• Title/Summary/Keyword: Media distribution

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A Study on the Utilization of YouTube Platform in Two Traffic Broadcastings (교통방송의 유튜브 플랫폼 활용에 관한 연구)

  • Yoon, Hong Keun
    • The Journal of the Korea Contents Association
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    • v.21 no.12
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    • pp.66-75
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    • 2021
  • The research is centered towards analyzing the usage status of YouTube platform and the nature of content supplied to YouTube by selecting Korean two Traffic Broadcastings Based on TBS(Traffic Broadcasting System) and TBN(Traffic Broadcasting Network). TBS operates 'Citizen's Broadcasting', which has 1.1 million subscribers among 13 YouTube channels, as its main channel. TBN has only 15,000 subscribers to its main 'TBN Tong', and YouTube channels in 12 local networks. TBS which has a dedicated YouTube manpower, is far ahead of TBN in terms of YouTube channel management and content composition. Both broadcasters are passive about creating new media content due to job stability. For the development of the YouTube platform for these two broadcasters, organizational changes within traffic broadcasting and changes in the perception of members are required, and live broadcasting and discovery of star creators are required. In the changing media environment two traffic broadcastings need a program distribution strategy that can be included in various media platforms.

A Study on Ways to Increase the Effectiveness of Virtual Models as Influencers for the MZ Generation: Focusing on Medical Institutions (MZ세대에게 가상모델 인플루언서의 효과를 높일 수 있는 방안 연구:의료기관을 중심으로)

  • Heejung Lee;Myounga An
    • Journal of Service Research and Studies
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    • v.13 no.1
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    • pp.26-47
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    • 2023
  • In the age of digital media transformation, the rapid rise of social media has changed the paradigm of traditional marketing techniques by leveraging the influence of influencers. However, the influence of influencers cannot be freed from ethical issues that arise as individuals, so virtual influencers are emerging as a countermeasure. This study is a study on how to increase the influencer effect of virtual models with a focus on the MZ generation in medical service. This study investigated whether respondents in their 40s or younger were aware of 'Rosy', a virtual influencer, and then conducted a survey on those who recognized 'Rosy'. As a result of this study, first, both cognitive and emotional motivation had a positive influence on fanship and attractiveness for virtual influencer. In addition, it was found that there was a difference in follow motive according to gender. Second, in order to lead to the intention of visiting hospitals, which is the medical service industry, only the cognitive motives with useful and reliable information and useful information for the virtual influencer were found to be significant in intention to visit.

New Record of Alien Plants, Stellaria pallida, S. ruderalis, and Cerastium pumilum (Caryophyllaceae) (미기록 외래식물 모래별꽃(Stellaria palida), 들별꽃(S. ruderalis), 애기점나도나물(Cerastium pumilum)의 보고)

  • Eun Su Kang;Jin Suk Kim;Seon Min Kim;Kang-Hyup Lee;Dong Chan Son
    • Korean Journal of Plant Resources
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    • v.36 no.4
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    • pp.299-313
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    • 2023
  • Stellaria pallida (Dumort.) Crép., S. ruderalis M. Lepší, P. Lepší, Z. Kaplan & P. Koutecký, and Cerastium pumilum Curtis are unrecorded alien species of Caryophyllaceae found in Seoul and Gyeonggi-do in the Republic of Korea. Stellaria pallida is readily distinguished from other taxa in the same genus by its petals, as it's considerably smaller than the sepals or absent. In contrast, S. ruderalis is difficult to identify as it has intermediate traits between S. media L. and S. neglecta (Lej.) Weihe. However, S. ruderlais clearly identified by seed morphology, and S. ruderalis, unlike S. media and S. neglecta, has conical shape of outer periclinal wall and papillate on the basely surface of that. Cerastium pumilum is similar to C. glomeratum Thuill. and belongs to the same subgenus (Sub gen. Fugacia); however, it has some distinct characteristics, including stamens that are primarily 8 (5-10), upper bracts with membranous edges, and the length of the pedicels and petals being longer than that of the sepals. The three of alien plants was recorded for the first time in this study, and information of their habitat, distribution map, description and photographs are presented.

Online Privacy Protection: An Analysis of Social Media Reactions to Data Breaches (온라인 정보 보호: 소셜 미디어 내 정보 유출 반응 분석)

  • Seungwoo Seo;Youngjoon Go;Hong Joo Lee
    • Knowledge Management Research
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    • v.25 no.1
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    • pp.1-19
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    • 2024
  • This study analyzed the changes in social media reactions of data subjects to major personal data breach incidents in South Korea from January 2014 to October 2022. We collected a total of 1,317 posts written on Naver Blogs within a week immediately following each incident. Applying the LDA topic modeling technique to these posts, five main topics were identified: personal data breaches, hacking, information technology, etc. Analyzing the temporal changes in topic distribution, we found that immediately after a data breach incident, the proportion of topics directly mentioning the incident was the highest. However, as time passed, the proportion of mentions related indirectly to the personal data breach increased. This suggests that the attention of data subjects shifts from the specific incident to related topics over time, and interest in personal data protection also decreases. The findings of this study imply a future need for research on the changes in privacy awareness of data subjects following personal data breach incidents.

Species classification of the toxic dinoflagellate Alexandrium tamarense and A. catenella based on their paralytic shellfish toxin profiles

  • Kim, Young-Soo;Kim, Chang-Hoon
    • Proceedings of the Korean Aquaculture Society Conference
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    • 2003.10a
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    • pp.128-128
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    • 2003
  • The annually outbreak of paralytic shellfish poisoning (PSP) were caused by toxic dinolagellate A. tamarense and A. catenella in Korea. The purpose of this study were to investigate the distribution of PSP-causative organisms, A. tamarense and A. catenella and their species classification. Sediment (Saemangeum, the south open sea) and water samples (southeastern coast) were sampled to establish clonal isolates in 2003. After isolation and purification, strains were cultured under $17^{\circ}C$, f/2 media, 14:10=L:D cycle. PST analysis and species identification were performed by HPLC-FD method and specific DNA probe, respectively. Thirty-ons strains were isolated from the Saemangeum reclamation, southeastern coast including Jinhae Bay and south open sea. PSTs were detected in all cultured strains. In eight strains from south offshore, major toxin components are GTX5, C1/2 and minors are GTX3/4, dcGTX3, neoSTX. Sixteen strains from south coastal area have GTX1/4, neoSTX, C1/2 as major toxin components and GTX2/3 as minors. Seven strains from the Saemangeum reclamation have GTX5, C1/2 as major toxin components and GTX1/2/3/4 as minors. Thus, among eight south offshore isolates, four A. tamarense have more toxic (38.31~l19.16 fmol.$cell^{-1}$) than A. catenella (3.78~13.13 fmol.$cell^{-1}$). With the previous results of different toxin composition, toxin components and toxin contents, .it is toxin profile that could used to diagnosis of regional toxic population and geographical distribution of both A. tamarense and A. catenella and their toxigenic strains.

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A Study on the Opt-in Marketing

  • OH, Won-Kyo;LEE, Won-Jun
    • The Journal of Industrial Distribution & Business
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    • v.11 no.2
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    • pp.49-59
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    • 2020
  • Purpose: Online and social media and mobile shopping are increasing and companies are required to provide personal information in order to supplement the non-invasive characteristics of the channels. With the increased provision of personal information, consumers' personal and social concerns about the prevention of personal information infringement are also increasing, and in response, personal or opt-in marketing has emerged to compensate for reckless information abuse. Despite the background of this emergence, the existing prior studies are limited to ignoring the negative feelings of consumers in the real world, including only the net function and positive effect of the opt-in mail. Research design, data and methodology: The research framework was intended to utilize the impact of human marketing activities on consumer attitudes combined with positive and negative factors. Factors that positively affect attitudes toward permation marketing were presented, such as informality, and perceived risks were presented as negative impact factors. Also, based on previous prior research, the prior factors of opt-in marketing were to present the effect on purchase intent through the medium of attitude toward opt-in marketing. Results: In this study, we used the framework of a two factor theory to address positive and negative factors as a leading factor in the customer attitude toward opt-in mail advertising, and as a result, functionality and personalization have a positive effect on customer attitude and perceived risk have a negative impact on customer attitude. In addition, it was confirmed that the customer attitude formed this way affects the intention to purchase again. Conclusions: This study suggests that we have demonstrated that marketing, an opt-in marketing that has been recognized as part of marketing that is deployed after obtaining customer consent, has been applied without any other marketing methodology. E-mail advertising at this point also provides practical implications that the system safeguards are in place under an opt-in protocol or system, and that even if an e-mail advertisement is carried out, customers will need to look at the level of awareness about the risks, and suggests that they need to consider the customer's journey that could lead to purchase at the content level.

A Study on the Development and Application of Service Classification System through Virtual Reality Service Industry Analysis (가상현실 서비스 산업 분석을 통한 서비스 분류체계 개발 및 활용에 관한 연구)

  • Shin, Jae Woo;Leem, Choon Seong
    • Journal of Information Technology Services
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    • v.18 no.5
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    • pp.17-30
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    • 2019
  • With the advent of the Fourth Industrial Revolution, virtual reality, a technology that has recently attracted attention, is emerging as a core technology that will lead the future industry by changing the paradigm of various industries. The development of 3D rendering, computer graphics, and mobile technologies enabled the development of various smart devices and led to the popularization of virtual reality services using them. Recently, with the development of virtual reality-related technology, various devices and contents such as VR-related HMDs are being developed and released. However, since the classification for VR technology has not yet been established, it is difficult to define a range of industries and services to which VR can be applied. Therefore, in this study proposes a service classification system in terms of industries that can apply VR technology and services that can be provided based on the studies on industries and services of VR technology related to the Fourth Industrial Revolution. VR's industrial classification consists of eight industries including entertainment, media, education, medical care, architecture, manufacturing, distribution, tourism and each service is divided into two service categories and composed 16 services. Through the collection and analysis of virtual reality service cases, the service distribution and characteristics of each industry can be analyzed. In addition, we can develop a virtual reality new business model and present a service case for the intersecting areas. This study is expected to be used as a basic research for the activation of virtual reality services in the future.

Association of carotid atherosclerosis and obesity in type 2 diabetic patients (제2형 당뇨병 환자에서 비만과 경동맥 경화증과의 관계)

  • Gang, Se-Hun;Kim, Gyeong-Min;Jo, Dong-Hyeok;Gang, Ho-Cheol;Jeong, Dong-Jin;Jeong, Min-Yeong
    • Journal of Korea Association of Health Promotion
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    • v.4 no.1
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    • pp.12-27
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    • 2006
  • "본 논문은 대한내과학회지 2006년 제70권 제3호에 실렸던 논문으로 대한내과학회 편집위원회의 승인을 득하고 본 협회지에 게재함. Background : Diabetes mellitus is a major independent risk factor for atherosclerosis. In recent years non-invasive high resolution B-mode ultrasound methods have been developed to measure the intima-media thickness(IMT) of the carotid artery as an indicator for early atherosclerosis. Itis known that obesity plays a role in the development of type 2 diabetes and cardiovascular disease, and it has also been reported that not only the amount but also the distribution of body fat is important. This study investigated the relationship between obesity and the development of carotid atherosclerosis in type 2 diabetic patients. Methods: Carotid IMT was measured by ultrasound B-mode imaging in 144 patients with type 2diabetes mellitus. All subjects underwent assessment for the degree and distribution of obesity, the presence of coronary artery disease risk factors, and the presence of diabetic complications. Resuts: Carotid IMT was increased in the abdominal obese group defined by waist circurference. However, there was no significant difference in carotid TMT between the non-obese group and obese group as defined by body mass index, waist to hip ratio, and total body fat percent measured by bio electrical impedance analysis. There were positive correlations between carotid IMT and age, duration of diabetes, systolic blood pressure, and waist circumference. Multiple linear regression analysis revealed the variable that interacted independently with carotid IMT was age in type 2 diabetic patients. Carotid IMT was significantly increased in type 2 diabetic patients with macrovascular complications and microvascvlar complications .Conclusion: This study suggested that abdominal obesity rather than general obesity was associated with carotid atherosclerosis reflected by increment of carotid IMT in type 2 diabetic subjects.

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Synthesis of Manganese Hydrogen Phosphate Hydrate by Controlled Double-jet Precipitation (더블제트 침전법에 의한 제이인산망간염 수화물의 새로운 합성 방법)

  • Kim, Won-Seok;Kang, Yong;Kim, Yeong-Cheol
    • Applied Chemistry for Engineering
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    • v.19 no.1
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    • pp.66-72
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    • 2008
  • Manganese hydrogen phosphate hydrate, $MnHPO_4{\cdot}2.25H_2O$, is a major constituent of the pre-conditioning compositions for the manganese phosphate coating treatment over carbon steel substrate. This compound is conventionally produced by the synthesis in the aqueous solution process followed by the filtration and drying processes and a series of size reduction and classification processes in dry state. However, it is evident that the conventional process is neither environment-friendly nor cost-effective. In this work, a new process principle was examined based on the controlled double-jet precipitation technology to produce the manganese chemical product of fairly uniform particle size distribution in an aqueous solution media. The effects of stabilizing agents were comparatively studied by the scanning electron microscope analysis in a uniformity point of view of the resulting particle size. Polyvinylpyrrolidone and Gum Arabic were excellent in controlling the crystal growth step, resulting in fairly uniform size distributions of the particles from the controlled double-jet process.

Music Industry Using Blockchain Technology: Trends and Future Prospects (블록체인 시스템을 활용한 음악 산업 동향 분석 및 미래가치 전망)

  • Koh, Yunhwa
    • Journal of Broadcast Engineering
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    • v.23 no.5
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    • pp.701-713
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    • 2018
  • The purpose of this paper is to analyze the changes of the digital music platforms and digital profit distribution issues which are considered to be the most important part of the application to the Global music industry based on the block chain system. This attempt is not to reveal the success of the block chain and the value judgment in the societies that will come in the future. How to apply the original function of the block chain in the field of the music industry, which has changed a lot in the digital era, this paper focused on what we need to work on. First, I will briefly review the structure and major functions of the block chain system and the crypto-currency, and examine the link between the blockchain and the music industry. In addition, I will focus on some overseas' cases that are actually applied, and examine the possibility of applying them in the domestic music industry. Through this, I expect that this article will become a cornerstone for discussing the development direction of the music industry, especially the Korean music industry, which is constantly changing due to the technological advancement process.