• Asian Journal of Business Environment
• /
• v.8 no.4
• /
• pp.5-15
• /
• 2018

Purpose - The research aimed to reveal real decisional behavioral of management institutes in India for social media marketing usage, and analyses of empirical elements of social media consumption pattern. Research design, data, and methodology - The investigation was based around a research methodology using quantitative analysis with appropriate statistical techniques on random surveys of consumers, detailed exploratory and confirmatory factor analyses are applied to assess the empirical validity of the model and multiple regression employed using R studio edition to validate the reliability of the developed models. Results - A new conceptual framework is proposed - the management institutions decision model, providing a tool for effective and more focused decision-making strategies for developing better utilization techniques for social media. Management institutions have different requirements based upon objectives and resources available. The evidence suggests that the administrators need to be more aware of consumer indicators when targeting and designing social media marketing strategy. Conclusions - The research was based on samples and not the entire population of target consumers, providing limitations. As an inferential statistical method was chosen, the results might be susceptible to inaccuracy. The model developed from different age users, thereby providing rich perspectives into social media usage pattern.

• The Journal of Asian Finance, Economics and Business
• /
• v.7 no.10
• /
• pp.501-511
• /
• 2020

As more consumers are interested in sustainability issues and evaluate brands based on their social responsibility issues involved, firms are using social media platforms in order to communicate with consumers about Corporate Social Responsibility (CSR) activities. However, the current literature focuses mostly on factors drive engagement of promotional messages, while little evidence was found in the literature on how to design effective CSR messages on social media to engage consumers. Using over 3,000 branded posts on Facebook and Twitter, this research explores factors that help CSR messages become more engaging in social media. The results show that, on average, CSR messages had a negative significant effect on consumer engagement. However, CSR messages became more engaging when designed with emotional appeals, longer texts, and a hashtag. While marginal, CSR messages with informational appeals and humor undermined the effect of CSR messages on engagement. Finally, we explore different types of CSR messages by their beneficiary scope and the role of brands in the message and discuss what message contents drive more engagement in social media. This research contributes to the academic literature and managers by providing new insights on how to design CSR messages for effective communications in social media.

• The Journal of the Korea Contents Association
• /
• v.12 no.8
• /
• pp.123-135
• /
• 2012

As contents go digital and networks go broadband, there are a lot of changes made to Ad market caused by multimedia and multichannel environment. While platforms as the contents distribution window are increasing, the reality is that additional Ad revenue through platforms is concentrated on mammoth exclusive media because there are small number of the media that has control over platforms is able to create production and provide capital. In addition, as Media rep laws is passed at the Assembly plenary session, tipping effect in Ad market concentrated to some media. In this reality, pay TV market is expected to be within its direct orbit as it is predicted to produce new contents and distribution growth thanks to a wide variety of genres and experimental challenge. Thus, this study is to propose the methodology and an alternative for pay Ad market expansion. As the result of this research, an improvement scheme of indirect advertisement, virtual advertisement, and prohibited advertising item is suggested, and methodology for advertising market expansion is suggested through enterprise and government.

• Transactions of the Korean Society of Mechanical Engineers B
• /
• v.26 no.8
• /
• pp.1102-1114
• /
• 2002

An electret filter is composed of permanently charged electret fibers and is widely used in applications requiring high collection efficiency and low-pressure drop. In this work, the collection efficiency of the filter media used in manufacturing cabin air filters was investigated by using poly-disperse particles when submicron particles were loaded. Long-term experiments were conducted by applying two different charging states, which were spray electrification and charge equilibrium by bipolar ionization. In order to investigate the effect of particle loading in filter media, NaCl particles were generated from 0.1% and 1% solutions by an atomizer. Liquid DOS particles were used to evaluate the effect of liquid particles on the collection efficiency of an electret filter. The results show significant effect of charge amount and size distribution of loading particles on the collection performance of a filter media in submicron region. Smaller particles loaded in electret fibers cause a more rapid degradation in collection efficiency and have lower minimum efficiency with time. The pressure drop of a filter media do rarely increase when the collection efficiency decreases to the minimum value. For the larger particles charged by spray electrification, which have charge amounts more than that of Boltzmann equilibrium charge distribution, the pressure drop of a filter media slowly increases in comparison with that of equilibrium charged particles. For DOS particles it is shown that the charging level of an electret filter severely decreases and the collection efficiency is below 10% in some particle size range.

• KSII Transactions on Internet and Information Systems (TIIS)
• /
• v.14 no.7
• /
• pp.3018-3038
• /
• 2020

In the stereoscopic or multiview display, the depth video illustrates visual distances between objects and camera. To promote the computational efficiency of depth video encoder, we exploit the intra prediction of depth videos under Versatile Video Coding (VVC) and observe a diverse distribution of intra prediction modes with different coding unit sizes. We propose a hybrid scheme to further boost fast depth video coding. In the first stage, we adaptively predict the HADamard (HAD) costs of intra prediction modes and initialize a candidate list according to the HAD costs. Then, the candidate list is further improved by considering the probability distribution of candidate modes with different CU sizes. Finally, early termination of CU splitting is performed at each CU depth level based on the Bayesian theorem. Our proposed method is incorporated into VVC intra prediction for fast coding of depth videos. Experiments with 7 standard sequences and 4 Quantization parameters (Qps) validate the efficiency of our method.

• Food Science of Animal Resources
• /
• v.36 no.1
• /
• pp.8-13
• /
• 2016

This study investigated the effect of soy protein hydrolysates (SPH) prepared by varying subcritical media on the physicochemical properties of pork patties. For resource of SPH, two different soybean species (Glycine max Merr.) of Daewonkong (DWK) and Saedanbaek (SDB) were selected. SPH was prepared by subcritical processing at 190℃ and 25 MPa under three different of media (water, 20% ethanol and 50% ethanol). Solubility and free amino group content revealed that water was better to yield larger amount of SPH than ethanol/water mixtures, regardless of species. Molecular weight (Mw) distribution of SPH was also similar between two species, while slightly different Mw distribution was obtained by subcritical media. For pork patty application, 50% ethanol treatment showed clear red color comparing to control after 14 d of storage. In addition, ethanol treatment had better oxidative stability than control and water treatment based on thiobarbituric acid-reactive substances (TBARS) analysis. For eating quality, although 20% ethanol treatment in SDB showed slightly higher cooking loss than control, generally addition of SPH did not affect the water-binding properties and hardness of pork patties. Consequently, the present study indicated that 50% ethanol was the best subcritical media to produce SPH possessing antioxidant activity, and the SPH produced from DWK exhibited better antioxidant activity than that produced SDB.

• Journal of Digital Convergence
• /
• v.11 no.9
• /
• pp.21-27
• /
• 2013

With the advent of digital media environment, distribution way of information changes, legalization of the right to be forgotten is becoming increasingly necessary. However, too much emphasis on protection of personal information to hinder the development of the Internet industry and constitutional rights, including freedom of speech and right to know might be infringed. Thus, the scope of the right to be forgotten there is a need to clarify the rules. First, the rights of personal information can be divided into two. Right to be forgotten can be applied to the right to self-determination of personal information, but the right to self-determination information about social personality cannot be applied to. Second, in the digital media environment, old news article over the internet repeatedly distribution as the new damage is generating. Because old news article is a historical record, the right to be forgotten can not be applied. Thus, appropriate for digital media environment must find new ways.

• Proceedings of the Korean Society of Broadcast Engineers Conference
• /
• 2010.07a
• /
• pp.112-115
• /
• 2010

본 논문은 그림 1과 같은 네트워크 환경에서 두 송신단이 LT code를 오류정정 부호로 사용할 때, 두 송신단이 생성하는 인코딩 심볼과 수신단이 수신하는 인코딩 심볼들의 degree distribution의 관계에 대해 다룬다. LT code를 복호하기 위해 belief propagation 방법을 사용했을 때, 수신단이 받은 인코딩 심볼들의 degree distribution은 robust soliton distribution(RSD)을 따를 때, overhead 대비 가장 높은 확률로 복호에 성공한다. 하지만 그림 1과 같은 네트워크 환경에서, 두 송신단 모두 RSD에 따라 인코딩 심볼을 생성하여 송신하면, 수신단에서 수신한 심볼은 RSD를 따르지 않는다. 본 논문은 한 송신단($S_1$) 이 생성하는 인코딩 심볼의 degree distribution을 알 때, 수신단에서의 인코딩 심볼의 분포가 근사적으로 RSD를 따르도록 하는 또 다른 송신단($S_2$)에서의 degree distribution을 구하는 방법을 제시한다.

• Journal of Distribution Science
• /
• v.15 no.10
• /
• pp.81-92
• /
• 2017

Purpose - One of the main objectives of this paper is to identify the most effective type of social media and to analyze the priority of blogs by their informational attributes in the aspect of their impacts on word-of-mouth intention(WOM) in on-line markets. Research design, data, and methodology - We set 'attitude' variable in the middle to see if there is mediating effects between blog information and word-of-mouth intention. We conducted a survey by questionnaire and received 206 answers. Employing the OLS statistical methods through the SPSS package, we tested our hypotheses. Results - Some of the main results are the followings. First, blog, micro-blog, and profile-based services showed significant effects on WOM, while Internet community and mini-homepages are not significant. Second, blog has positive impacts on WOM. Third, attitude has perfect mediating effects between blog and WOM. Fourth, in terms of effects on WOM, interactivity shows the first priority and reliability and usability follows. Finally, attitude has a more significant effect for users of 3 types of blog compared with those of 2 types. Conclusions - In this paper, we analyzed the effects of social network services by type and identified the priority among various attributes of information contained in blogs. It would provide businesses with viable strategic options to establish public relations in their sales promotion.

• Journal of Advanced Navigation Technology
• /
• v.15 no.3
• /
• pp.364-371
• /
• 2011

In P2P distribution mobile networks, QoS of streaming media services are under heavy influence from overheads such as congestion, latency, and interference. The problem is further complicated by the fact that the popularity of media objects changes over time. This paper proposes a new FSMS+ (Fuzzy Similarity-based Multi-level Streaming Scheme) which minimizes performance degradation of streaming services due to overhead. We then utilize fuzzy similarity-based relevance that can dynamically stream the streaming media object with minimum overhead. The simulation result showed that the proposed scheme has better performance in retransmission rate, congestion control rate and latency rate than the other existing methods of distance method, DC (disk caching) method, and prefix method.