• 한국의류학회지
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• 제42권6호
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• pp.977-987
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• 2018

This study tests the effect of recommended product presentation on consumers' usage intentions of a website, mediated by mental simulation. Mental simulation refers to perceptual experience, a more automatic form of mental imagery, initiated by exposure to the representations of objects. This study expects that when compliments of clothes (coordination items) are vertically presented online, consumers are likely to feel as if they wear the outfits due to the activation of mental simulation. The survey was conducted on 147 women in an age group between 20 and 40 years in a panel of an online survey firm. Data are analyzed using exploratory factor analysis and bootstrapping analysis by SPSS 20.0. The results show that when compliments (vs. substitutes) of clothes are presented, participants perceive a greater mental simulation. When compliments of clothes are vertically presented (vs. horizontally presented), mental simulation is also highly driven. In addition, mental simulation mediates the effects of online product presentation on consumers' usage intentions of a website. The findings of this study contribute to marketing strategies of online retailers in terms of how product recommendation can be offered to consumers with more psychological benefits.

• 산경연구논집
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• 제12권6호
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• pp.23-35
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• 2021

Purpose: This paper aims to investigate whether consumers' mental simulation and self-brand connections influence purchase intention and how the characteristics of advertisings' nonverbal information (congruence among multisensory cues) and verbal messages (self-referencing point and narrative structure) jointly shape mental simulation and self-brand connections. Research design, data and methodology: This paper develops a sportswear advertising and totally collected 225 data through the online survey platform "WenJuanXing". To exam the hypotheses in this paper, structural equation model is conducted in AMOS 21.0 via using 210 valid data. Results: The findings reveal that consumers who engage in mental simulation or establish the connections between them and the brands are more likely to present high purchase intention. Moreover, the characteristics of congruence among multisensory cues, self-referencing points and narrative structure can not only facilitate consumers' mental simulation but also encourage consumers to create connections between them and the brands. Conclusions: This paper develops the advertising research via exploring the characteristics of advertisings' nonverbal information (multisensory cues) and verbal messages simultaneously. And suggesting that both of consumers' mental simulation and self-brand connections are the important approaches for advertisers to effectively increase consumers' purchase intention. Finally, the limitations and suggestions are concluded for the future research.

• 한국의류학회지
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• 제45권2호
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• pp.376-389
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• 2021

This study investigates the effects of the interplay of device types and the need for touch (NFT) on product attitudes and determines how the mental simulation of touch mediates such relationships. Specifically, we test the roles of instrumental and autotelic NFT in the moderated mediation effect of mental simulation of touch. We instructed the potential participants to shop for a leather jacket on a webpage. With a total of 152 data points from the responses of participants who used a laptop and a touch device that uses a direct-touch interface (e.g., tablets), we conducted descriptive statistics, analysis of variance, and PROCESS procedures using SPSS 20.0. The results show a greater mental simulation for touch when using a touch device than a laptop. When individuals' instrumental NFT is low, using a touch device while shopping online heightens mental simulation of touch, which impacts product attitudes. In particular, such a moderated mediation effect strengthens as the value of individuals' autotelic NFT increases. However, when individuals' instrumental NFT is high, a touch device cannot drive mental simulation for touch, increasing favorable attitudes toward the product.

• International Journal of Contents
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• 제15권4호
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• pp.36-43
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• 2019

This is an integrative review paper of Augmented Reality (AR)/Virtual Reality (VR) simulation programs in the mental health area including the analysis of the general characteristics, contents, and the impact of the interventions studies. The keywords used to search the studies were "AR/VR" and "medical/nursing students". The author and a postdoctoral research fellow searched four electronic databases: Web of Science, PubMed, EmBase, and CINHA, and as a result nine studies met the inclusion criteria. Among the selected studies AR/VR simulation programs in the mental health area for healthcare professionals were found to be effective in clinical skills as well as for the interpersonal relationship and the stigma of mentally ill patients. Providing an opportunity to experience a safe and effective tool is important when educating health professionals and AR/VR simulation programs are safe and effective. Thus, standardized AR/VR simulation programs are needed to be developed for health professionals.

• 한국융합학회논문지
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• 제11권9호
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• pp.425-432
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• 2020

본 연구는 간호대학생들의 정신건강간호에 대한 교육요구도를 알아보고, 특별히 시뮬레이션으로 융합 교육이 필요한 영역에 대한 우선순위를 확인하고자 진행되었다. 140명의 간호대학생들에게 설문을 통한 조사가 2020년 3월~5월 사이에 이루어 졌다. 정신건강간호학에 대한 교육요구도와 조현병 환자간호에 대한 교육요구도는 각각 19문항과 15문항의 자가응답설문을 통해 이루어졌다. 추가적으로 3개의 서술형 질문을 통해 이전 시뮬레이션 경험에 대한 조사가 이루어 졌다. 조현병환자 간호에 대해 높은 교육요구도가 확인되었으며, 의사소통능력에 대한 교육요구도가 정신건강간호학과 조현병 환자간호 모두에서 가장 높게 나타났다. 표준화환자, 팀워크, 교수자로부터 피드백이 정신건강 간호학 시뮬레이션 교육의 긍정적 경험을 이끌어낸 것으로 확인되었다. 본 연구결과, 의사소통기술 향상을 위한 간호교육이 가장 우선시 할 필요가 있다. 잘 설계되고 실제와 같은 임상경험을 제공할 수 있는 시뮬레이션을 통한 융합교육이 최상의 학습성과를 만들어낼 것이다.

• 한국과학교육학회지
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• 제34권3호
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• pp.247-260
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• 2014

이 연구의 목적은 공기 이동에 관한 사고실험에서 나타나는 멘탈 시뮬레이션을 분석하여 예측과 설명의 생성 및 정교화 과정을 알아봄으로써 멘탈 모델링 교육에 대한 시사점을 주는데 있다. 이를 위해 문헌 연구를 기반으로 멘탈 시뮬레이션 과정 및 전략 분석틀을 개발하였으며, 과학교육 전문가 4인의 내용타당도를 확인 받았다. 연구 참여자는 초등예비교사 10명을 대상으로 하였으며, 개발된 2개의 사고실험 과제에 대해 사고발성법을 통해 총 20개의 사례를 수집하였다. 연구의 결과는 다음과 같다. 첫째, 멘탈 시뮬레이션 과정은 문제상황지각, 상황해석, 초기표상 진술, 심상 시뮬레이션 실행, 시뮬레이션 결과 확인, 정렬 확인, 구조화된 표상 재진술의 과정으로 나타났으며, 관련 개념을 해석하여 초기 표상을 진술한 후 여러 차례의 심상 시뮬레이션의 실행을 통해 설명과 예측을 생성하고 정교화 하고 있음을 확인하였다. 둘째, 멘탈 시뮬레이션 과정에서 확대, 분할, 차원강화, 차원감소, 첨가, 제거, 대체, 최소최대화와 같은 시뮬레이션 전략의 사용이 확인되었다. 시뮬레이션 전략의 사용은 문제 상황의 메커니즘 요소를 발견하는데 기여하였다.

• Asia Marketing Journal
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• 제14권4호
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• pp.77-94
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• 2013

Really new products (RNPs) provide novel benefits yet many consumers are reluctant to accept these highly innovative new products. Previous literature has shown that mental simulation is an effective method for enhancing the evaluation of RNPs. However, Castano et al. (2008) and Zhao, Hoeffler, and Zauberman (2011) demonstrate conflicting results as to which type of mental simulation (i.e., process versus outcome) is more effective for the enhancement of RNP evaluation. The authors try to reconcile these results by incorporating a moderating variable which is personal need for structure (PNS). PNS is an individual difference variable that taps the differences in people's propensity to cognitively structure and simplify their environment (Neuberg and Newsom 1993). From the analysis of the previous two works, the authors point out that consumers' susceptibility to uncertainty may contribute to the different results, and suggest that this susceptibility is dependent on consumers' PNS. To test the hypotheses established, an experiment was conducted. Waterless washing machine was presented as a RNP and PNS was measured by using the 12-item PNS Scale (Thompson et al. 2001). The results of the study show that for high-PNS consumers, process simulation is more effective than outcome simulation for enhancing the evaluation of a RNP, whereas for low-PNS consumers, outcome simulation is more effective than process simulation. This research contributes to the mental simulation and new product literature by suggesting and verifying that PNS moderates the effects of process versus outcome simulations for enhancing the evaluation of RNPs. This research provides important managerial implications for marketing managers of RNPs, indicating that they should take account of the target consumers' PNS in planning marketing communications. Specifically, when targeting high-PNS consumers, marketing communications that encourage process simulation may be more effective than those that encourage outcome simulation. In contrast, when targeting low-PNS consumers, marketing communications that encourage outcome simulation may be more effective than those that encourage process simulation.

• 한국감성과학회:학술대회논문집
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• 한국감성과학회 2002년도 추계학술대회 논문집
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• pp.114-119
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• 2002

In driving situation, driver’s performance can be divided into primary task and secondary task. Many studies of primary task have been in progress, but those of secondary task are not implemented sufficiently. However, the driver’s error is greatly influenced by secondary task. In this study, an experiment was assessed to determine the relationship between the driver's operation time for the secondary task and mental workload due to speed changes in a driving simulation. The time to perform the secondary task was analyzed with Fitts’ Law, and mental workload was analyzed with RNASA-TLX(Revision of NASA-Task Load Index). The results has showed that the higher speed, the weaker the explanation by the use of Fitts' Law and the result of analyzing mental workload using RNASA-TLX was similar to the result of Fitts’ Law.

• 과학교육연구지
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• 제38권3호
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• pp.703-717
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• 2014

물리에서 멘탈 시뮬레이션은 개념을 이해하거나 생성하기 위한 중요한 매커니즘이다. 만약 학생들이 멘탈 시뮬레이션에 어려움을 겪는다면 물리 개념의 이해 또한 어려워진다. 3차원 시뮬레이션 콘텐츠는 학생들에게 공간적 조작의 가이드를 제공함으로써 물리 개념 이해를 도울 수 있다. 이 연구에서는 빛의 직진 개념의 이해를 돕기 위한 3차원 시뮬레이션 콘텐츠를 개발하여 대학생 20명에게 적용하였다. 적용 결과, Hake gain이 0.93으로 수업에 대해 매우 높은 수준의 이해도를 보였다. 또한 학생들은 새로운 맥락에 대해서도 멘탈 시뮬레이션을 통해 현상을 잘 예측하였다. 이를 통해 3차원 시뮬레이션 콘텐츠를 통해 학생들의 개념 이해가 잘 이루어졌음을 알 수 있다.

• 문화기술의 융합
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• 제9권4호
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• pp.259-268
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• 2023

본 연구의 목적은 간호대학생을 대상으로 표준화 환자를 활용한 정신시뮬레이션 실습교육 효과를 검증하기 위해 시도 되었다. 본 연구는 단일군 사전·사후설계 연구이며 자료수집은 J소재 일개 대학 간호학과 학생 95명에게 구조화된 설문지를 제공하였다. 수집된 자료는 SPSS/WIN 27.0 program을 활용하여 분석하였다. 연구 결과 표준화 환자를 활용한 정신 시뮬레이션 실습 교육 프로그램은 대상자의 학습동기(t =-2.011, p =.046), 학습자기효능감(t =-2.225, p =.027)과 학습만족도(t =-3.428, p =.001), 전이동기(t =-2.628, p =.009)을 향상시키는데 효과가 있는 것으로 나타났다. 또한 자가 평가 내용을 텍스트 마이닝으로 분석한 결과 표준화 환자를 활용한 정신 시뮬레이션 실습 교육과 관련된 단어는 상황, 경험, 연기, 의사소통, 시나리오, 정신간호 임상실습 등이 있으며, 만족도와 관련된 단어는 실제, 도움, 반응, 이해, 다양 등이 있었다. 본 연구 결과 실제 상황과 유사한 환경을 구현하였고 다양한 사례를 적용한 정신시뮬레이션 실습 교육프로그램은 간호대학생의 실습 교육의 효과가 있는 것으로 나타나 향후 현장 적응 능력을 향상할 수 있도록 적극 활용 할 필요가 있다고 본다.