• 제목/요약/키워드: Methodology and promotion method

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동북아 물류거점화를 위한 항만배후부지 구축전략에 관한 실증연구 (An Empirical Study on the Distribution Park Strategy for Logistics-Hub in Northeast Asia)

  • 윤병구;곽규석;안기명;김명재
    • 한국항해항만학회지
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    • 제29권10호
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    • pp.897-906
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    • 2005
  • 본 논문의 목적은 우리 항만이 동북아 거점항만으로 변신하는데 필요한 항만배후부지전략을 도출하여 거점항만으로의 발전전략의 적합성을 분석하였다. 전략요인으로는 크게 개발정책방향, 개발방법론 및 부지조성전략요인으로 구분하여 분석하였다. 분석결과에 의하면, 부산항이 동북아 물류중심항만이 되기 위해서는 현재 진행 중인 항만배후부지가 실질적인 부가가치를 창출할 수 있도록 개발되는 것이 매우 중요한 것으로 나타나고 있다.

동북아(東北亞) 물류거점화(物流據點化)를 위한 항만배후부지(港灣背後敷地) 구축전략(構築戰略)에 관(關)한 실증연구(實證硏究) (An Empirical Study on the Distribution Park Strategy for Northeast Asia Logistics-Hub)

  • 윤병구;곽규석;안기명
    • 한국항해항만학회:학술대회논문집
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    • 한국항해항만학회 2005년도 춘계학술대회 논문집
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    • pp.465-470
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    • 2005
  • 본 논문의 목적은 우리 항만이 동북아 거점항만으로 변신하는데 필요한 항만배후부지전략을 도출하여 거점항만으로의 발전전략의 적합성을 분석하였다. 전략요인으로는 크게 개발정책방향, 개발방법론 및 부지조성전략요인으로 구분하여 분석하였다. 분석결과에 의하면, 부산항이 동북아 물류중심항만이 되기 위해서는 현재 진행중인 항만배후부지가 실질적인 부가가치를 창출할 수 있는 방향으로의 개발이 매우 중요한 것으로 나타나고 있다.

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POP 시스템 개발에 있어서의 체계적인 임베디드 서브시스템 개발방법론 (Systematic Embedded Subsystem Development Methodology for POP System)

  • 조영효;한관희;최상현
    • 산업공학
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    • 제23권1호
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    • pp.35-47
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    • 2010
  • This paper presents a structured framework for developing the embedded subsystem, called ESDMP (Embedded Subsystem Development Methodology for POP), which is one of core components at the development of POP (Point Of Production) system. It is essential that embedded subsystem development methodology must be closely related to the general information system development methodology from the early stage of system development. Therefore, this paper investigates the PDSM (Production System Development Methodology) that is developed by Korea Technology and Information Promotion Agency for SMEs and widely utilized at the fields of POP system development, and proposes the embedded subsystem development methodology aligned with each step of PSDM. The main characteristics of proposed methodology are as follows : First, it is developed to link each step of embedded subsystem development with relating steps of PSDM from the early stage of feasibility study. Second, it provides the procedure for designing and implementing hardware and software simultaneously. Third, it includes the method of reusability for developed products and modules.

What Is the Difference between Chinese and Japanese FTAs?

  • Kang, Da-Yeon;Jeon, Young-Seo
    • Journal of Korea Trade
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    • 제24권5호
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    • pp.1-17
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    • 2020
  • Purpose - This paper tries to estimate the effects of China's and Japan's free trade agreement (FTA) by panel generalized least squares (GLS). Design/methodology - The GLS model includes the basic gravity theory and Difference in Difference (DD) method to divide FTA conclusion countries and non-FTA conclusion countries with China and Japan. In order to empirically research the difference between Chinese and Japanese FTAs, we use the Difference in Difference in Difference (DDD) method. Findings - This paper finds the distance variable has more influence on Japanese than Chinese trade. The exchange rate indicates that Chinese trade depends on export and Japanese trade has the structure of re-import; shows that the countries that concluded FTAs with China and Japan have more positive trade effects than those that did not; finds the Chinese FTA promotion effects greater than the Japanese FTA because China had pushed ahead with trade policy since joining the WTO in 2001. Originality/value - This study shows that a single country's FTA and trade policies are an important factor concerning not just the promotion of trade but also the issue of trade conflicts.

Effect of Five Star Hotel Restaurant Cook's Emotional labor on Job Satisfaction and Customer Orientation

  • KIM, Hey-Sook
    • 동아시아경상학회지
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    • 제8권2호
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    • pp.1-14
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    • 2020
  • Purpose - The current study analyzes effects of hotel restaurant cook's emotional labor on job satisfaction and customer orientation. Research design and methodology - In order to achieve the current study's goal, sample was extracted targeting cooks working in 5-stars hotels located in Seoul considering spatial and time limitation. Method of research was direct research method with survey. Survey was conducted from April 1st, 2018 to April 20, 2018 (approximately 20 days). Total of 300 surveys were distributed to cooks working in 5-stars hotels located in Seoul, and among those 250 surveys were returned. Among returned 250 surveys, 246 surveys. Results - First, in order to test H1, effect of hotel restaurant cook's emotional labor on job satisfaction (satisfaction on superior and coworker) was analyzed. Second, in order to test H2, effect on hotel restaurant cook's emotional labor on job satisfaction (satisfaction on compensation and promotion) was analyzed. Third, satisfaction on superior and coworker had statistically significantly positive effect on customer orientation, while satisfaction on compensation and promotion did not have statistically significant effect. Conclusions - First, deep acting had statistically significantly positive effect on job satisfaction (satisfaction on superior and coworker), while surface acting did not have statistically significant effect. Second, both deep and surface acting had statistically significantly positive effect on job satisfaction (satisfaction on compensation and promotion). Third, satisfaction on superior and coworker had statistically significantly positive effect on customer orientation, while satisfaction on compensation and promotion did not have statistically significant effect.

Effective Marketing Proposals Enhancing Customer Loyalty

  • Chen, Tser-Yieth;Hsu, Hsin-Swai
    • 유통과학연구
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    • 제12권5호
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    • pp.5-13
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    • 2014
  • Purpose - We seek feasible strategies to draw customers into a state of attitudinal/behavioral loyalty through perceived quality and perceived risk in the experienced food industry. Research design, data, and methodology - We utilize the LISREL model to examine the cause and effect relationships between customer loyalty, perceived quality, perceived risk, and three marketing proposals (brand image, store image, and promotion). We employed the quota sampling method to conduct the survey questionnaires, collecting365 effective customer samples in coffee shops/stores in Taipei City. Results - We find that store image substantially benefits consumer loyalty through perceived quality. Marketing managers can enhance store environment and atmosphere to elicit both attitudinal and behavioral aspects of customer-perceived quality and loyalty. Conclusions - This is the first paper to investigate simultaneously customer loyalty across brand image, store image, and promotion/marketing proposals in the food industry. Managers can promote brand image and store image at the same time to enhance customer-perceived quality.

Case Analysis for the Development of Smart Factory ISP Indicators

  • Heon-Wook Lim
    • International Journal of Advanced Culture Technology
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    • 제11권3호
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    • pp.321-326
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    • 2023
  • The purpose of this study is to create and present a formalized module of ISP (Information Strategy Plan), a smart factory consulting method that is helpful to companies or consultants who will build smart factories. Order of study is First, the theoretical research direction is established through the investigation of related papers. Second, ISP policy research practices are compared to derive practical implementation methods. Third, in order to derive a standardized module method related to the final smart factory ISP, related cases of the government and individuals are compared. As a result of previous research, ISP (Information Strategy Planning), a consulting methodology, is similar to Deming's PDCA, and is regarded as Plan (environment and current status analysis), Do (establishment of future model goals), Check (establishment of implementation plan), and Act (follow-up management). As a result of the study, we obtained the following results. The first step is to analyze the current status and identify the purpose of introduction and problems in plant operation. In the second step, establish a consulting plan and derive a proposal description, strategic task, and master plan. Step 3 establishes detailed action plans, evaluates consulting outputs and consulting, and reports performance. Step 4 is established as follow-up management consulting. The limitation of the study is that although related data were compared to develop the consulting methodology into a standardized module, FGI analysis through experts or Delphi survey were not conducted, so there is a limit to the reliability of the mapping results.

How Perceived Price Discount Influence on the Impulsive Consumption in the Context of Online Limited-Time Promotion: Moderating Effect of Perceived Time Pressure

  • Weiyi, Luo;Young-Chan, Lee
    • 한국정보시스템학회지:정보시스템연구
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    • 제31권4호
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    • pp.209-232
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    • 2022
  • Purpose In the current environment of online shopping, the cost for consumers to obtain the information they need is decreasing, and the price of products is becoming more transparent, leading to increased price competition among enterprises for similar products. Given the widespread usage of limited-time promotion as a marketing method for enterprises in the context of e-commerce, it is great meaning to study and reveal the internal influence mechanism of limited-time promotion on consumers' impulsive consumption. Design/methodology/approach Based on the S-O-R theory, this study constructs a model of consumers' impulsive consumption in the context of e-commerce from the perspective of perceived price discount, with evoking sense and pleasure as mediating variables and perceived time pressure as moderating variables. Findings The results show that perceived price discount has a significant positive impact on evoking sense and pleasure. Evoking sense has a significant positive impact on pleasure. Both evoking sense and pleasure have a significant positive impact on consumers' impulsive consumption. Meanwhile, perceived time pressure plays a significant moderating role between perceived price discount and evoking sense, between perceived price discount and pleasure, and between evoking sense and consumers' impulsive consumption. Finally, based on the above findings, this study provides effective suggestions for e-commerce participants in the formulation of limited-time promotion strategies.

U-City 추진방법론에 대한 고찰(Top Down vs Bottom Up 모델) (A Study on Methodology of U-City Promotion(Top-Down vs Bottom-Up Approach Model))

  • 이상훈;김형복
    • Spatial Information Research
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    • 제17권1호
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    • pp.131-144
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    • 2009
  • 최근 국내의 많은 지방자치단체에서는 정보통신 기술과 도시개발 기술을 융합하여 유비쿼터스 도시(U-City)를 건설하려고 하며, 세계적으로도 많은 도시들이 도시의 경쟁력 강화와 도시민의 삶의 질 향상을 위해 U-City를 개발하기 위해 노력하고 있다. 이러한 시대적 흐름에 따라 각 지방자치단체와 사업 시행자는 최적의 U-City를 구축하기 위하여 많은 방법론을 개발하고 있으며, 기존의 도시개발 방식과 정보화 구축 방식을 연계시키는 등 다양한 개발 절차를 모색하고 있다. 가장 많이 사용되고 있는 방안으로는 도시개발 계획 당시에 개발 될 도시의 정보화 전략계획(ISP)을 수립하는 것이다. 다양한 도시의 환경과 구축기간, 예산, 정보화 기술 등 여러 변수들이 있어 동일한 방법으로 모든 경우에 대한 구축 방안을 수립하기는 어렵다. 따라서 도시 비전과 전략, 서비스와 요소기술의 선정 등에 대한 방안이 필요하게 되었다. 본 논문에서는 U-City를 위한 비전, 전략 수립모형을 만들고 이를 구축할 수 있는 방안으로 하향식 그리고 상향식 접근방법을 제시한다. 또한 U-City를 건설하기 위한 일반적인 추진방법론에 대해서 분석하고 이러한 방법론 안에서 도시 비전 수립을 위하여 두 개의 접근방법을 구성하는 방안에 대하여 논한다.

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식생활 유형 분석을 통한 효율적인 건강증진 방안 연구 (Analysis on Habit of Dietary Life for Effective Health-promotion)

  • 이제영;장대자
    • 한국콘텐츠학회논문지
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    • 제20권8호
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    • pp.327-337
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    • 2020
  • 본 연구에서는 논제의 해답을 얻기 위하여 주관성연구 분석방법을 활용하며, 이에 따른 연구문제는 첫째, 효과적인 건강 증진을 위한 식생활 습관에 관한 대학생들의 수용 유형은 어떠한가? 둘째, 이들 각 유형들 간의 동질적인 특성과 그 함의는 무엇인가? 등이다. 분석내용에서는, 대학생들의 '효과적인 건강 증진을 위한 식생활 습관'의 유형(주관적 성향)과 그에 따른 함의점을 알아보는데 주안점을 두었다. Q 방법론으로 분석한 결과, 총 3가지의 유형, 즉, 유형I[(n=9) : 아침밥 먹기 유형(eating type in morning)], 유형II[(n=11) : 야식 안먹기 유형(type of no having a midnight meal)], 유형III[(n=9) : 운동 후 밥먹기 유형(type of mealing after taking exercise)] 등으로 나누어 졌다. 최종적 차원에서, 추후 관련 주제에 관한 양적인 실증연구(R연구)와 해당 전문가들의 심층분석 등의 해결책이 보완되어진다면, 새로운 시대에 적합한 효과적인 건강 증진을 위한 식생활 습관의 개선과 활성화 정책에 도출될 것으로 보여진다.