• 복식
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• 제66권3호
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• pp.93-106
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• 2016

The aims of this study are to elucidate the relationship between the luxurious trends of costumes and the importation of Ming's patterned textiles in the $17^{th}$ century, and to analyze the similarity between certain Joseon and Ming fabric patterns. After Imjinwaeran[임진왜란] and Byungjahoran[병자호란], more diverse Joseon textile patterns appeared. Generally, wars lead to a shortage of luxury goods and basic commodities. However, $17^{th}$ century Joseon had an abundance of luxury goods, which allowed even some commoners to have clothing made of Chinese silk. That was the result of free trade between the Koreans and the Chinese merchants in Joseon. Ming's merchants followed the Ming's troops into the Korean Peninsula and targeted Koreans to sell their goods, such as fur coats and fur hats. Free trade between Ming and Joseon took place at Junggang [중강] and Donggangjin [동강진]. Joseon imported Chinese textiles there and resold them to Japanese merchants. Some of the Changgi Chung's excavated fabrics might be an evidence of the import from the Ming. These fabrics had the inscription and were similar to Ming fabrics. It can be assumed that trade occurred between Joseon, China, and Japan, as fabrics found in the countries had similar patterns such as flower, bee, and four seasons, which represented longevity. Furthermore, Chinese fabrics might have triggered Joseon's weaving skills to develop, which led to the ability to weave refined and beautiful brocade satin at Sangbang [상방]. According to Uigwe[의궤], Sangbang could weave silk fabrics in the 1620s and 1630s. The improvement of weaving techniques might make it possible to weave some popular patterns at Sangbang.

• 경영정보학연구
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• 제10권3호
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• pp.89-109
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• 2008

후발카드사들의 시장 확대 전략, 은행계 카드사의 약진 등 점차 치열해지는 경쟁 구도에 대비하기 위해 S카드사는 과거와 같이 단순 신용카드 상품이나 '고수익 고위험'의 대출서비스에 주력하는 수익모델로는 향후 생존하기 어렵다는 현실을 인식하고 신용판매 활동의 내실 강화를 통해 지속적으로 수익을 창출할 수 있는 방안을 강구하였는데 이것이 바로 가맹점 업종분류체계 정비를 통한 고객세분화이다. 즉, 기존의 수수료율 책정기준으로 만들어진 가맹점 업종분류체계를 마케팅 목적으로 재편하고 새로운 업종분류체계에 맞춰 고객의 정확한 카드 사용실적을 파악한 후 고객을 세분화하는 개념으로, 가맹점과 고객의 다양한 니즈를 연계 관리함으로써 고객에게는 맞춤 정보 및 오퍼를 제공하고, 가맹점과의 긴밀한 협력관계를 통해 가맹점 매출을 증대하며, 이로 인해 자사의 신용판매를 확대하고 수익을 극대화하는 고객, 가맹점, 자사 상호간의 Win-Win-Win 관계 형성을 목표로 하였다. 본 연구에서는 S카드사가 어떠한 방식으로 기존의 업종분류체계를 정비하여 고객세분화를 수행하였으며, 어떻게 활용하고 있는가를 살펴봄으로써 효과적인 고객세분화에 기반한 마케팅 전략수립 의 방향을 제시하고자 한다.

• 한국콘텐츠학회논문지
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• 제10권4호
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• pp.282-291
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• 2010

본 연구는 아산시 재정비촉진지구를 대상으로 사업과정에서 어떻게 하면 원주민 재정착을 높일 수 있는가 하는 방향을 제시하기 위해 이루어졌다. 연구방법은 현황조사, 원주민설문조사, 관련법제 검토 등을 통해 이루어졌으며, 연구결과 첫째, 주민의 84%, 상인의 80%가 재정착을 희망하고 있다. 둘째, 주민 상인의 요구에 부응한 사업추진이 필요하다. 이를 위해서는 아파트뿐 아니라 단독주택, 상가주택 등 1억 이하로 선호하고 있기 때문에 이에 대응한 주택공급정책과 단지설계기법이 요구된다. 또한 원도심 기능을 활성화시킬 수 있는 신규업종도 필요하지만 현재의 상인들이 지속적으로 영업활동을 할 수 있는 상업공간조성이 요구된다. 셋째 물리적 환경개선뿐 아니라 경제, 사회, 문화, 복지, 커뮤니티가 강조된 도시재생 개념확대가 필요하다. 넷째 도시재생에 대한 정부역할의 강화와 제도적 정비가 필요하다. 국가는 지방도시 재생을 위해 재정지원을 포함한 지속적인 지원이 필요하며, 특히 커뮤니티가 지속될 수 있는 시책을 발굴하고 우선적으로 지원하여야 한다. 이를 위해 사업지구내의 국공유지는 '원주민용 임대주택 건설' '선도핵심시설 유치' 등에 활용하여야 한다. 다섯째 선진국의 원주민 재정착을 위한 다양한 계획수법을 검토하고, 실현하여야 한다.

• 유통과학연구
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• 제12권12호
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• pp.101-106
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• 2014

Purpose - This study reviews the achievements of a pilot project for the revitalization of a commercial district performed for three years after its establishment in 2011. The project for the revitalization of the commercial district was performed to create a new local community space in connection with the traditional market and nearby districts. Although it was a pilot project, the project for the revitalization of the commercial district has been performed for almost three years. Therefore, this seems a proper time to conduct an interim evaluation of the project. This study aims to review and evaluate how the government support policy is influential for the revitalization of the commercial district. In other words, this research aims to identify what projects positively affected consumers' intention to revisit the downtown commercial area among the commercial district revitalization projects-promotion events, promotion activities, education, merchants cooperation system, IT projects, cultural events, and residents' communication. Research design, data, and methodology - This study designated seven management improvement projects affecting commercial district revitalization based on preceding studies. The survey of the degree of satisfaction on seven management improvement projects was executed targeting consumers who visited the commercial areas. Additionally, visitors' revisit intentions regarding currently visited commercial areas were also investigated. Therefore, revisit intention was set as a dependent variable and the satisfaction degrees of the respective management improvement projects were set as the independent variables. A total of 1,209 consumers were examined in six districts in the country. Result - Multiple regression analysis results showed that cultural events, education, the merchants' cooperation system, and IT projects brought statistically significant effects to the revisit intentions of consumers. In contrast, promotion events, resident communication projects, and promotion activities did not affect the revisit intentions of consumers. Particularly, the residents' communication project did not show significant influence because of consumers' recognition that it is similar to a cultural event. Conclusion - The following implications for the revitalization of business districts in the urban central area are drawn. From a general perspective, the businesses of culture, education, and cooperative system among seven businesses play positive roles regarding the intention to revisit so that the project is required to be promoted periodically through unique performances differentiated for each district, the merchant training reinforced for professionalism, and the expansion of joint events of merchants. Moreover, the sales promotion project and public relations activity are shown to be not influential to the intention to revisit. Therefore, while short-term sales promotion such as one-time gift events are required, sales promotion and public relation activities to induce revisits by mileage savings and accumulated gift presentation to attract long-term customers are required. The IT business is positively influential to the intention of revisit. Therefore, detailed information on the revitalized commercial district should be provided and additional functions such as discount coupons for continuous utilization should be included in the mobile app and the website.

• 한국전통조경학회지
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• 제37권3호
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• pp.83-92
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• 2019

본 연구는 명·청 시대 양주 염상원림의 특성을 살펴보고자 문헌자료의 수집, 분석하여 원림조영의 배경을 살펴보았으며, 현전하는 염상원림의 설계방식, 구성요소 등을 살펴본 결과는 다음과 같다. 첫째, 과거 양주지역은 고대 대운하의 구축을 기원으로 문화적, 경제적 발전을 이룩하였으며, 염상들은 부를 축적하면서 무역을 통한 원림조영재료의 확보, 후학양성을 통한 정치적 배후세력 형성, 외래문화 유입 등의 배경 하에 많은 원림들을 조성하였다. 둘째, 양주 지역 염상들은 교류와 휴식의 장소로서 원림을 조성하기 위해 원림전문가들에게 원림 설계를 의뢰, 조영하였으며, 가산과 장랑을 활용한 경관변화 연출, 건축요소를 이용한 공간의 명확한 구분, 물과 인접한 경점에 건조물 배치 등을 통해 실용적이고 미적인 기능을 갖춘 원림들을 소유하였다. 셋째, 양주 염상원림들은 전면의 건조물 중심 상업공간이 위치하고, 후면에는 원림을 중심으로 하는 설계특성을 지닌다. 상업구역의 원림은 건조물 전면부를 중심으로 자투리 공간에 화분이나 괴석, 대나무, 담장문양을 활용한 간단한 형태로 조성하였다. 후면의 원림은 운하와 연결된 물길이 원림 전역에 굴절된 이수체계를 형성하고, 지당과 어우러진 첩석, 석교, 석방 등이 도입되었으며, 다양한 소재와 문양의 포장, 양주 지방의 기후와 색채 대비를 고려한 수목의 도입 등이 설계에 반영되었다.

• 복식
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• 제65권3호
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• pp.15-27
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• 2015

This study is the first research that examines the fashion manufacturers and merchants of the late 18th century France. Fashion specialists, (known as) Marchande de modes, started to appear in literature in the mid 18thcenturyandthe profession was officially recognized by the guild system in 1776. Rose Bertin was elected as the first representative. At the same time, there were two types of fashion specialists, tailleur and couturi${\grave{e}}$re. Tailleur had monopolized the production of the bodice and the skirt, which were the most important female dress parts. On the contrary, couturi${\grave{e}}$re only had the right to make petticoats, but they were not allowed to decorate it. In 1781, the couturi${\grave{e}}$re obtained the right to make and decorate the other parts of the dress, and this resulted in the two groups fighting over the rights to make dresses. And during this struggle, the Marchand de modes started to appear as a new occupation. Marchande de modes were privileged fashion merchants making or selling trimmings for dress and coiffure, and had authority to make capes and bonnets. Contemporary critics praised their talents for creating innovative and beautiful fashion styles, while some criticized them as women who just made luxury items. These records revealed how marchande de modes were viewed during that time.

• 경영과학
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• 제18권1호
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• pp.69-78
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• 2001

An electronic micropayment system, one of electronic payment systems, is suitable especially when a small amount of money is to be paid frequently in order to purchase on-line goods (i.e. database search, software distribution, electronic news service, etc). In addition, since the amount of payment is small, possible damages caused by system failures are lower than other payment system. In this paper, a micropayment protocol in electronic commerce environments on the Internet is proposed, based on the PayWord system. And a micropayment electronic commerce system which executes the protocol proposed is implemented. Unlike the PayWord system, however, the micropayment protocol proposed in this paper is designed in such a way that a merchant does not need to request a payment at the end of every business day since a customer cannot purchase goods beyond length of hash chains, which is specified on a certificate. In addition, the system is able to check the validity as well as the duplicate spending of hash chains. The electronic micropayment system with the proposed protocol is consists of Customers, Merchants, and Brokers. Customers are implemented on Windows NT 4.0 using VC++. Merchants are implemented on Solaris 2.5.1 and gcc 2.8.0 using Netscape Web Server and CGI Methods. HP UX 10.20 is used for Brokers.

• The Journal of Asian Finance, Economics and Business
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• 제3권4호
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• pp.43-56
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• 2016

The research aims to help merchant acquiring institutions gain a better insight on what merchant establishments in the Singapore market perceive of the costs they incur due to credit card acceptance. The research attempts to study the Singapore market and establish if increased credit card usage does increase costs for the merchant establishments that accept credit cards, this will help to acquire institutions in Singapore have a better understanding of merchant perceptions and what drives or deters credit card acceptance in the Singapore market. The survey was based on an interview of merchant establishments and the views of the merchants and was not based on their financial data. As a first step, the variables used in the survey were tested for interdependence using Chi-square tests; subsequently data reduction using factor analysis was performed and finally linear regression to establish a relation between dependent and independent variables. Merchant establishment believe accepting credit cards and increasing volume is costlier compared to another form of payment, but have mixed awareness about interchange fee. It also indicated that interchange fee and cardholder benefits are independent of the merchant establishments. The study only broadly attempts to gauge merchants view if increased credit card usage has increased costs for them.

• Acta Via Serica
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• 제1권1호
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• pp.33-50
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• 2016

The article studies the new situation in international long distance trade after the emergence of new superpower - Arab Caliphate - in Eurasian overland tracks of the Great Silk Road. The stages of Arab advancement along trade routes and outcomes of their contestation with the strong tribal confederations of Turkic nomads in Central Asia and the Caucasus are highlighted. A special focus is made upon the relationship of Arabs with Khazar Turks who have endured severe clashes with strongest army of the time in the region. Khazar kingdom survived and even expanded its control over the tracks of international trade in the western part of Eurasia. The research describes the way how trade partnership between Arabs and Turks was shaped in the aftermath of military clashes. Existing scholarly views on the role of Khazar in Silk Road are reviewed and unattended evidence of Arab sources are involved to support concluding points that Khazar state managed to consolidate various actors for maintenance of international trade such as so called Rus warriors and merchants in the west of Volga, nomadic tribes in Eurasian steppes, and Jewish trading gild named ar-rahdaniyya in Arab sources. It is asserted that Khazar state since the second half of 9th century through its decline in mid 10th century not only served as transit space for goods of exporting countries but also exported goods of its own crafts and natural resources.

• 유통과학연구
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• 제11권9호
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• pp.43-49
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• 2013

Purpose - The competitiveness of small- and medium-sized distribution companies has weakened with the entry of large distribution companies and Super Super Markets (SSMs). These companies have nationwide distribution networks and capital to take over street markets, thereby threatening the very survival of small merchants. In order to help these small- and medium-sized merchants, the government has recently reinforced distribution regulations for large distribution companies. Research design, data, methodology - The purpose of this study is to review domestic and foreign distribution regulations and to provide direction for establishing domestic distribution policies in the future. Results - The government must fully reassess its assistance policy for small and medium distribution companies to enable them to engage in differentiated competition with large retailers, based on their own strengths. This will allow all interested parties to coexist. Conclusions - Government assistance policies for small and medium distributors such as traditional markets must be reorganized. The objective is to ultimately protect small and medium distributors and allow them to coexist on their own strengths, rather than have regulations for large retail stores.