• 지식경영연구
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• 제10권4호
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• pp.61-74
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• 2009

Computer-mediated communication(CMC) media has various forms through the technical improvements of computer and network, and CMCs communication methods are also comparative free rather than any other existing media without the limitation of time and space. Various CMC media were adopted by a lot of organizations for their communication tool. Thus, it is important to understand relationships of affecting factors to user's communication satisfaction for choosing the effective CMC media in their organizations. In this paper, we identify factors that may affect the communication satisfaction of users that has utilized the CMC media, and validate empirically the relationships between the identified factors in KOPTI. In the research model developed and described herein, perceived media richness was significantly associated with communication satisfaction and perceived usefulness was significantly associated with perceived media richness. Furthermore, perceived ease of use was significantly associated with perceived usefulness.

• 유통과학연구
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• 제17권11호
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• pp.17-26
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• 2019

Purpose: Mobile media is gaining ground as an independent and core platform, and corporate interest and the expectations forstrategic use are rising in one-person media. Therefore, this study aims to establish interactivity, entertainment, information, professionalism, and up-to-date as the sub-factors of one-person media advertising properties, and to study the effect of one-personmedia advertising attributes on purchasing intention. Research design, data, and method: After collecting data from a total of 202 people, including 106 men and 96 women with the online survey method, frequency analysis and regression analysis were conducted using SPSS 25.0. Results: Research has shown that information, professionalism, entertainment, and up-to-date have a significant influence on purchasing intent. In addition, although information and expertise are found to have a significant influence on trust which shows a direct impact on the purchasing intention, the results of verification for the effect of purchasing intent through the medium of trust found to be significant in entertainment, information and up-to-date. Conclusions: There is a difference in Professionalism and Entertainment between men and women. This study provided the suggestions for establishing the most effective measures and marketing strategies in producing one-person media advertisements.

• The Journal of Asian Finance, Economics and Business
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• 제7권11호
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• pp.915-925
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• 2020

The purpose of the research is to analyze the behavioral intention to adopt social media in SMEs affected by the COVID-19 crisis, based on the TOE Model. This study uses the TOE framework as a theoretical basis. This research is important because COVID-19 has destroyed most of the SMEs, and SMEs are exposed to social media technology to market their products. The success of social media adoption has helped SMEs to be able to rise from adversity. Respondents in this study were 250 SMEs in the Special Region of Yogyakarta, Indonesia. The data analysis technique used is structural equation modeling with AMOS. The results of this study indicate that SMEs affected by the COVID-19 crisis have a high awareness of social media and have a high intention to adopt social media as a way to market their products and connect with customers. The intention to adopt social media is significantly influenced by the technological context, organizational context, environmental context, and social media awareness. The findings of this study suggest that in times of crisis due to the COVID-19 pandemic, the Government support is needed. The Government needs to open services for SMEs whose businesses are affected by the pandemic.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제13권5호
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• pp.2491-2508
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• 2019

This research investigates the media consumers' behavior with behavioral economics perspective, especially regarding TV content viewers' behavior; how do online communications influence TV viewers' decision when choosing a new TV content among options. We focus on quantity and attribute of comments or reactions on the online news articles. We analyze that online communications data, which were generated before the first broadcast, affect the TV content consumers' choice for a new TV series. Here we identify a predicted utility, experienced utility and distinction bias in TV media consumption to find the effectiveness of the first viewing choice on whole TV series' episodes. To avoid the crucial influence by exogenous factors, such as season and social issue, the test was done with specific conditions. This research found that the total number of reactions to the comments by itself positively affects the audiences' decision-making behavior for a new TV content choice. This influence was regardless of favor/ non-flavor reactions. This study contributes to the literature on media economics and management by exploring the media content users' consuming behavior and making a first step for finding an important influencer on the media content consumption.

• 한국통신학회논문지
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• 제40권7호
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• pp.1377-1384
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• 2015

본 논문에서는 혼잡상황에서 발생할 수 있는 비디오 프레임 손실을 방지하기 위한 자원 관리 기법을 제안하였다. WiMedia 프로토콜은 고속의 전송속도를 지원하기 때문에, 선박 네트워크(ship area network)등과 같은 환경에서 고속의 전송률을 요구하는 실시간 멀티미디어 서비스 제공과 같은 응용분야에 적합하다. 하지만, 혼잡 상황에서는 프레임의 중요도에 관계없이 프레임을 파기하기 때문에, 동영상 전송 품질의 저하의 원인이 되기도 한다. 본 논문에서는 기존의 WiMedia 프로토콜에서는 혼잡상황을 적절하게 대처하지 못하여 발생하는 네트워크 성능저하를 해결하는 자원 관리 기법을 제안하였다.

• 디지털융복합연구
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• 제10권7호
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• pp.41-58
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• 2012

현재 정치 경제 사회 문화 등 모든 분야에 있어서 큰 영향력을 발휘하고 있는 소셜미디어(social media)를 이해할 필요성이 증가하고 있다. 따라서 본 연구는 소셜미디어 관련 정부 차원의 현재의 노력 점검을 통하여 소셜미디어의 올바른 활용과 이용자 권익 보호를 위한 정부의 실질적이고 적극적인 지원을 위해 소셜미디어 전담기구(가칭 '소셜미디어위원회') 수립을 제안하고자 한다. 본 연구 결과를 통해 소셜미디어위원회의 소셜미디어 정책(Policy), 교육(Education), 기준(Standard) 등을 제시할 수 있을 것으로 기대한다.

• 정보관리학회지
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• 제35권3호
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• pp.41-75
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• 2018

이 연구에서는 1999년 1월부터 2018년 6월 현재까지 약 20년 간의 기록관리를 주제로 한 뉴스 빅데이터 4,680 건을 '빅카인즈'에서 추출하여, 이를 대상으로 우리나라 언론의 기록관리 주제에 대해 시계열 기반으로 보도 특성을 분석하고자 하였다. 먼저, 기록관리에 대한 언론 보도량의 차이를 살펴보기 위해 시기별, 주제별, 언론사 유형별 보도량을 분석하였다. 또한 기록관리 주제에 대한 언론 보도 내용의 차이에 대한 특성을 분석하기 위해 단어빈도 기반 내용 분석과 언어 네트워크 분석을 수행하여 언론 보도 내용의 시기별, 주제별, 언론사 유형별 차이를 분석하였다. 분석 결과, 기록관리 분야 뉴스 보도는 보도량과 보도 내용에 있어 시기별, 주제별, 언론사별로 차이가 있는 것으로 나타났다. 뉴스 보도량은 2007년 대통령기록물관리법이 제정된 이후부터 증가하기 시작하여 2013년에 가장 많은 뉴스가 보도된 것으로 나타났으며, 정치와 사회 주제를 중심으로 중앙지와 경제지가 가장 많은 양의 뉴스를 보도한 것으로 나타났다. 또한 뉴스 보도 내용의 분석결과, 기록관리가 도입된 처음 10년 동안은 기록관리의 현장 적용과 확산 과정에서 발생하는 이슈들을 중심으로 뉴스 주제가 형성되다가, 대통령기록물관리법 제정 이후로 기록관리가 정치적, 사회적 이슈의 주요 요인이 되면서 정치, 사회분야의 뉴스가 많이 보도된 것으로 나타났다.

• ETRI Journal
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• 제29권3호
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• pp.311-321
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• 2007

In this paper, we propose a user-centric conflict management method for media services which exploits personal companions for the harmonious detection and resolution of service conflicts. To detect conflicts based on the varying characteristics of individual users, the proposed method exploits the unified context describing all users attempting to access media services. It recommends and mediates users' preferred media contents through a shared screen and personal companions to resolve the detected conflicts. During the recommendation, a list of preferred media contents is displayed on the shared screen, and a personally preferred content list is shown on the user's personal companion comprising the selection of media contents. Mediation assists the selection of a consensual service by gathering the users' selections and highlighting the common media contents. In experiments carried out in a ubiHome, we observed that recommendations and mediation are useful in harmoniously resolving conflicts by encouraging user participation in conflict situations.

• Journal of Oral Medicine and Pain
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• 제47권4호
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• pp.198-205
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• 2022

Purpose: The first-line treatment of temporomandibular joint disorders (TMDs) should include self-management and education. Self-management techniques include moist heat application, stretching, diet control, and mandibular rest position adjustment. Although the effectiveness of video educational resources has been studied in multiple sectors, their application in TMD management has not yet been explored. This study seeks to assess how effective media education was at motivating TMD patients to self-management and improve symptoms. Methods: Data were obtained from the hospital records of TMD patients who visited the Department of Oral Medicine, Yonsei University Dental Hospital, between May 2020 and December 2021. First, without any differences between groups, a significance analysis was conducted between the degree of self-management and symptom improvement over time. At the second visit, one group received media education (n=31) linked to TMD management, while the other received written-oriented education (n=45). At the third visit, the number of precautions taken by the patients was determined and contrasted to that recorded in the previous visit between the groups. Generalized estimated equation multivariate models were applied for statistical analysis. Results: In the media education group, the frequency of stretching and the number of patients on pain-free diets increased substantially. Taking precautions improved daily pain intensity, maximum mouth opening, and pain intensity during the maximum unassisted opening. Conclusions: Media education could be beneficial for TMD patients because it allows them to take self-management precautions. The symptoms of the media education group improved, with no considerable distinction between both groups.

• Journal of Smart Tourism
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• 제1권3호
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• pp.21-29
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• 2021

This study explored the relationship between post types and linguistic characteristics in marketer-generated content and social media engagement to find the optimized content to enhance social media engagement level. Post data of 23,588 marketer-generated content were collected from 50 states' destination marketing organization Facebook pages in the United States. The collected data were analyzed by employing social media analytics, linguistic analysis, multivariate analysis of variance, and discriminant analysis. The results showed that there are significant differences in both engagement indicators and linguistic scores among the three post types. Based on research findings, this research not only provided researchers with theoretical implications but also suggested practitioners the most effective content designs for travel destination marketing in Facebook.