• Title/Summary/Keyword: Mediating effect

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Testing the Moderating effect of Coupon Types on Perceived Price, Consumption Emotions, Customer Satisfaction and Revisit Intention in Quick Service Restaurants (퀵서비스레스토랑의 지각된 가격, 소비감정, 소비자만족과 재방문의도의 관계에 쿠폰유형이 미치는 조절효과에 관한 연구)

  • Jani, Dev;Jeong, Ho-Kyun;Jang, Jun-Ho
    • Culinary science and hospitality research
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    • v.17 no.1
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    • pp.155-170
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    • 2011
  • The purpose of this study was to test the influence of restaurant customers' perceived price on their satisfaction and revisit intention through the examination of the mediating effects of emotional responses and the moderating role of coupons. Data was obtained from a survey conducted to 319 quick service restaurant customers and analyzed using SPSS 16 and AMOS 16. The results indicate a full mediation effect of perceived price on customer satisfaction through emotional responses. It was also noted that discount, free and entry coupons did moderate the influence of perceived price on customers' emotional responses. The strongest moderator for perceived price and positive emotions was a discount coupon followed by a free coupon and an entry coupon in order. For perceived price and negative emotions, an entry coupon had a higher moderating effect followed by a discount coupon. The study put forward an appropriate implication to restaurateurs on the use of coupons as well as emotional responses and perceived price that will effectively elevate customers' satisfaction level.

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The Effect of Perceived Justice on Organizational Commitment and Innovative Behavior in a Simplified Personnel System : Focusing on the Roles of Cognitive Attitude and Cognitive Intensity (조직구성원의 직급단계축소에 대한 공정성 지각이 조직몰입과 혁신적 업무행동에 미치는 영향 : 인지태도 및 인지강도의 역할을 중심으로)

  • You, Jong-Ok;Yang, Sung-Byung
    • Journal of Information Technology Services
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    • v.18 no.4
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    • pp.1-22
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    • 2019
  • Companies have attempted to build a rational and future-oriented new personnel system in order to adapt and survive in a rapidly changing environment. Recently, Samsung, LG, SK, and CJ, which are large domestic corporations, have been introducing new types of simplified personnel systems competitively. Although there are several prior studies that tried to classify these simplified personnel systems from a strategic point of view, there is a lack of empirical research in terms of the specific types from the perspective of employees. Therefore, in this study, an empirical study on the simplified personnel system which has currently been highlighted was carried out. The relationship between perceived justice (i.e., distributive justice and procedural justice) and organizational effectiveness (i.e., organizational commitment and innovative behavior) were tested. In addition, the mediating role of cognitive attitude as well as the moderating role of cognitive intensity in the simplified personnel system were investigated. The results of structural equation model using 157 survey data show that both distributive and procedural justice have a positive effect on cognitive attitude toward the simplified personnel system, which in turn leads to increased organizational commitment and innovative behavior. Interestingly, it is found that cognitive intensity intensifies the effect of distributive justice on cognitive attitude, whereas it attenuates the influence of procedural justice as expected. This study is among one of the first empirical studies focusing on the simplified personnel system and expands the concept of related variables such as perceived justice, cognitive attitude, and cognitive intensity in this context. Moreover, by clarifying the causal relationship between perceived justice and organizational effectiveness through the roles of cognitive attitude and cognitive intensity, it could provide several practical implications to managers who are interested in the introduction and early settlement of simplified personnel systems in a successful manner.

Effect of On/off-line Acquaintance's Recommendation Message on Product Attitude and Purchase Intention (온·오프라인 지인의 추천메시지가 제품태도와 구매의도에 미치는 영향)

  • Lee, Jung-Woo;Kim, Mi Young
    • Journal of the Korean Society of Clothing and Textiles
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    • v.40 no.6
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    • pp.1010-1024
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    • 2016
  • This study identifies the influence of on/off-line acquaintances' recommendation messages on fashion product attitude and purchase intention on the online purchase of fashion products in two-sided word of mouth situations as well as compares the difference in influence according to bond-base with equidistance. This study was conducted for one month on university students in their 20s who were believed to be active in smartphone use. Out of the collected 174 copies of the questionnaire, 162 copies were used for analysis. The questionnaire was classified into online and offline recommendation messages of an acquaintance. We present two-sided fashion product reviews made similar to the type found in an actual shopping mall web-site. As for analysis, confirmatory factory analysis, structural equation modeling, and multi-group analysis were conducted using AMOS 19.0. The analysis results are as follows. First, on/off-line acquaintances' recommendation messages had significant influences on product attitude in the situation where two-sided reviews on fashion products were presented; however, those messages did not influence purchase intention. Recommendation messages positively increased product attitude and enhanced purchase intention if acquaintances' recommendation messages were mediated between on/off-line acquaintances' recommendation messages and purchase intention. Consequently, a mediating effect on product attitude was revealed. Second, there was no difference between online acquaintances and offline acquaintances in terms of the influence of acquaintances' recommendation messages on product attitude and purchase intention, in the situation where two-sided reviews were presented on online fashion products. Therefore, no control effect according to the type of acquaintance was confirmed.

Work Satisfaction and Quality of Life in Baby Boomer : Focused on Retirement Preparation as Mediator Effect (창원시 베이비부머 세대의 직장만족과 삶의 질과의 관계 연구 -노후준비의 매개효과를 중심으로-)

  • Jang, Yu-Mi;Kang, Yang-Hee
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.16 no.2
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    • pp.1084-1091
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    • 2015
  • Purpose: This study examined the level of retirement preparation and quality of life and to identify the relationship among work, retirement preparation and quality of life in the baby boomer generation. Methods: The subjects of this study were 204 people in the baby boomer generation in Changwon city, Gyeongsangnam-do. Results: Work affected the quality of life in the Changwon city baby boomer generation through job satisfaction and social interaction in the workplace. Retirement preparation through the workplace also appeared to have a partial mediating effect on the quality of life. Conclusion: The results suggest that work(satisfaction and social network) can affect the quality of life of the baby boomer generation. Furthermore, the retirement preparation of the baby boomer generation has a partial mediation effect on the overall quality of life.

The Impact of Social Entrepreneurship of the Members of Nonprofit Organizations on Cooperative Behavior -Focusing on the mediating effects of value congruence- (비영리조직 구성원의 사회적기업가정신이 가치일치를 매개로 협조적행동에 미치는 영향)

  • Chung, Dae-Yong;Kim, Tai-Hyun
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.14 no.9
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    • pp.4303-4312
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    • 2013
  • Study explores the effect of the member's social enterpreneurship at nonprofit organizations on cooperative behavior and proved the mediator effect of value congruency among individuals at those organizations. Examined on a nationwide scale with members at nonprofit organizations, this study indicated followings: 1. Innovativeness, Risk Management, and Social Mission. are valid 2. Innovativeness and Social Mission are related to cooperative behavior, 3. Value congruency with each other at an institution exerts positive effect on cooperative behavior, 4. Value congruency over social enterpreneurship and cooperative behavior partially, yet still positively, mediate social enterpreneurship to cooperative behavior. In other words, the higher the social enterpreneurship in each indivisual is, the higher the degree of value congruency among individuals is, leading to more frequent cooperative behavior. This study also suggests that enhancement of social enterpreureship in each individual at work through education should be considered.

Mediating Effect of Social Support on the Relation between the Stress and Mental Health of Female College Students (여대생의 스트레스와 정신건강과의 관계에서 사회적 지지의 매개효과 -일부 전문대학 여대생을 중심으로-)

  • So, Mi-Hyun
    • The Journal of Korean Society for School & Community Health Education
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    • v.16 no.1
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    • pp.15-25
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    • 2015
  • Objectives: The purpose of this study was to identify the mediated effect of social support in relationship of stress and mental health of woman college students. Methods: Data were collected by distributing self recording type questionnaire to 336 woman students in three universities placed in Gyeonggi-do, who agreed attending to the research, and then were re-collected. The statistical methods used for data analysis were the descriptive statistics, frequency analysis, One-way ANOVA test, Pearson correlation coefficient, hierarchial regression analysis. Results: 1. According to the research, it appeared that social support differed depending on the grade the one is in(F=10.643, p<0.05), and mental health(F=3.446, p<0.05) and social support(F=2.444, p<0.05) differed depending on the family's economical level. 2. As the result of analysis of relationship of objects' mental health, stress, and social support, it appeared that mental health and stress(r=-0.605, p<0.01), mental health and social support(r=0.276, p<0.01) have relationship to each other. 3. As the result of hierarchial regression analysis for verifying the mediated effect of social support in relationship of research objects' stress and mental health, it showed that social support partially mediate in relationship of stress and mental health. Conclusion: The program which can intensify woman college students' social support and decrease stress needs to be developed and provided, in order to arrange solution of promoting woman students' mental health.

Mediation Effect of Empowerment and Social Support in the Relationship between Parent-child Relationship and College Adjustment (부모-자녀 관계와 대학 적응 간의 관계에서 임파워먼트와 사회적 지지의 매개효과)

  • Shin, Sun-Hwa
    • The Journal of the Korea Contents Association
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    • v.19 no.10
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    • pp.421-431
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    • 2019
  • This study aimed to verify the mediating effects of empowerment and social support in the process of parent-child relationship affecting the college adjustment. In this descriptive research, 219 university students were recruited as participants. Data collection was carried out from May to June 2019 via online survey. The results showed that parent-child relationship had significant direct effects on empowerment, social support, and college adjustment. Moreover, parent-child relationship had significant indirect effects on students' college adjustment via empowerment and social support. The indirect effect of empowerment was significantly higher than the indirect effect of social support with respect to the influence of parent-child relationship on college adjustment. It is necessary to improve parent-child relations and emotional intimacy through social support to promote the college adjustment of students. In addition, it is important to apply a program that can enhance empowerment, which is a powerful factor in college adjustment.

Different Effects of Workers' Trust on Work Stress, Perceived Stress, Stress Reaction, and Job Satisfaction between Korean and Japanese Workers

  • Rhee, Kyung-Yong
    • Safety and Health at Work
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    • v.1 no.1
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    • pp.87-97
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    • 2010
  • Objectives: This study was conducted to investigate the effect of trust on work stress. Trust can be classified into three dimensions; social trust, institutional trust, and trust in others. The relationship between work stress and trust is regarded as having three components. First, trust has an influence on work stressors as an antecedent variable; secondly, trust modifies the effect of the various stressors, and finally, trust is one of the stressors. Methods: Data for this study was collected by interviews and self-administered structured questionnaires from 376 Korean and 77 Japanese workers in small businesses. Subjects were selected by two stage stratified random sampling from the working population of manufacturing industries. Results: Three different positions of trust are significantly related with the stress causation web. Social trust, institutional trust and trust in others significantly influence different work stressors in both Korean and Japanese workers. Three different kinds of trust influence work stressors among Korean workers, but institutional trust has no impact on work stressors among Japanese workers. As a moderating variable for perceived stress, distrust in an employer is statistically significant in both groups. However, stress symptom prevalence among Korean workers is modified by caution, trust in career development, and distrust in co-workers, but that of Japanese workers is modified only by distrust in employer. Job satisfaction of Korean workers is affected by general trust, utility of relation, institutional trust and trust in employer, but among Japanese workers, caution, reputation and trust in employer have influence on job satisfaction. Conclusion: The effect of trust on work stress, perceived stress, stress reaction and job satisfaction are different among Korean workers and Japanese workers. Three dimensions of trust have three different positions as antecedent, moderating and mediating factors in stress causation.

A Study on the Mediating Effect of Patient Activation between Trust in Healthcare Professionals and Shared Decision Making in Diabetic Patients (당뇨병 환자의 의료진 신뢰와 공유의사결정의 관계에서 환자활성화의 조절효과)

  • Jeong, Miri
    • Journal of the Korea Convergence Society
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    • v.12 no.9
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    • pp.361-371
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    • 2021
  • This study aims to identify the moderating effect of patient activation in relation between trust in healthcare professionals and shared decision making in patients with diabetes mellitus. The participants were 186 patients who received treatment for diabetes at the department of endocrinology in the tertiary hospital located in Daejeon and consented to participate in our survey. The results of this study were a significant interaction between trust in healthcare professionals(β=0.32, p=.045) and patient activation(β=0.32, p=.024) was associated with shared decision making. The patient activation had a moderating effect between trust in healthcare professionals and shared decision making in patients with diabetes mellitus(β=0.25, p=.019). Therefore, it is necessary to assess trust in healthcare professionals to improve negative awareness of healthcare professionals and strengthen trust in them. In addition, to promote participation in shared decision making, it is necessary to develop a convergent program to focus patient activation.

The effect of prioritizing big data in managerial accounting decision making (관리회계 의사결정에 있어 빅 데이터 우선순위 설정의 효과)

  • Kim, Kyung-Ihl
    • Journal of Convergence for Information Technology
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    • v.11 no.11
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    • pp.10-16
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    • 2021
  • As the implementation of smart factories spreads widely, the need for research to improve data efficiency is raised by prioritizing massive amounts of big data using IoT devices in terms of relevance and quality. The purpose of this study is to investigate whether prioritizing big data in management accounting decisions such as cost volatility estimation and recipe optimization can improve smart solution performance and decision-making effectiveness. Based on the survey answers of 84 decision makers at domestic small and medium-sized manufacturers who operate smart solutions such as ERP and MES that link manufacturing data in real time, empirical research was conducted. As a result, it was analyzed that setting prioritization of big data has a positive effect on decision-making in management accounting. became In addition, it was found that big data prioritization has a mediating effect that indirectly affects smart solution performance by using big data in management accounting decision making. Through the research results, it will be possible to contribute as a prior research to develop a scale to evaluate the correlation between big data in the process of business decision making.