• 제목/요약/키워드: Methodology and promotion method

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한국인 수지뜸 경험에 대한 의미 (What is the Meaning of Moxibustion Experiences for the Korean?)

  • 김분한;이연주
    • 지역사회간호학회지
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    • 제16권3호
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    • pp.300-307
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    • 2005
  • Purpose: The purpose of this study is to identify how the participants understand the meaning of the hand-moxibustion that is mainly used for an alternative therapy, so that the participants utilize the data for the basic nursing intervention through the understand and use of the hand-moxibustion. Method: This research was carried from January to May of 2003 and its participants were the elder five men and one woman who have been living in Seoul and had jobs. the researcher assorted the topics of the study by Ben Menun' methodology. Result: The results showed that there was a significant effects of the hand moxibustion and treatment with protect. Conclusion: The moxibustion therapy is a nursing intervention that can provide a better quality of life for the prevention of disease, health promotion may be develope in the future.

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성인의 금연과정에 관한 연구 (The Study of the Process of Smoking Cessation in Adults)

  • 김애경
    • 대한간호학회지
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    • 제28권2호
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    • pp.319-328
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    • 1998
  • The purpose of this study was to explore the process of smoking cessation behavior in adults with a history of smoking cessation. The subject were 17 adults selected by theoretical sampling. The data were collected by in-depth interviews using audiotape recording over a period of six months. The data were analyzed simultaneously by a constant comparative method in which new data were continuously coded in categories and properties according to Strauss and Corbin' methodology. Analysis of the data resulted in the identification of 12 categories. The result of this study are as follows : 1. Smoking cessation in adults is caused by fear about health, environmental pressure of smoking cessation, and intention of smoking cessation. 2. Smoking cessation occurs in connection with situations of limited smoking 3. Maintenence of smoking cessation is related to psychological stress, and environmental cues to smoking. 4. In the smoking cessation process, adults experienced either health promotion or relapse. It is suggested that the result of this study may contributed to the development of a strategy for decreasing smoking behavior among adults.

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A Study on the Types of Virtual Influencers in China Using Q Methodology

  • LILI;Jong-Yoon Lee;ShanShan LIU;Jang Sun Hong
    • International Journal of Advanced Culture Technology
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    • 제11권2호
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    • pp.152-161
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    • 2023
  • Modern people live a life connected with the real world and the virtual world by relying on the new media of enterprises and social consumption led by innovative technologies. In this environment, virtual influencers actively communicate with consumers and build relationships through social media, which is a new marketing tool that has attracted widespread attention. From a business perspective, it is necessary to have a solid understanding of this phenomenon, and then explore communication strategies to effectively develop virtual influencers. To investigate followers' preference for virtual influencers, this study employs the Q-method, which studies human subjective attributes, an empirical research effort to uncover complex issues in human subjectivity. To determine the factors that trigger people's voluntary and active practice and the preference degree of virtual influencers, the Q method is implemented to examine human subjectivity, thoughts and attitudes. According to the results of this study, virtual influencers are a new group of idols full of vitality. The interviews found that there are still many virtual influencers who do not know about followers, but each type can be clearly understood through the intuitive understanding of the interviewees. Divided out, type 1 one egoideal virtual influencers aim to represent an idealized version of the creator or target audience. Embodies ideal physical characteristics, personality or lifestyle desired by the audience. Type 2 is charismatic and attractive, and has the characteristics of most virtual influencers. It is suggested that it can be developed into a potential type, doing brand cooperation, and content production on social media platforms. Type 3: Game animation, derived from the image of characters in games or comics, with stylized features and energetic personalities, which can be integrated into games or entertainment experiences. Type 4 development potential type is the most successful type among virtual imagers, and it is also the purpose of marketing virtual influencers. It is essential that brand endorsement on social media platforms, integrated marketing, and driving advertising traffic. It is recommended to improve production technology to reduce investment costs.

Investigating the value optimized forest carbon offset projects based on forest management scenarios in South Korea

  • Woo, Heesung;Park, Joowon;Park, Soo-Kyoo
    • 농업과학연구
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    • 제47권4호
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    • pp.951-962
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    • 2020
  • One hundred ninety-five countries reached agreement on a new climate treaty in Paris, France to reduce the carbon emissions. South Korea has been selected as a target country for reducing greenhouse gas (GHG) obligations since 2020. In this context, the Korean government developed several GHG emissions reduction programs using forests called the "Forest carbon offset scheme (FCOS)." The forest management method is one of the tools to implement FCOS. Most of the participants registered forest management as the preferred methodology to participate in the FCOS. For a successful implementation of the FCOS, it is necessary to explore the optimal methods by considering the cost-effective aspect of conducting the forest management as a tool to increase carbon absorption. In this context, this study investigated the value optimized FCOS projects based on the forest management methodology in South Korea. Three forest management scenarios, 1) extending the final age of maturity of Pinus densiflora stands (S1), 2) extending the final age of maturity of Quercus acutissima stands (S2), and 3) reforestation with new species (Pinus densiflora to Quercus acutissima) (S3), were examined and evaluated to identify the optimal carbon absorption and value optimized economic perspective. The results of the scenario-based modelling indicated that S3 showed value optimized from an economical perspective, and S2 was the most effective method to absorb carbon among the scenarios. It is anticipated that this paper will contribute to provide valuable information by presenting innovative approaches as a value optimized FCOS implementing tool in a GHG reduction program in South Korea.

홍수피해 저감을 위한 Blue-Green Roof의 강우유출량 저감 능력 평가에 관한 연구 (A Study on Evaluation of the Ability to Reduce Stormwater Runoff of Blue-Green Roof for Flood Damage Reduction)

  • 이승원;서지훈;차성민
    • 한국물환경학회지
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    • 제39권1호
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    • pp.30-37
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    • 2023
  • This study aimed to evaluate the ability to reduce flood damage caused by abnormal rainfall events due to climate change by utilizing a blue-green roof (BGF), a type of rooftop greening technology. For two buildings with the same roof area, a BGF was installed in the experimental group, a general roof was configured in the control group, and rainfall runoff was compared. A total of 10 rainfall events were tested and analyzed by classifying them into three rainfall classes (less than 10 mm, less than 100 mm, and more than 100 mm). There was a reduction of 100% in the case of 10 mm or less of rainfall, 84. 7% in the case of 100 mm or less, and 39.8% in the case of 100 mm or more. Although this study showed that a BGF was effective in reducing rainfall runoff, additional experiments and analyses of various factors affecting rainfall runoff reduction are needed to generalize the results of the study. This research methodology may be used to develop a method for evaluating the resilience of a BGF to flood damage due to climate change.

한국 중년 여성의 운동 생활문화에 관한 탐색적 연구 - Q 방법론적 접근 - (An Inquiry into Exercise Behaviors of Middle-aged Women in Korea - A Q-methodological approach -)

  • 윤은자;류은정
    • 성인간호학회지
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    • 제15권1호
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    • pp.94-104
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    • 2003
  • Purpose: This study was performed to identify the factors which affected exercise and the perceived exercise behaviors in women according to Q-methodology and to provide basic strategies for health promotion of middle-aged women in Korea. Method: Q-methodology provides a scientific method for identifying perception structures that exist within certain individuals or groups. Thirty subjects in Seoul, Incheon, Chung-buk classified 35 selected Q-statements in to 9 points standard. The collected data was analyzed by using a QUANL pc program. Result: Principal component analysis identified 3 types of exercise behavior of middle-aged women in Korea and named by the researcher. They are called persistent activity preference type, living-exercise preference type, exercise mania type. In persistent activity preference type, the middle-aged women thought activity was very helpful to achieving health and releasing stress or fatigue. Also, they recognized the relationship between physical health and psychological health. In living-exercise preference type, the middle-aged women preferred maintaining stability or nonactivity to intended exercise or activity for health. In exercise mania type, the middle-aged women thought there was no other way to keep her health than to exercise. Conclusion: The findings of this study will provide the health care provider including nurse with useful information. It's very important to offer appropriate exercise intervention to the middle-aged women of each type by taking into consideration the characteristics of individual types.

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Real Estate Industry in the Era of Technology 5.0

  • Sun Ju KIM
    • 융합경영연구
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    • 제11권6호
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    • pp.9-22
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    • 2023
  • Purpose: This paper aims to suggest ways to apply the leading technologies of Industry 5.0 to the housing welfare field, tasks for this, and policy implications. Research design, data, and methodology: The analysis method of this study is a literature study. The analysis steps are as follows. Technology trends and characteristics of Industry 5.0 were investigated and analyzed. The following is a method of applying technology 5.0 in the industrial field. Finally, the application areas of each technology and the challenges to be solved in the process were presented. Results: The results of the analysis are 1) the accessibility and diffusion of technology. This means that all citizens have equal access to and use of the latest technology. To this end, the appropriate use of technology and the development of a user-centered interface are needed. 2) Data protection and privacy. Residential welfare-related technologies may face risks such as personal information leakage and hacking in the process of collecting and analyzing residents' data. 3) Stability, economic feasibility, and sustainability of the technology. Conclusions: The policy implications include: 1) Enhancing technology education and promotion to improve tech accessibility for groups like the low-income, rural areas, and the elderly, 2) Strengthening security policies and regulations to safeguard resident data and mitigate hacking risks, 3) Standardization of technology, 4) Investment and support in R&D.

A Study on Performance of Retail Store: Focused on Convenience Store

  • Kim, Young-Ei
    • 유통과학연구
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    • 제15권2호
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    • pp.47-51
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    • 2017
  • Purpose - The purpose of the study was to find out factors having influence upon management of franchise convenience stores being distribution business by interview with franchisees in accordance with Delphi method and to investigate marketing strategy of increase income. Research design, data, and methodology - This study investigated not only franchisees but also head office's franchise consultants of convenience stores carefully by Delta technique to suggest actual solutions of practice and to be different from precedent studies. Delphi method's interview and questionnaire were used to investigate performance of franchisees. 120 franchisees were interviewed to consist of men and women. Results - FC visited franchise stores to investigate: Franchisees thought of keeping of exact information on commodity information and sales promotion events, and admitted of franchiser's effort of growth and development of stores and improper visit frequency of stores and low effort of solving of difficulty of franchisees. Conclusions - More than 80% of the franchisees cognized more than 70% of performance upon request of ordering from headquarters: Not only franchisees but also headquarters need to lessen gap of difference of cognition. Franchise headquarters was thought to give services below than common level, and service manual and operation manual were thought to be high. Headquarters need to give practical support service.

Economic Valuation of Food E-labels for Restaurant Offerings

  • Jinwook JEONG;Tongjoo SUH
    • Asian Journal of Business Environment
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    • 제14권3호
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    • pp.13-21
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    • 2024
  • Purpose: This study explores the potential use of food e-labels for restaurants to solve the current inadequacies in food labeling within the restaurant sector. Additionally, the study examines the feasibility and scalability of implementing e-labels for food labeling purposes, investigates consumers' perceptions of e-labels for restaurant offerings, and assesses the value of implementing e-labels. Research design, data and methodology: The value of food e-labels was estimated using the contingent valuation method. Samples were selected from the survey, considering the distribution of population, using stratified sampling method. In the survey, respondents were provided with information explaining the food e-label and were asked whether they would accept the proposed amount for food e-labeling. Results: Estimation results revealed that the individual demographic factors of the respondents significantly influenced their willingness to pay (WTP), along with their food purchasing behavior and the degree of food labeling checking. Based on the estimated results, WTP was calculated to be 2,624 KRW. Conclusions: The study findings can serve as a reference for related businesses and policies, suggesting the need for further research and detailed discussions. To activate food e-labeling, promotion and education are essential complements to mere regulatory implementation.

중소규모 SW개발 프로젝트를 위한 시각화 기반의 Tool-Chain 품질관리 방법 제안 (A Method for Tool-Chain-driven Quality Control based on Visualization for Small and Medium Scale Software Development Projects)

  • 김정보;정진영;김정인
    • 한국멀티미디어학회논문지
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    • 제18권4호
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    • pp.546-556
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    • 2015
  • Since the concept of software engineering was first used in 1968 by NATO Science Committee, a lot of research work and improvements have been made on software development methodology and software quality control, but they still fall short of ensuring successful development of small and medium scale software systems. Under these circumstances, Center for Software Engineering (CSE) at National IT Industry Promotion Agency(NIPA) has been conducting studies on quality control methodologies of software visualization well-suited for small and medium scale software systems, and also working on the systemization and quantification of software quality control. In this paper, we attempt to scope on the software development management of domestic and foreign small and medium-sized enterprises that are lying in the blind spot, compared to large enterprises with well-organized software development systems. In particular, based on software visualization that CSE is pursuing for small and medium-sized developers, we propose a practical quality control methodology well-suited for small and medium scale projects, and a low-cost quality control management tool by combining open-source quality control tools. Our proposal is expected to induce developers' mind change in SI-specialized small and medium-sized software enterprises, increase their profits and improve customer satisfaction through project quality control.