• 제목/요약/키워드: Media perception

검색결과 760건 처리시간 0.028초

환경관리지식과 환경오염인지 및 환경보전 관리행동에 관한 연구 - 부산시 주부를 대상으로 - (A Study on the Environmental Management Knowledge and Perception on Environmental Pollution and the Management Behavior on Environmental Preservation - As Related to Housewives in Pusan -)

  • 이정숙
    • 한국농촌생활과학회지
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    • 제8권1호
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    • pp.57-72
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    • 1997
  • The purpose of this study was to investigate some influencing variables related to the management behavior on environmental preservation of housewives in Pusan. The subject of this study were 411 housewives and interviewed with a questionnaire. The data was analyzed by SPSS/PC+ Program for the frequency, mean, standard deviation, Cronbach's$\alpha$, t-test, F-test, Duncan's multiple range test and regression. The major result of this study were as follows : 1. The level of Environmental Management Knowledge was relatively high. The perceived level of environmental pollution was relatively high. The score of perception on water pollution was the highest. The level of management behavior on environmental preservation was relativity low. The score of management behavior on food pollution was the highest. 2. Frequencies of management behavior on environmental preservation differ according to age, education, relegion, and mass - media. 3. The influenced level of perception on air pollution was the highest among the other variables.

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카탈로그 쇼핑, TV 홈쇼핑, 인터넷 쇼핑에서 제공하는 의류제품에 대한 소비자의 인식 (Consumers Perception on Apparel Products in Catalog Shopping, TV Home Shopping and Internet Shopping)

  • 양유영;천종숙
    • 한국의류학회지
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    • 제24권8호
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    • pp.1137-1145
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    • 2000
  • The questionnaire survey was carried out to analyze the difference of consumers perception on apparel products presented in catalog, cable TV home shopping program, and internet shopping site. 676 men and 728 women participated in this survey and they were members of catalog shopping or cable TV home shopping companies or netizen. The results of this study show that the shoppers perception on apparel home shopping differed by the direct shopping media that they frequently utilize and by their demographic characteristics. The cable TV home shoppers had higher reliability on product quality than the shoppers using paper catalog or the internet shoppers. The cable TV home shopping members perceived that the apparel products available in cable TV home shopping were diverse and the information about the products was sufficient to decide purchase. The married women tend to think that the TV home shopping program provides diverse apparel products in the aspects of color, design, size and the information about the materials including fabric.

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한국어 교사의 매체 문식성 교육에 대한 인식 연구 (A Study on the Recognition of Korean Language Teachers on Media Literacy Education)

  • 전형길
    • 한국어교육
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    • 제28권2호
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    • pp.155-184
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    • 2017
  • As the media changes, communication patterns in modern society have been changed as well. This change in the media environment has also transformed the required literacy and it is time to accept this new literacy in Korean language education. At this point, this paper inspected the perception of media literacy classes of 73 teachers currently in the field of Korean language education. The results show that most teachers are aware of the media literacy which has changed socially, and show strong agreement that this changed literacy should be applied in the field of Korean language education. However, today's media literacy education is passive. Although teachers generally understand the dynamic features of newly emerging digital media, it remains as a tool in class. The teachers pointed out that device problems such as device environment and the spread of media are one of the many reasons for such passive usage. However, the more fundamental problem is that the new communication environment has not been reflected in the curriculum actively. Teachers thought that media literacy has a close relationship with Korean proficiency. Also, they saw that this kind of media literacy will be required for Korean learners in the future with more importance. Based on the results of the study, this paper argues that Korean language education needs to accept and reflect the changes of media in the curriculum.

소셜미디어 텍스트마이닝을 통한 패션디자인 사용자 인식 조사 (A Study on the User Perception in Fashion Design through Social Media Text-Mining)

  • 안효선;박민정
    • 한국의류학회지
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    • 제41권6호
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    • pp.1060-1070
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    • 2017
  • This study seeks methods to analyze users' perception in fashion designs shown in social media using textmining analysis methods. The research methods selected 'men's stripe shirts' as subjects and collected texts related to the subject mainly from blogs. Texts from 13,648 posts from November 1st, 2015 to October 31st, 2016 were analyzed by applying the LDA algorithm and content analysis. As a result, the wearing status per season and subjects of men's stripe shirts were derived. Across the entire period, the main topics discussed by users to be pattern, customized suits, brands, coordination and purchase information. In terms of seasons, spring time showed the sharing of information on coordinating daily looks or boyfriend looks, and during the winter season the information shared were about shirts suitable for special occasions such as job interviews and stripe shirts that match suits. The study results showed that text-mining analysis is capable of analyzing the context and provide a user-centered index responding to demands newly mentioned by users along with the rapid changes in fashion design trends.

광고홍보활동 문제의 다항시간 알고리즘 (Polynomial Time Algorithm for Advertising and Publicity Campaign Problem)

  • 이상운
    • 한국인터넷방송통신학회논문지
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    • 제23권1호
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    • pp.151-156
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    • 2023
  • 본 논문은 주어진 예산과 광고를 접하는 최소 인원수를 초과하는 제약조건을 만족시키면서 신제품에 대한 인지도를 극대화시키기 위해 다수의 광고매체들 중에서 어느 광고매체를 몇 회 광고해야 하는지를 결정하는 최적화 문제를 다룬다. 본 문제에 대해 지금까지는 선형계획법 (LP) 소프트웨어 패키지를 활용하는 수학적 접근법만이 활용되고 있으며, 다항시간 알고리즘은 제안되지 않고 있는 실정이다. 본 논문은 이 문제에 대해 O(nlog n) 수행 복잡도의 다항시간으로 최적 해를 얻을 수 있는 휴리스틱 알고리즘을 제안한다. 제안된 방법은 광고매체를 가장 경제적으로 선정하는 평가기준을 제안하였으며, 이 평가기준을 적용하여 광고매체 선정과 광고횟수를 결정하였다. 제안된 알고리즘은 Excel을 활용하였음에도 불구하고, 실험 데이터에 적용한 결과 LP와 동일한 결과를 얻었다.

구강 근력 강화훈련 관련 인식 및 실태에 관한 질적 연구: 포커스 그룹 인터뷰 적용 (Qualitative research on the perception and status of oral muscle strength training through focus group interviews)

  • 최윤영;이경희
    • 한국치위생학회지
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    • 제24권1호
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    • pp.69-77
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    • 2024
  • Objectives: The purpose of this study was to explore the general public's perception and status of oral muscle strength training, to develop age-appropriate educational media and training methods, and to promote the need for oral muscle strength training. Methods: Data were collected from 15 individuals across different age groups (young, middle-aged, and elderly) from December 2022 to February 2023 through focus group interviews, and they were conducted twice for each group in a face-to-face manner. Results: Four key categories were identified: lack of information, effectiveness of training, need for promotion, and factors necessary for implementation. The following themes emerged: lack of information, need for training, age-specific characteristics, need for repetition, age at which training is needed, lack of promotion, need for promotion, number of practitioners, willingness to practice, and appropriate media for training. Conclusions: Awareness of oral muscle strength training was found to be very low, and it is necessary to improve awareness through continuous information and appropriate education on its need among the public. Additionally, quality content or media that can be easily applied for effective training should be developed, and personnel who can perform training efficiently should be trained.

아동복 주부 소비자의 위험 지각과 위험 감소 행동에 관한 연구 (Risk Perception and Risk Reduction Behavior of Housewife Consumer as a Children's Wear Purchaser)

  • 최수진;정성지;장남경
    • 복식문화연구
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    • 제14권6호
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    • pp.900-916
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    • 2006
  • The purposes of this study were to define housewife's risk perception and risk reduction behavior when purchasing children's wear, and to identify the differences according to the clothing buying behavior and demographic characteristics. Data were gathered through survey with 429 housewives in Seoul and metropolitan area, and then statistically analyzed by descriptive statistics, factor analysis, Analysis of Variance (ANOVA), Duncan's test, and Pearson's correlation analysis. The results showed partially significant differences in risk perception, especially economic risk and social psychological risks, among housewife consumer groups according to the clothing buying behavior and the demographic characteristics. There were significant differences in risk reduction behaviors among the groups, especially brand preference/industry information, observation/experience, and media information. Also, correlations between risk perception and risk reduction behaviors were found. The social psychological risk perception was highly correlated to the risk reduction behaviors, while the time/convenience loss risk was not correlated to any risk reduction behavior. The results of this study provide insight into children's wear business through suggesting marketing implication.

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커뮤니케이션 도구로써의 글꼴 및 휴대폰 문자 메시지에 대한 사용자 인식 (Users' perception on fonts as a tool of communication and SMS)

  • 고예원;손은미;이현주
    • 디자인학연구
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    • 제20권1호
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    • pp.133-142
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    • 2007
  • 입출력 체계가 텍스트를 기반으로 이루어진 문자에 의한 커뮤니케이션은 비언어적 요소가 삭제되어 사회적 실재감이 감소하는 한계성을 지닌다. 사람들은 이를 극복하기 위해 이모티콘, 아이콘, 통신언어 등의 다양한 요소를 통해 사용자의 감정 및 상황을 시각화하는 방안을 모색하고 있다. 본 연구는 휴대폰에서의 문자 활용을 통해 글꼴을 통한 감정의 시각화 방안을 알아보기 위한 사전 연구로 문헌 연구를 통해 변화된 커뮤니케이션 환경 및 휴대폰 문자메시지 서비스, 그리고 모바일 글꼴 개발 현황에 대해 연구하고, 조사 연구를 통해 휴대폰 문자 메시지와 비언어적 커뮤니케이션에 대한 사용자 인식을 조사하였다. 이를 통해 사용자의 휴대폰 문자메세지에 대한 인식 및 글꼴을 통한 감정 표현의 가능성을 확인하였다. 본 연구를 통해 도출된 결과를 토대로 향후 휴대폰 문자메시지에서 글꼴은 감정을 시각화할 수 있는 방안을 적극적으로 모색해 볼 수 있을 것이다.

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소셜 미디어 빅데이터 분석을 통한 장애 유아에 대한 사회적 인식 연구 (A Study on Social Perception of Young Children with Disabilities through Social Media Big Data Analysis)

  • 김경민
    • 한국융합학회논문지
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    • 제13권2호
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    • pp.1-12
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    • 2022
  • 본 연구는 장애 유아에 대한 최근 10년간의 사회적 인식을 알아보기 위해 인터넷 기반의 빅데이터 분석 시스템인 Textom을 활용하였다. Textom으로 수집된 자료는 데이터 클리닝 과정을 거쳐 빈도가 높은 순으로 50개의 키워드가 선정되었으며, 의미연결망 분석을 위해 UCINET6으로 중심성 분석과 CONCOR분석을 실시하였다. 분석된 자료는 NetDraw를 활용하여 시각화하였다. 그 결과 '교육, 요구, 부모, 통합교육' 등의 키워드가 빈도수, 연결 및 위세 중심성에서 높은 순위를 차지하였다. 그리고 매개 중심성은 '부모, 교사, 문제, 프로그램, 상담'이 높은 순위를 차지하였다. CONCOR분석에서는 '장애, 유아, 진단, 프로그램'의 키워드를 중심으로 하는 4개 군집이 형성되었다. 이러한 연구 결과를 바탕으로 장애 유아에 대한 사회적 인식의 주제가 무엇인지 살펴보고, 주제별 시사점을 논하였다.

피지컬 컴퓨팅 기술 기반 인터렉티브 미디어 아트 콘텐츠에 관한 연구 (A Study on Interactive Media Art Contents on Physical Computing Technology)

  • 이일현;서창진
    • 디지털융복합연구
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    • 제10권5호
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    • pp.193-197
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    • 2012
  • 본 연구는 Interactive Media Art 기술을 적용한 콘텐츠 를 제작을 중심으로 사용자, 즉 관객은 단순히 스크린에 나타나는 인터렉티브 미디어 퍼포먼스를 관람하는 입장이 아닌 콘텐츠의 일부분으로서 연주자와 관람자가 일체가 되어 콘텐츠의 최종 효과를 완성하여 피지컬 컴퓨팅을 악기 연주에 적용하여 실시간으로 다른 시각프로그램과 효과적이고 적절하게 상호작용하여 최종 시각효과를 보여주는 것이 주된 목적이다.