• Title/Summary/Keyword: Media Trends

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Social Media Data Analysis Trends and Methods

  • Rokaya, Mahmoud;Al Azwari, Sanaa
    • International Journal of Computer Science & Network Security
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    • v.22 no.9
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    • pp.358-368
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    • 2022
  • Social media is a window for everyone, individuals, communities, and companies to spread ideas and promote trends and products. With these opportunities, challenges and problems related to security, privacy and rights arose. Also, the data accumulated from social media has become a fertile source for many analytics, inference, and experimentation with new technologies in the field of data science. In this chapter, emphasis will be given to methods of trend analysis, especially ensemble learning methods. Ensemble learning methods embrace the concept of cooperation between different learning methods rather than competition between them. Therefore, in this chapter, we will discuss the most important trends in ensemble learning and their applications in analysing social media data and anticipating the most important future trends.

Cloud-IP based Broadcasting Media Production Technology (클라우드-IP 기반의 방송 미디어 제작 기술 동향)

  • H.J., Oh;J.Y., Lee;S.C., Kim;D.J., Choi
    • Electronics and Telecommunications Trends
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    • v.37 no.6
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    • pp.64-73
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    • 2022
  • This document describes the technologies related to internet protocol (IP)-based media production systems. As high-capacity, high-quality data transmission increases, broadcast production platforms are shifting to IP. The IP-based production system uses the network by sharing resources and is easy to control centrally. It also facilitates software-based cloud production. A cloud IP-based media production platform can work regardless of dedicated hardware and can easily collaborate. Associations and industrial groups have created common standards related to production, and manufacturers are developing solutions with their technologies based on their product competitiveness. This study investigates the open standard technologies used for IP-based media production and technology trends in the ProAV industry and describes the production in the cloud environment and cloud AI-based production technology trends.

Impact of Communication Technology on Global Creative Trends

  • Um, Nam-Hyun
    • International Journal of Contents
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    • v.13 no.1
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    • pp.62-67
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    • 2017
  • This study attempts to explain how communication technology impacts global creative trends. We explore global creative trends based on award-winning creative topics presented at the 2016 Cannes Lions International Festival of Creativity. After analyzing award-winning topics, five main creative trends were selected with the keywords: technology, story-telling, social media, causes, and humor. The 2016 Cannes Lions Festival demonstrated that technology (i.e., virtual reality, artificial intelligence) has expanded the limits of creativity. Story-telling is still considered to be effective for raising audience attention. Social media enhances consumer engagement while nurturing future consumer relationships. Supporting social causes allows companies to garner goodwill from the public. Humor is powerful when it appropriately appeals to both products and customers.

UHD Service Trends and Competitiveness in Korea (국내 UHD 서비스 현황 및 경쟁력 평가)

  • Seok, W.H.;Heo, P.S.
    • Electronics and Telecommunications Trends
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    • v.35 no.1
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    • pp.1-11
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    • 2020
  • The Korean domestic media environment is seeing a rapid and dynamic change. Consumer media behavior is shifting from TV to smartphones, and from traditional media, such as terrestrial TV and cable, to intelligent Internet-based media, such as OTT channels and social media. This affects the profit structure of each media company and the competition among them, furthermore, the competitiveness of media services. In this regard, we propose a domestic UHD activation plan after evaluating the competitiveness of each media based on the analysis of the changes in the domestic media environment and the status of UHD services.

Analysis of Global Media Reporting Trends for K-fashion -Applying Dynamic Topic Modeling- (K 패션에 대한 글로벌 미디어 보도 경향 분석 -다이내믹 토픽 모델링(Dynamic Topic Modeling)의 적용-)

  • Hyosun An;Jiyoung Kim
    • Journal of the Korean Society of Clothing and Textiles
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    • v.46 no.6
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    • pp.1004-1022
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    • 2022
  • This study seeks to investigate K-fashion's external image by examining the trends in global media reporting. It applies Dynamic Topic Modeling (DTM), which captures the evolution of topics in a sequentially organized corpus of documents, and consists of text preprocessing, the determination of the number of topics, and a timeseries analysis of the probability distribution of words within topics. The data set comprised 551 online media articles on 'Korean fashion' or 'K-fashion' published on Google News between 2010 and 2021. The analysis identifies seven topics: 'brand look and style,' 'lifestyle,' 'traditional style,' 'Seoul Fashion Week (SFW) event,' 'model size,' 'K-pop,' and 'fashion market,' as well as annual topic proportion trends. It also explores annual word changes within the topic and indicates increasing and decreasing word patterns. In most topics, the probability distribution of the word 'brand' is confirmed to be on the increase, while 'digital,' 'platform,' and 'virtual' have been newly created in the 'SFW event' topic. Moreover, this study confirms the transition of each K-fashion topic over the past 12 years, along with various factors related to Hallyu content, traditional culture, government support, and digital technology innovation.

Trends in Acquisition and Service Technology for VR Media (VR 미디어 획득 기술 및 서비스 동향)

  • Jeong, J.;Park, Y.;Yun, K.;Yun, J.;Cheong, W.;Seo, J.
    • Electronics and Telecommunications Trends
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    • v.33 no.2
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    • pp.48-55
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    • 2018
  • Immersive media, which maximizes the viewer's sense of presence and immersion, has been developed in the form of 3D stereoscopic media and UHD media. Going one step further, VR media, which can provide immersive experiences within an artificially created environment, have recently been considered a type of next-generation media. Within this trend, numerous IT and broadcasting companies around the world are actively investing their time and resources to boost the emerging VR industry. In this paper, we introduce the representative VR media acquisition and broadcasting service technologies that are leading the current VR industry.

Trends in Research on Communication and Media in Indonesia: The Micro Meta-Analysis on Perspective, Theory, and Methodology

  • Bajari, Atwar
    • Asian Journal for Public Opinion Research
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    • v.5 no.1
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    • pp.41-62
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    • 2017
  • The political reformation in Indonesia is a determinant factor of the change in political communications and the roles of media. Currently, the political elites need media support, since it contextually has a significant role. Whoever has a good relationship with the media, will be loved by the public. On the other hand, the media also have a vested interest in the elite in running businesses and building the power of industry. Policies and capital pose a challenge to maintaining the continuity of the media. Independence and control of media are at stake, when the interests of the media and the elite collaborate with each other and then build a benefit on both sides. Meanwhile, the role of social media also cannot be neglected. The Indonesian political communication system is characterized by the presence of social media in a pseudo-relationship between the elite and the public. This paper tries to explain the growing trends of research in the academic environment and the research trends in political practice in Indonesia after the occurrence of post-reformation era in legislative and executive elections. The method used is the meta-analysis of research outcomes of university (dissertations) and secondary data sources. Data processing is done by meta-analysis of secondary data. The results of meta-analysis research indicate that, the objective conditions, in Indonesia, especially the political conditions, stimulate new spaces in communication research. The study of political communication becomes dominant in the academic environment. In addition, communication research is also characterized by a shift from the linear perspective (positivistic paradigm) to the interactive perspective (naturalistic paradigm). On the other hand, the development of politic and governance situations in Indonesia has prompted the establishment of polling agencies that help citizens understand the maps of political power and candidates in general elections and regional head elections.

Social Media News in Crisis? Popularity Analysis of the Top Nine Facebook Pages of Bangladeshi News Media

  • Al-Zaman, Md. Sayeed;Noman, Mridha Md. Shiblee
    • Journal of Information Science Theory and Practice
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    • v.9 no.2
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    • pp.18-32
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    • 2021
  • Social media has become a popular source of information around the world. Previous studies explored different trends of social media news consumption. However, no studies have focused on Bangladesh to date, where social media penetration is very high in recent years. To fill this gap, this research aimed to understand its popularity trends during the period. For that reason, this work analyzes 97.67 million page likes and 3.48 billion interaction data collected from nine Bangladeshi news media's Facebook pages between December 2016 to November 2020. The analysis shows that the growth rates of page likes and interaction rates declined during this period. It suggests that the media's Facebook pages are gradually losing their popularity among Facebook users, which may have two more interpretations: Facebook's aggregate appeal as a news source is decreasing to users, or Bangladeshi media's appeal is eroding to Facebook users. These findings challenge the previous results, i.e., Facebook's demand as a news source is increasing with time. We offer four explanations of the decreased popularity of Facebook's news: information overload, exposure to incidental news, users' selective exposure and different aims of using Facebook, and conflict between media agendas and users' interests. Some theoretical and practical significance of the results has been discussed as well.

Data Empowered Insights for Sustainability of Korean MNEs

  • PARK, Young-Eun
    • The Journal of Asian Finance, Economics and Business
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    • v.6 no.3
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    • pp.173-183
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    • 2019
  • This study aims to utilize big data contents of news and social media for developing a corporate strategy of multinational enterprises and their global decision-making through the data mining technique, especially text mining. In this paper, the data of 2 news media (BBC and CNN) and 2 social media (Facebook and Twitter) were collected for the three global leading Korean companies (Samsung, Hyundai Motor Company, and LG) from April, 2018 to April, 2019. The findings of this paper have shown that traditional news media and also modern social media have become devastating tools to extract global trends or phenomena for businesses. Moreover, this presents that a company can adopt a two-track strategy through two different types of media by deriving the key issues or trends from news media channels and also grasping consumers' sentiments, preference or issues of interest such as battery or design from social media. In addition, analyzing the texts of those media and understanding the association rules greatly contribute to the comparison between two different types of media channels to see the difference. Lastly, this provides meaningful and valuable data empowered insights to find a future direction comprehensively and develop a global strategy for sustainability of business.

An Analysis of the Research Trends on Children's Media in the Digital Era (디지털 시대의 아동 미디어 관련 연구동향 분석)

  • Lee, Ran;Hyun, Eunja
    • Korean Journal of Child Studies
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    • v.35 no.4
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    • pp.17-40
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    • 2014
  • The aims of this study were three-fold; to analyze the trends of research on children's media, to anticipate any transitions in the direction of the research and finally to provide a guidance for future directions in the research. For this purpose, 55 research papers were chosen. The tool used for this analysis was that developed by Meyrowitz(1998; 1999), which classifies(1998, 1999) three main viewpoints towards media. Based on these three viewpoints, this study found that the most common category is 'media as a vessel.' Furthermore, it was verified that some studies in 'media as a vessel' have a tendency to be mixed with the notion of 'media as a language.' Subsequently, all the research papers in the category of 'media as a language' were subcategorized into 6 digital literacy competencies, in the manner proposed by Hobbs(2010). Consequently, the studies in the category of 'creation' were revealed to be the most common, and it was further confirmed that the research included in the categories of 'reflection' and 'social action' both begins to partially appear. Based on these results, this study speculates on a number of educational points supporting the development of media education in the digital era.