• Title/Summary/Keyword: Media Using

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The Influence of Social Capital Types Through Social Media on Consumer Citizenship (소셜미디어를 통한 사회자본 유형이 소비자시민성에 미치는 영향)

  • Jang, Il Hoon;Lee, Seonglim;Park, Eun Jung
    • Journal of Families and Better Life
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    • v.35 no.1
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    • pp.107-124
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    • 2017
  • Consumer citizenship is essential for better market and economy, and social capital plays an important role for raising consumer citizenship. This study explored the types of social capital developed on social media, and investigated the relationship between consumer citizenship of college students and social capital. Using data from 263 undergraduate students currently using social media, K-mean cluster analysis, one-way ANOVA, Duncan's multiple range test, chi-squared test, and multiple regression analysis were conducted. The major results were as follows. First, four types of social capital on social media were identified: mediocre social capital, instrumental-centered social capital, weak social capital, and strong social capital. Second, socio-demographic characteristics variables such as gender and work experience showed significant difference by type of social capital through social media. In addition, the most used social media and time for using social media variables showed significant difference by type of social capital through social media. Third, controlling for socio-demographic characteristics and social media usage pattern, the types of social capital had a significant effect on consumer citizenship. Based on the results, the implications for consumer education to develop consumer citizenship were suggested.

A Study on the Motivation to Choose a Major and Satisfaction with Social Media Usage in Dental Hygiene Freshman (일부 치위생과 신입생의 학과 선택 동기와 학과 SNS 이용 만족도에 관한 연구)

  • Sung-Yeon, Jang;Hyoun-Kyoung, Oh
    • Journal of Korean Dental Hygiene Science
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    • v.5 no.2
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    • pp.97-104
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    • 2022
  • Background: Due to the declining number of students preparing for university entrance exams , the quota of universities has been decreasing continuously. This situation became increasingly diverse as new media used online, mobile, and PR tools to continuously invite students. This study is aimed at offering the helpful data to plan an effective PR strategy by analyzing the correlation between the major selection and satisfaction of the department's social media usage among freshmen majoring in dental hygiene. Methods: The collected data from the self-reported survey with freshmen were analyzed using the SPSS 22.0 program. The survey items were motive to select the major, social media platform that subjects used, reasons to use the media, time to visit the department's social media platform, and satisfaction level on the department's social media platform, using a 5-point Likert Scale. Results: The reasons for choosing a major were given by 32.2% and 15.9% respondents, respectively, as the vision after graduation and practice facilities. 39.9% and 31.4% used Instagram and YouTube for social media platforms, respectively, for using social media platform; 26.9% and 26.3% visited the department's social media before and after entering the university, respectively; 46.4% and 24.9% used Instagram and YouTube for department social media; and they generally satisfied with the contents of the department's social media. 40.9% of them said that information from the department's social media was useful. 33.8% of them said the information from the department's social media exceeded their expectations. 46.8% of them answered that the department's social media made the department's image positive. 33.4% got interested in the major more due to the department's social media. According to 32.1% of respondents, the department's social media was helpful in deciding on a major. With 35.4%, a positive correlation was discovered between the department's practice facilities and satisfaction on the department's social media. Conclusion: It is thought that the department's social media should try continuously by uploading the contents to meet the users' needs on a regular basis and seeking the plans to be able to collect various opinions using surveys through the related social media so that students can select the major and, moreover, lead the positive direction to adapt the university life under the unfamiliar environment after admission.

Effect of Media in Advanced Treatment of Sewage Using Submerged Membrane-Coupled Sequencing Batch Reactor (침지형 막결합 연속회분식 반응기를 사용한 하수의 고도처리에서 담체의 효과)

  • Kim, Seung-Geon;Lee, Ho-Won
    • Membrane Journal
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    • v.26 no.6
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    • pp.470-479
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    • 2016
  • In the advanced treatment of sewage using the submerged membrane-coupled sequencing batch reactor (SMSBR) with media, the effect of media on the filtration performance and removal efficiency were investigated. Dosages of the media in the SMSBR were 10% based on working volume of reactor. As a control system, SMSBR without media and PAC, SMSBR with PAC (10 g/L) only, and SMSBR with media and PAC were also operated. The experimental results showed that there was no big difference observed in the removal efficiencies of COD, T-N, and T-P irrespective of the dosages of the media and PAC. But transmembrane pressure (TMP) of SMSBR with media increased slowly during the operation time, while that of SMSBR without media increased rapidly. Using SMSBR with media, it was possible to operate without the membrane cleaning during the 91 days. Using SMSBR with media only, after 80 days the average removal efficiencies of COD, T-N, and T-P were 95.0, 69.3%, and 51.4%, respectively.

Predicting the Unemployment Rate Using Social Media Analysis

  • Ryu, Pum-Mo
    • Journal of Information Processing Systems
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    • v.14 no.4
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    • pp.904-915
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    • 2018
  • We demonstrate how social media content can be used to predict the unemployment rate, a real-world indicator. We present a novel method for predicting the unemployment rate using social media analysis based on natural language processing and statistical modeling. The system collects social media contents including news articles, blogs, and tweets written in Korean, and then extracts data for modeling using part-of-speech tagging and sentiment analysis techniques. The autoregressive integrated moving average with exogenous variables (ARIMAX) and autoregressive with exogenous variables (ARX) models for unemployment rate prediction are fit using the analyzed data. The proposed method quantifies the social moods expressed in social media contents, whereas the existing methods simply present social tendencies. Our model derived a 27.9% improvement in error reduction compared to a Google Index-based model in the mean absolute percentage error metric.

Study on the Role of Media in the Building of Interpersonal Trust (개인간 신뢰형성 과정에서 미디어의 역할에 관한 연구)

  • Oh, Jinwouk;Cho, Namjae
    • Korean Management Science Review
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    • v.33 no.2
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    • pp.29-47
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    • 2016
  • Trust is formed from the day-to-day and persistent interaction relationship. The trust demands more and more at the age of uncertainty. Human beings are using media interaction. The area of communication with media is extended to virtual space. The purpose of this study is to qualitatively explain trust building process in virtual team by media using. In the pursuit of this purpose, we executed in-depth interview with the person who have experience communicating by media with a man of a complete stranger. They experienced the trust building process. Interview data were analyzed by a Structured Coding Techniques. The derived seven categories were reconstructed in consideration of the cause-and-effect relationship and the flow of events. We have discovered a new trust model that was the result from communication by a media using. The model presented is very useful to Individuals who need a new trust building relationship with stranger or virtual team member.

Analyses of Factors Affecting the Use of News Media Platforms with Blockchain Technology (블록체인을 이용한 뉴스 미디어 플랫폼 사용에 영향을 미치는 요인 분석)

  • Heo, Kwang Ho;Kim, In Jai
    • The Journal of Information Systems
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    • v.31 no.3
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    • pp.131-152
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    • 2022
  • Purpose The purpose of this study was to investigate the intention of using a news media platform using block chain through media company workers in a situation where various platform services using block chain are being newly released in the media industry. Therefore, in this paper, we intend to explore the development direction of the news media platform service using the block chain in the future by deriving implications through the characteristics of the block chain, user characteristics, and self-determination factors. Design/methodology/approach This study conducted a survey on the main characteristics of blockchain, user characteristics, self-determination, resistance to innovation, etc., and designed a research model by integrating factors on the continuity of intention to use the news media platform. Findings According to the empirical analysis result, in this study, it was confirmed that the intention to use the blockchain news media platform is significantly related to decentralization, which is a characteristic variable of the blockchain, perceived risk, which is a user characteristic variable, and competence and relationship, which is a self-determination variable. In addition, it was confirmed that it affects the perceived ease of use with respect to the intention to use. In addition, in this study, news writers write more careful articles as they cannot edit articles once written, which can contribute to improving the quality of news content.

Effect of Various Instruction Media on Students′ Satisfaction of Food Purchasing Class (수업매체 활용이 학생들의 식품구매학 강의 만족도에 미치는 영향)

  • 윤지영;홍완수
    • Korean Journal of Community Nutrition
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    • v.9 no.3
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    • pp.326-332
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    • 2004
  • The research objective was to identify the effect of various instruction media on improving students' foodservice management competencies and for increasing class satisfaction. The research involved a comparison of two student groups. One group consisted of students who attended a lecture-based food purchasing class (Group A). The other group was students who attended the same class, and who also used various media as well as receiving the lecture (Group B). The results were as follows: 1) After a 16 week program, Group B perceived their procurement management competencies to be higher than those of Group A, especially in setting up purchasing goals, marketing research, and using computer systems for procurement; 2) In terms of class satisfaction, it was also observed that Group B was more satisfied with food purchasing class than was Group A. Group B gave high scores, especially in effective utilization of media, increasing motivation, and understanding; 3) Group B perceived that various instruction media was helpful for developing their procurement management competencies. Respondents evaluated the usefulness of media in the following order: using Power Point watching videos, visiting web-sites for food purchasing class, and surfing the World Wide Web. The results of the research show that using various instruction media for food purchasing classes would improve students' foodservice management competencies. Therefore, instructors who teach foodservice management related courses should consider developing teaching strategies that apply various instruction media for students to enhance their foodservice management competencies and to increase class satisfaction.

Development and Effects of Media Literacy Program for Young Children (유아 미디어 리터러시교육 프로그램의 개발 및 적용)

  • Kang, Eun Jin;Hyun, Eun Ja
    • Korean Journal of Child Studies
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    • v.25 no.6
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    • pp.69-87
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    • 2004
  • The purpose of this study was to develop a media literacy program for young children and explore its applicability and effects on young children's media literacy learning. Media literacy, as a concept combined literacy, or the ability to read and write, with media, is about more than just consuming information or understanding technological aspects of media, but is defined as expanded information and communication skills that are responsive to the changing nature of information in human environment. In order to develop media literacy program for young children, the goal and objectives, content areas, teaching methods and materials, and evaluation of media literacy program were searched and established. The subjects of this study consisted of a total of 51 children at age 5-6. The research had been implemented for 8 weeks integrated into daily activities of kindergarten children. Data were collected by interviewing with children using animations, and children-made-cartoons during the pre- and post-tests, and were analyzed quantitatively using rating criteria. The results of this study showed that there were significant differences found in children's abilities to reception, critical thinking, and creativity. This research made a major contribution to provision of a ground for developing an effective media literacy program for young children.

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A Formalism of Iverson Language as a Reference Language for the Organization of Homogeneous Field using many Extermal Media (IVERSON언어의 참고어로의 구성(외부매체의 동질화를 위하여))

  • Yung Taek Kim
    • 전기의세계
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    • v.24 no.4
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    • pp.71-72
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    • 1975
  • A formalism of reference language and homogeneous field is constructed for Iverson Language to organize a virtual file among external media. To execute some data manipulations among these external media files must be organized homogeneously forming multi-dimensional array like single media. This paper shows some organization of reference language to build the virtual file using many external media and some examples of program and hardware organization is presented for the justification of proposals.

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A MAS Information Management Method for WiMedia MAC Protocol

  • Chung, Tae-Wook;Chung, Chul-Ho;Kim, Jae-Seok
    • JSTS:Journal of Semiconductor Technology and Science
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    • v.9 no.4
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    • pp.205-208
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    • 2009
  • In this paper, a MAS information management method is proposed for the WiMedia MAC protocol. WiMedia MAC configures a fully distributed network based on Ad-hoc method. WiMedia devices communicate during Superframe which is a communication unit in WiMedia MAC. Each superframe which consist of 256 MASs is divided into two periods, beacon period and data period. In data period, devices communicate with each other using the received channel access information during the beacon period. Due to only $12{\mu}s$ timing allowance between beacon period and data period, the process of the MAS information management cannot be completed in time if entire process handle by software. Therefore, we propose a novel MAS information management method using hardware module. With our proposed method, a WiMedia device is satisfied with the processing time that is required in WiMedia MAC protocol.