• The Journal of the Korea Contents Association
• /
• v.13 no.6
• /
• pp.469-480
• /
• 2013

This study suggests 12 products regarding the pending question of tourism package price mechanism which is linked directly and indirectly to Jeju Tourism, and shows the following conclusions through inspection in mental accounting principles and framing effect based on prospect theory. First, when presenting the price list of the tourism package, it is needed to present in price bundling. Second, it is proven that it is desirable that information about discount prices open the individual discount information of the basic package and option package to public. Third, it is discovered that experienced tourists in purchasing tourism products are more sensitive to price information (price discount) than inexperienced tourists, so that framing effect conform to Knowledge-assembly theory. The current questions of this study are that 'no discount' information should be presented in bundling, that the method of framing is important in presenting discount product information. It is required not only to grasp the viewpoint of modern people in purchasing tourism products, but also to present ready-to-serve products which can save time, effort, cost to give stability in mental accounting principles.

• Journal of the Korea Convergence Society
• /
• v.6 no.5
• /
• pp.257-274
• /
• 2015

The purpose of the current study was to validate Fetzer Institute & National Institute on Aging Working Group[NIA](1999)'s Brief-Multidimensional Measure of Religiousness/Spirituality Scale (BMMRS) in Korean adults. The Korean version of BMMRS, Spiritual Well-Being Scale(SWS), Korean Sprituality Scale(KSS), Penn State Worry Questionnaire(PSWQ), and Intolerance of uncertainty Scale(IUS) were administered to the 286 students and community samples. A principle axis factoring analysis with direct oblimin rotation and Kaiser normalization identified a six-factor solution accounting for 66.24% of the variance in scores, labeled as: positive spiritual experience, negative spiritual experience, forgiveness, religious practices, negative congregational support, and positive congregational support. Confirmatory factor analysis results showed that 6 factor model of BMMRS have a good fitness. Also, the internal consistency(.64~.97) and the test-retest reliablity was adequate.(.72~.88) Korean version of BMMRS has adequate psychometric characteristics so it can be used to verify the effects of various compassion-related psychotherapeutic approaches.