• Title/Summary/Keyword: Merchandising Spaces

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Analysis of User Preference about the Color Rendering Index, Correlated Color Temperature and Illuminance of LED Lighting in Merchandising Spaces (상업공간에서의 사용자 선호 LED 조명 연색지수와 상관색온도, 조도의 분석)

  • Lee, Su-Jung;Yoon, Hea-Kyung
    • Journal of the Architectural Institute of Korea Planning & Design
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    • v.35 no.1
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    • pp.99-106
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    • 2019
  • This study aims to recommend the proper Color rendering index (CRI), the Correlated Color Temperature (CCT), and illuminance levels of Light-Emitting Diode (LED) lighting based on the analysis of the criteria of the current CRI, the CCT, and illuminance levels in merchandising spaces with LED lighting conditions. It would be a basic material to apply in line with user preference for LED merchandising lighting. To this end, it examines relevant literature review on the experiments designed to test whether lighting characteristics affect brightness perception, color appearance, and pleasantness. Highly saturated colors appear brighter than low saturated colors. Two lighting applications - grocery and clothing shop - were created in elaborating the effect of LED lighting characteristics of CRI on color appearance and the CCT and illuminance on pleasantness. The findings show that the criteria of CIE Ra<80 are appropriate to provide better color appearance of illuminated products in terms of LED lighting that can enhance color saturation, particularly for the red color. Furthermore, 2700 K and less than 500 lux for grocery, 4000 K and more than 500 lux for clothing shop are found to be the proper the CCT and illuminance levels respectively to bring better preference under LED lighting.

A Study on the Interior Design of Mosi Market Considering the Circulation Process and Merchandising System (유통과정 및 판매시스템을 고려한 모시유통센타의 실내계획에 관한 연구)

  • Kim, Eun-Joong
    • Korean Institute of Interior Design Journal
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    • no.34
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    • pp.78-85
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    • 2002
  • This study aims at alalyzing the circulation process, merchandising system of Mosi(Korean traditional garment material), and accessing the way of interior design of Mosi market. There are three kinds of garment material of Mosi such as Pilmosi, Gootmosi, Taemosi classified by manufacturing process. At Mosi market, these three materials are sold in due sequence. Mosi market needs three space zones such as Mosi market space, inspecting space of Mosi and resting place, and these three spaces have strong interrelationship, so designer should plan not to disterb the moving flow. In the Mosi market space there should be divided by three zones such as Pilmosi marketing place, Gootmosi marketing place, and Taemosi marketing place in due sequence. The furniture of Mosi market place divided two kinds such as furniture for Pilmosi and that of Gootmosi or Taemosi. The proper form of furniture for Pilmosi is circular arc bar counter and that for Gootmosi or Taemosi is low rectangular table.

Carol Christian Poell's Art Works from a Fluxus Perspective -Focused on the Comparison with Nam June Paik's Performance- (플럭서스 관점에서 본 캐롤 크리스찬 포엘(Carol Christian Poell)의 작품세계 -백남준의 퍼포먼스와의 비교를 중심으로-)

  • Hong, Junyoung;Chun, Jaehoon
    • Fashion & Textile Research Journal
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    • v.22 no.3
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    • pp.296-309
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    • 2020
  • Carol Christian Poell is a designer famous for experimental designs and presentations. Poell's actions in the fashion-world resemble Fluxus, an anti-art group that started working in the 1950s. This study analyzed the works of Poell based on the characteristics of Fluxus and then compared the works of Poell with the performance of Nam June Paik, a Fluxus artist. We conducted literature studies and case studies. We examined the works of Poell and Paik based on the four characteristics of Fluxus: iconoclasm, unity of art and life, playfulness and chance. The results were as follows. First, they were engaged in anti-aesthetic works. While Paik concentrated on the content aspect of works, Poell was more focused on formal aspects. Second, neither of them distinguished between art and life. Paik achieved it by including audiences in his works; however, Poell attained it by adopting daily spaces as a place to display presentations and use ready-made forms. Third, they showed playfulness with a satirical nuance. Paik expressed it in an erotic way; however, Poell implied it through the irrational settings of circumstance. Finally, they created works by utilizing chance. Paik focused on auditory elements and the content aspects of works; however, Poell used the coincidence of visual and tactile elements when creating his works. This study compared the works of Poell with Paik and has its significance in its usefulness to understand designers with Fluxus characteristics in the fashion industry.

A Study on Fashion Museum Exhibition Types and Roles -Focused on Simone Handbag Museum Seoul- (현대 패션박물관의 전시유형과 역할 -시몬느 핸드백 박물관 사례를 중심으로-)

  • Jung, Dawn;Ha, Jisoo
    • Journal of the Korean Society of Clothing and Textiles
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    • v.40 no.5
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    • pp.936-953
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    • 2016
  • This article surveys the meaning and history of fashion museum exhibitions to understand the characteristics that make a fashion museum exhibition special. It explores dress museology and fashion museology in theory, and practice across a range of international case studies that include the Costume Institute at the Metropolitan Museum of Art in New York, Mode Museum in Antwerp, and the Victoria and Albert Museum in London. In particular, it examines how curatorial intervention has developed the interpretation and display techniques of dress within the context of the museum or gallery as well as how fashion has made museums accessible to diverse audiences. For a specific case study, we review the types and roles of fashion exhibitions organized by the Simone Handbag Museum, Seoul. It is the first handbag-centered fashion museum in the world as well as one of the most representative local fashion museums. The museum collection includes fashionable western handbags from rare specimens of the $15^{th}$ century to the latest bags of the $21^{st}$ century, and presents a history of changing fashion cycles and the major socio-cultural shifts that have profoundly affected women's lives in public spaces. Exhibitions show the perspective to a range of curatorial methodologies and show the innovative approaches towards collections and displays with broader fashion issues such as gender, materialism and technology. The article is to help encourage further scholar discourse between fashion museum exhibitions and fashion museology.

A study on the VMD elements of fashion select shop interior displays (패션 셀렉트샵 인테리어 디스플레이의 VMD 구성요소에 관한 연구)

  • Choi, Jihoon;Kim, Mihyun
    • The Research Journal of the Costume Culture
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    • v.25 no.2
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    • pp.206-223
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    • 2017
  • This study examines the role of visual merchandising (VMD) in creating effective interior displays for fashion "select shops"(shops that carry a wide selection of brands) amid the recent changes in consumption trends, with consumer needs becoming increasingly individualized and diversified. Fashion select shop interior displays can be categorized as self-service, showcase, counter, and environmental display spaces. Regarding the VMD elements that contribute to effective interior displays, we reached the following conclusions. First, in self-service displays, in order to heighten sales efficacy, display elements should be presented in such a way as to enable customers to select products with ease by themselves. Second, the mere presence of showcase displays was found to be insufficient; if, however, select shops use showcase displays to arrange products according to the flow of customer traffic, enabling the creation of a gentrified atmosphere for products, this may contribute to a differentiated image of brands, heightening perceived product value. Third, in counter displays, having a harmonious arrangement of display and presentation elements promotes sales by inspiring customer confidence. Fourth, regarding environmental displays, it is important for stores to have attractive interior designs and decorations in order to reproduce settings in which products are actually used, as this can inspire interest in products and promote customers' purchasing intention.

consumers' purchasing behavior of functional cosmetics and Inula based functional cosmetics merchandising research (국내 소비자의 기능성화장품 구매행태 및 선복화 활용 기능성화장품 상품화를 위한 연구)

  • Han, Do-Kyung;Lee, Hyun-Jun;Lee, Eun-Hee;Paik, Hyun-Dong;Shin, Dong-Kyoo;Park, Dae-Sub;Hwang, Hye-Seon;Hong, Wan-Soo
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.17 no.8
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    • pp.236-250
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    • 2016
  • This study was conducted to provide baseline data regarding functional cosmetics so that Inula. based cosmetics can increase its competitiveness in the market as well as to understand current trends to enable anticipation of demands for future product development. For this research, general consumers over the age of 20 residing in Seoul and the Gyeonggi district were surveyed. The results show consumers preferred serum-type products among various types of cosmetics, and that they purchased these once every 1-3 months. Consumers also preferred these products in less than 10-30ml capacity, and at costs of less than 30,000-50,000 KRW. For whitening, functional cosmetics consumers also preferred the serum type, in less than 30-50ml capacity and priced less than 30,000-50,000 KRW. Consumers preferred to purchase functional cosmetics in single units. The major purchasing location, with a high preference rate, was cosmetic stores, and the major sources of information, also with high preference rates, were 'experienced reviews from family, friends and acquaintances' and 'TV advertisements'. Respondents selected 'over 50,000 KRW' the most for all items when responding to 'Purchase Intent for Functional Cosmetics containing Inula', and responded that they were willing to pay 10%-30% more for functional cosmetics containing Inula compared to standard functional cosmetics. These results show that businesses in the cosmetics industry need to take consumer demand into account when developing new functional cosmetic products, as well as establish plans to create specialized spaces that provide better quality service and increase word of mouth effect through better utilization of various types of offline media, social media, and blogs. The study also shows a need for businesses to develop products fully utilizing the Inula flower, which has been shown to be effective as a natural skin whitener, wrinkle reducer and skin moisturizer, to appeal to the increasing number of customers interested in health and beauty.