• The Journal of the Korea Contents Association
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• v.16 no.9
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• pp.658-666
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• 2016

The term 'Media Facade' is an integrated information-Conveying Medium that turns the inside and outside of a building into a new meaningful space by converging with design, motion pictures and IT technology. Media Facade is not only associated with the exterior of a building but presents new experiences th the visitors in all available spaces where screens can be installed. Moreover, interactive Media Facade has expanded the former one-way communication to a two-way one bringing more sense of realism for the spectators and increasing attraction and participation. In this study, I explored the aesthetic characteristics of interactive Media Facade and analyzed pertinent cases; and based on domestic and overseas cases, I contemplated upon the future objectives of interactive Media Facade in Korea.

• Journal of the Korean Institute of Illuminating and Electrical Installation Engineers
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• v.24 no.1
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• pp.45-55
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• 2010

Recently a number of media facade buildings making beautiful cityscape landmark has been increased in Seoul. However, indiscreet adaptation of media facade cause problems such as light pollution and poor city image. This paper was to investigate luminous characteristics of media facade building. Five representative media facade buildings in Seoul have been selected. The CS-100 and ProMetric-1400 were used to measure the luminance and color temperature of the facades. The measurement points were located at the opposite spot of the building. The results showed that maximum media facade luminance of such buildings exceed Seoul design guideline. Also, color temperature with over 5,500[K] that exceed the design guideline were mostly used in all the facades.

• Science of Emotion and Sensibility
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• v.14 no.2
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• pp.301-310
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• 2011

Today, the city greatly increase the interest in the night, increasing the importance of building and landscape lighting is a trend. Landscape lighting and a combination of factors, especially the media has been expanding in the domestic media facade. The facade of the building for the implementation of the screen to install the LED, or are projecting the image through the projector. The facade of this study present a paradigm shift in traditional media based on interactive and works by combining the artistry of the item type, art, colors, patterns, and interactions were drawn into 5 main topics. This section of the 83 kinds of domestic. Other media facade sample was classified. Categorized by 5 types of lighting techniques, lighting system, manner of expression, changing the way lighting design elements were based. Thus, the current trend changes, depending on the technical value and artistic value of the applied media facade lighting design should be applied to identify the elements and the combination of media facades and IT skills beyond simply directing programmed to communicate interactively with various designs Must be for you.

• Journal of the Korea Computer Graphics Society
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• v.21 no.3
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• pp.46-54
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• 2015

Development of digital technology is advancing to levels which influence the formation of city landscapes and spaces. The use of media facade is creating modernized city-spaces with contemporary application of various digital mediums. In this way, media facade functions as media-art in an artistic point of view, while also providing the means for buildings to become landmarks in a city-scape point of view. Going a step further, media facade using interaction is drawing a lot of attention as it enables communication with the city inhabitants instead of one-way contents provision. This paper will research such interactive media facade using transparent display glass currently being used as construction building material and its potential growth.

• Journal of the Korean Institute of Illuminating and Electrical Installation Engineers
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• v.29 no.5
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• pp.1-12
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• 2015

In this study, we derive an evaluation structure and 18 Valuation vocabulary for the media facade lighting conditions. In addition, this study deduced the applicable elements that could be applied in time of building nightscape lighting design using media facade by conducting affective evaluation. The research results are as follows: It was found that the image axis of "Dynamic, Colorful" showed the lighting change speed was fast with diverse application of lighting color, and its evaluation object applied by general emphasis, vertical emphasis, partial emphasis lighting method was highly assessed. In addition, it was found that "Luxurious, Unusual" axis showed lighting change speed was slow with the application of lighting color in warm hue series, and its evaluation object applied by line lighting, dot lighting, general emphasis lighting methods was highly assessed. Lastly, it was found that "Soft, Secure" image axis showed the lighting change speed was slow with the application of pastel tone lighting color, and the evaluation object applied by general emphasis lighting method was highly assessed.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.15 no.11
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• pp.6478-6483
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• 2014

Media facades project images on the external walls of a building as a screen. Such facades can recover the cultural emotions of users tired of a high level of market competition in urban spaces and develop into urban aesthetics and be reinterpreted as an image design as the city becomes a topic as well as the target projected. From a cultural perspective, the artistic possibility and strengthening of publicness of media facades are discussed. One of the considerations is that it should be the medium communicating with the building or surrounding of the projected target. Urban landscape media facades, such as 2014 Gwanghwamun media facade, 2014 Sejong Center for the Performing Arts media facade and 2013 Namsan media facade were compared and analyzed. As a result, four types of image design components could be derived such as motifs, concepts, stories and projection types. Media facade, which is establishing itself as a new technological genre beyond canvas and theater screens, should contain messages, themes and technological advances as a higher level of the urban symbolic art form in the future. This paper derived the components of image design through the comparative analysis of symbolic urban landscape media facade.

• Journal of Korea Society of Industrial Information Systems
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• v.14 no.5
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• pp.91-101
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• 2009

This study's purpose is to revive pre-construction situation earlier than construction of media facade using light-emitting diode, and analyze the strong and weak points of simulation image making process and technology, including lots of expressing methods. Exterior building decoration that was originated from Super Graphic led to the LED construction with a trend of increased night activities of these days. Initial Super Graphic was just in the level of deciding what to do with simple CAD drawings, but today's media facade construction is not so simple as the previous ones. This is because of the problems that should think about balances between neighboring environment and buildings, including high construction costs. According to survey results, media facade construction simulation's various expressing methods, its processes of analysis, and its strong & weak points will suggest standards for its size of construction and simulation purpose, including recommending suggestions that can respond rapidly by clients' diverse demands.

• International journal of advanced smart convergence
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• v.8 no.3
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• pp.167-176
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• 2019

Building skins are expanding even beyond theirfunctions as a simple boundary between the exterior and interior and into the realm of linguistic functions thanks to the development of media art. LED has been used as material on outer walls following the advancement of building materials, so the outerskins of large buildings are evolving into a messenger of language capable of communication. In big cities, buildings send out video images to enable communication between people and architecture, which plays a huge role in determining the identity of a building beyond simple advertising. Such media fa?ade technologies can be understood based on the concept of outerskin change, which refers to the idea that animals change the colors or textures of their skins to show their various states. In addition, various message delivery functions in human clothes should be included in such a discussion. We need to research on the possibilities of seeing media facades for their information delivery function and expanding them into information delivery between buildings as well as just between buildings and people.

• Korean Institute of Interior Design Journal
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• v.20 no.5
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• pp.135-142
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• 2011

This study applies the 'interface' as the concept to interpret the facade design of parking garages. This study investigates the characteristics of interface design in the parking garages to improve design qualities of parking garages as a daily living space as well as a public space in today's city. The facade of parking garage is an interface between the urban streets and the parking space. Three concepts of interface and design in parking garage are defined. The concept of interface is explained as a boundary surface which activates communication and interaction. In facade design of parking garage, three main concepts of interface design are screen, communication and mobility. Through the investigation of the examples, this study summarizes the characteristics of the facade design of parking garage as follow; first, the facade of parking garage is designed as a screen which represents immateriality by specially selected and arranged surface materials. The screen facade is designed as one homogeneous surface as well as an irregular pattern with operable louvers. Second, the facade of parking garage is designed as a communication media to deliver direct information. The representation of natural or artificial characteristics at the local areas is to communicate with the people in the community. Third, the facade of parking garage is represented mobility which a car symbolizes. It emphasizes various movements and visual changes by movements. People can experience the visual changes of the building facade as they walk or drive. The visual changes of the facade are caused by natural elements such as wind and light as well as an optical illusion.

• Cartoon and Animation Studies
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• s.31
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• pp.209-226
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• 2013

With rapidly changing multimedia environment, various artistic changes and digitalized up-to-date social infra, urban environment construction based on culture contents has been activated. The large image in front of urban building that is expressed as media-façade, increasing rapidly in a recent period, is not a new thing at all. In addition, IT technology molten in city space is testing the possibility of new media through the meeting with architecture. However, unlike its infra enlargement, the definition about media-façade is not clear so the system was constructed in a level of night lightscape or outdoor image advertisement. The purpose of this guideline is the regulation from the negative aspect rather than the possibility of various visual, artistic media expressions. Therefore, it could not show essential concept of media-façade. Moreover, most of companies or building owners focus on short-term profit and marketing effect rather than prepare various contents so they can not use constructed infra properly. After all, in many cases, they discolor the meaning of media-façade. This paper is a pilot study to grasp the current definition of media-façade to construct right guideline of media-façade. On the basis of this study, it will prepare academic definition of media-façade and construct the guideline for design evaluation.