• 인터넷정보학회논문지
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• 제12권4호
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• pp.51-59
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• 2011

본 연구의 목적은 해외유료방송의 시장집중과 시장성과 간의 실증적인 관계분석을 통해 국내 미디어산업의 바람직한 규제 및 정책 방향을 고찰해 보는 것이다. 세계적으로 방송통신이 융합되어 규제가 완화되고 있음에도 불구하고, 국내의 경우에는 미디어 시장이 특정사업자에 집중될 경우 시장 비효율이 발생하고 다양성이 훼손된다는 전제 하에, 여전히 시장집중현상을 집중적으로 규제하고 있다. 본 연구에서는 전 세계 17개 유료방송시장을 대상으로 1위 사업자의 시장점유 정도가 시장가격과 서비스 보급에 영향을 미치는지 분석하였다. 조사결과 시장집중 현상이 초래되어도 가격이 상향되거나 서비스 보급이 지연되는 않는 것으로 분석되었다. 본 연구결과, 시장성과에 영향을 주는 요인들이 다각화되었기 때문에 단순히 시장집중만을 규제하면 기술혁신 침체와 같은 부작용도 발생하는 것을 포함하여 다양한 시사점들이 도출되었다.

• 유통과학연구
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• 제21권3호
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• pp.113-121
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• 2023

Purpose: Online distribution channel alludes to the many different digital channels utilized in marketing and distributing goods and services to end users. The present research aims to explore and provide various retail strategy for the success of the art market within online distribution channel. Research design, data and methodology: The current author has conducted and investigate the qualitative textual methodology to take a look at carefully the current and prior literature dataset to achieve the purpose of the present research so that the present author could obtain total 27 relevant prior studies. Results: According to the comprehensive literature investigation, this research has found that there are six kinds of retail strategy for the prosperity of the art market within online distribution channel as follows: (1) Blockchain Technology, (2) Artificial Intelligence (AI), (3) Virtual Reality (VR), (4) Online Market Places, (5) Social Media, and (6) Regulations. Conclusions: The results of this analysis of the relevant literature show that the art market industry needs to adjust to keep up with the quickly shifting landscape of the digital world. In addition, although these technologies can be helpful in addressing difficulties linked to authenticity and transparency, they cannot eliminate the hazards of fraud and misrepresentation.

• International Journal of Advanced Culture Technology
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• 제12권1호
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• pp.175-181
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• 2024

The paper examines the impact of digital media art on urban creative products, analyzing opportunities and challenges in the digital era. It emphasizes the development of urban cultural and creative products, highlighting their significance and future growth potential. The digital media era provides unprecedented innovation opportunities, utilizing advanced tools for efficient design, production, and marketing. Trends like personalization, customization, AI, and big data offer new expressions and market prospects. Cultural products evolve in design, marketing, and sales channels due to digital media, with tools like social media and e-commerce platforms opening new promotion avenues. Case studies illustrate digital media's role in driving innovation and enhancing user experiences. The paper addresses challenges in market competition, copyright, and technological renewal, while recognizing opportunities from AI and big data. The creative industries must adapt and innovate to remain relevant. Looking ahead, urban creative products will evolve under digitalization, relying on digital means to attract consumers and enhance brand value. Cultural products, beyond economic entities, disseminate urban culture and creative spirit. In the digital era, urban creative products demonstrate potential and necessity, prompting a reevaluation of digital technology's role. Through continuous innovation, this field contributes to cultural and economic levels, impacting urban characteristics and heritage. Urban creative products play an increasingly vital role in the global cultural and creative economy.

• 산업융합연구
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• 제3권1호
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• pp.169-189
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• 2005

Recently, elderly populations are coming out as the first magnitude consumers. The purpose of the study is to present the basic data on the use of television media of elderly people and help developing the consumer market for the elderly people. This study was based on a survey conducted on the use of television media of Korean people over 20 years old with a thorough review of literatures published worldwide. This study revealed that the elderly consumers are more often dependent on television media than younger populations. This results will be applied in establishing a relevant promotion strategy for elderly marketing.

• International Journal of Advanced Culture Technology
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• 제8권3호
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• pp.247-253
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• 2020

It has emerged Food-content among various forms of 1-person media through social media. Food-content influencer also market products through 1-person media, generating revenue through increased views and subscribers of 1-person media. It also sells products through sponsorship. In general, there is a profit structure through 1-person media viewing, but research on how restaurant companies generate profits directly through food-content is insufficient. In addition, research on converting subscribers to consumers through food-contents is minimal. In this paper, we propose an experiential application system based on the behavior of food-content creators. The proposed system collects and categorizes food-content information, and maps between highly related words to organize into keyword categories. The ontology tag-based concept network applied to the proposed system connects representative information by pre-extracting/mapping information related to information requests among a wide range of data. This method maps relevant food-content information to provide the user with data collected/storage in the form of an application. The user uses the application while watching the food eaten by the influencer and creator. And, it is meaningful that the user could be provided is provided with information about the food they want to eat.

• 한국언론정보학보
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• 제19권
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• pp.185-211
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• 2002

최근에 기존의 신문, 방송, 통신 등의 매체가 인터넷미디어로 융합돼 가는 현상이 활발히 이루어지고 있다. 본 연구는 이러한 매체융합 현상에 대한 이해를 시도한다고 할 때, 이 현상의 어떤 측면에 주목해야 하는지, 그리고 이를 어떤 이론으로 설명할 수 있는지 그리고 이러한 이론적 설명이 가능하다면 이것이 갖는 함의는 무엇인지를 알아보고자 하는 의도를 갖는다. 융합 현상을 설명하는 이론으로서는 현재 자연현상과 기술공학, 사회현상에 대한 새로운 이론적 관점으로 대두되고 있는 카오스 이론을 적용해 본 것이다. 연구 결과, 매체융합 현상은 상호 영향을 미치는 관련된 많은 행위주체들에 의해서 비선형적으로 그리고 공진화적으로 진행되어 가고 있음을 알 수 있었다. 과거의 수동적 수용자들도 매체 융합 현상에 의해서 능동적 참여자로서 그리고 구조적 맥락에서 주체로 구성되면서 역할이 변해 가고 있었다. 매체융합 현상에 카오스 이론을 적용해 본 결과, 사업자 또는 이용자들이 달라진 매체 환경에 적응라는 데 운용한 몇 가지 시사점을 얻을 수 있었다. 창발성 발현을 위해 카오스 상태를 유지하는 것이 유용하며, 미디어 시스템에 대한 거대 유기체적 시각과, 혼돈과 질서에 대한 군형 잡힌 사고를 유지하는 것이 중요하다는 점 등이 그것이다.

• 복식문화연구
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• 제26권2호
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• pp.172-187
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• 2018

For the past decade, the convenience of sharing information online has improved drastically with the development of smart devices and social media. Such changes have contributed to regarding online word-of-mouth (WOM) as one of the most important consumer information sources. Therefore, the purpose of this study is to examine online WOM effects (acceptance/redelivery intention) with the two-way interaction effects of fashion involvement and the market maven. The empirical study consisted of an offline survey that collected data from 341 respondents and analyzed the data by factor analysis, independent t-test, and two-way ANOVA with SPSS 20.0, producing the following results. First, the market maven effect was found to differ significantly based on the level of fashion involvement, and is also higher when fashion involvement is high. Second, fashion involvement primarily affected online WOM acceptance, while the market maven significantly affected redelivery intention. Moreover, fashion involvement and market maven had relevant two-way interaction with both of the online WOM effects. Third, market maven had measurable effects on WOM redelivery types (objective/subjective) and directions (positive/negative/ neutral), whereas fashion involvement did not have any primary effects on them. However, fashion involvement and market maven had two-way interaction effects on the positive and negative direction of WOM redelivery. Based on these findings, the study suggests the importance of investigating and understanding the complicated online WOM behaviors of consumers, specifically from both managerial and theoretical perspectives.

• International Journal of Computer Science & Network Security
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• 제22권4호
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• pp.401-407
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• 2022

Electronic media are an integral part of modern civilization; educational practices are no exception, which should change the content orientations, structures and methodological approaches in accordance with the requirements of the educational market. This makes it relevant to find effective and successful configurations in the process of implementing modern educational practices. The purpose of the research lies in determining the basic principles of electronic media and their place in modern education, identifying the effectiveness of teaching disciplines with application of electronic media, as well as establishing the level of assessment by students of the need to involve different types of electronic media in the educational process and professional practice. The research methodology is complex; the descriptive method and methods of observation, analysis and synthesis have been used in the academic paper. The method of pedagogical experiment has become the principal one; the method of questionnaires and statistical methods have been also used. The hypothesis of the academic paper lies in the fact that the involvement of electronic media in the educational process makes it more effective and requires conceptual changes in educational practices. The result of the research manifests in the identification of new opportunities for the use of electronic media, leading to conceptual shifts in the framework of modern educational policies. In the future, it will be appropriate to consider the theoretical aspects of changing worldview models in education and the use of new media in the educational process, their effectiveness and relevance.

• 국제학술발표논문집
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• The 9th International Conference on Construction Engineering and Project Management
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• pp.712-720
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• 2022

The use of social media to disseminate news and interact with project stakeholders is increasing over time in the construction industry. Such social media data can be analyzed to get useful insights of the industry such as demands of new housing construction and satisfaction of construction workers. However, there has been a limited attempts to analyze social media data related to the construction industry. The objective of this study is to collect and analyze construction related tweets to understand the overall sentiments of individuals and organizations about the construction industry. The study collected 87,244 tweets from April 6, 2020, to April 13, 2020, which had hashtags relevant to the construction industry. The tweets were then analyzed to evaluate its sentiments polarity (positive or negative) and sentiment intensity or scores (-1 to +1). Descriptive statistics were produced for the tweets and the sentiment scores were visualized in a scatterplot to show the trend of the sentiment scores over time. The results shows that the overall sentiment score of all the tweets was slightly positive (0.0365). Negative tweets were retweeted and marked as favorite by more users on average than the positive ones. More specifically, the tweets with negative sentiments were retweeted by 2,802 users on average compared to the tweets with positive sentiments (247 average retweet count). This study can potentially be expanded in the future to produce a real time indicator of the construction market industry such as the increased availability of construction jobs, improved wage rates, and recession.

• 한국언론정보학보
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• 제51권
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• pp.117-135
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• 2010

독일의 방송국가협약은 독일기본법에서 보호하고 이는 '긍정적 질서'의 보호를 위해 방송자본 집중을 규제한다. 이러한 규제는 다양한 의견의 형성을 보호하고, 국가와 사회이익집단으로부터 독립적인 보편적 방송서비스를 가능하게 하기 위해서이다. 그러나 경제적 경쟁은 방송분야에서의 자본집중을 초래할 위험이 있다. 특히 경제적 경쟁은 다양한 보도적 경쟁을 저해한다. 특히 보도의 다양성은 서로 다른 여론을 적절하게 반영해 낼 수 있는 제도적 장치가 마련되어야만 가능하다. 독일의 방송국가협약 제26조는 방송사업자의 시청점유율 상한선을 제한함으로써, 방송시장에서 내용의 다양성과 소유의 다양성을 보장하고, 결과적으로 의견의 다양성을 보호한다. 구체적으로 시청점유율 30%를 초과했거나 시청점유율이 25%에 불과하지만 인접 미디어시장에서 시장지배적 사업자인 경우에는 의견의 다양성을 침해한다고 본다. 그럼에도 불구하고 시청점유율 제한은 미디어 사이의 합산 영향력 산출방식의 모호함과 시사정보 프로그램과 교양오락프로그램에서의 시청점유율을 동일한 무게로 평가하는 등의 한계가 있다.