• Title/Summary/Keyword: Methodology and promotion method

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An Empirical Study on the Distribution Park Strategy for Logistics-Hub in Northeast Asia (동북아 물류거점화를 위한 항만배후부지 구축전략에 관한 실증연구)

  • Yoon Byeong-Goo;Kwak Kyu-Seok;Ahn Ki-Myung;Kim Myung-Jae
    • Journal of Navigation and Port Research
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    • v.29 no.10 s.106
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    • pp.897-906
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    • 2005
  • The purpose of this research is to verify the strategic fitness and relevance of the distribution park for a hub port in Northeast Asia and to find a method to be a hub-port with a competitive edge. The strategic factor of distribution park development are policy, methodology and promotion method So these factors are analysed by structural equation model. The essential results of the research show that distribution park should be actually developed to produce value-added and to be port cluster.

An Empirical Study on the Distribution Park Strategy for Northeast Asia Logistics-Hub (동북아(東北亞) 물류거점화(物流據點化)를 위한 항만배후부지(港灣背後敷地) 구축전략(構築戰略)에 관(關)한 실증연구(實證硏究))

  • Yun, Byeong-Goo;Kwak, Kyu-Seok;Ahn, Ki-Myung
    • Proceedings of the Korean Institute of Navigation and Port Research Conference
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    • v.29 no.1
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    • pp.465-470
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    • 2005
  • The purpose of this research is to verify the strategic fitness and relevance of the distribution park for hub port in Northeast Asia and to find a method to be a hub-port with a competitive edge. The Strategic factor of distribution park development are policy, methodology and promotion method. So these factors are analysed by structural equation model. The essential results of the research show that distribution park should be actually developed to product value-added and connected to industry park to be port cluster.

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Systematic Embedded Subsystem Development Methodology for POP System (POP 시스템 개발에 있어서의 체계적인 임베디드 서브시스템 개발방법론)

  • Jo, Young-Hyo;Han, Kwan-Hee;Choi, Sang-Hyun
    • IE interfaces
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    • v.23 no.1
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    • pp.35-47
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    • 2010
  • This paper presents a structured framework for developing the embedded subsystem, called ESDMP (Embedded Subsystem Development Methodology for POP), which is one of core components at the development of POP (Point Of Production) system. It is essential that embedded subsystem development methodology must be closely related to the general information system development methodology from the early stage of system development. Therefore, this paper investigates the PDSM (Production System Development Methodology) that is developed by Korea Technology and Information Promotion Agency for SMEs and widely utilized at the fields of POP system development, and proposes the embedded subsystem development methodology aligned with each step of PSDM. The main characteristics of proposed methodology are as follows : First, it is developed to link each step of embedded subsystem development with relating steps of PSDM from the early stage of feasibility study. Second, it provides the procedure for designing and implementing hardware and software simultaneously. Third, it includes the method of reusability for developed products and modules.

What Is the Difference between Chinese and Japanese FTAs?

  • Kang, Da-Yeon;Jeon, Young-Seo
    • Journal of Korea Trade
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    • v.24 no.5
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    • pp.1-17
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    • 2020
  • Purpose - This paper tries to estimate the effects of China's and Japan's free trade agreement (FTA) by panel generalized least squares (GLS). Design/methodology - The GLS model includes the basic gravity theory and Difference in Difference (DD) method to divide FTA conclusion countries and non-FTA conclusion countries with China and Japan. In order to empirically research the difference between Chinese and Japanese FTAs, we use the Difference in Difference in Difference (DDD) method. Findings - This paper finds the distance variable has more influence on Japanese than Chinese trade. The exchange rate indicates that Chinese trade depends on export and Japanese trade has the structure of re-import; shows that the countries that concluded FTAs with China and Japan have more positive trade effects than those that did not; finds the Chinese FTA promotion effects greater than the Japanese FTA because China had pushed ahead with trade policy since joining the WTO in 2001. Originality/value - This study shows that a single country's FTA and trade policies are an important factor concerning not just the promotion of trade but also the issue of trade conflicts.

Effect of Five Star Hotel Restaurant Cook's Emotional labor on Job Satisfaction and Customer Orientation

  • KIM, Hey-Sook
    • East Asian Journal of Business Economics (EAJBE)
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    • v.8 no.2
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    • pp.1-14
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    • 2020
  • Purpose - The current study analyzes effects of hotel restaurant cook's emotional labor on job satisfaction and customer orientation. Research design and methodology - In order to achieve the current study's goal, sample was extracted targeting cooks working in 5-stars hotels located in Seoul considering spatial and time limitation. Method of research was direct research method with survey. Survey was conducted from April 1st, 2018 to April 20, 2018 (approximately 20 days). Total of 300 surveys were distributed to cooks working in 5-stars hotels located in Seoul, and among those 250 surveys were returned. Among returned 250 surveys, 246 surveys. Results - First, in order to test H1, effect of hotel restaurant cook's emotional labor on job satisfaction (satisfaction on superior and coworker) was analyzed. Second, in order to test H2, effect on hotel restaurant cook's emotional labor on job satisfaction (satisfaction on compensation and promotion) was analyzed. Third, satisfaction on superior and coworker had statistically significantly positive effect on customer orientation, while satisfaction on compensation and promotion did not have statistically significant effect. Conclusions - First, deep acting had statistically significantly positive effect on job satisfaction (satisfaction on superior and coworker), while surface acting did not have statistically significant effect. Second, both deep and surface acting had statistically significantly positive effect on job satisfaction (satisfaction on compensation and promotion). Third, satisfaction on superior and coworker had statistically significantly positive effect on customer orientation, while satisfaction on compensation and promotion did not have statistically significant effect.

Effective Marketing Proposals Enhancing Customer Loyalty

  • Chen, Tser-Yieth;Hsu, Hsin-Swai
    • Journal of Distribution Science
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    • v.12 no.5
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    • pp.5-13
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    • 2014
  • Purpose - We seek feasible strategies to draw customers into a state of attitudinal/behavioral loyalty through perceived quality and perceived risk in the experienced food industry. Research design, data, and methodology - We utilize the LISREL model to examine the cause and effect relationships between customer loyalty, perceived quality, perceived risk, and three marketing proposals (brand image, store image, and promotion). We employed the quota sampling method to conduct the survey questionnaires, collecting365 effective customer samples in coffee shops/stores in Taipei City. Results - We find that store image substantially benefits consumer loyalty through perceived quality. Marketing managers can enhance store environment and atmosphere to elicit both attitudinal and behavioral aspects of customer-perceived quality and loyalty. Conclusions - This is the first paper to investigate simultaneously customer loyalty across brand image, store image, and promotion/marketing proposals in the food industry. Managers can promote brand image and store image at the same time to enhance customer-perceived quality.

Case Analysis for the Development of Smart Factory ISP Indicators

  • Heon-Wook Lim
    • International Journal of Advanced Culture Technology
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    • v.11 no.3
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    • pp.321-326
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    • 2023
  • The purpose of this study is to create and present a formalized module of ISP (Information Strategy Plan), a smart factory consulting method that is helpful to companies or consultants who will build smart factories. Order of study is First, the theoretical research direction is established through the investigation of related papers. Second, ISP policy research practices are compared to derive practical implementation methods. Third, in order to derive a standardized module method related to the final smart factory ISP, related cases of the government and individuals are compared. As a result of previous research, ISP (Information Strategy Planning), a consulting methodology, is similar to Deming's PDCA, and is regarded as Plan (environment and current status analysis), Do (establishment of future model goals), Check (establishment of implementation plan), and Act (follow-up management). As a result of the study, we obtained the following results. The first step is to analyze the current status and identify the purpose of introduction and problems in plant operation. In the second step, establish a consulting plan and derive a proposal description, strategic task, and master plan. Step 3 establishes detailed action plans, evaluates consulting outputs and consulting, and reports performance. Step 4 is established as follow-up management consulting. The limitation of the study is that although related data were compared to develop the consulting methodology into a standardized module, FGI analysis through experts or Delphi survey were not conducted, so there is a limit to the reliability of the mapping results.

How Perceived Price Discount Influence on the Impulsive Consumption in the Context of Online Limited-Time Promotion: Moderating Effect of Perceived Time Pressure

  • Weiyi, Luo;Young-Chan, Lee
    • The Journal of Information Systems
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    • v.31 no.4
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    • pp.209-232
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    • 2022
  • Purpose In the current environment of online shopping, the cost for consumers to obtain the information they need is decreasing, and the price of products is becoming more transparent, leading to increased price competition among enterprises for similar products. Given the widespread usage of limited-time promotion as a marketing method for enterprises in the context of e-commerce, it is great meaning to study and reveal the internal influence mechanism of limited-time promotion on consumers' impulsive consumption. Design/methodology/approach Based on the S-O-R theory, this study constructs a model of consumers' impulsive consumption in the context of e-commerce from the perspective of perceived price discount, with evoking sense and pleasure as mediating variables and perceived time pressure as moderating variables. Findings The results show that perceived price discount has a significant positive impact on evoking sense and pleasure. Evoking sense has a significant positive impact on pleasure. Both evoking sense and pleasure have a significant positive impact on consumers' impulsive consumption. Meanwhile, perceived time pressure plays a significant moderating role between perceived price discount and evoking sense, between perceived price discount and pleasure, and between evoking sense and consumers' impulsive consumption. Finally, based on the above findings, this study provides effective suggestions for e-commerce participants in the formulation of limited-time promotion strategies.

A Study on Methodology of U-City Promotion(Top-Down vs Bottom-Up Approach Model) (U-City 추진방법론에 대한 고찰(Top Down vs Bottom Up 모델))

  • Lee, Sang-Hun;Kim, Hyong-Bok
    • Spatial Information Research
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    • v.17 no.1
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    • pp.131-144
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    • 2009
  • Recently, a lot of local autonomous entities are promoting Ubiquitous City(U-City) Construction by integrating Information Communication Technology(ICT) with city development, and also internationally, a lot of cities are making efforts to develop U-City to intensify a city's competitive strength and improve life quality of city dwellers. In keeping with such a stream of the times, each local autonomous entity and project developer are developing a lot of methodologies to establish optimal U-City in corresponding cities and also inquiring into a variety of development procedures, such as connecting existing urban development methods with information establishment methods. The method used usually is to establish Information strategy Plan(ISP) for a city which will be developed through consulting in the stage of city development planning. ISP is to establish vision & strategy for building the ubiquitous city and is a methodology including city vision, strategy, goal, and implementation method, etc. However, due to a lot of variables, such as a variety of city environment, establishment period, budget, information technology, and etc., it is difficult to contain establishment plans for every occasion in a similar method, in reality. Therefore, it is naturally necessary to suggest plans for city vision & strategy, and selection of element technology/service. Thus, this paper suggests models for vision & strategy establishment of U-City and suggests Top-Down Approach and Bottom-Up Approach method as a plan for U-City establishment. In addition, this paper analyzes general promotion methodologies for constructing U-City and analyzes how these two strategic methods [Top-Down Approach and Bottom-Up Approach] for city vision establishment are composed in such a methodology, to define and analyze its constituent plan.

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Analysis on Habit of Dietary Life for Effective Health-promotion (식생활 유형 분석을 통한 효율적인 건강증진 방안 연구)

  • Lee, Jei-Young;Jang, Dai-Ja
    • The Journal of the Korea Contents Association
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    • v.20 no.8
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    • pp.327-337
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    • 2020
  • This work was researched by practical methodology in-depth study of a subjectivity dimension study, in sloughing away a past habituation of functional quantity analysis on perception-effectivity and a habit of dietary life for effective health-promotion. The perception patterns be generated from this study were classified into three types in Q-method. They are as follows ; it is that divided into 'I[(n=9) : eating type in morning], II[(n=11) : type of no having a midnight meal], III[(n=9) : type of mealing after taking exercise]'. Like this, it found that is very different type all over. Finally, this paper is to examine an acceptance behavior about reception type on effectiveness and a habit of dietary life for effective health-promotion ; to make a proposal in a developmental and creative opinion about it.