• Title/Summary/Keyword: Media credibility

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Measures of Abnormal User Activities in Online Comments Based on Cosine Similarity (코사인 유사도 기반의 인터넷 댓글 상 이상 행위 분석 방법)

  • Kim, Minjae;Lee, Sangjin
    • Journal of the Korea Institute of Information Security & Cryptology
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    • v.24 no.2
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    • pp.335-343
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    • 2014
  • It is more important to ensure the credibility of internet media which influence the public opinion. However, there are vague suspicions in public from the examples of manipulation of online reviews with anonymity. In this study, we explore the possibility of manipulating public opinion in online web sites. We investigate the characteristics of comments posted by users on web sites and compare each comments by using the cosine similarity function. Our result shows followings. First, we found a correlation between the similarities of comments and the article ranks in the web sites. Second, it is possible to identify abnormal user activities indicating excessive multiple posting, double posting and astroturf activities.

An Empirical Investigation on the Adoption of E-Commerce in Bangladesh

  • Hoque, Md. Rakibul;Ali, Mohammad Afshar;Mahfuz, Mohammad Abdullah
    • Asia pacific journal of information systems
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    • v.25 no.1
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    • pp.1-24
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    • 2015
  • Electronic Commerce or e-commerce implies such an industry where goods and services are bought and sold over electronic systems. This is rapidly growing sectors in Bangladesh which influence local and international trade. Government of Bangladesh has also initiated quite a good number of measures for the expansion of e-commerce. However, low adoption of e-commerce is not uncommon in Bangladesh. The objective of this study is to determine the factors that influence the adoption of e-commerce services in Bangladesh. Extended version of Technology Acceptance Model (TAM) is envisaged as the theoretical backbone of the study. Reliability analysis using Cronbach's Alpha test indicates that the research model is internally consistent. The study reveals that 35 percent of respondents became interested in e-commerce services from advertisement on Internet or other electronic media. The findings of the study shows that all the four constructs, namely-Computer Self Efficacy, Perceived Credibility, Perceived Usefulness and Perceived Ease of Use have significant effect on the adoption of e-commerce. The study has also demonstrated that Perceived Usefulness appeared as the most important factor in describing user's adoption of e-commerce.

The Role of Visual Communication for Emotional Marketing Strategy

  • HAN, Jung-Im
    • The Journal of Industrial Distribution & Business
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    • v.13 no.11
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    • pp.39-46
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    • 2022
  • Purpose: Visual communication is the act of using elements and components that can be seen. Some of the elements include images, illustrations, drawings, and videos. The purpose of this research is to check if there is the meaningful role of visual communication for emotional marketing plan. Research design, data and methodology: The present author firstly tried to obtain prior knowledge based on numerous previous literature through qualitative content method, investigating and searching related topic in 'Scopus' and 'Google Scholar' which is one of the most famous database. This methodology has already been proved the credibility and conformability by prior researchers. Results: The current study looks at four basic aspects that will assist in analyzing the findings and results from different peer-review articles. The section will cover social media, videos, podcasts, and ads. Conclusions: Several studies also affirmed that increased use of the internet and internet for marketing causes psychological issues among adolescents. Only adults should view some of the marketing ads, but if they pop into an adolescent browser, it may cause some harmful effects. Therefore, the study concluded that moderation of online visual adverts should be done to ensure only the targeted customers view the advert.

Fake News Detector using Machine Learning Algorithms

  • Diaa Salama;yomna Ibrahim;Radwa Mostafa;Abdelrahman Tolba;Mariam Khaled;John Gerges;Diaa Salama
    • International Journal of Computer Science & Network Security
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    • v.24 no.7
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    • pp.195-201
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    • 2024
  • With the Covid-19(Corona Virus) spread all around the world, people are using this propaganda and the desperate need of the citizens to know the news about this mysterious virus by spreading fake news. Some Countries arrested people who spread fake news about this, and others made them pay a fine. And since Social Media has become a significant source of news, .there is a profound need to detect these fake news. The main aim of this research is to develop a web-based model using a combination of machine learning algorithms to detect fake news. The proposed model includes an advanced framework to identify tweets with fake news using Context Analysis; We assumed that Natural Language Processing(NLP) wouldn't be enough alone to make context analysis as Tweets are usually short and do not follow even the most straightforward syntactic rules, so we used Tweets Features as several retweets, several likes and tweet-length we also added statistical credibility analysis for Twitter users. The proposed algorithms are tested on four different benchmark datasets. And Finally, to get the best accuracy, we combined two of the best algorithms used SVM ( which is widely accepted as baseline classifier, especially with binary classification problems ) and Naive Base.

A Study on Dieting Behaviors and Related Factors among Normal or Low-weight Middle School Girls in Seoul (서울시내 정상 또는 저체중 여중생의 다이어트 행위 실태와 관련요인 분석)

  • Park, Sunhee
    • Journal of the Korean Society of School Health
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    • v.14 no.1
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    • pp.115-130
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    • 2001
  • Dieting behaviors prevail among most women and are highly increasing among female adolescents who don't have to lose weight. The dieting behaviors of normal or low weight groups are highly related to the negative impact of health risk behaviors. We need a strategy for intervening in the dieting behaviors of relevant groups. With this background, a study was conducted to examine the current situation of dieting behaviors and related factors in middle school girls, and to provide guidelines for the relevant dieting group. This survey was carried out by self-questionnaires passed out to 901 middle school girls from 3 middle schools in Seoul. Data were collected from April 10th, 2000 to April 17th, 2000 and 794 respondents' data were finally selected for analysis. The instruments of this study were Shin's scale for effects of mass-media, Birleson's depression self-rating scale translated by shim, Rosenberg's self-esteem scale, Smilkstein's Family APGAR score translated by Yoon, Kim's school-related adjustment scale. The credibility of instruments was 0.41~0.83 in the pilot study and 0.70~0.86 in the main study. The summary of results was as follows: 1. The general characteristics of respondents were analyzed. In comparison of grade and dieting behaviors, the subjects of the group perceived that their body image was obeser than their real body image and their ideal body image was slenderer than their current body image. A dieter's body image was seriously distorted. 2. The dieting behaviors were analyzed. The Subjects' BMI was within the normal to low range -- they didn't have to lose weight. But actually 47.3% of the respondents were dieters. Their main dieting methods were exercise(71.8%), computer games(64.9%) such as DDR and pump, and intake reduction(64.1%). Most dieters were using desirable methods such as exercise and intake control. But unhealthy methods such as saunax, smoking and harmful drug-use were also used by a few dieters. The main reason for dieting was attractiveness. The chief resources of dieting methods were mass-media(67.8%), friends(64.3%), and parents & relatives(35.1%). Only a few subjects obtained the information from health professionals. While they were trying to lose weight, 42.1% of the subjects experienced side effects such as dizziness(45.0%), apathy(20.5%), appetite loss(18.5%), amenorrhea and the irregularity of the menstrual cycle(16.6%). 3. The relationship between dieting behaviors and factors was analyzed. Dieting behaviors were significantly related to the experience of menarche, the experience of dating with heterosexuals, perceived body image, self-esteem, depression, family's relationship, school instruction-related adjustment, school life-related adjustment, and the effect of mass-media. After that, the multiple logistic regression was used. The analysis revealed that dating, perceived body image, the experience of menarche and the effect of mass media were significant factors. In conclusion, strategies for preventing irrelevant dieting behaviors are urgently required to enhance female adolescents' ability to choose the right information from countless others and to recognize their optimum body image.

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A Study of Children's Statements in sexual violence cases of children less than the age of 13 -Focusing on video-recorded hearsay evidence- (13세미만 아동성폭력 재판에서의 아동진술연구 -영상매체를 통한 전문 증거를 중심으로-)

  • Park, Yeon Ju;Kim, Jung Woo
    • Journal of the Korean Society of Child Welfare
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    • no.55
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    • pp.87-111
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    • 2016
  • This study aimed to examine how video-recorded hearsay statements are taken in trial with regard to testimony of children less than the age of 13 in terms of children's rights, and to assess policy implications for the purpose of improving the current system. This study analyzed the precedents in accordance with their facts and contents. The analysis of the contents dealt with the main issues of trials concerning the sexual violence of children less than the age of 13. Specifically, This study selected precedents dealing with video-recorded hearsay statements, which are children's indirect statement, as core legal issues; examined the credibility(probative power) and admissibility of video-recorded statements; and prepared systemic alternatives in accordance with the United Nations Convention on the Rights of the Child, the international standards for the protection of children's rights. As a result, this study proposed creating and utilizing indicators to assess evidence admissibility and the credibility of video-recoded statements in trial, thus reducing judgement through judges' discretion. Also proposed are new regulations with regard to cross-examination coverage of the hearsay statement of a child in a sexual violence trial of concerning children less than the age of 13. This study suggests an improvement in legal policies, based given that children's rights are more vulnerable than those of adults in trial. Nevertheless, this study is limited in that it selected and reviewed only among precedents that are in the public record.

Effects of E-review attributes on Purchase Intention for Fashion Products across E-community Types (커뮤니티 유형에 따라 온라인 리뷰속성이 패션제품 구매의도에 미치는 영향)

  • Park, Eun Joo;Kang, Joo Hee
    • Korean Journal of Human Ecology
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    • v.21 no.5
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    • pp.1005-1016
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    • 2012
  • Recently, as growing number of consumers publish product and service reviews on the Internet, e-review has received attention from retailers and researchers. E-review, a form of electronic word-of-mouth (eWOM) which is typically shared between strangers whose identity and credibility are unknown, has become an important product information source as social media has facilitated information exchanges between more consumers. The objective of this study was to investigate the effects of e-review attributes on purchase intention for fashion products, which is mediated by trust of e-review, as well as to explore the differences between consumer communities and cooperative communities. A questionnaire was developed based on previous researches. Data were gathered from adults living in Busan. The results were analyzed by factor analysis, t-test, and regression using SPSS 18.0. The results showed that consumers tended to recognize e-reviews from consumer communities as exaggerated information, while they considered reviews from cooperative communities as reliable information, which gave the latter higher purchase intention. There were significant differences in e-review attributes for fashion products (e.g., Exaggeration, Entertainment, Innocence, and Agreement), purchase intention between consumer communities (e.g: Blog, Internet cafe) and cooperative communities (e.g: general malls and specialty malls). For both communities, purchase intention of fashion products was influenced by its entertainment attributes and perceived trust of e-reviews. These results suggest that e-retailers need to focus on understanding the causes of purchase intention with e-reviews for fashion products. Specifically, e-retailers should recognize that e-reviews of fashion products were associated primarily with entertaining and with consumers' trust. Based on these findings, managerial implications are presented.

A Study on Visual Factors Affecting Purchase of Convenient Store's Packed-meal on Mobile Application (모바일 애플리케이션을 통한 편의점 도시락 구매 과정에 영향을 미치는 시각 요소에 관한 연구)

  • Lee, Da-Hyun;Kim, Seung-In
    • Journal of Digital Convergence
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    • v.18 no.11
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    • pp.443-448
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    • 2020
  • The purpose of research is identifying visual factors affecting purchase of convenient store packed-meals through mobile applications. Previous studies have not covered mobile applications on purchase of convenient store packed-meals and this inspired the research topic. Document analysis and online survey are mainly implemented and 4 visual factors; typography, product image, main color, brand logo have been set as a research variables. It is revealed that consumers recognize product image prior to the rest and their purchase intentions are most significantly affected by product image. In conclusion, the product image should encourage consumers to have expectation on packed-meal and need to deliver credibility at the same time. Hence, the application should be designed to solely spotlight product image to lead consumer's concentration on it. The research can be further expanded by including non-visual factors as its variables or increasing scale of survey samples.

Design and Implementation of Adaptive Interaction-based Video Syllabus (적응적 상호작용기반 동영상 강의계획서 설계 및 구현)

  • Sim, Hyun;Choi, Won-Ho
    • The Journal of the Korea institute of electronic communication sciences
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    • v.12 no.4
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    • pp.663-670
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    • 2017
  • The purpose of this study is to define On-line Video Syllabus Template which is based on adaptive mode with interaction.A syllabus has the significance as a teaching and learning plan. However, it has not only been considered as a formal document, has also been limited into a simple query since it has been made into a fragmentary structure, lacking of link between other services and reuse. Additionally, this paper is aimed to design three-dimensional syllabus which makes it possible to provide students with practical information related to teaching and learning and share it with teachers and students. The following is the technique proposed in this paper. It is made to be served for the Syllabus centered on teaching and learning, which is including the definition of hierarchy structure, the media contents application according to the learner's preference and real-time variation function. On-line Video Syllabus provided through LMS has availability and credibility of teaching and learning, in that it enable increased utilization by strengthening convenience.

A Study on Factors Affecting Users' Satisfaction Level in Using PMP for Learning Purpose (학습목적의 PMP사용자에 대한 만족도 영향요인 분석)

  • Um, Myoungyong;Kim, Mi-Ryang
    • The Journal of Korean Association of Computer Education
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    • v.10 no.1
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    • pp.77-88
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    • 2007
  • More flexible learning models are needed, and learning environments that operate through mobile technologies such as portable multimedia players(PMP) provide useful tools in implementing these learning models. The main attractant of PMP is often their versatility: being able to load and play different formats of video, audio, digital images, and interactive media. In this paper, we investigate the factors influencing the usage and acceptance of the PMP for study, based on the extended version of the Technology Acceptance Model (TAM). Based on data collected from online survey, we show that perceived usefulness, perceived ease of use, flow and perceived enjoyment are the major determinants for users to play PMP for study purpose. Factors, including ease of use, contents-credibility are shown to determine the level of perceived usefulness; additionally, perceived usefulness, ease of use and perceived enjoyment are shown to directly affect the level of flow. Based upon the statistical results, some useful guidelines for developing learning contents are also provided.

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