• 한국의류학회지
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• 제41권1호
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• pp.1-16
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• 2017

This study conducted in-depth interviews with twelve men in their twenties and employed the Zaltman Metaphor Elicitation Technique (ZMET) to identify the ideal self-image and fantasy of men wearing makeup. The results are as follows. First, the ideal self-images of men wearing makeup can be divided into 7 images (well-managed, dissimilar from real identity, masculine, neat, stylish, standing out, and formal). Men who wear makeup pursued an alternative decent image that is different from their reality. They want to be manly, attractive, decorous, and eye-catching through a better looking face. Second, men who wear makeup have insecurities about their looks and personalities that creates dissatisfaction with reality and a desire for a different idealistic self. Makeup was the tool to create the other entity. Makeup facilitated a fantasy of becoming another to gain increased confidence in social relationships. However, without makeup, they showed a lack of confidence and became intimidated that made them even further dependent on makeup. Third, the process helped participants complete a consensus map that represented the emotional and reasoning structures of men wearing makeup. This study showed 7 ideal self-images of men wearing makeup with a fantasy to create a desired ideal self by wearing makeup. The study can be applied to marketing strategy for men's cosmetics and plates' designs.

• 복식문화연구
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• 제9권2호
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• pp.235-249
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• 2001

This study the changing aspects in accessories, skin care and hair style in 「Maeil Shinmun」 from Jan. 1, 1946 to Dec. 31, 2000, and the results are as follows. In the period of 1946 to 1959, articles were about how to select accessories and the role of skin-protection cosmetics for skin care, and the cases of people wearing color makeup in pursuit of beauty increased. The hairstyle trend began to gradually shift from long hair toward short. During the time of 1960 to 1969, how to select accessories an also how to match them with clothes were dealt with in articles, and how to massage face or use pack for healthy skin was introduce. From 1970 to 1979, as the number of working women increased, proper use of accessories according to each occasion was introduced, and, for hairstyle, the way to keep their hair healthy and shine, rather than a fashion of its style itself, was emphasized. In 1980∼1989, as casual wear became so popular worldwide and a variety of way to use shoes, mufflers, scarfs, shawls, and hats to go with it were highlighted, practical fashion got in vogue and use of accessories with which individuality can be expressed in a simple way prevailed. During the time of1990 to 2000, the trend changed to the pursuit of chic using accessories that reveal wearers'individuality, and especially came the boom of charming schools and makeup lesson for skin care. The prominent trend was that men and women of the new generation expressed their individuality by having their hair partly dyed or fully dyed in various colors and tried to resemble famous entertainers. In particular, as people get more and more interested in body shape, various ways to take care of body were introduced, such as body care products and aroma treatments.

• 복식
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• 제53권2호
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• pp.101-118
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• 2003

This paper describes pop stars' fashion style by the changes of pop music from the 1950's of the formative Period of a rock-n-roll to the 1990's. The author could examine the features of pop music as follows : the 1950's rock-n-roll, the 1960's rock and Psychedelic rock. the 1970's punk rock, the 1980's new wave and the 1990's reggae·hip-hop. Based on the examination, the author could do sampling of the fashion style, on which current pop music had influence, by rock style, new wave style, and reggae hip-hop style. The rock style makes appearance again as a new style when it is recently accepted to be a fashion. The 1960's hippie, which contains long-cherished desire of antiwar and peace after September 11, 2001 Attack on America and the Afghan War. reappeared as luxurious hippie, and the hybrid punk has been made because barriers between cultures have been collapsed to mix items and combine contradicting components at fashion field. The new wave style destroys sex difference of clothes. and men's clothes style has introduced women's dress style, so that androgynous style, which has handsome boy image with womanlike hair style and makeup, and the lingerie style without distinction of underwear and outer garment has made appearance through new cloth wearing ways and overexposure. The reggae and hip-hop style makes appearance to overcome social strata, groups, ages, regions and gender, etc and become one of the 21s1 century culture codes. In conclusion, pop music have played very important roles until expansion and popularity of new fashion style, and has been quickly expanded by mass media development. When the pop music fashion styles are introduced to high fashion, fashion styles have become more polished and high-qualify to expand them at main fashion world again.