• The Research Journal of the Costume Culture
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• v.22 no.1
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• pp.99-111
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• 2014

This study looked into the scarcity effect based on the consumers' self-regulatory modes and determined the effect that such a regulatory mode and that quantity-scarcity messages would have on evaluations of fashion products. To that end, the study used a 2 (regulatory mode: assessment mode/locomotion mode)${\times}2$ (message type: quantity-scarcity message/non-scarcity message) between-subjects factorial design in which buying impulsiveness was presented as a mediator variable that showed differences in product evaluations depending on the message type and on the presence of a self-regulatory mode. The results of this study showed that locomotion-oriented consumers evaluated products more positively compared to assessment-oriented consumers when the quantity-scarcity message was presented. When a non-scarcity message was presented, no significant difference was observed in product evaluations based on the consumers' self-regulatory modes. In addition, buying impulsiveness in consumers served a mediator role in the evaluations of fashion products. The results of this study imply that a clear understanding of consumers is a prerequisite for maximizing the scarcity effect and that companies need to differentiate in terms of the way they use scarcity messages based on consumers' self-regulatory modes.

• The Journal of the Korea Contents Association
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• v.4 no.1
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• pp.83-89
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• 2004

Instant messaging(IM) service is one of the useful communication means in the Intemet for exchanging simple messages between users. Usually, IM service is coupled with Presence service which provides status information of users. In this case, instant messages are sent and received directly between on-line users. Therefore, messages could not be exchanged when users are in off-line state. In this paper, We have implemented SIP based Instant Messaging System which includes message server that can store and manage instant messages. With this message server, messages could be exchanged legalness of user states. Furthermore, our system includes message waiting indication event package which provides useful informations about messages in the message server. And this system also includes the Caller Preference capabilities.

• Journal of the Korean Institute of Navigation
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• v.17 no.2
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• pp.57-73
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• 1993

Subject : The Practical Use of UN Standard Message for cargo flow EDI Writer : Park, Nam Kyu and Lee, Tae Woo It's necessary to prepare standard message which is agreed on among trading partners for EDI in container transport industry. Now KMPA is carrying out the EDI Project for establishing Korea Logistics Network. It is important to make standard message of documents using in transport industry to succesfully accomodate EDI. The objective of this study is to find out the method of UN standard message utility in Korea. For this study, the UN message guideline is primarily reviewed, and the process that Shipping Request being used in Hanjin Shipping Co. Ltd. is applied to UNSMs as case study. Generally the data format of EDIFACT is so complex and broad for inter-industry standard that the abstract of data format is usually used. Therefore, it is necessary to make the subset of standard message for Shipping Request in ocean industry. In the result of this study, that the ocean industry can use the subset of IFTMBF for Shipping Request is proved, and the subset is suggested. This thesis will contribute toward showing the practical way of standardrization of 350 documents using in trade, customs and transport sectors.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2022.10a
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• pp.107-109
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• 2022

This paper proposes a new security system to detect cyber-attacks based on message authentication in a in-vehicle network. In the in-vehicle network, when a sending node transmits messages in a broadcast manner, it only uses a message identifier, rather than a node's identifier. It leads to a problem not identifying the source. In the proposed system, the sending node generates a message authentication code (MAC) using a cryptographic hash function to the control data and transmits it with the control data. When generating the MAC for each message, a multidimensional chaotic map is applied to increase the randomness of the result. The receiving node compares its MAC generated from the control data in the received message with the MAC of the received message to detect whether the message transmitted from the sending node is forged or not. We evaluate the performance of the proposed system by using CANoe and CAPL (Communication Access Programming Language). Our system shows a 100% of detection rate against cyber-attacks injected.

• Journal of the Korean Society of Clothing and Textiles
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• v.42 no.1
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• pp.88-103
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• 2018

Message sidedness of fashion salespersons on consumer behavior with the consideration of the mediating roles of trust and cognitive efforts, and the moderation of a regulatory focus of consumers. Two scenarios were devised, a single message in which a salesperson explains only the advantages of a product to customers, and the second with a double message that explains both the advantages and drawbacks of the product. The results showed that participants trusted a fashion salesperson more and perceived stronger cognitive effort for two-sided messages. The two-sided messages mediated the consumer's trust in the salesperson and cognitive effort, and influenced consumers' buying behavior. This study also found that salesperson trust was stronger in the two-sided messages scenario than in the one-sided message scenario, regardless of consumers' focused preference, and that it was more effective for promotion focus customers. The analysis of the results on consumers' cognitive effort indicated that prevention focused customers did not exhibit any difference in cognitive effort concerning two-sided messages. However, promotion focused customers exhibited an increased cognitive effort in the two-sided message scenario than in the one-sided message scenario. Marketing implications were discussed based on the findings.

• The Journal of Information Systems
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• v.31 no.4
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• pp.189-207
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• 2022

Purpose Previous research on customer engagement in SNS marketing has mainly addressed the conceptualization of type of word-of-mouth messages. However, there is a lack of researches about the effect of the brand-page characteristics on the type of word-of-mouth messages. Therefore, this study examined the effect of brand-page characteristics in terms of the type of word-of-mouth messages as the main objective and the effect of the type of word-of-mouth messages in terms of the brand loyalty as the secondary objective in the context of Facebook. Design/methodology/approach The empirical research was based on a poll done through 400 research candidates in the Facebook and the final 342 responses were collected and used in statistical data analysis. The adaptability, trust, and validity to measurement model were verified and the structural relationship in the research model was analyzed through these 342 responses. The collected data verified hypotheses established using the SPSS statistical package and structural equation model using AMOS. Findings The results showed that the BP-information provision had a non-significant effect on the factual word-of-mouth message and a significant effect on the evaluative word-of-mouth message. The BP-reliability had a significant effect on the factual word-of-mouth message and the evaluative word-of-mouth message. The BP-entertainment had a significant effect on the factual word-of-mouth message and the evaluative word-of-mouth effect. The BP-interaction had a non-significant effect on the factual word-of-mouth message and the evaluative word-of-mouth message. Finally, the factual word-of-mouth message and the evaluative word-of-mouth message had a significant effect on the brand loyalty.

• The Journal of Society for e-Business Studies
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• v.6 no.3
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• pp.101-113
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• 2001

Security is very important in EC(Electronic Commerce) environment because exchanged information(that is transaction details, private data, charges data(card-no, accounts), etc) is various and is very sensitive. So, In this paper, we propose Secure-ReXpis(Reliable St excellent Xh3 Processing Infrastructure) System that transfer message and support Message Level Security(Encryption/Decryption and Digital Signature). And we implement Message Confidentiality Service, User Authentication ＆ Message Integrity Service and Non-Repudiation Service among the various Security Services. This system support XML message format and EDI message, WEB Data and Private Format Data, etc.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2015.05a
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• pp.120-122
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• 2015

In this paper, we proposed an algorithm of the unnecessary copied message inhibition using dynamic density what is called DDIM(Dynamic Density-based Inhibited Message diffusion) in DTNs(Delay Tolerant Networks). Existing DTN routing algorithms as Epidemic and Spray and Wait have some problems that occur large overhead in dense network due to the thoughtless message diffusion. Our proposed method, the DDIM, determines adjusted number of copied message through dynamic node density that is calculated using node's radio coverage and neighbor nodes in period time to solve message diffusion problem. It decrease overhead without losing message delivery ratio and increased latency through reducing message diffusion. In this paper, we compare delivery ratio, average latency and overhead of proposed algorithm, DDIM, and existing DTN routing algorithm and prove enhanced performance through simulation results.

• The Korean Journal of Health Service Management
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• v.7 no.2
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• pp.205-216
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• 2013

In this paper, we investigated and analyzed influence of tobacco countermarketing advertisements on university students' attitudes about smoking. For the investigation and analysis, we made up a questionnaire twice before and after watching antitobacco advertisements using the same questionnaire. We analyzed message framing, message theme category, and main effects and interaction effects between smoking experiences in attitudes on smoking before(pre-watching attitudes on smoking) and after(post-watching attitudes on smoking) watching antitobacco advertisements by the questionnaire results. In the analysis results using ANOVA test by diverse factors, we verified that efficacy of advertisement messages in positive group of pre-watching attitudes on smoking are better than in negative group. We also verified that interaction effects between message framing and message theme category about changes of post-watching attitudes on smoking are more efficient for changes of smoking attitudes when message theme is negative message rather than positive message.

• The Journal of the Korea Contents Association
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• v.19 no.9
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• pp.329-337
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• 2019

Prevention is very important in terms of the fact that the percentage of people in their 10s and 20s experience noise-prone hearing is so serious that it can lead to serious hearing later on. This study examines the effect of the hearing loss prevention public advertisement message on the hearing loss prevention intent of the acceptor according to the type of framing(positive/negative) and self-efficacy information provision (provide information/do not provide information). The perceived risk and future time orientation as individual characteristics of individual participants were set as variables that could influence the message effect. In this paper, we propose a message expression method and effective message delivery method in the aspect of message strategy and effect of execution when promoting understanding and interest in hearing loss prevention.