• 유통과학연구
• /
• 제19권8호
• /
• pp.37-46
• /
• 2021

Purpose: This study aims at investigating how high-tech SMEs can enhance innovation performance through the application and distribution of social media strategic capability and whether entrepreneurial orientation moderates the relationship between social media strategic capability and innovation. Research design, data, and methodology: The study followed a deductive approach based on the quantitative design in investigating the proposed relationships. The data was collected using a questionnaire, and the proposed relationships were examined based on a sample of 221 high-tech SMEs through the application of structural equation modeling (SEM). By applying SEM, this study accounted for hidden and unobservable factors as well as reconciled the potential measurement errors. Results: As hypothesized, it was confirmed that social media strategic capability positively influences innovation performance. Besides, the findings supported the moderating effect of three dimensions of entrepreneurial orientation (innovativeness, proactiveness, and risk-taking) toward the relationship between social media strategic capability and innovation performance. Conclusions: According to the results, high-tech SMEs can enhance their innovation performance through social media by distributing and applying social media strategic capability along with entrepreneurial orientation. This study thereby enriches the literature of innovation on high-tech SMEs for implementing social media strategies as well as stimulating future social media research for entrepreneurship.

• 한국비블리아학회지
• /
• 제15권2호
• /
• pp.49-70
• /
• 2004

본 연구는 출판미디어의 메타 데이터적 개발과 보급동향을 파악하기 위하여, 종이책과 전자출판물로 나누어서 현황을 지표위주로 분석하였다. 더불어, 현황분석에서 도출되는 문제점을 통해 출판미디어의 데이터 개발과 보급에 어떠한 전망적 시각을 부여할 것인지를 논의한 연구이다. 기존의 종이책과 새로운 전자출판물은 인터넷으로 표방되는 디지털 미디어 시대에 새로운 융합 미디어로 그 범위를 넓혀가고 있다. 수용의 유비쿼터스 실현을 위한 융합미디어로의 변화는 기존의 종이책이 갖는 형질을 물려받는 유전의 속성을 기저로 진화한다는 논거를 통해, 종이책과 전자출판물 그리고 융합미디어로서의 디지털 출판물의 양적 확장의 전망을, 보급에 앞서 해결해야 할 솔루션 문제와 함께 논의하고 있다.

• 한국콘텐츠학회논문지
• /
• 제17권6호
• /
• pp.39-54
• /
• 2017

본 연구는 그동안의 공동체 미디어 실천연구들이 전통적 방식의 지상파(전파) 방송에 국한되어 온 것에 대한 문제의식에서 출발하였다. 기존연구들에서 소홀하게 다루어진 온라인 기반 위에서 실천되고 있는 지역 공동체 미디어의 특성과 콘텐츠 제작 및 유통의 특성을 규명하고자 대덕밸리라디오의 사례를 분석하여 다음과 같은 연구결과와 시사점을 얻을 수 있었다. 첫째, 온라인 공동체 미디어 활동은 지역 공동체의 가치를 담아내는 시민미디어(civic/citizen media) 활동이다. 둘째, 미디어 콘텐츠 제작과 유통전략에 따라 퍼블릭 액세스(Public Access)를 통하지 않고도 공동체의 지역성을 실현하는 효과적인 매체 활용을 할 수 있다. 셋째, 온라인 미디어의 콘텐츠는 공동체를 연결하며 개인이 연결점(node)이 되어 온라인과 오프라인에서 상호작용한다. 따라서 본 연구를 통해 온라인 기반 공동체 미디어 실천은 시민들의 미디어 활동의 지속 가능성을 높일 수 있는 틈새(니치) 미디어로서 기능할 수 있다는 것을 밝힐 수 있었다.

• 유통과학연구
• /
• 제22권8호
• /
• pp.1-15
• /
• 2024

Purpose: This study explored how Indonesian banks utilize digital marketing communication strategies to optimize their distribution channels, leading to enhanced customer trust and brand loyalty. It examined specific methods such as sponsorships, social media, institutional partnerships, and mobile banking application features as key components of this digital distribution strategy. Research Design, Data, and Methodology: This study employed mixed methods design to assess digital distribution impacts. It involved 385 Jakarta bank customers. The sample size was determined using the Lemeshow formula. Results: The findings indicate that effective digital distribution strategies, including sponsorships, social media engagement, and user-friendly mobile banking applications, significantly enhance customer trust and loyalty. However, overly complex features may negatively impact loyalty. Conclusion: Thisstudy demonstrates a clear connection between the strategic use of digital marketing channels, such as sponsorships, social media, institutional partnerships, and mobile banking features, and the development of customer trust and loyalty. The results provide valuable insights to Indonesian banks in designing digital distribution strategies that prioritize building trust and fostering integrated customer interactions. Tailored digital marketing approachesthat optimize distribution can significantly enhance both trust and loyalty among Indonesian bank customers.

• 유통과학연구
• /
• 제22권6호
• /
• pp.115-122
• /
• 2024

Purpose: The main aim of this study is to analyze and suggest new online music distribution models targeted to facilitate the development of the Korean Wave (Hallyu) music market in all locations of the world. This study is conducted through a close analysis of the prevailing distribution models, the unique challenges of the K-pop market, and the trends in new technologies. Research design, data and methodology: To address the issue of how the online music distribution market could be domesticated for the Korean music industry, a systematic review of the previous studies was conducted. The use of the PRISMA approach was followed so that an accurate and transparent method for choosing the studies is ensured. Results: According to the investigation of literature analysis, the online distribution strategy may consist of four key plannings as follows, 1. Leveraging Social Media and User-Generated Content Platforms, 2. Embracing Immersive and Interactive Experiences, 3. Fostering Direct-to-Fan Connections and Monetization, 4. Harnessing Artificial Intelligence and Big Data Analytics. Conclusions: Finally, collaboration and strategic partnerships will be vital. The Korean music companies should seek to cooperate with the technology companies, social media platforms, and the global music streaming services so that they can grow their market, acquire new technologies, and to better their online distribution strategies.

• 한국언론정보학보
• /
• 제66권
• /
• pp.5-27
• /
• 2014

우리나라 온라인 저널리즘 지형의 과거, 현재, 미래는 무엇보다 포털 뉴스서비스와 밀접한 연관이 있다. 전통 저널리즘에서 한정된 뉴스미디어는 뉴스 생산과 유통을 동시에 수행하기 때문에 소비를 완전히 장악할 수 있었다. 이후 다매체다채널 시대에는 뉴스미디어가 큰 폭으로 증가하고 이에 따라 뉴스 생산이 폭발적으로 늘어나면서 수용자의 선택이 중요하게 됐다. 온라인 저널리즘 환경에서는 각종 뉴스 이용을 간편하게 만든 포털 뉴스서비스에 대한 이용의 집중, 뉴스미디어 브랜드보다는 뉴스 콘텐츠에 집중하는 뉴스 소비의 특성 등으로 인해 뉴스 유통이 가장 중요한 영역으로 부각됐다. 포털 뉴스서비스가 온라인 저널리즘의 상징적 존재가 되면서 뉴스 유통 중심의 우리나라 저널리즘 지형이 완성된 것이다. 뉴스 유통만을 담당하는 포털 뉴스서비스가 뉴스를 생산하는 언론사닷컴이나 인터넷신문보다 더 큰 영향력을 가진다는 것은 언론 권력의 변화를 의미한다. 이로 인해 기존 뉴스미디어와 포털 뉴스서비스의 갈등이 곳곳에서 목격된다.

• 유통과학연구
• /
• 제20권3호
• /
• pp.33-43
• /
• 2022

Purpose: More and more marketers use social media platforms to create and spread information called Marketer Generated Content (MGC) to inform consumers of products. MGC often embeds product purchase links, thus directing consumers to online distribution channels for online purchases. This study examined the effect of social media MGC on consumers' willingness to buy online in the anchor of consumers' perspective to answer the question of "how social media generated content support corporate online distribution". Research design, data, and methodology: According to the means-end-chain theory, we introduce perceived value and continuous following intention as chain mediators to explain the mechanism of MGC influence on consumers' online purchase intention and consider product type to discuss boundary conditions. Two experiments were designed to test hypothesizes. Results and Conclusion: First, emotional MGC (vs. informational MGC) has lower (higher) perceived utility (hedonic) value. Second, perceived value has a significant mediate role in the effect of MGC on continuous following intention. Third, perceived value and continuous following intention significantly and sequentially mediated the effect of MGC on online purchase intention. Through the sequential mediations of perceived utility value and continuous following intention, Informational MGC of search products significantly increase online purchase intentions. Another parallel sequential mediation, including perceived hedonic, emotional MGC of experience products, partially enhanced online purchase intentions. Finally, this study gives implications for how corporates can use social media MGC to promote product sales online.

• 유통과학연구
• /
• 제19권5호
• /
• pp.49-60
• /
• 2021

Purpose: This study aimed to explore the variables that may play a significant role in inducing Facebook users to use Facebook as online information distribution channels continuously. Research design, data, and methodology: The population of this study are all Facebook users who have actively used Facebook as a social media as online information distribution for at least one year. Purposive sampling technique was used in this study and 290 respondents were enrolled. The data was collected using a questionnaire and further analyzed with path analysis and SEM-PLS approach. Result: The results showed that perceived ease of use, perceived critical mass, perceived enjoyment, and perceived information intelligence have a positive and a significant effect towards perceived usefulness. Perceived usefulness also has a positive and significant effect on users' attitude, and users' attitude has a positive and significant effect on intentions to use Facebook continuously among its users. Conclusions: Hence, it is important for Facebook as an online information distribution channel to maintain its perceived usefulness in order to create a positive impact on its users' and induce Facebook users' to use social media continuously.

• 유통과학연구
• /
• 제20권5호
• /
• pp.35-47
• /
• 2022

Purpose: To explain the effect of product quality, price perception, online distribution, and social media promotion on attitudes, customer satisfaction, and local brand love. Research design, data and methodology: The population of this study are Indonesians who have purchased local Indonesian brand products. The size of the sample used was 240 people with purposive sampling method. The analytical technique used is Path Analysis using SEM-PLS. Results: product quality, price perception, online distribution have a positive effect on attitudes, but social media promotion has a positive and insignificant effect on consumer attitudes; product quality, price perception, online distribution, and social media promotion have a positive and significant effect on customer satisfaction, and attitudes have a positive and significant effect on local brand love; and customer satisfaction has a positive effect on brand love for local brands. Conclusion: Therefore, it is important for local brand product businesses to pay attention to product quality, price perception, online distribution, and social media promotion in order to be able to build positive attitudes, customer satisfaction and ultimately have an impact on local brand love. In online distribution, with online distribution, it is easy for marketers to deliver multimedia content through online methods.

• Journal of Microbiology and Biotechnology
• /
• 제16권7호
• /
• pp.1060-1067
• /
• 2006

This study was undertaken to determine the effect of reservoirs on water quality and the distribution of pathogenic and indicator bacteria in a drinking water distribution system (total length 14km). Raw water, disinfected water, and water samples from the distribution system were subjected to physicochemical and microbiological analyses. Most factors encountered at each season included residual chloride, nitrate, turbidity, and phosphorus for heterotrophic bacterial distribution, and hardness, heterotrophic bacteria, sampling site, and DOC (dissolved organic carbon) for bacteria on selective media. No Salmonella or Shigella spp. were detected, but many colonies of opportunistic pathogens were found. Comparing tap water samples taken at similar distances from the water treatment plant, samples that had passed through a reservoir had a higher concentration of heterotrophic bacteria, and a higher rate of colony formation with 10 times as many bacteria on selective media. Based on the results with m-Endo agar, the water in reservoirs appeared safe; however, coliforms and opportunistic pathogenic bacteria such as Pseudomonas aeruginosa were identified on other selective media. This study illustrates that storage reservoirs in the drinking water distribution system have low microbiological water quality by opportunistic pathogens, and therefore, water quality must be controlled.