 25 to July 26, 2007. The methodology was a descriptive study. Data were collected and analyzed using SPSS Win 12.0. Results: As for the contents of education, elders preferred most the area of 'prevention and management of elderly diseases.' Detailed education contents preferred by elders were the prevention of accidents, diet habits, exercise and weight management, mental health and stress management, complementary and alternative therapies, management of drinking and smoking, etc. Conclusion: According to elders' concerns and needs, systemic health education for the elderly should provide right health knowledge, health maintenance, health promotion and setting of appropriate health education.

  • PDF